American Express

Displaying 361-400 of 1701 results

  • Webcasts // Jul 2010

    Surviving The Early Years

    Pandora is an online music recommendation provider launched right as the dot-com bubble burst in March 2000. So, what did founder Tim Westergren and his young company do? "We kind of improvised for a few years," says Westergren. "We just hung on for dear life. Our money ran out after...

    Provided By American Express

  • White Papers // Jul 2010

    New Tech Initiatives Promise To Boost Small-Business Competitiveness

    Small businesses on both the low- and high-tech ends of the spectrum stand to gain from two new technology-related initiatives on Capitol Hill. Spurred by recommendations from the Federal Communications Commission's (FCC) March 2010 report, "Connecting America: The National Broadband Plan," both proposals seek to enable small companies to compete...

    Provided By American Express

  • White Papers // Jul 2010

    How Businesses Are Booming

    Every day business owners are celebrating individual wins: a new product, a new hire, a grand opening, another satisfied customer. They're looking forward, finding better ways to do business, and succeeding in spite of challenges. They're getting more out of their businesses and giving back to their communities. They are,...

    Provided By American Express

  • Webcasts // Jul 2010

    Top Five: Evaluating A Franchise

    If you're thinking about starting a business, opening a franchise is always an option. This webcast explains about five trips for evaluating franchise opportunities courtesy of the Small Business Administration.

    Provided By American Express

  • Webcasts // Jul 2010

    American Business: Immigration Confrontation

    The controversy rages on over Arizona's proposed immigration law and the state's small business owners are caught in the crosshairs. This webcast shows what impact the impending crackdown on illegal immigrants could have on small business.

    Provided By American Express

  • White Papers // Jul 2010

    Counting The Cost Of 401(K) Plans

    At a time when many corporations are cutting benefits, beefing up your employee benefits can differentiate your small business as a desirable employer. Though 401(k) plans have been under scrutiny for excessive fees, retirement plans are still attractive to prospective employees and long-time employees alike. Sorting through the costs of...

    Provided By American Express

  • Webcasts // Jul 2010

    Small Business Rules: The Trims Unlimited Rule

    Be prepared to be lucky - The Trims Unlimited Rule. In 1985 Susan Roth took over her mother's personal shopping business and turned it into Trims Unlimited, a corporate gift supplier for everything from International conferences to White House dinners. From the perfect gift bag, to a Lifetime Achievement award,...

    Provided By American Express

  • Webcasts // Jul 2010

    Coming Up With A Business Idea

    Go Try It On is a website where people get advice on their outfits after uploading a picture for others on the site to see. Founder & CEO Marissa Evans says she got the idea for her business from the countless moments her friends and sister would ask her for...

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  • White Papers // Jul 2010

    New 1099 Filing Requirements For 2011: Truth Serum Or More Red Tape?

    1099 forms fall under the category of "information returns". Businesses must file information returns to report certain transactions. There are over 120 different transactions that require the filing of an information return and over 20 different information return forms. A common example includes filing a 1099-INT (the form) when interest...

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  • White Papers // Jul 2010

    SBA Wants Your Help Mentoring High-Growth Companies

    Were you mentored during the startup and early stages of your company? How did it help you? The Small Business Administration (SBA) wants to know. The SBA has put out a Request for Information seeking input from entrepreneurs and the general public on ideas for "creating and leveraging existing entrepreneurial...

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  • White Papers // Jul 2010

    8 Marketing Makeovers For Under $80

    Who said marketing your business has to cost a lot of money? If you're clear on who your ideal customer is and what's important to them when they are buying what you're selling, you are in for a treat. How much more professional would you look if you were able...

    Provided By American Express

  • Webcasts // Jul 2010

    Providing Great Customer Service

    What happens when a business goes above and beyond the call of customer service? They can turn into a $300 million business. At least that's the case with Diapers.com. "We've got a 24/7 customer service team located in the office, and we empower them to take care of the customer...

