American Express

Displaying 161-200 of 1808 results

  • Webcasts // Oct 2010

    How To Create The Right Choices For Your Customer

    In her book, The Art of Choosing, Sheena Iyengar talks about a study she did a few years back referred to as the "Jam experiment." In her study, she found that of all the people who visited a table with 24 different types of jam, only 3 percent of them...

    Provided By American Express

  • Webcasts // Oct 2010

    Better Your Business: Rod Kurtz & Steve Strauss

    Rod Kurtz, executive editor of AOL Small Business, and Steve Strauss, the small business columnist for USA Today and author of the blog MrAllBiz.com, provide tips on how you can better your business.

    Provided By American Express

  • White Papers // Oct 2010

    How To Create A Window That Gets Noticed

    If you are in a retail business, you probably know the importance of your window and window shopping in general. As customers walk past your establishment, what they see in the window can cause them to stop to take a look, and in the best case, actually come inside and...

    Provided By American Express

  • White Papers // Oct 2010

    3 Ways To Use Your Blog To Upgrade Your Rolodex

    Businesses use blogs to meet many business goals. Some use their blog to build thought leadership in hopes of getting a book deal or increased media attention. Others use their blog for research and development purposes to ensure that they're giving their customers the products and services they'll pay for....

    Provided By American Express

  • White Papers // Oct 2010

    Pushing The Needle: Leveraging Product Evangelists As A Virtual Salesforce

    Crowdsourcing is a hot topic these days. Companies like CrowdFlower and Amazon Mechanical Turk enable businesses to leverage the power of crowds to get work done efficiently and cost-effectively. There's even a crowdsourcing conference dedicated entirely to the topic. But what is crowdsourcing, and can it help your small business?...

    Provided By American Express

  • White Papers // Oct 2010

    The Great Fall: Losing Your Business Reputation

    Some of your business planning should be devoted to handling problems in advance of their appearance. What's the game plan if you issue a faulty product? What do you do if an employee starts speaking negatively about your business? These things can happen to any business. What will you do...

    Provided By American Express

  • White Papers // Oct 2010

    Media Platform Thinking

    Part of the beauty of social media is that you can build a free (or inexpensive) media platform to accompany your business. Small places like AJ Bombers in Milwaukee and Jaguar Data in in Fort Myers can build the communications platform they want to represent their business. But to simply...

    Provided By American Express

  • White Papers // Oct 2010

    What Making Ice Cubes Taught Me About Marketing

    What marketers do is convey information about their products and services with simplicity, brevity, clarity - in an engaging way. It's not unlike teaching, either, because marketers frequently develop content and other messages that don't just simply talk about their products, but inform and educate their audience in an effort...

    Provided By American Express

  • White Papers // Oct 2010

    Entrepreneurial Innovation In The U.S.: Strengths And Weaknesses

    The GEDI compared the contextual features of entrepreneurship in 71 countries over a decade, including both quantitative measurements (such as the number of existing firms and startups) and qualitative measurements (such as the education level of founders and employees or the number of high-growth startups). It focuses on three broad...

    Provided By American Express

  • Webcasts // Oct 2010

    Making Ideas Happen With Less

    As the author of the best selling book Making Ideas Happen, Scott Belsky is an expert in, well, making ideas happen. He tells Business Insider CEO Henry Blodget that startups need to take advantage of their size by iterating rapidly, taking risks, and playing around with their product. "At a...

    Provided By American Express

  • White Papers // Oct 2010

    Sometimes A Marketing Problem Is Really A Product Problem

    Many times when organizations find themselves struggling with getting or increasing sales they turn to marketing. The problem might be that nobody actually wants your junk. While that may sound a bit harsh, it's a fact that a lot businesses attempt to sell things that they think people should want....

    Provided By American Express

  • Webcasts // Oct 2010

    Business Answers: Selling A Struggling Business & Growing An Online Store

    Business strategist Carol Roth and Mike Michalowicz, founder of Obsidian Launch and author of the book "The Toilet Paper Entrepreneur," answer viewer questions about the potential for selling a struggling business and the best strategy for growing an online store.

    Provided By American Express

  • Webcasts // Oct 2010

    Top Five: Sales Mistakes To Avoid

    Selling products and services in a down economy is difficult, but there are ways to make the experience even worse. Here are five common sales mistakes to avoid courtesy of David Sandler, the CEO of the sales training and management company Sandler Training.

