American Express

Displaying 161-200 of 1623 results

  • White Papers // Oct 2010

    How To Create A Window That Gets Noticed

    If you are in a retail business, you probably know the importance of your window and window shopping in general. As customers walk past your establishment, what they see in the window can cause them to stop to take a look, and in the best case, actually come inside and...

    Provided By American Express

  • White Papers // Oct 2010

    3 Ways To Use Your Blog To Upgrade Your Rolodex

    Businesses use blogs to meet many business goals. Some use their blog to build thought leadership in hopes of getting a book deal or increased media attention. Others use their blog for research and development purposes to ensure that they're giving their customers the products and services they'll pay for....

    Provided By American Express

  • Webcasts // Oct 2010

    How To Create The Right Choices For Your Customer

    In her book, The Art of Choosing, Sheena Iyengar talks about a study she did a few years back referred to as the "Jam experiment." In her study, she found that of all the people who visited a table with 24 different types of jam, only 3 percent of them...

    Provided By American Express

  • Webcasts // Oct 2010

    Better Your Business: Rod Kurtz & Steve Strauss

    Rod Kurtz, executive editor of AOL Small Business, and Steve Strauss, the small business columnist for USA Today and author of the blog MrAllBiz.com, provide tips on how you can better your business.

    Provided By American Express

  • White Papers // Oct 2010

    Pushing The Needle: Leveraging Product Evangelists As A Virtual Salesforce

    Crowdsourcing is a hot topic these days. Companies like CrowdFlower and Amazon Mechanical Turk enable businesses to leverage the power of crowds to get work done efficiently and cost-effectively. There's even a crowdsourcing conference dedicated entirely to the topic. But what is crowdsourcing, and can it help your small business?...

    Provided By American Express

  • White Papers // Oct 2010

    The Great Fall: Losing Your Business Reputation

    Some of your business planning should be devoted to handling problems in advance of their appearance. What's the game plan if you issue a faulty product? What do you do if an employee starts speaking negatively about your business? These things can happen to any business. What will you do...

    Provided By American Express

  • White Papers // Oct 2010

    Media Platform Thinking

    Part of the beauty of social media is that you can build a free (or inexpensive) media platform to accompany your business. Small places like AJ Bombers in Milwaukee and Jaguar Data in in Fort Myers can build the communications platform they want to represent their business. But to simply...

    Provided By American Express

  • White Papers // Oct 2010

    What Making Ice Cubes Taught Me About Marketing

    What marketers do is convey information about their products and services with simplicity, brevity, clarity - in an engaging way. It's not unlike teaching, either, because marketers frequently develop content and other messages that don't just simply talk about their products, but inform and educate their audience in an effort...

    Provided By American Express

  • White Papers // Oct 2010

    Entrepreneurial Innovation In The U.S.: Strengths And Weaknesses

    The GEDI compared the contextual features of entrepreneurship in 71 countries over a decade, including both quantitative measurements (such as the number of existing firms and startups) and qualitative measurements (such as the education level of founders and employees or the number of high-growth startups). It focuses on three broad...

    Provided By American Express

  • White Papers // Oct 2010

    Sometimes A Marketing Problem Is Really A Product Problem

    Many times when organizations find themselves struggling with getting or increasing sales they turn to marketing. The problem might be that nobody actually wants your junk. While that may sound a bit harsh, it's a fact that a lot businesses attempt to sell things that they think people should want....

    Provided By American Express

  • Webcasts // Oct 2010

    Making Ideas Happen With Less

    As the author of the best selling book Making Ideas Happen, Scott Belsky is an expert in, well, making ideas happen. He tells Business Insider CEO Henry Blodget that startups need to take advantage of their size by iterating rapidly, taking risks, and playing around with their product. "At a...

    Provided By American Express

  • Webcasts // Oct 2010

    Business Answers: Selling A Struggling Business & Growing An Online Store

    Business strategist Carol Roth and Mike Michalowicz, founder of Obsidian Launch and author of the book "The Toilet Paper Entrepreneur," answer viewer questions about the potential for selling a struggling business and the best strategy for growing an online store.

    Provided By American Express

  • Webcasts // Oct 2010

    Top Five: Sales Mistakes To Avoid

    Selling products and services in a down economy is difficult, but there are ways to make the experience even worse. Here are five common sales mistakes to avoid courtesy of David Sandler, the CEO of the sales training and management company Sandler Training.

