American Express

Displaying 41-80 of 1811 results

  • White Papers // Nov 2010

    7 Kinds Of Getting Stuck

    Is getting stuck a bad thing? Not always. In fact, it's good to be getting stuck in the right way. It is part of the growth. Stuck outside the field: You are stuck outside the playing field because something else (your own agenda) is holding you back. You are torn...

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  • White Papers // Nov 2010

    A Brand Development Primer

    Branding, or rebranding, is the chance to examine, refine and communicate exactly what the business is about. What values underpin the company? What does it stand for? What is the competitive advantage? "Defining the mission as a brand and a company is the most important part of the whole process,"...

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  • White Papers // Nov 2010

    Branding: An Overview

    Branding is every bit as important to small business as it is to big companies. As marketing expert and OPEN Forum blogger John Jantsch says, "Every small business has a brand. The question is whether the makeup of the brand is created intentionally or accidentally. There is little doubt in...

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  • White Papers // Nov 2010

    Branding Best Practices: Brand Guidelines

    Whether you're a go-it-alone establishment or a rapidly expanding enterprise, you need to make sure that you're applying your brand consistently - otherwise there's little use for having it at all. Your newly created visual identity will be rolled out across the business, and you need to have a clear...

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  • White Papers // Nov 2010

    Branding Best Practices: Logo

    Think of a brand and chances are that what springs to mind isn't its product or service, but its logo. This is the power of the logo: an instantly recognizable shorthand for your entire brand that, with any luck, lodges in the minds of your customers. Your logo is the...

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  • White Papers // Nov 2010

    How Sports Use Social Media To Hit Marketing Home Runs

    The National Basketball Association, for example, is the most social media savvy of all the sports, according to Fast Company. The NBA has more than 6.7 million combined Facebook fans and Twitter followers. And it's not satisfied just having those followers. Teams go to great lengths to engage them. Last...

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  • White Papers // Nov 2010

    3 Surefire Ways To Gain Employee Loyalty

    Behind every business success story is a bevy of loyal employees, true blue, through and through. Loyal employees save companies money, offer up innovative ideas, solve problems without prompting, and stay the course even when times are tough. The best way to gain employee loyalty is to start by hiring...

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  • White Papers // Nov 2010

    The Key To Workplace Success: Be An Energizer

    Most small businesses only have a handful of employees. What is the most important quality to determining these employees' success? Is it dedication? The ability to work well with others? Technical knowledge? Expertise? While most of these attributes are important to workplace success, according to author Robert Sutton, none of...

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  • White Papers // Nov 2010

    5 Reasons Why You Need A Social Media Dream Team

    One need a Social Media Dream Team for a several reasons: 1. Someone has to create the content. Without fresh content, the social media efforts may as well be in a bag on the shelf. 2. Someone needs to watch the numbers. Tracking and analyzing metrics is a huge part...

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  • White Papers // Nov 2010

    Changes To Google Local: What You Need To Know Right Now

    Google Local has made some radical changes that will affect any small business owner who needs to meet with customers in person. The changes could provide you with better opportunities to connect with customers and lure them to your location. But in order to benefit, you may need to do...

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  • White Papers // Nov 2010

    Rebuilding Humpty Dumpty: Regaining Your Business Reputation

    Your reputation is bad. What can you do now? First, consider re-branding your public front. Change the name of the business. Change the location of the business. If the latter doesn't work, refresh the entire layout and content of the business. Change your logo as well. To put it simply,...

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  • White Papers // Nov 2010

    Facebook Ads: A Guide To Targeting And Reporting

    Whether you're new to Facebook Ads or a seasoned advertiser on the platform, it's helpful to take a few minutes to familiarize yourself with the targeting and reporting tools available. Targeting once you've created a Facebook Ad (visit facebook.com/ads for more details), you can target it using a variety of...

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  • White Papers // Nov 2010

    Luxury Has A Unique Brand Of Competition

    Many businesses strive to position and promote their brands as the luxury brand of choice in their industry or community. When asked how they currently view the competitive landscape in this quest, most business owners leap directly to thoughts of direct competition - other similar businesses in their community or...

