American Express

Displaying 241-280 of 1623 results

  • White Papers // Aug 2010

    Rethink Your Email Marketing

    A recent survey reported that over 93 percent of people have an opt-in daily contact with a brand via email. It also said only 15 percent of Facebook users and 5 percent of Twitter users have a similar relationship. That's one of many reasons to rethink your use of email...

    Provided By American Express

  • Webcasts // Aug 2010

    Where's The Money?: Think Local

    Finding new ways to get money for your business can be difficult, but a solution may be closer than you think. Farnoosh Torabi, small business expert for Credit.com and author of the book "Psych Yourself Rich," tells you how you can apply for funding in your own community.

    Provided By American Express

  • Webcasts // Aug 2010

    American Business: Super Niche

    How can a small, retail business compete against bigger chains? The answer might be by offering something that those companies don't. Meet one entrepreneur who is beating his larger competitors by selling his specialized products at Comic Con.

    Provided By American Express

  • Webcasts // Aug 2010

    Business Answers: Getting Your First Client & Employees On The Road

    Mike Michalowicz, the founder of Obsidian Launch and author of "The Toilet Paper Entrepreneur," and Michael Port, the author of four New York Times best-selling books including "The Thing Big Manifesto," answer viewer questions about landing your first client and what type of precautions you might need to take for...

    Provided By American Express

  • White Papers // Aug 2010

    Small Business Trade Credit Signaling New Problems For Small Business Owners

    Trade credit - lending to customers that is linked to product sales - is central to small business finance. Many small companies either extend credit to their customers, use the credit provided by their suppliers, or both. Because of the dual nature of trade credit, disruptions to it slow demand...

    Provided By American Express

  • White Papers // Aug 2010

    Unstink Your Company Blog

    If you must write about your products and services (that's why you started this mess in the first place, right?), then sneak it in like product placement. That's right. Sneak it in there. For instance, if you're a guitar company, write about all the cool local shows you're attending, and...

    Provided By American Express

  • White Papers // Aug 2010

    Pros and Cons Of Online Customer Product Reviews

    By asking customers to submit reviews of recently purchased products (typically, by sending a follow-up email), e-commerce businesses can increase the number of reviews on their sites. Generally, this approach will lead to a more reliable portrayal of product quality and usefulness. These requests can engage customers and convey the...

    Provided By American Express

  • Webcasts // Aug 2010

    Small Business Rules: The Greenleaf Rule

    Don't lay off - lay on. - The Greenleaf Rule. Greenleaf Book Group is a publishing company for the not-so-little guy. Founder Clint Greenleaf competes with "Big bucks" publishers by choosing quality over quantity. Clint's Company charts a middle road between print on demand and traditional publishing. His editor's are...

    Provided By American Express

  • Webcasts // Aug 2010

    Getting (And Keeping) Big Name Partners

    Shopkick is a mobile app that rewards its users for entering stores, and their impressive list of partners include big names like Best Buy and Macy's. Co-founder and CEO Cyriac Roeding tells Business Insider CEO Henry Blodget how his startup has attracted and managed these partnerships. "Show them a value...

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  • White Papers // Aug 2010

    5 Small Business Resources You Should Be Following On Twitter

    As a small business owner, you know that the best resources aren't always financial. Sometimes, the most valuable resources are the business people who have been through it before. They've done the whole stressing over making payroll, not sleeping and eating ramen to make ends meet already. And they lived...

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  • White Papers // Aug 2010

    5 Problems To Avoid With Intellectual Property

    At some point, every business owner deals in intellectual property - by selling licensed products or just writing copy for websites, for example. And, at some point, those IP issues can get tricky. You can avoid many problems by deploying a strategy for handling concerns and by retaining an expert...

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  • White Papers // Aug 2010

    Brand Secrets They Don't Teach In Business School

    A lot of people ask the author (Founder of the Virgin Group) about the Virgin brand - what's their secret? What's the enduring magic formula? The truth is, they started with a really simple idea that has developed over time. In business schools, brand values are often discussed in terms...

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  • White Papers // Aug 2010

    How To Tell When You've Ignored Your Marketing Strategy

    If you already suspect that you're not doing enough marketing, then chances are you're right. Doing the right of marketing should feel like you're doing too much. It's a lot like applying make-up when you're about to appear on television. When you look at yourself in real life, it looks...

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  • White Papers // Aug 2010

    Here's What You Should Know About Deflation

    The main economic worry the U.S. economy is now facing is deflation. And while the impact of such an environment on small business may not be readily evident, this paper explains what every small business owner should know about a deflationary economy. Deflation starts with a reduction in the value...

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  • White Papers // Aug 2010

    Too Old To Start Up A Business?

    If you think you're past your prime and too old to start up a business, get your book published, travel the world, and think again. Young entrepreneurs don't have as much going for them as you think. Do yourself a huge favor and tune out the negative self-talk about growing...