    Provided By American Express

  • Webcasts // Oct 2010

    Where's The Money?: Luring Angel Investors

    The biggest challenge for many entrepreneurs is finding the money to start and then grow their businesses. One source of initial funding is an angel investor, but how do you get one interested in helping you? Susan Preston, author of "Angel Financing for Entrepreneurs," has a few tips for making...

    Provided By American Express

  • White Papers // Oct 2010

    The Small Business Jobs Act Actually Does A Lot For Small Business

    Small businesses have had a very hard time the past two years getting the money they need to start and grow. That's where this law can and should make a big difference. The $30 billion fund for lending is going to significantly boost the amount of money available to smaller...

    Provided By American Express

  • White Papers // Sep 2010

    How To Succeed At Failure

    Recognizing failure and recovering from mistakes are essential skills for any entrepreneur. The impending failure of a business is something that you will instinctively recognize deep down, but human nature may prevent you from acknowledging it. Most startups are short of cash in the launch stages and then lurch from...

    Provided By American Express

  • Webcasts // Sep 2010

    The Outlook For Small Businesses

    Why have small businesses been so slow to recover relative to the rest of the economy? Jim Grant of Grant's Interest Rate Observer tells Business Insider CEO Henry Blodget that regulations and uncertainties weigh heavily on the success of small businesses. "So many deserving and successful people are struggling because...

    Provided By American Express

  • White Papers // Sep 2010

    Job Performance: Necessary - But Not Always Sufficient

    As manager, one has faced similar dilemmas. What do one do about the executive or employee whose job performance is solid, even stellar, but who nonetheless presents a serious problem? Consider the VP of Sales whose results always exceed plan. Or the VP of Engineering who delivers complex product releases...

    Provided By American Express

  • White Papers // Sep 2010

    Motivation And Momentum Lead To Millions

    Would you believe a new baby, a new business, plus the recession coupled with long hours and little sleep was one woman's recipe for entrepreneurial success? President of SolTec Electronics, Dawn Gluskin, made her first million working under these conditions. The straw that stirred the drink was her momentum. Dawn...

    Provided By American Express

  • White Papers // Sep 2010

    5 Trends That Will Shape Small Business In 2011

    Small business owners don't care what's cool. They care about what seems practical and what seems obvious - and that's not always what gets the buzz. Here are the author's predictions along those lines for 2011. Some of these might seem pretty obvious, but again, not in the way small...

    Provided By American Express

  • White Papers // Sep 2010

    Think In 100s

    As a small business, the problems tend to seem big enough without having someone tell us to think big. One tries to keep invoices in check. One tries to figure out how to hire real, honest, trustworthy people and yet not hire too many, because one know that overhead walks...

    Provided By American Express

  • Webcasts // Sep 2010

    Better Your Business: Divya Gugnani & Scott Belsky

    Divya Gugnani, CEO of Behind the Burner, and Scott Belsky, founder and CEO of Behance, provide some tips to help you better your business.

    Provided By American Express

  • White Papers // Sep 2010

    How To Plan For The Unexpected

    Perhaps the last thing most small business owners think about is planning for a potential natural disaster. Who has the time to prepare for something that may never happen? But that attitude can come back to haunt you. A flood, drought, hurricane, fire - one of those calamities can put...

    Provided By American Express

  • White Papers // Sep 2010

    What Marketing Can Learn From Kodak, Virgin, Threadless (And More)

    What's the role of a marketer in an organization? How have social media and technology altered the evolution of that role? And how do you get your customers (and would-be customers) to engage with your brand and the products you sell? Those were some of the questions posed to a...

    Provided By American Express

  • White Papers // Sep 2010

    7 Tips For Effective Networking

    Why is it that you go to an event and a) don't bring business cards or b) don't bring enough. Until we all use smartphones that can more easily exchange information business cards are the most effective way to exchange information. It looks very unprofessional to go to an event...

    Provided By American Express

  • Webcasts // Sep 2010

    What's Your Plan To Make $1 Million?

    Count Me In and American Express OPEN want to hear it, which is why they are hosting a competition for women business owners to pitch their plans to break the $1 million mark. Winners receive access to financial advising, mentoring, community support and special tools that can help break through...