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  • White Papers // Jul 2010

    The Ups And Downs Of Venture Capital

    Remember 007? Bond, James Bond? Remember his awesome Aston Martin? Wondering what that has to do with venture capital? Keep reading. First quarter 2010 numbers are in, and Venture Capital investment in both dollars and deals were down. The good news, if you can call it that, is that it's...

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  • White Papers // Jul 2010

    What To Do About Health Insurance Now

    Many small businesses struggle to provide health coverage for their staff. If you are one of these businesses and feel caught between a rock and a hard place, there are good reasons. According to a report, premiums are going up in 2011 by 9 percent for all employers (higher for...

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  • White Papers // Jul 2010

    The Industries You Should Start A Business In Right Now

    In the wake of the financial crisis the concept of free enterprise and competition has been radically changed. Like it or not, the government is playing a greater role in more industries in order to keep trade ongoing and juice demand that might otherwise be anemic. While some might argue...

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  • White Papers // Jul 2010

    Now, Even Community Bank Loans May Be Harder To Get

    Community banks have been a lifeline for entrepreneurs during the recession - one of the few places that small-business owners have still been able to get traditional loans. But the Wall Street Journal not long ago took a look at how community banks facing increased federal scrutiny from regulators are...

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  • White Papers // Jul 2010

    12 Social Media Friendly Business Cards

    While virtual business cards are becoming a viable alternative to paper cards, there is still a huge demand for traditional business cards. When you meet someone, it is very unlikely that they will first ask to bump, DUB or get LinkedIn. Instead, as your meeting comes to an end, you'll...

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  • White Papers // Jul 2010

    Market Segmentation To Grow Customers, Sales And Profits

    Deepen market research when you realize that the market is shifting, growing, and becoming more diverse. Identify possibilities for segmenting your markets or identifying a new niche through ongoing conversations with customers and analyses of industry trends. See the benefits and constraints of segmenting markets solely on traditional demographics (age,...

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  • Webcasts // Jul 2010

    Building A Successful Partnership

    Arianna Huffington calls The Huffington Post her first partnership and describes herself as "a bit of a loner." She met her fellow co-founder, Ken Lerer, two years before the launch of the news site and found a like-minded partner she could work with. "It was really amazing how little it...

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  • White Papers // Jul 2010

    3 Easy Ways Any Business Can Save Money

    We hear a lot about the economy turning around - that businesses are experiencing an upswing. Nevertheless, the glory days haven't exactly returned for many businesses, which are still making cuts and whittling budgets down. Even if your business is doing fine, it never hurts to be smart and trim...

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  • White Papers // Jul 2010

    Paying Your Attorney: What's Tax Deductible?

    Small businesses use legal services for a variety of reasons, and the fees for these services can be hefty. Small businesses, for example, are particularly vulnerable to frivolous lawsuits designed essentially to extort a settlement (a few years ago more than one-third reported that they had have been sued) and...

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  • White Papers // Jul 2010

    5 Social Media Trends To Watch Right Now

    Social media is a growing trend that's here to stay, and many companies are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it's often helpful to zoom out...

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  • Webcasts // Jul 2010

    Small Business Rules: The Extreme Pizza Rule

    "Keep your friends close, and your franchisees closer." - The Extreme Pizza Rule. Todd Parent learned the ins-and-outs of his business before he started his company, even though it meant starting at the bottom of the restaurant eco-system. When Todd decided he wanted to open a restaurant, he didn't have...

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  • White Papers // Jul 2010

    5 Keys To A Great Elevator Pitch

    A great elevator pitch could be the thing that launches your startup from obscure garage-based business to a fully-funded market-busting machine. It's a precious few minutes where you have the undivided attention of your dream investor, and he or she is interested in hearing about your business. So you probably...

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  • Webcasts // Jul 2010

    Dollars & Sense: Creating A Virtual Office

    Technology is enabling entrepreneurs to run their businesses remotely. Rieva Lesonsky, CEO of GrowBiz Media, a company that helps entrepreneurs launch and grow their businesses, provides tips on how you can set up a virtual office.