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  • White Papers // Nov 2010

    What Does The Future Hold For Small Business?

    Remember when the 2000s began? Seems like just yesterday, doesn't it? Well, the end of the first decade of the "Oughts" is in sight, and it's time to start looking ahead to the next. If you're looking to innovate in the coming years, you'll want to take a closer look...

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  • White Papers // Nov 2010

    Making A Million With A Big Idea

    Whether it's mastering the latest social media craze or trying out a new marketing campaign, many entrepreneurs are often on the lookout for that seemingly-elusive trick that will take things to the next level. One way is to create an innovative product. How many times have you said, "I wish...

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  • Webcasts // Nov 2010

    Top Five: Best Tablet PC's

    Tablet devices like the IPad are still growing in popularity. Here now are five of the hottest tablet PC's courtesy of the digital marketing site Econsultancy.com.

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  • White Papers // Nov 2010

    10 Ways To Start Delegating Today

    Delegating can be a difficult concept for small business owners. Many of them start companies at the ground level, foster them every step of the way and the thought of giving away tasks to anyone else paralyze them with fear. Fortunately, delegating can be easier than you think and the...

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  • White Papers // Nov 2010

    How To Use Social Media To Build Your Brand

    Social media is one of the most powerful branding tools available for your business. It's even replaced paid advertising for many companies. "Before social media, one of the only ways to find customers besides advertising was word of mouth," says Julien Sharp, chief creative officer of Stylo Creative. "Social media...

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  • White Papers // Nov 2010

    Ways A Small Business Can Capitalize On The Growing Social Deals Trend

    Every week there seems to be a new social coupon website. Either they're being added to existing retail sites to clear inventory (think BackCountry.com's SteepandCheap site) or stand-alone sites in dozens of niches. Every week there seems to be a new social coupon website. There are social deal sites that...

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  • White Papers // Nov 2010

    People Power - The Real Engine Of Any Business

    Good people are crucial to business success. Finding them, managing them, inspiring them and then holding onto them are among the most important challenges a good business leader faces. How you deal with these matters often determines the long-term success and growth of your business. Your people need to be...

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  • White Papers // Nov 2010

    The New American Middle Class - Fueled By Innovation

    Marketing was via word of mouth. At first news traveled at the speed of a horse. Later, small towns grew into small cities. Small cities grew into larger ones. The neighborhoods of many of these cities are still lined with shop after shop, serving their own neighborhood needs. Large stores...

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  • White Papers // Nov 2010

    Fantastic Writing Is Essential For Business

    People tend to underestimate the power of good writing. For business owners, it's easy to think, "I can't afford to hire a writer," or "I have so-and-so who has a marketing degree. They should be able to write." That is not necessarily true. With social media now at the forefront,...

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  • White Papers // Nov 2010

    6 Benefits Of Building A Brand In The Blogosphere Age

    Social media has put the one-to-many model of marketing and branding on steroids. It used to be that companies had to market to people by sending catalogs, brochures, postcards or other direct mail pieces. It was time-consuming to get all that promotional material printed, collated, folded and out the door...

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  • White Papers // Nov 2010

    How Branding Can Help You Start Booming

    For many small businesses, branding is one of the most overlooked and underestimated business tools. While many business owners may think of a brand as a logo - it's really much more. A strong brand represents the essence of your company, a clear statement of what your company is and...

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  • Webcasts // Nov 2010

    Project RE:Brand - Refresh Your Brand. Revitalize Your Business.

    Announcing Project RE:Brand, a new web series on OPEN Forum. Project RE:Brand brings to life the issues faced by five small business owners as they partner with five leading branding agencies to recreate their brand identity. Watch this compelling video series and follow along as these small businesses undergo brand...

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  • White Papers // Nov 2010

    2 Ways The Election Will Affect Small Business

    Economic issues are dominating the debate during this year's midterm election season. The deficit is resonating like never before. The size of government - something that people always complains about but do nothing to fix - has inspired a new breed of candidates who seem set on cutting government programs....