    Provided By American Express

  • Webcasts // Oct 2010

    Where's The Money?: Luring Angel Investors

    The biggest challenge for many entrepreneurs is finding the money to start and then grow their businesses. One source of initial funding is an angel investor, but how do you get one interested in helping you? Susan Preston, author of "Angel Financing for Entrepreneurs," has a few tips for making...

    Provided By American Express

  • White Papers // Oct 2010

    The Small Business Jobs Act Actually Does A Lot For Small Business

    Small businesses have had a very hard time the past two years getting the money they need to start and grow. That's where this law can and should make a big difference. The $30 billion fund for lending is going to significantly boost the amount of money available to smaller...

    Provided By American Express

  • White Papers // Sep 2010

    How To Succeed At Failure

    Recognizing failure and recovering from mistakes are essential skills for any entrepreneur. The impending failure of a business is something that you will instinctively recognize deep down, but human nature may prevent you from acknowledging it. Most startups are short of cash in the launch stages and then lurch from...

    Provided By American Express

  • White Papers // Sep 2010

    Job Performance: Necessary - But Not Always Sufficient

    As manager, one has faced similar dilemmas. What do one do about the executive or employee whose job performance is solid, even stellar, but who nonetheless presents a serious problem? Consider the VP of Sales whose results always exceed plan. Or the VP of Engineering who delivers complex product releases...

    Provided By American Express

  • White Papers // Sep 2010

    Motivation And Momentum Lead To Millions

    Would you believe a new baby, a new business, plus the recession coupled with long hours and little sleep was one woman's recipe for entrepreneurial success? President of SolTec Electronics, Dawn Gluskin, made her first million working under these conditions. The straw that stirred the drink was her momentum. Dawn...

    Provided By American Express

  • White Papers // Sep 2010

    5 Trends That Will Shape Small Business In 2011

    Small business owners don't care what's cool. They care about what seems practical and what seems obvious - and that's not always what gets the buzz. Here are the author's predictions along those lines for 2011. Some of these might seem pretty obvious, but again, not in the way small...

    Provided By American Express

  • Webcasts // Sep 2010

    The Outlook For Small Businesses

    Why have small businesses been so slow to recover relative to the rest of the economy? Jim Grant of Grant's Interest Rate Observer tells Business Insider CEO Henry Blodget that regulations and uncertainties weigh heavily on the success of small businesses. "So many deserving and successful people are struggling because...

    Provided By American Express

  • White Papers // Sep 2010

    Think In 100s

    As a small business, the problems tend to seem big enough without having someone tell us to think big. One tries to keep invoices in check. One tries to figure out how to hire real, honest, trustworthy people and yet not hire too many, because one know that overhead walks...

    Provided By American Express

  • White Papers // Sep 2010

    How To Plan For The Unexpected

    Perhaps the last thing most small business owners think about is planning for a potential natural disaster. Who has the time to prepare for something that may never happen? But that attitude can come back to haunt you. A flood, drought, hurricane, fire - one of those calamities can put...

    Provided By American Express

  • White Papers // Sep 2010

    What Marketing Can Learn From Kodak, Virgin, Threadless (And More)

    What's the role of a marketer in an organization? How have social media and technology altered the evolution of that role? And how do you get your customers (and would-be customers) to engage with your brand and the products you sell? Those were some of the questions posed to a...

    Provided By American Express

  • White Papers // Sep 2010

    7 Tips For Effective Networking

    Why is it that you go to an event and a) don't bring business cards or b) don't bring enough. Until we all use smartphones that can more easily exchange information business cards are the most effective way to exchange information. It looks very unprofessional to go to an event...

    Provided By American Express

  • Webcasts // Sep 2010

    Better Your Business: Divya Gugnani & Scott Belsky

    Divya Gugnani, CEO of Behind the Burner, and Scott Belsky, founder and CEO of Behance, provide some tips to help you better your business.

    Provided By American Express

  • White Papers // Sep 2010

    The New York Times Small Business Summit

    The authors advice, whether talking about search marketing or something practiced offline entirely is as follows: Figure out what people are really looking for (keyword research) Produce lots of educational content that answers their questions (blog) Network in ways that make it easy for the people to find your content...