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  • White Papers // Jul 2010

    Keep Your Sanity And Improve Financial Results With A Management Dashboard

    Having relevant knowledge about your business and your industry is essential for making good decisions. Making uninformed decisions is the fastest way for owners to destroy a business. 50 years ago, the challenge was identifying sources and creating methods to capture data that could be analyzed and used to create...

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  • White Papers // Jul 2010

    4 Pricing Strategies To Promote Value

    You know the value of your product - the benefits and innovations that set your products or services apart from the rest. You want your customers to think about these factors when they weigh your product against competing selections, but odds are that they won't. Of the many options on...

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  • White Papers // Jul 2010

    A New Form Of Innovation

    There are only three kinds of resources they have to devote to every kind of work to be done: Time, Talent (people) and Money. The normal businesses devote far too much of these scarce resources to problem solving or to "incremental innovation," which, if successful, adds only a small increment...

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  • White Papers // Jul 2010

    3 Social Media F-Words (And 3 Companies That Use Them)

    Social platforms give companies the ability to connect with an enormous number of would-be customers. But what's the use in amassing followers or friends or whatever if you aren't talking to people who are actually interested in your products or services? What's the use of collecting friends on Facebook, for...

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  • White Papers // Jun 2010

    How To Pay Your Employees When Your Startup Is Just Getting Started

    Call it the Catch-22 of startup life. You need talented employees to help grow your business. But without enough cash flow, you can't get the money to pay them. "It's the dilemma every early-stage company faces," says Rosalind Resnick, CEO of Axxess Business Consulting in New York. Certainly, you might...

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  • White Papers // Jun 2010

    8 Great Business Ideas You Can Start Today

    Conventional wisdom says that starting a new business in an economic downturn is a bad idea. But we're learning that some industries are growing, despite the shaky economy. This paper provides some of the best ideas for starting a business right now. Most of them don't require much startup resources...

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  • White Papers // Jun 2010

    On The Necessity Of Protecting Your Intellectual Property

    Intellectual Property, or IP, is one of those things that used to be important to only a few small business owners involved in very narrow industries, most typically inventors and writers. While there are very few things the author misses about his lawyering days, IP is one of them. It...

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  • White Papers // Jun 2010

    3 Questions You Must Ask Before Investing In New Equipment

    Evaluating the purchase of new equipment can be a complicated process. There are many stakeholders to consider, vendors are aggressively bombarding you with information and you have limited time to make a decision. It is easy to miss some key questions during the evaluation process which can prove costly later...

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  • White Papers // Jun 2010

    Ads That Follow You Across The Internet - A Twist On An Old Idea

    Sometimes the most interesting innovations come from the simplest ideas. Look for innovation in the simplest ways and smallest things. At its core, retargeting is nothing more than serving up banner ads of a certain type to a certain audience - with the main difference being that the ads are...

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  • White Papers // Jun 2010

    5 Ways To Accidentally Lose Your Customer's Trust Online

    It is tempting when it comes to putting a form on your website to ask for all the information you could possibly need. The only problem with that is that the more you ask for, the more questions you raise in a potential customers mind about how you might be...

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  • White Papers // Jun 2010

    5 Search Engine Marketing Trends That Impact Your Business

    Many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. As a $16 billion industry, Search Engine Marketing represents a substantial opportunity to connect with customers at the moment they are looking for products and services to buy. While Search Engine...

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  • White Papers // Jun 2010

    Optimizing Your Site For Search Engine Marketing

    For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media's attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers. Because...

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  • White Papers // Jun 2010

    Small-Business Owners Expect The Best

    Of all the concepts we have to understand in order to claim our piece of this new economic age, perhaps the most important is economic recovery. For those who lead small businesses, there are actually two recoveries taking place that impact our future: national and individual. The national recovery is...

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  • White Papers // Jun 2010

    Unexpected Problems In A Business Sale

    When you're in the middle of a business sale, you want every step to go smoothly. But it's not unheard of for something to cause problems part way through the process - and these aren't always issues you can prepare for. But that doesn't mean that you should let such...