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  • White Papers // Nov 2010

    How To Score Corporate Discounts When You're A Small Enterprise

    You don't have to be on staff at a Fortune 500 to enjoy the discounts typically afforded to large companies with corporate volume accounts. If you are a loyal customer, you can negotiate VIP treatment with small business owners and key hotel staff. The best hotels anticipate your return. Top...

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  • White Papers // Nov 2010

    How To Deal With Angry Customers

    Conflicts with customer, even disappointed patrons are unavoidable. Even at the greatest restaurants in the world, occasional gaffs in service are inevitable - the steak that comes out a shade overcooked, or the forgotten appetizer - but how restaurants deal with these problems is what separates good service from excellent,...

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  • White Papers // Nov 2010

    3 Surprising Don'ts For Better Productivity

    When it comes to boosting productivity in your work and life, there are the usual suspects. Yes, better managing your calendar and eliminating distractions is important. And, of course, we could talk forever about the methods and systems that might help the cause. But what about the less obvious realizations?...

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  • White Papers // Nov 2010

    3 Rules To Follow When Devising Your Social Media Strategy

    Social media is a buzz word for all web tools that enable user interaction and networking. These include Twitter, Facebook, blogs and multimedia sharing. A social media strategy, when executed properly, can help companies stay relevant, create brand associations and conversations, interact with customers, and reach previously untapped, prospective customers....

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  • White Papers // Nov 2010

    Venture Capital Doesn't Need To Encourage Manufacturing To Stimulate Economic Growth

    First, increasing manufacturing isn't a path to faster economic growth. A study of the differences in state economic growth going back to the 1930s showed that manufacturing's share of a state's industrial structure actually reduces per capita income. So states like California are better off economically if they reduce their...

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  • White Papers // Nov 2010

    Can You Save Money By Outsourcing?

    If the recession has taught companies anything, it's that cost-containment is key to survival. A survey conducted by Veritude in 2009 showed that only 3 percent of companies with more than 2,000 employees planned to return to their pre-recession staffing matrix. Staffing companies, freelance job boards and temporary help agencies...

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  • White Papers // Nov 2010

    How To Discover And Attract More Of Your Ideal Client

    Many small business marketers try to be all things to all people and find it hard to really focus or get good at serving narrowly defined market segments. Actually the author don't think they really try to be all things it just sort of happens from a lack of focus...

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  • White Papers // Nov 2010

    Why Branding?

    It's not surprising that marketing and branding can fall to the wayside while building a business. Historically, brand building and marketing have been expensive ventures that only large corporations or fully-funded start-ups could afford. So why should you choose to invest your limited resources in branding? Believe in Branding If...

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  • White Papers // Nov 2010

    Advertising On A Budget? What To Do If Traditional Ad Buys Are Beyond Your Means

    How do you know when a company should or should not use typical advertising like magazine ads? If traditional advertising isn't feasible, either financially or because of the type of industry you're in, what other options do small businesses have? All advertising should communicate to the consumer, "You need this....

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  • White Papers // Nov 2010

    10 Tips For Maximizing Your Time And Budget With An Agency

    Small businesses are usually operating on very tight budgets. Important processes like marketing and branding often fall to the wayside in favor of operating budgets. But when it's time for a re-brand or re-design, working with an outside agency can pay off in more ways than expected. Here are tips...

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  • White Papers // Nov 2010

    10 Ways To Grow Your Business, Despite The Economy

    How can other small businesses thrive in this economy? Differentiate yourself: "Web developers can be a dime a dozen," said Leila Johnson, founder and COO of Rio Rancho, N.M.-based Data-Scribe, a website solution company launched in 2003 that has experienced steady growth each year and now has 20 employees (up...

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  • White Papers // Nov 2010

    Alternatives To Straight Advertising

    Advertising is paying money to get in front of a group you don't have another means to reach. It's a gamble. It's the hope that you can get someone's attention for long enough to convince them to do what you want them to do. It's been a relatively straightforward business...

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  • White Papers // Nov 2010

    Luxury Brand Perception In The Marketplace

    Luxury brands operate in a carefully curated, niche marketplace. While luxury brands want to appeal to everyone, they are usually priced for a select few. The exclusivity is part of the price tag, as are quality, uniqueness, and refinement. Luxury brands spend a great deal of time and effort honing...

