American Express

Displaying 41 - 50 of 432 results

  • 3 Surefire Ways To Gain Employee Loyalty

    White Papers // Nov 2010 // provided by American Express

    Behind every business success story is a bevy of loyal employees, true blue, through and through. Loyal employees save companies money, offer up innovative ideas, solve problems without prompting, and stay the course even when times are tough. The best way to gain employee loyalty is to start by hiring ...

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  • How Sports Use Social Media To Hit Marketing Home Runs

    White Papers // Nov 2010 // provided by American Express

    The National Basketball Association, for example, is the most social media savvy of all the sports, according to Fast Company. The NBA has more than 6.7 million combined Facebook fans and Twitter followers. And it's not satisfied just having those followers. Teams go to great lengths to engage them. Last ...

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  • A Brand Development Primer

    White Papers // Nov 2010 // provided by American Express

    Branding, or rebranding, is the chance to examine, refine and communicate exactly what the business is about. What values underpin the company? What does it stand for? What is the competitive advantage? "Defining the mission as a brand and a company is the most important part of the whole process," ...

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  • Branding: An Overview

    White Papers // Nov 2010 // provided by American Express

    Branding is every bit as important to small business as it is to big companies. As marketing expert and OPEN Forum blogger John Jantsch says, "Every small business has a brand. The question is whether the makeup of the brand is created intentionally or accidentally. There is little doubt in ...

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  • Branding Best Practices: Brand Guidelines

    White Papers // Nov 2010 // provided by American Express

    Whether you're a go-it-alone establishment or a rapidly expanding enterprise, you need to make sure that you're applying your brand consistently - otherwise there's little use for having it at all. Your newly created visual identity will be rolled out across the business, and you need to have a clear ...

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  • Branding Best Practices: Logo

    White Papers // Nov 2010 // provided by American Express

    Think of a brand and chances are that what springs to mind isn't its product or service, but its logo. This is the power of the logo: an instantly recognizable shorthand for your entire brand that, with any luck, lodges in the minds of your customers. Your logo is the ...

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  • 7 Kinds Of Getting Stuck

    White Papers // Nov 2010 // provided by American Express

    Is getting stuck a bad thing? Not always. In fact, it's good to be getting stuck in the right way. It is part of the growth. Stuck outside the field: You are stuck outside the playing field because something else (your own agenda) is holding you back. You are torn ...

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  • Changes To Google Local: What You Need To Know Right Now

    White Papers // Nov 2010 // provided by American Express

    Google Local has made some radical changes that will affect any small business owner who needs to meet with customers in person. The changes could provide you with better opportunities to connect with customers and lure them to your location. But in order to benefit, you may need to do ...

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  • The Key To Workplace Success: Be An Energizer

    White Papers // Nov 2010 // provided by American Express

    Most small businesses only have a handful of employees. What is the most important quality to determining these employees' success? Is it dedication? The ability to work well with others? Technical knowledge? Expertise? While most of these attributes are important to workplace success, according to author Robert Sutton, none of ...

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  • 5 Reasons Why You Need A Social Media Dream Team

    White Papers // Nov 2010 // provided by American Express

    One need a Social Media Dream Team for a several reasons: 1. Someone has to create the content. Without fresh content, the social media efforts may as well be in a bag on the shelf. 2. Someone needs to watch the numbers. Tracking and analyzing metrics is a huge part ...

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