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  • Webcasts // Jun 2010

    Business Answers: Competitive Pricing & Managing Your Finances

    Rod Kurtz, the executive editor of AOL Small Business, and Bob Prosen, the founder and CEO of the Prosen Center for Business Advancement, answer viewer questions about researching your competitors' prices and deciding whether or not to hire someone to manage your finances.

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  • White Papers // Aug 2009

    How To Drive Traffic With Repeat Tweets

    One of the dogmas of Twitter is that you should not repeat your tweets. Three years ago Twitter was a nice little pond that people shared with their close friends ("Close" as close can be when you've never met most of them face-to-face, anyway). The whole point back then was...

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  • White Papers // Sep 2009

    Small Business Optimism Grows

    More than half (55%) of entrepreneurs have an optimistic outlook on near-term business prospects, up from 45% in March 2009. One quarter (26%) report expanding opportunities for their business, up from 15% from a year ago, but six in ten (63%) do not think the worst of the U.S. economic...

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  • White Papers // Mar 2009

    Don't Overlook Corporate Venture Capital

    Recently, some large corporations have begun to create Venture Capital (VC) arms that partner with and fund smaller enterprises. Companies in search of capital may not be thinking about this opportunity - but perhaps they should be. Corporate venture capital units help their parent companies identify profitable new projects, spot...

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  • White Papers // Oct 2009

    12 Things You Didn't Know About Venture Capital

    Entrepreneurs don't have to be "Proven" to impress venture capitalists, but they do have to get things done and be creative, enterprising, determined, and smart. Entrepreneurs do not have to present proven things. When things are already proven, they tend to be uninteresting. Entrepreneurs should not only be good at...

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  • White Papers // Jul 2009

    Ventur-ing To D.C.

    Venture capitalists are looking to Washington, D.C. for stimulus help. For some start-ups, venture investors say, money from the Obama administration could be the difference between survival and failure. Government funds might be critical as venture capitalists risk running out of cash to pump into their stable of start-ups. Venture...

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  • White Papers // Jun 2009

    You Should Be Worried About Inflation, Not Deflation, Says Paul Kasriel

    Northern Trust economist Paul Kasriel, who is usually right, concludes that you should now worry a lot more about inflation than deflation. Paul thus sides with John Hussman, Niall Ferguson, and others - and against Paul Krugman, who thinks all this talk of inflation is just Republican fear-mongering. Kasriel's forecast,...

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  • White Papers // Jun 2009

    Brace For Hyper-Inflation

    Bailed-out banks are not pumping new cash into the economy. They are dumping crap assets onto the Fed's balance sheet in exchange for cash, which they are then using to buy newly-issued Treasuries. The banks don't have any more cash than before: They just have safer balance sheets than before....

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  • White Papers // May 2009

    Is Twitter Tweaking Our Moral Compasses?

    Twitter is the new face of information overload. Even though the 'Tweet' message limit is 140 characters? multiply that by thousands of people's banter, and you have a cacophony of noise, and way more information than you can possibly digest at any one time. (Unless you choose to follow only...

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  • White Papers // Sep 2009

    How To Improve Your Vision In Five Easy Steps

    For each success factor, list a key objective or measurable goal. Use the list you just developed to spark a discussion of the major goals. Combine ideas, wordsmith, refine and remove - whatever is needed to arrive at what the group agrees is a comprehensive list of goals incorporating all...

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  • White Papers // Jul 2009

    Economy Now: Key Strategies For Your Financial Plan

    The current fiscal situation is on everyone's minds, and it is generally agreed that while the economy is not at its most robust, there is no reason why a well-run business cannot thrive with the help of thoughtful financial planning. No matter how much you and your business are affected...

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  • White Papers // Jul 2009

    How Is The Economy Looking For Women Starting Up Businesses?

    Let's jump right to the question that every woman entrepreneur who's thinking about starting up a business in today's economy wants the answer to: "Should I start up now or wait six months?" On one hand, you might be thinking that starting up your business in this economy would be...

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  • White Papers // Oct 2009

    How And Why A Business Plan Can Make A Difference

    We have all been told that a business plan is required for the business to fly. But how much attention do we really pay to it? And do all business owners really need one? You have customers, you have a niche, and you don't need bank funding. You know what...