    Provided By American Express

  • White Papers // Sep 2010

    The New York Times Small Business Summit

    The authors advice, whether talking about search marketing or something practiced offline entirely is as follows: Figure out what people are really looking for (keyword research) Produce lots of educational content that answers their questions (blog) Network in ways that make it easy for the people to find your content...

    Provided By American Express

  • White Papers // Sep 2010

    Top Tips To Boost Your Social Media

    You've heard numerous tidbits on how to use social media to connect with customers, boost sales, and improve your business in general. What's missing from these tips, however, are the top tips that are simple, but often ignored. Here's a roundup of some of the best social media tips and...

    Provided By American Express

  • White Papers // Sep 2010

    4 Ways Marketing Can Help You Get Paid Faster

    If there is one point that should be clear to OPEN Forum readers, it is that small business owners care a great deal about getting paid faster. This point alone should not surprise anyone, and American Express has done a good job of addressing this point with AcceptPay. While marketing...

    Provided By American Express

  • Webcasts // Sep 2010

    American Business: Bizdom U

    A little education never hurt anyone especially entrepreneurs. As part of NBC News' week-long look at the "Education Nation," one go inside a non-profit in Detroit teaching present and future small business owners the skills they need to run a company. Some of those same students will get more than...

    Provided By American Express

  • Webcasts // Sep 2010

    Business Answers: Talking Business & Compensation Options

    Lawrence Gelburd, an instructor at The Wharton School, and Ron Morris, the director of entrepreneurial studies at Duquesne University and host of the radio program "The American Entrepreneur," answer viewer questions about the importance of understanding business lingo and how to compensate your employees if you don't have enough money...

    Provided By American Express

  • White Papers // Sep 2010

    15 Small Business Lessons From Richard Branson

    Everything comes down to the people you hire to run your company, Branson said. Those running the company have to love it, and they also have to believe in the products you sell. The CEO must care as much about the cleaning ladies and switchboard operators as well as the...

    Provided By American Express

  • Webcasts // Sep 2010

    Small Business Rules: The Shobha Rule

    It's not about the fast nickel - it's about the slow dime. This episode of Small Business Rules explores Shobha Tummala's chain of hair removal salons, which combine eastern techniques she learned from her grandparents in India with the western business practices she honed in Harvard Business School to inspire...

    Provided By American Express

  • Webcasts // Sep 2010

    Better Your Business: Colleen Debaise & Amilya Antonetti

    Colleen Debaise, small business editor at The Wall Street Journal and Amily Antonetti, CEO of AMA Enterprises, provide some tips to help you better your business.

    Provided By American Express

  • White Papers // Sep 2010

    6 Reasons To Have More Fun At Work

    Why are you in business for yourself? The reasons vary: To make more money, to have more freedom, to be challenged, because you have a great idea - the list could go on and on. And the author bet another reason is to have more fun. But are you? Those...

    Provided By American Express

  • White Papers // Sep 2010

    Search Marketing As A Core Local Business Strategy

    Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore. Chew on that statistic for a minute and it becomes pretty clear that the acts of being found...

    Provided By American Express

  • White Papers // Sep 2010

    How To Generate Opportunities For Innovation

    Every business owner the author knows is trying new things. As a matter of fact, 78 percent of owners have said that coming out of the recession, the old way of doing business won't work. Changing the way one does business may not often take on the title of innovation,...

    Provided By American Express

  • White Papers // Sep 2010

    Focus On Getting Followers, Not Friends

    Is everyone telling you that your small business should have more "friends" online? Of course you already know that your customers have virtual friends as part of their social networks and they can "friend" someone on Facebook. On Twitter, they choose to "follow" another user and the old Facebook Page...

    Provided By American Express

  • White Papers // Sep 2010

    Why Business Will Grow Again: "We Have Met the Enemy And He Is Us!"

    The one characteristic of American business that consistently wins is its ability to adapt, evolve, innovate and compete in the face of all kinds of adversity. It is what Americans seem to do best. To put it in a simpler way, "When someone invents a better regulatory mousetrap, the mice...

    Provided By American Express

  • White Papers // Sep 2010

    How To Become A Super Genius In Any Industry

    The equivalent of an advanced degree in any field is online waiting for you to come avail yourself of it. The problem is finding the best of what's being written on a particular topic is a little like wandering around the stacks of PhD dissertations housed in the sub basement...