    Provided By American Express

  • White Papers // Sep 2010

    Top Tips To Boost Your Social Media

    You've heard numerous tidbits on how to use social media to connect with customers, boost sales, and improve your business in general. What's missing from these tips, however, are the top tips that are simple, but often ignored. Here's a roundup of some of the best social media tips and...

    Provided By American Express

  • Webcasts // Sep 2010

    What's Your Plan To Make $1 Million?

    Count Me In and American Express OPEN want to hear it, which is why they are hosting a competition for women business owners to pitch their plans to break the $1 million mark. Winners receive access to financial advising, mentoring, community support and special tools that can help break through...

    Provided By American Express

  • White Papers // Sep 2010

    4 Ways Marketing Can Help You Get Paid Faster

    If there is one point that should be clear to OPEN Forum readers, it is that small business owners care a great deal about getting paid faster. This point alone should not surprise anyone, and American Express has done a good job of addressing this point with AcceptPay. While marketing...

    Provided By American Express

  • Webcasts // Sep 2010

    Business Answers: Talking Business & Compensation Options

    Lawrence Gelburd, an instructor at The Wharton School, and Ron Morris, the director of entrepreneurial studies at Duquesne University and host of the radio program "The American Entrepreneur," answer viewer questions about the importance of understanding business lingo and how to compensate your employees if you don't have enough money...

    Provided By American Express

  • Webcasts // Sep 2010

    American Business: Bizdom U

    A little education never hurt anyone especially entrepreneurs. As part of NBC News' week-long look at the "Education Nation," one go inside a non-profit in Detroit teaching present and future small business owners the skills they need to run a company. Some of those same students will get more than...

    Provided By American Express

  • Webcasts // Sep 2010

    Small Business Rules: The Shobha Rule

    It's not about the fast nickel - it's about the slow dime. This episode of Small Business Rules explores Shobha Tummala's chain of hair removal salons, which combine eastern techniques she learned from her grandparents in India with the western business practices she honed in Harvard Business School to inspire...

    Provided By American Express

  • White Papers // Sep 2010

    15 Small Business Lessons From Richard Branson

    Everything comes down to the people you hire to run your company, Branson said. Those running the company have to love it, and they also have to believe in the products you sell. The CEO must care as much about the cleaning ladies and switchboard operators as well as the...

    Provided By American Express

  • White Papers // Sep 2010

    6 Reasons To Have More Fun At Work

    Why are you in business for yourself? The reasons vary: To make more money, to have more freedom, to be challenged, because you have a great idea - the list could go on and on. And the author bet another reason is to have more fun. But are you? Those...

    Provided By American Express

  • White Papers // Sep 2010

    Search Marketing As A Core Local Business Strategy

    Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore. Chew on that statistic for a minute and it becomes pretty clear that the acts of being found...

    Provided By American Express

  • Webcasts // Sep 2010

    Better Your Business: Colleen Debaise & Amilya Antonetti

    Colleen Debaise, small business editor at The Wall Street Journal and Amily Antonetti, CEO of AMA Enterprises, provide some tips to help you better your business.

    Provided By American Express

  • White Papers // Sep 2010

    How To Generate Opportunities For Innovation

    Every business owner the author knows is trying new things. As a matter of fact, 78 percent of owners have said that coming out of the recession, the old way of doing business won't work. Changing the way one does business may not often take on the title of innovation,...

    Provided By American Express

  • White Papers // Sep 2010

    Focus On Getting Followers, Not Friends

    Is everyone telling you that your small business should have more "friends" online? Of course you already know that your customers have virtual friends as part of their social networks and they can "friend" someone on Facebook. On Twitter, they choose to "follow" another user and the old Facebook Page...

    Provided By American Express

  • White Papers // Sep 2010

    Why Business Will Grow Again: "We Have Met the Enemy And He Is Us!"

    The one characteristic of American business that consistently wins is its ability to adapt, evolve, innovate and compete in the face of all kinds of adversity. It is what Americans seem to do best. To put it in a simpler way, "When someone invents a better regulatory mousetrap, the mice...

    Provided By American Express

  • White Papers // Sep 2010

    How To Become A Super Genius In Any Industry

    The equivalent of an advanced degree in any field is online waiting for you to come avail yourself of it. The problem is finding the best of what's being written on a particular topic is a little like wandering around the stacks of PhD dissertations housed in the sub basement...