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  • White Papers // Sep 2009

    How To Jump On The Webinar Trend

    Webinars' popularity is being driven in part by the high cost of travel, not to mention the hassles and time involved. Why not avoid travel if you can? Another reason webinars are getting more popular is better and cheaper technology. Offering a professional webinar is now within the budget of...

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  • White Papers // Mar 2009

    What Small Business Needs From The Economic Stimulus Package

    There are some great opportunities for small business in the current bill and you should get with your accountant right now to talk about taking advantage of accelerated depreciation of equipment and the ability to carry back net operating losses as far back as five years. Small business is the...

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  • White Papers // Apr 2009

    Using RSS Technology To Create Custom Content

    You can do a lot with this technology called RSS, even if you don't know a thing about it. You may not be aware of it, but you consume content via RSS everyday. RSS technology is the plumbing that runs a great deal of blog, search, and application content. With...

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  • White Papers // Apr 2009

    Free Has New Meaning In Marketing

    Free as a marketing strategy has been around for some time. "It's no secret that getting something free feels very good. Zero is not just another price, it turns out. Zero is an emotional hot button - a source of irrational excitement." The Internet has taken this idea of giving...

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  • White Papers // Apr 2009

    Turn Friends Into Customers And Customers Into Friends

    In business, the common goal is to make money, so it is tempting to focus on that. But the best generalization about making money in the long run is that it comes from building great relationships with customers so they keep coming back for more, during good times and bad....

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  • White Papers // Aug 2009

    Talent Is Not Everything: 5 Insights On Hiring The Right People

    Hiring the right people - perhaps the holy grail of leadership skills - is a never-ending challenge and a constant learning experience. Hire people that don't need to be managed, and can make decisions. Good leaders develop talent and aren't afraid to shine the spotlight on or give credit to...

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  • White Papers // Sep 2009

    5 Winning Post Ideas For Your Small Business Blog

    Keeping content fresh is one of the most important things you can do on your small business blog. Consistently putting out quality posts accomplishes two important goals: it turns visitors into repeat visitors and it creates a community around your content. Further, good content builds on itself over time and...

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  • White Papers // Aug 2009

    The Small Business Guide To Wikis

    Streamlined communication, collaboration, and information sharing are all vital aspects to building a successful small business. You need to build ideas as a team, record past successes and failures, and have your employees keeping each other informed on their current work so your company can avoid overlap. Social technology has...

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  • White Papers // Sep 2009

    Top 5 Business Blogging Mistakes And How To Avoid Them

    Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base into the type of fans that companies like Apple, Netflix, and Ben and Jerry's have: people who will not only buy...

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  • White Papers // Aug 2009

    How To Use Twitter Hashtags For Business

    If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "Hashtag," and at any given time at least one of them can usually be...

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  • White Papers // Aug 2009

    How To Track Your Twitter ROI

    If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the industry metrics for success are still being defined, the nature of link sharing and the opportunities...

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  • White Papers // Aug 2009

    Going Global: How To Sell To A Worldwide Audience Online

    The web offers an incredible opportunity for small businesses to take local products and sell them to a national or even international audience. However, getting noticed among the many billions of web pages on the Internet is a difficult and sometimes costly endeavor. Thankfully, there are a number of already...

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  • White Papers // Aug 2009

    5 Mistakes To Never Make On Twitter

    Twitter is so simple that many of us forget that despite the small parameters, the medium has huge implications for businesses. As a Twitterer with professional interests, you need to be aware of the potential negative side effects of a poor tweet, and approach the platform a little differently than...

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  • White Papers // Aug 2009

    6 Adobe AIR Apps For Small Business

    Adobe AIR, launched in 2007, is a unique platform (a "Runtime environment") that allows developers to transform Internet applications into desktop apps. Why should you, the businessperson or entrepreneur, care about it though? Since AIR's release, it has quickly grown into a fast, reliable, powerful platform for getting things done...