    Provided By American Express

  • White Papers // Sep 2009

    The Art Of Contrarianism: Working Against The Grain

    Contrarianism is the practice of approaching problems and brainstorming new ideas by purposely thinking against the grain. Or, more specifically, the act of ignoring entrenched societal beliefs - and embracing uncertainty and risk - in the pursuit of true innovation. Ignoring conventional wisdom, disregarding the critiques of naysayers, and (as...

    Provided By American Express

  • White Papers // Aug 2009

    Break The Golden Rule

    It's not hard for most of the people to recall a time when one lets people down by inaccurately anticipating their preferences or expectations. Whether it's the wrong birthday gift for a spouse or sales approach for a customer, the culprit is often thinking that what one would want for...

    Provided By American Express

  • White Papers // Aug 2009

    Can You Lead Something That You Haven't Mastered?

    Jack Welch used to say that he would never fly in a plane with a jet engine that he built - a sensible enough statement considering that Welch was neither a mechanical engineer nor a physicist. Nevertheless, as CEO of General Electric, Welch led a company that manufactured jet engines,...

    Provided By American Express

  • White Papers // Aug 2009

    Rally Against Secrecy

    Transparency, honesty, and constant communication are required for a team to perform well - and are liable to diminish when certain things are known by some and kept from others. As in marriages and families, secrets create distance between people in a business. Secrets are the root of exclusion and...

    Provided By American Express

  • White Papers // Aug 2009

    5 Tips For Productive Brainstorming

    The now over-the-hill catchphrase "think outside the box" associated the act of brainstorming with the idea of being free from any sort of structure. If we could just open up our minds to a "blue sky" of possibilities it seemed to say, we'd soon hit upon a miraculous and innovative...

    Provided By American Express

  • White Papers // Aug 2009

    Limitation Is The New Competitive Advantage

    As we have ever-increasing amounts of content to choose from in the world of blogging and journalism, curation is becoming more important. When there are only two articles featured, you're more likely to read a full article than if there were dozens to choose from. And Twitter - a true...

    Provided By American Express

  • White Papers // Jul 2009

    Momentum Bias: Transcend The Trend

    Humans have an almost innate tendency to identify recent trends and subconsciously project them into the future. Whether playing sports, investing in the markets, or picking someone up at a bar, we oftentimes cannot help but feel we have a 'hot hand', or, conversely, believe that we have lost our...

    Provided By American Express

  • White Papers // Jul 2009

    Don't Go It Alone

    While many of us tend to think of serial entrepreneurs and idea makers as lone visionaries, it turns out that - at least as often as not - the bold leaders we admire are aided and abetted by key partners. One of the best ways to push ideas forward is...

    Provided By American Express

  • White Papers // Jul 2009

    Oversee Productivity, Because Progress Needs A Witness

    In the craziness of life, Action Steps - aka, tasks that need to be completed - are unlikely to happen without a sense of accountability to complete them. However, at some point, individual supervision backfires. Having a boss looking over our shoulder can actually reduce our motivation. We want to...

    Provided By American Express

  • White Papers // Jul 2009

    Plan Less, Act More

    Conventional wisdom privileges the notion of coming up with a well-thought-out plan over taking incremental action and learning as we go along. Of course, the real truth - and the best method - falls somewhere along the "shades of gray" spectrum between the two approaches. Dwight D. Eisenhower may have...

    Provided By American Express

  • White Papers // Feb 2010

    Get Rid Of Bad Customers

    Are you ready to get rid of bad customers? You should be. Bad customers are costing you more than you realize. You already know that some customers are less profitable and more difficult to serve than others. Accepting lower margins on some accounts and making higher margins on others seems...

    Provided By American Express

  • White Papers // Feb 2010

    How To Deal With Negative Feedback

    We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and...

    Provided By American Express

  • White Papers // Feb 2010

    5 Reasons Fighter Brands Fail

    Today's economic landscape is harsh on the expensive, high-quality premium (or "luxury") brands. With lower-priced alternatives readily available, companies selling premium products may find themselves losing customers or slashing prices (and profits). However, many companies are considering a third option: launching a fighter brand. A fighter brand's job is two-fold....