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  • White Papers // Nov 2010

    Tips For Competing In The Luxury Market

    When a small business is competing in the luxury brand market, they are up against stiff competition from large corporations with big marketing budgets. This doesn't mean that you can't compete. It means you have to be better and smarter than your competition. As a small business, you have more...

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  • White Papers // Dec 2008

    Affect Your Cash Flows Directly With These 4 Social Media Tools

    Social Media is a beautiful thing these days. Dozens, if not hundreds, of applications and resources allow anyone, seemingly anywhere in the world, with a connection to the internet to connect? with anyone, seemingly anywhere in the world. Thousands of consultants, analysts and community managers offer access to social media's...

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  • White Papers // Oct 2009

    Creative Real Estate Options To Help Small Businesses Weather The Recession

    A lot of small business owners have started to think about alternative locations for their companies, and new business models that will help them survive through the recovery. This paper provides some of the cost-cutting ideas they're implementing. Setting up a home office is one of the best ways to...

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  • White Papers // Oct 2008

    Hunkering Down While Pondering Bias Against Small Business

    The current crisis for small business is not yet at a critical juncture. The most immediate concern is access to short-term credit to meet cash flow shortages. But so far SMBs have been mostly insulated, since the biggest carnage was on Wall Street itself. Usually when people say "Carnage on...

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  • White Papers // Dec 2008

    What A Small Business Can Learn From Tobasco Sauce

    Focus on what you can do right now to build your business in a reasonable manner. Don't over-invest in risky ventures where the outcomes are dependent on others. Instead, invest wisely in perfecting your products and processes, serving your customers better and better, and building up a strong, revenue-producing client...

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  • White Papers // May 2009

    Business-Friendly Tax Policies: How The States Stack Up And Why You Should Care

    Taxes matter because they affect how much you can grow your business, and how much reward you can get for taking risks and making the sacrifices to build a business. The first point impacts the economy - bigger businesses that spend more, impact the economy more. The second point also...

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  • White Papers // May 2009

    The New Reality Of Your Banking Relationship

    As banks, auto giants and Wall Street have money thrown at them, the small business owner has been asking, 'What about me?' Someone in Washington has heard the cry: $730 million from the Obama stimulus plan will reduce small-business lending fees and increase the government guarantee on some Small Business...

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  • White Papers // Jul 2009

    Wringing More Cash From Your Small Business

    Sometimes it pays to leave no stone unturned when you are trying to find ways to preserve cash - especially with the stiff challenges facing so many small and mid-sized businesses in the current downturn. This paper offers the tips you may not have considered. Renegotiate with advertisers. Magazines and...

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  • White Papers // Aug 2009

    Microcredit - When Tiny Loans Make A Big Difference

    If you've been searching for new sources of small-business financing, you may have come across the concept of microcredit - the practice of making very small loans to low-income people who are self-employed. The aim is to fight poverty by encouraging entrepreneurship. While microcredit has become a thriving industry in...

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  • White Papers // Jun 2009

    Harsh Economics: Invest In Growth At A Reasonable Price

    Harsh times provide opportunities. Our current economic distress has dislodged entire industries. The legal profession in is the midst of a soul-search that will end up with a lot fewer partners and associates to support them. Investment banking is a shell of its former self. Financial advisory is seeing a...

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  • White Papers // Aug 2009

    Accounts Receivable Nightmares: Collecting On Delinquent Accounts

    How do you collect on delinquent accounts without damaging the customer relationship? How do you manage the balance between keeping a steady stream of new clients coming through the door, servicing your existing clients, and keeping the accounting books even? Issues such as cash flow management, administrative organization, and the...

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  • White Papers // Apr 2009

    Connect With Your Colleagues Via Online Social Networking

    Gone are the days of strolling past a co-worker's cubicle and knowing nothing about them but the name on their placard. Sauntering through office parties to hear fleeting details about your peers over wine and appetizers is no longer the means to an end in the "Getting to know you"...