    Provided By American Express

  • White Papers // Jul 2009

    Protected: 10 Business Plan Dos And Don'ts For The Rest Of Us

    Why is it that people, even some experts, keep linking business planning to that very special case in which a business plan is part of a loan application or an investment pitch? Doesn't that confuse everybody else, who wants business planning as a way to manage better, work towards goals,...

    Provided By American Express

  • White Papers // Jul 2009

    Contract Based On Deliverables, Not Hours

    In this economy, bigger isn't necessarily better. The fact of the matter is that small businesses with less overhead are well-positioned. Already used to being creative with limited resources, small firms can be more nimble than the post-layoff behemoths that are now struggling to learn how to operate more efficiently...

    Provided By American Express

  • White Papers // Jun 2009

    SHOP: Small Business Health Care Reform

    The currently dismal system of health-care coverage is a small business issue. It skews prices and other things in a way that makes it easier for larger corporations to insure their employees, giving them a competitive advantage for attracting the best and the brightest; and it makes it extremely expensive...

    Provided By American Express

  • White Papers // May 2009

    Seek The Right Talent, Not The Right Roles

    The traditional way to hire employees is to define a role that needs to be filled, generate a job description, and then locate someone whose experience matches the tasks you've outlined. The problem with this method is that it doesn't take into account all of the ingredients of a good...

    Provided By American Express

  • White Papers // May 2009

    Motivating Employees In Challenging Times

    Keeping employee morale up is key for business owners, especially with the challenges posed by today's economy. An incentive program can help improve your employees' performance by recognizing their successes. But how can you really shift their work into overdrive? Employees always appreciate cash incentives, but gift cards have several...

    Provided By American Express

  • White Papers // May 2009

    Is It Really All About The People?

    If you've ever worked in a company with a great culture, you've likely heard the phrase "Our greatest asset walks out the door every night." Legendary companies like Google and Goldman Sachs are famous for saying that success is all about people. Entire industries have sprung up to help managers...

    Provided By American Express

  • White Papers // May 2009

    Collaboration As Marketing

    The old way of thinking about marketing was to create a product and then figure out how to market it. Hence, marketing as a separate department. In the past few years, however, a dramatic shift has occurred as the Internet and the rise of social networking have rapidly expanded the...

    Provided By American Express

  • White Papers // May 2009

    The Lofty Price Of Being The Cash Cow

    A very interesting dilemma emerges when a creative team encounters success: they are asked to keep doing exactly what they are doing rather than focusing on new things. In some companies with especially successful teams, this is known as the darker side of becoming a "Cash cow" for the business....

    Provided By American Express

  • White Papers // May 2009

    The Motivational Power Of Play

    When we think of rewards in relation to work, we often think first and foremost of money. But for most employees the rewards of any given job are more likely calculated with a complex algorithm that takes into account a range of factors, such as flexibility, team relations, environment, and...

    Provided By American Express

  • White Papers // May 2009

    The Power Of Brands Lies In Focus

    Very few, if any, brands can be all things to all people within a product or service category. That is why segmentation is important. Ideally, a brand or sub-brand focuses only on the customer segment that it can best serve. It becomes an expert provider of products and services to...

    Provided By American Express

  • White Papers // May 2009

    Across The Nation, Taxing Issues For Small Business

    As Washington, D.C. prepare to unleash stimulus trillions across the country, U.S. small businesses should benefit from ramped up spending and investment. But in many corners of the country, they are staring down new local taxes and there are plenty of skirmishes in the offing. There are budget battles shaping...

    Provided By American Express

  • White Papers // Apr 2009

    When Hiring, Rely On Initiative

    The simple, high-level skills that have always aided and abetted innovation: curiosity, initiative, adaptability and resourcefulness. They are the qualities that signify a nimble mind able to flex to a variety of demands and easily acquire new professional skill sets. Unfortunately, they are also almost impossible to teach. And yet...

    Provided By American Express

  • White Papers // Sep 2009

    Whole Lotta Connecting Goin? On With Social Media

    Social networks and blogs are the 4th most popular online activities online, including beating personal email. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In less than nine...

    Provided By American Express

  • White Papers // Sep 2009

    5 Actions For Double-Digit Business Growth

    This nasty economy is no excuse to settle for status quo or to not push hard for double-digit (10 percent or more) business growth. This article gives you five action items to get you out of your "Hold steady" mode and into high, predictable growth gear with your business. So...