    Provided By American Express

  • White Papers // Feb 2010

    Tips For Negotiating With A Potential Landlord

    Finding the right space for your business is an exercise in negotiation: assuming you're not ready to purchase a commercial property, you're probably looking at renting an office or a work space. Not only do you have to find a space that will provide you with the location and tools...

    Provided By American Express

  • White Papers // Feb 2010

    The Three Types Of Business Owners - Which Type Are You?

    People who understand that there are no "three easy steps" to anything big - the same ones who know that what gives you a name in the world or puts you at the head of your class is true mastery and dedication. These are the very same people who succeed...

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  • White Papers // Feb 2010

    What Are You Waiting For?

    Steps for letting go of waiting for the right moment: Don't disqualify yourself from the race before it even begins. You're here to compete, not to sit on the sidelines. Make a list of your wins: the times you made the catch, made the call or made the day -...

    Provided By American Express

  • White Papers // Feb 2010

    Equip Your Team With New Time Skills

    As managers, we want our people working smarter not harder. Why put in long hours if the yield isn't worth it? Mix this with the fact that more people are utilizing a more mobile and distributed workforce, and another facet comes into play: how do we keep the mix of...

    Provided By American Express

  • White Papers // Jan 2010

    The Five Levels Of Communication In A Connected World

    Snail mail and email have a few things in common: They can be of any length, and they are not conversational. Emails and letters are sent out, and then new messages are composed and returned. Sometimes it takes days or weeks before a response arrives. Since emails and letters are...

    Provided By American Express

  • White Papers // Dec 2009

    The Single Best Way To Get The Biggest, Baddest Results On The Planet

    The successful companies circulating out and about in the world seem to have one thing in common: Many of them seem to be knee deep in collaboration. For some, it's a very natural way of doing business. For others, they had to rise through the ranks of cooperative interactions. There...

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  • White Papers // Dec 2009

    To Side Project, Or Not To Side Project

    Your time and attention are under constant attack. People, jobs, emails, calls, and countless forms of media and advertising compete for your precious brainpower. Among these distractions are what we'll refer to as "side projects," which might spring from your own inspiration or might come by way of a friend...

    Provided By American Express

  • White Papers // Dec 2008

    Sell

    There you go, that's my best advice. The best way to deal with the economy, at least right now, today, is to sell. You're the CEO. You're probably not going to invent the next widget or come up with that innovation that changes everything (or if you do, you won't...

    Provided By American Express

  • White Papers // Dec 2009

    5 Ways To Reduce Your Anxiety In 2010

    Entrepreneurs tend to be "can-do" type of people - always ready and willing to tackle new problems as they come up. Even the tiniest niggling details are not above the passionate entrepreneur's attention. But we rarely stop to ask ourselves, "Is solving this problem worth the energy; one will invest...

    Provided By American Express

  • White Papers // Dec 2008

    Outsourcing And Flexible Office Space Going Mainstream

    One of the ways small businesses are dealing with shifting economic fortunes is finding ways to keep expenses flexible. If you are trying to carve out a new market niche, create a new product line or simply remake your business into something entirely new, fixed costs such as a lease...

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  • White Papers // Dec 2009

    Are You A Serial Entrepreneur Or Mission-Driven?

    Some people just love coming up with a new idea and pursuing it from scratch. As one knows the type. These classic entrepreneurs love to sit back and recall their "many companies." Failed attempts and false starts just add to their track record. More than anything else, they are motivated...

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  • White Papers // Dec 2008

    When Fixing Something "Under The Hood" Is Not Enough

    When the Iphone first came out, there was a honeymoon period when the product was just so revolutionary that people overlooked simple necessities like good reception. But after a few weeks, reports started coming in about poor reception and frequently dropped calls. Months passed, and then Apple finally came out...

    Provided By American Express

  • White Papers // Dec 2009

    5 Tips On Prioritizing Your To-Dos

    When you're running a small business, there are always a million things to do - clients to please, bills to pay, contracts to negotiate, employees to manage, and so on. And those are just the day-to-day ongoing tasks, which don't even include the big-picture projects you need to complete (e.g....

    Provided By American Express

  • White Papers // Dec 2008

    When Is A Recession An Opportunity In Disguise?