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  • White Papers // Jun 2009

    5 Ways To Find Business Leaders On Twitter

    Twitter is a powerful resource for networking. Businesses are using the medium to share their thoughts, exchange ideas, and even provide customer service. Your small business should be benefiting from Twitter's explosion and mass adoption by thought leaders in the business space. Whatever your preferred reason, finding, following, connecting, and...

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  • White Papers // Sep 2008

    The End Of Online Auctions?

    Since the early years of the Internet consumers have hunted for bargains at eBay. The online marketplace was an exciting place to shop and consumers enjoyed bidding on items and winning auctions. Millions of small businesses became eBay sellers and a global, vibrant ecommerce community emerged benefiting almost everyone involved....

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  • White Papers // May 2009

    How To Use The Predictive Value Of Buzz

    Usually, companies conduct marketing and then wait for sales results to determine if the marketing is effective. This can take months because of multi-tiered distribution: selling goods to wholesalers who sell them to retailers who sell them to actual users. But these days, who can wait months to affect sales?...

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  • White Papers // Sep 2009

    5 Financial Rules For Startups (Hint: Be More Like Mark Cuban)

    Startups have to be willing to say no - no to partnerships and unnecessary product features and the wrong employees. More wasted money and time comes from going in too many directions than from focusing. Not only should you watch every penny - but squeeze those nickels for more. Start...

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  • White Papers // Apr 2009

    How To Save Your Startup

    The government won't say so, but we're in the middle of a second Great Depression. That's a tough time to run a cash-constrained small business. But here's the good news: If you can make it through this, you can make it through anything. Take your landlord out for a drink...

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  • White Papers // Jun 2009

    10 Things You Should Know Before You Launch

    Few things in life are more thrilling than starting your own business venture, but we know just how overwhelming launching can be. Many - including many women - put off launching because the task seems daunting and complicated. Many entrepreneurs launch before they take the time to articulate what they...

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  • White Papers // Jul 2009

    Retailers, Your Mission: Snag Those Web Buyers

    Consumer research suggests that more than a third of holiday shoppers will find their purchases influenced by pre-buying online research. Fortunately, the new and improved Google Product Search (once known as Froogle) will let you list your products there for free; unlike some other online comparison shopping sites. Be prepared...

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  • White Papers // May 2009

    Web Retailers Sweeten The Deal To Nudge Sales Higher

    Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase offline. What does this mean for your online store? If you have free shipping,...

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  • White Papers // Jul 2009

    Creating A Customer Loyalty Strategy Will Benefit Your Future Bottom Line

    Over 90% of small business owners are letting money walk out the door of their business each day. Small businesses work hard to acquire new customers, yet many are missing an untapped source of sales. Are you one of them? Studies have shown that it's easier to sell a customer...

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  • White Papers // Aug 2009

    Basic Mistakes Retailers Make When Times Are Tough

    The fact is, that when times become tough, the first thing many business owners do is stop marketing, and lay off staff. This most likely means there will be fewer customers coming in and fewer people to serve the ones that do show up - a good recipe for disaster.

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  • White Papers // May 2009

    Brands Now Belong To You

    One could argue that brands have always been the property of their constituents - the customers, employees, and partners. After all, a brand is ultimately determined by what people think. However, individual opinions of a brand have always been overpowered and washed out by the power of advertising and mass-media....

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  • White Papers // May 2009

    Make Your Marque

    Your visual identity is the first and most important contact you have with the outside world - make the most of it with a considered design program. Developing a brand identity can often seem like the preserve of big companies with large marketing budgets - and the consultants and agencies...

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  • White Papers // May 2009

    Recruiting And Retaining Brand Champions

    The global economic crisis has afforded individuals and organizations of all types with the opportunity for self-analysis, in an attempt to discover of rediscover, what is important to them. For individuals this introspective process includes a determination if the organization that they work for and other organizations that they engage...

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  • White Papers // May 2009

    How To Use Online Video To Establish Credibility

    When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand management, business relations, or credibility. Yet, there are thousands of smart individuals and companies that are using YouTube and...