    Provided By American Express

  • White Papers // Aug 2010

    Don't Miss This 2010 Tax Credit For Healthcare Spending

    Most people in the United States receive health insurance coverage through their employers. As the Patient Protection and Affordable Care Act (healthcare reform law) is implemented over the next five years, business owners will need to carefully analyze how the law impacts the coverage they offer (or don't offer) employees....

    Provided By American Express

  • Webcasts // Aug 2010

    Small Business Survival: Entrepreneurial Advice

    Want to know how other entrepreneurs are making their companies grow? This webcast provides some advice from small business owners just like you!

    Provided By American Express

  • Webcasts // Aug 2010

    Do It Yourself: Focus Groups

    Focus groups can help any company form a marketing plan, but the price of such a service may be too high for many small business owners. The presenters went to Harris Interactive and asked a senior focus group designer for some tips on how to do it yourself.

    Provided By American Express

  • White Papers // Aug 2010

    Offering Stock To Your Employees: 5 Key Financial Considerations

    Most small businesses hire employees, pay them, and offer them benefits. But at the end of the day, those employees aren't closely tied to the company. Whether or not things go well, they'll receive their paychecks. However, that isn't the only option available to small business owners. You can choose...

    Provided By American Express

  • White Papers // Aug 2010

    The Road To Alternative Energy

    Many biofuels being developed now, such as alcohol fuels, can be blended with the current fuel offerings; others, called drop-in fuels, can simply be substituted for existing fuels. With either of those options, we can continue to use existing transportation and refueling infrastructures, making only minor modifications over time. The...

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  • Webcasts // Aug 2010

    Better Your Business: Rieva Lesonsky & Rod Kurtz

    Rieva Lesonsky, CEO of GrowBiz Media, and Rod Kurtz, Executive Editor of AOL Small Business, provide some tips to help you better your business.

    Provided By American Express

  • White Papers // Aug 2010

    Investing In Your Community Will Boost Your Sales

    No business operates in a vacuum. No matter where you are based, your company is part of the local community - and it can easily be part of other communities, both online and off. It's tempting not to worry too much about the community, of course. The most important focus...

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  • White Papers // Aug 2010

    The Hard Choices

    It's the end of the month. You're faced with the hard choice of either making payments to your suppliers in order to keep yourself in business or making payments to the IRS and closing up shop. Which do you choose? You don't have enough cash in your accounts to make...

    Provided By American Express

  • Webcasts // Aug 2010

    The Benefits Of Daily Deals Sites

    If you've never used a daily deals website, here's how they generally work - A business offers a significant discount for their service or product, and the customer pays in advance for that discount. Vinicius Vacanti is a co-founder of Yipit, a website that aggregates local daily deals, and tells...

    Provided By American Express

  • White Papers // Aug 2010

    Is A Value-Added Tax Heading Our Way?

    There is a great deal of buzz starting to generate around the "value-added tax" (or VAT). The concept of a VAT was first proposed by Wilhelm von Siemens, son of the founder of Siemens in 1918. The first country to implement a value-added tax was France in 1954. Today, nearly...

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  • White Papers // Aug 2010

    Tips For Winning The Local Search Game

    When prospective buyers want to find products, services, people and experiences these days, quite often they begin their search online - even if they are looking for a business or store right in their backyard. Working to position your business prominently when local prospects turn to a search engine has...

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  • White Papers // Aug 2010

    Hybrids - A New Form Of Innovation

    More and more variety is available in products and services these days. How does anyone come up with something really new? Once in a while a totally new idea shows up. The Apple iPhone with its finger manipulated touch screen was one such "New idea." This is now being widely...

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  • White Papers // Aug 2010

    7 Tips For Choosing A Business Broker

    For serial entrepreneur Jane Angelich, deciding to sell the San Francisco uniform store she had owned for 13 years was easy. Finding an attentive business broker to help with the transaction proved to be less so. "The first one I hired produced nothing," says Angelich, who's now CEO of Supercollar,...

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  • White Papers // Aug 2010

    5 Super Easy Ways To Promote Your Business With Video

    You may have heard the saying that content is king. But if you had to get specific about the online environment, the saying might be that video content is king. The reason is simple - most people will respond much better to moving pictures and a story through video than...

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  • White Papers // Aug 2010

    What Mobile Platform Is Right For Your Business?

    Companies of all sizes are investing significant resources in deploying mobile applications for their staff, as well as building applications for a new generation of mobile users. When considering a mobile phone for your business, it's important to know what you want to do with the device, based on your...

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  • White Papers // Aug 2010

    From Details To Vision

    Everyone who puts forth the energy and ability to start a new business has some large goal in mind. It can be as simple as pure money, but for some, the goal can be to truly provide the best service or products in a given niche. For others, it may...