    Provided By American Express

  • White Papers // Sep 2009

    Will Health Care Reform Crush Local Franchise Owners?

    A local franchise owner is someone who has taken a financial risk, and put his or her own money on the line, {Along with a bank's money} for a shot at the "American Dream." These courageous folks have decided to try to take control of their own futures, as opposed...

    Provided By American Express

  • White Papers // Sep 2009

    Just Blogging Isn't Enough - You Have To Blog with Purpose

    Want more traffic? Want more attention? The world isn't interested in blah, or boring, or ordinary. If you're blogging for business, you need to be cutting edge, current, and sometimes even controversial. Niche blogging is at its peak. Truth is, if you sell cashmere sweaters, you need to get in...

    Provided By American Express

  • White Papers // Aug 2009

    Businesses Turn To Mom Blogs To Market Their Wares

    Bigger brands often see the value of engaging bloggers. But for many small businesses working with bloggers is new and unknown. Yet it can be an effective marketing tool. Some cry that blogging is dead, but it's far from it. While women use social media, it's more for building relationships...

    Provided By American Express

  • White Papers // Jul 2009

    Put Down The Burnt Toast, Pick Up Your Cell Phone

    There is no avoiding it - mobile marketing, coupled with the social tools of Web 2.0 is the darling of the advertising world, and right or wrong, they've got your number. Gone are the days of writing an editorial letter to your daily paper, outing the local department store for...

    Provided By American Express

  • White Papers // Jul 2009

    From Center Of Your Universe, To Satellite Outposts

    In the past five years, the trend in online marketing has shifted rather dramatically. there's a shift in WHERE your business needs to have a presence online. It used to be that you could focus your efforts on having a website, perhaps with a blog that you'd bolted on to...

    Provided By American Express

  • White Papers // Jul 2009

    Do Perfect Franchises Exist?

    Is the franchise you are thinking of buying perfect for you? Will it meet your criteria? Have you defined your criteria? Your criteria should include things like investment comfort level, hours and days of the week required, growth opportunity, and an exit strategy that will let you enjoy the fruits...

    Provided By American Express

  • White Papers // Jul 2009

    How To Pitch A Blogger Who Hates To Be Pitched

    By now, it is common wisdom that a great way to gain exposure for your product or service is to get a mention on a blog that reaches your target market. If you have actually tried it, you may have found that bloggers are a fickle bunch, and will either...

    Provided By American Express

  • White Papers // Jul 2009

    How To Avoid Being A Nasty, Clueless, And Idiotic Boss During The Downturn

    Running a small business is tough enough during even the best of times, but when profits and sales are falling and the smell of fear is in the air, being the boss becomes much harder. Unfortunately, the current financial meltdown almost seems like it is experiment designed by an evil...

    Provided By American Express

  • White Papers // Jun 2009

    Never Let A Crisis Go To Waste

    Despite the steady drumbeat of bad economic news, small businesses have a major opportunity shaping up over the next year or two. They could become big businesses. While there's no way to get rid of all risk - despite what the sub-prime lenders were saying back in the good old...

    Provided By American Express

  • White Papers // Jun 2009

    Playing To The Recession's Strengths

    You don't live in a world where the economy is booming and consumers are spending freely. It's not "Try to play to the recession" vs. "Try to maintain business as usual". The only alternative to the first option, rather, is quite possibly to go out of business. Basically, the recession...

    Provided By American Express

  • White Papers // Jun 2009

    The Art Of The Landing Page - Seven Tips For Increasing Conversions

    Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. These approaches work across a surprisingly wide variety of circumstances and industries. You should be very clear about...

    Provided By American Express

  • White Papers // May 2009

    Should The U.S. Lift The Payroll Tax?

    What's so interesting about the proposal, coming from the NFIB, is that the payroll tax - which ostensibly is dedicated to funding Social Security and other entitlements (though in reality all federal tax revenue goes to the same place) - is the most prominent regressive tax: it kicks in on...

    Provided By American Express

  • White Papers // May 2009

    10 Tips For Building Brand Communities

    This paper gives top ten tips to create a truly exceptional brand community. Major brands have realized they can aggregate hundreds of thousands - even millions - of customers, but real engagement and meaningful interaction are still unattained goals. A brand community is not a one-to-many relationship - that's brand...