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  • White Papers // Aug 2008

    Why Branding Is Vital For Your Business

    By definition, your brand is the distinctive name identifying your product, but beyond your name it's the associations that people make when they think about you. It's the telephone manner of your employees, the efficiency of your service and the memorable nature of the overall experience. Branding is the most...

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  • White Papers // Jul 2009

    How Brands Should Use Social Media

    Brands must socialize with their customers because "Top-down" advertising isn't going to work. Brand must develop a credible voice along the parameters of engagement, humility, and authenticity. Brands must make their social relationships more symmetrical - that is, with value for both the brand and the customer. Become familiar with...

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  • White Papers // Feb 2009

    Creating A Values-Based Business

    Loans are big business for small business owners. Even applying for a simple credit facility can mean risking a lot. But a well-prepared borrower can negotiate from a position of strength, saving thousands of dollars. Managing a business offers ample opportunities to make a difference in the community - from...

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  • White Papers // Mar 2009

    Free Is At Your Fingertips: Business In A Down Economy

    This paper shows 5 free ways to stay in business in a down economy. You have what it takes. But do you know what it takes? How well do you really know and understand your customers? You cannot achieve real results without talking with your customers about themselves, their lives,...

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  • White Papers // Feb 2009

    Search Engine Door Slowly Closing On Small Business

    It's difficult not to be bombarded these days with the glowing internet trends and statistics...the bottom line is that people (read: potential customers) have and continue to flock to the internet in droves in search of products, services and information. A recent study estimates that 72% of all buying decisions...

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  • White Papers // May 2009

    Partnering For Strength

    No man is an island, and neither is your business. Creating strong business partnerships can be a valuable way to share contacts, costs and customers. Partnerships can involve sharing training, locations, contacts, customers, suppliers and reputation. Depending on your business's needs and what it can offer depends on the type...

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  • White Papers // Aug 2008

    Product Development IS Marketing, And Vice Versa

    Marketing is one of the most misunderstood practices in business today. For most of us, marketing is about convincing potential customers that our product or service is worth their money. And while that's certainly partly true. Where does marketing really begin? Marketing is the whole business seen from the customer's...

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  • White Papers // Nov 2008

    Avoid Trying To Time Your Marketing

    Avoid trying to time the market(ing). Buy low, sell high. Ever hear that advice before? We all would like to be able to do it, but we know that it's not possible to do. Even the seasoned investor is unable to do this. We know one of the best strategies...

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  • White Papers // Dec 2008

    Lean Your Marketing

    Today's companies are innovative and focus on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to their marketing practice. Some marketers still believe a system will stunt their creativity, but it has been proved time and time again that...

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  • White Papers // Apr 2009

    5 Marketing Myths Worth Testing

    The truth is that if you are not investing, you'll never claim ROI. You spend money on inventory, software, and of course payroll in hopes that it will turn a profit. Why would you expect strong marketing results without putting some serious resources behind your efforts? However, the claim of...

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  • White Papers // Jun 2009

    The Changing World Of Marketing

    The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn. These changes require that marketers, even successful ones, adapt and evolve how they approach marketing altogether....

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  • White Papers // Jul 2009

    Marketers In The Downturn: Mix It Up

    Sometimes it seems the state of the economy is the only news being reported on these days, and maybe that's no surprise... considering the fundamental challenges that businesses have been facing. Too often, senior management singles out the marketing department for immediate cuts as companies try to survive the economic...

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  • White Papers // Aug 2009

    Avoiding The "Dark Side" Of Social Media

    The dark side of social media comes from its simplicity. It is super easy to launch something, and very easy to exaggerate your point of view. More and more consumers believe that new blogs or videos posted online are real if they "Look real." Accordingly, there is an expectation from...

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  • White Papers // Aug 2009

    Recession-Marketing Advice To B2B Companies

    A downturn is no time to be faint of heart. Rather, experience shows that those B2B firms that fare the best in queasy times are those that take specific initiatives. At a time when fewer consumers have money to spend, efforts to stimulate demand - i.e., marketing - are less...

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  • White Papers // Sep 2009

    7 Reasons Why Your Marketing Plan Doesn't Work

    Every business should operate with a set of plans - a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you've probably never been without a map or GPS...

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