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  • White Papers // Aug 2009

    Beyond Yelp: Location-Based Opportunities For Vendors

    Location-Based Social networking (LBS) is a relatively niche space that combines GPS technology (i.e. location awareness) with social media. To understand LBS think of a mobile or web application that works best by using your location to show you dynamic information around you. Most, if not all, of the iPhone...

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  • White Papers // Aug 2009

    Email Marketing Lives: 3 Services For Sending A Great Newsletter

    With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has more than three times the reach of social networking, with 165.4 million users in...

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  • White Papers // Jul 2009

    Never Miss An Important Phone Call Again With Google Voice

    While the Web and social media have become an important part of business communications, the phone is still often the first point of contact for current and potential customers. Unfortunately, the phone hasn't evolved all that much with today's lifestyles - you essentially still need to either be tethered to...

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  • White Papers // Jul 2009

    Why You Should Talk About Everything But Your Business Online

    There is a huge opportunity to use social media tools to market your products or services directly to customers, but there is an equally large opportunity to utilize social media to market yourself. Social media is an incredible way for small business owners to brand themselves as thought-leaders in their...

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  • White Papers // Jul 2009

    Why Do Things Go Viral On Twitter?

    On Facebook, if you post a link, perhaps a couple dozen friends will see the link and visit it. A single tweet on Twitter can be seen by tens of thousands of people, even if you only have a couple dozen followers. A single link shared on Twitter can be...

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  • White Papers // Jul 2009

    Why Should Traditional Businesses Care About Social Media

    For web-based companies, social media has already become an essential part of marketing, promotion, outreach, and overall strategy. Viral videos can bring hundreds of thousands of visitors to a company's website. eCommerce websites have already embraced using Twitter as a way to do customer service and interact with consumers. But...

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  • White Papers // Jul 2009

    5 Things Small Businesses Can Learn From Big Business Social Media Campaigns

    You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate and interact with customers. In doing so, they've exposed both good and bad strategies for implementing social media,...

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  • White Papers // Jul 2009

    Amplify Your Business Networking With LinkedIn Applications

    LinkedIn is already the most popular social network for professional networking. And in fact, amongst small businesses that use social media tools, professional networking is the most popular activity, with 51 percent of them engaging in it according to a recent study. But how do you stand out on a...

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  • White Papers // Jul 2009

    Why Twitter? Six Reasons To Use Twitter For Business

    Twitter does more than just update people on your life. It can be a vital piece of your advertising, marketing, customer service, and branding initiatives. Companies have used it to reach new heights. But if you're still unconvinced that Twitter has business utility, this paper provides some of the best...

    Provided By American Express

  • White Papers // Jul 2009

    Small Businesses Can Learn From Social Media

    You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate and interact with customers. In doing so, they've exposed both good and bad strategies for implementing social media,...

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  • White Papers // Jun 2009

    5 Ways Your Small Business Can Go Green

    Going green is pretty trendy, but in this day and age, it's also a smart and efficient way to make your small business stand out from the rest. Thankfully, there are a myriad of online resources that can help your business go and stay green. From making your website carbon...

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  • White Papers // Jun 2009

    9 Surefire Ways To Get Blogs To Cover Your Business

    Blogs have leveled the playing field in the media business. On the production side, blogs make it possible for anyone to publish content. Meanwhile, for those seeking coverage, blogs have developed into an ecosystem where there are hundreds of thousands of specialized media outlets, creating unprecedented opportunity to get your...

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  • White Papers // Jul 2009

    How To Cold Call Using Social Media

    Let's face it: cold calling is a painful reality that most of us must endure regardless of our profession. Whether you need to pitch a blogger, connect with an online influencer, find new clients/customers, or reach a potential employer, it can be difficult to pick up the phone and reach...

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  • White Papers // Jul 2009

    How To Train New Employees In Social Media

    While you may be a social media maven who has mastered the art of Twittering, your employees may be a different story; especially new hires and starry-eyed workers fresh out of college who can have issues transitioning from social media for pleasure to social media for business. So what's a...

    Provided By American Express