    Much of what is written about the economic downturn focuses on the harsh realities of cutbacks, layoffs and even bankruptcy. There is no doubt many businesses have been adversely affected already and more will be as 2009 unfolds. However, the silver lining in all of this bad economic news is...

    Provided By American Express

  • White Papers // Dec 2009

    How To Optimize Your Focus: ^Maker Time^ Vs ^Management Time^

    If you've ever been interrupted by a phone call or a nosy coworker when you were right in the middle of a creative marathon, you know how such distractions can quickly knock you out of a productive groove. If you want to optimize your time, it's important to understand (and...

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  • White Papers // Dec 2008

    Beating Competitors In The Long Run

    Staying ahead of the bear is of little benefit if you keep running in blind panic and die of exhaustion a while later. Even in a downturn, a business also needs to plan to conserve resources and stay healthy relative to its competitors. Be prepared to sprint for short whiles...

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  • White Papers // Aug 2008

    Why You Need To Polish Your Unique Selling Proposition

    Why should a customer do business with you instead of a competitor? Do you provide the highest level of service, or are you the low-cost leader? Knowing what makes you unique in the market, your Unique Selling Proposition (U.S.P.), is the first step to attracting customers. Craft a killer U.S.P....

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  • White Papers // Feb 2009

    Incremental Changes Bring Lasting Rewards

    When times get tough and sales slow down, people start scrambling around trying to force things to happen. First of all, take a deep breath and relax. No matter what you do, you can't really force a prospect to buy your product or service. Yeah, you could slash your prices...

    Provided By American Express

  • White Papers // Sep 2008

    The Art Of Resisting Irrational Behavior

    An age-old question that small business owners face all the time is, "Why do intelligent people make stupid choices? Sway: The Irresistible Pull of Irrational Behavior examines the reasons for such behavior and provides the ways people can avoid dumb decisions. We are all affected by psychological forces that trigger...

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  • White Papers // Jan 2009

    Discipline Is The Key

    It seems that everywhere you look today, companies are going out of business. I believe that a lot of these business failures have to do with one thing ? Discipline, or more accurately, the lack of it. There are four areas where small business owners must have a high level...

    Provided By American Express

  • White Papers // Oct 2008

    Add Value Before You Slash Prices

    An economic climate like we are experiencing at the moment often comes with the competitive pressure to lower prices. For most small business owners, the first place to look when facing tougher competitive challenges is value instead of price. In other words, look at your products and services and ask...

    Provided By American Express

  • White Papers // Feb 2009

    Maybe It's A Problem With The Bowl

    Lots of small business owners bump their heads against figurative walls when trying to grow. No matter what they do, nothing seems to change. Anyone who has owned more than one goldfish for more than a month, can attest to the fact that these fish will grow only to the...

    Provided By American Express

  • White Papers // Oct 2008

    Why The Fall Of Wall Street Is Good

    Great news! The lure of Wall Street and disproportionately paid finance executives is finally behind us. The current debacle presents an amazing opportunity to liberate America's top talent from the great opportunity cost of being brave and starting something new. For the first time in decades, the most talented people...

    Provided By American Express

  • White Papers // Mar 2009

    Seizing The Opportunity Of An Economic Downturn

    Ultimately, small businesses should see the grim economy as a unique opportunity to seize marketshare - one that may not exist when larger organizations are freely spending and putting their more significant resources to work. There is, no better time to start (or grow) a small business.

    Provided By American Express

  • White Papers // Oct 2008

    Be Flexible And Diversify

    The worst time to check your portfolio is after a major market drop. Worry about current problems, not future ones, especially since the economy has been lurching wildly week after week. And remember that right now workers are facing the same crushing uncertainty as business owners. So it's not just...

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  • White Papers // Apr 2009

    5 Things To Smile About In A Recession

    There's a silver lining to every cloud, as the old adage goes. The Chinese character for 'Challenge' also means 'opportunity'... There are a number of sayings (cliches some might say) about how to find the positive side to adversity, but we all know that it is important to seek out...

    Provided By American Express

  • White Papers // Nov 2008

    The Art Of Bootstrapping

    The term bootstrapping comes from the German legend of Baron von Munchhausen pulling himself out of the sea by pulling on his own bootstraps. That's essentially what you'll have to do, too. Focus on cash flow, not profitability. The theory is that profits are the key to survival. If you...

    Provided By American Express