    Provided By American Express

  • White Papers // May 2009

    The Excruciating Choice Of Which Staff To Let Go

    In this economy, many small businesses face the unfortunate decision of having to let staff go. This is hard in any size company, but can feel overwhelming in a small business with a family-like culture. Staffing decisions need to be made based on the work of the present and future,...

    Provided By American Express

  • White Papers // May 2009

    A Trade Terms Primer

    You may have heard the expression "Trade terms" used a lot, especially in this economy - mostly within industries for which supplies, inventory or raw materials are typically purchased and paid for over time. But any business that experiences cash flow crunches from time to time can benefit from trade...

    Provided By American Express

  • White Papers // May 2009

    Help Navigating The Marketing Maze

    The arrival of the recession and the "Free" cost of social media has created the perfect storm of marketing. In a time when you need to market the most, you can do it in the cheapest ways. There's never been a better time to be a marketer because you can...

    Provided By American Express

  • White Papers // May 2009

    Beware Of Big Company Syndrome

    Even small businesses are vulnerable to "Big Company Syndrome." What's Big Company Syndrome? It's the innovation malaise often prevalent in large corporations. It goes something like this: Constant, company-wide innovation no longer something requested, managed or measured at the organizational level. Therefore the desire for personal reward and recognition drives...

    Provided By American Express

  • White Papers // May 2009

    How To Hack Together A Twitter Client

    Sometimes you can make do with what's available. NetNewsWire displays unread tweets as boldfaced, and it shows a count of unread ones for each search's folder. In other words, it looks like an email client for Twitter. If you're a power user of Twitter and own a Macintosh, give NetNewsWire...

    Provided By American Express

  • White Papers // Sep 2009

    Can You Run A B2B Franchise From Your Mobile Phone?

    Wouldn't it be fantastic if you could run your entire franchise operation from a Mobile phone? All franchise systems revolve around sales. Your customers or clients are either coming into your place of business to purchase your products or services, or you are out and about locating customers or clients...

    Provided By American Express

  • White Papers // May 2009

    Size Matters: Financial Regulatory Reform That Works

    Nearly everyone agrees that when we emerge from the current economic downturn, we'll have to turn our attention to reforming the financial system. The bad news is that the emerging consensus about how to reform the banking system risks recreating the very problems that got us into this mess in...

    Provided By American Express

  • White Papers // Oct 2009

    What Small Businesses Can Learn From ABC's "Shark Tank"

    Reality television, at its core, is typically about showcasing some type of conflict. Most often that conflict comes from relationships and unrealistic portrayals of "Real people" acting badly, hornily or greedily. Shark Tank is the reality show supposedly about business where entrepreneurs compete to get funding from already wealthy businesspeople...

    Provided By American Express

  • White Papers // Sep 2009

    3 Steps To Rethinking Customer Notifications

    How much of your business is about notification? In other words, when is that moment when you have to share details of some action or inaction with your customers? On first glance, you might be tempted to minimize the answer to this question. After all, unless you are in a...

    Provided By American Express

  • White Papers // Oct 2009

    Finding Your Forgotten Audiences

    When it comes to marketing in the healthcare industry, most companies have a strategy and ideas to reach two big audiences. The patients and the doctors. Sitting at opposing ends of the "Customer" spectrum, they are usually treated as two unique audiences with different strategies to reach them. What is...

    Provided By American Express

  • White Papers // Sep 2009

    5 Reasons The NFL Is Dominating The Sports Industry

    What is it about the NFL that commands such attention, even from those who don't typically watch sports? Why does the NFL deserve to be mentioned in the context of successful brand marketing, and perhaps could even be considered the most successful sports brand in the US (even more so...

    Provided By American Express

  • White Papers // Sep 2009

    Three Simple Words That Should Be The Cornerstone Of Any Corporate Social Media Policy

    It's easy to see why social media makes a lot of companies freak out. The prospect of their employees freewheeling around social sites like Twitter, Facebook, or blogs is scary: What if an employee misrepresents us? What if a staff member speaks out of school or embarrasses us? Stories of...

    Provided By American Express

  • White Papers // Sep 2009

    How To Gather Feedback With Social Media

    One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make it easy to see each time someone mentions your company, while third-party applications like TweetDeck and Seesmic Desktop allow you to get real-time updates pushed...

    Provided By American Express