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  • White Papers // Aug 2010

    Finding Legal Representation For Your Business

    Finding legal representation is one of those tasks that many small business owners put off until they actually need that legal representation - when there is a crisis that needs a lawyer's attention. But by spending time on finding the right legal representation for your business when you're not under...

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  • White Papers // Aug 2010

    Top 5 Ways To Find Your Next Million-Dollar Idea

    Have you ever noticed how some of your best business ideas come when you're traveling? While you're no longer going through the motions in the well-worn grooves of your old habits, all five of your senses can be engaged in absorbing the different ways things get done. On your next...

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  • White Papers // Aug 2010

    Time Is Money, Now Act Like It

    You've heard it before hundreds of times, usually from someone waiting on you, trying to get you to hurry up. But time really is money. What it's worth may vary from person to person, of course. Minimum wage is currently $7.25 an hour. Bill Gates makes about $200,000 an hour,...

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  • White Papers // Aug 2010

    7 Tips For Raising Venture Capital

    Venture capitalists will pick apart your projections, operations and vision. You probably already have a great instinctive feel for your business. But the challenge when dealing with VCs is being able to succinctly articulate this. Keep in mind that VCs are financiers, so the ability to talk about your operations,...

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  • White Papers // Aug 2010

    Lessons In Leadership

    Like it or not, you're a leader. Not because you are "The boss", but, more importantly, because you have committed yourself to creating a company and realizing your vision. Leadership means more than managing; it means communicating, inspiring, empowering, and nurturing those who are in fact delivering your mission. For...

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  • White Papers // Aug 2010

    The Secret To Great Macro Management

    Every small business leader faces the challenge of building and managing a team. Finding the right folks is half the battle. After you find them, it is your responsibility to manage the team. Great management happens on both a "Micro" level and a "Macro" level. Micro-management - not the notoriously...

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  • White Papers // Aug 2010

    These Issues Need To Be Resolved Before Cloud Computing Becomes Ubiquitous

    Many independent entrepreneurial businesses are already using cloud computing apps (online Web-based software applications) to run their businesses. And if you're not already trying out cloud apps, by 2020 many among us expect them to almost replace local apps residing on your own computers, according to the fourth "Future of...

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  • White Papers // Aug 2010

    17 Signs That You Are A Great Boss

    There are few things more frustrating than the boss who not only is not happy with your work, but tells you how to do it to boot! Great bosses trust that the people they hire are smart enough to do their job, even if you might do it differently. People...

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  • White Papers // Aug 2010

    Social Media Moms Partner With Brands For Summer Promotions

    The number of moms using social media has taken off. A study by BabyCenter said "Since 2006, the number of moms using social media has skyrocketed more than 500 percent." It's been so popular that it's drawn scrutiny from the FDA (you must disclose when you get free product or...

    Provided By American Express

  • White Papers // Oct 2010

    8 Tools Your Virtual Team Shouldn't Live Without

    In a remote office, things that those who are rooted in a corporate environment take for granted are more elusive: The author is talking about the critical stuff like communication and collaboration (or things that have a business purpose) and camaraderie and connectedness (that have a more human purpose). The...

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  • White Papers // Oct 2010

    How The Inventor Of OREO Cookies Changed Marketing

    In the book The End Of Overeating, former FDA Commissioner Dr. David A. Kessler delves deep into the food industry and talks extensively about how the industry has developed, marketed and promoted products to the American people. One of the stories he describes is the one of Roger Smith who...

    Provided By American Express

  • White Papers // Oct 2010

    5 Ways To Create Viral Video That Sells

    Video is one of the most powerful ways to communicate with your audience. Whether that audience is your customers (to drum up more sales), your employees (to show them something) or the press (to get them talking about your brand), creating video is extremely important for marketing your business and...

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  • White Papers // Jul 2010

    5 Simple Lessons About Marketing, Strategy & Life

    Truth is, many of us are guilty of either not really listening to what people are saying about our products, or of discounting their honest feedback (they're not smart enough, they just don't "Get it," etc.). Koch tells a story of feedback falling on deaf ears during her time at...

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  • White Papers // Nov 2010

    A Brand Development Primer

    Branding, or rebranding, is the chance to examine, refine and communicate exactly what the business is about. What values underpin the company? What does it stand for? What is the competitive advantage? "Defining the mission as a brand and a company is the most important part of the whole process,"...

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  • White Papers // Nov 2010

    Branding: An Overview

    Branding is every bit as important to small business as it is to big companies. As marketing expert and OPEN Forum blogger John Jantsch says, "Every small business has a brand. The question is whether the makeup of the brand is created intentionally or accidentally. There is little doubt in...

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  • White Papers // Nov 2010

    Branding Best Practices: Brand Guidelines

    Whether you're a go-it-alone establishment or a rapidly expanding enterprise, you need to make sure that you're applying your brand consistently - otherwise there's little use for having it at all. Your newly created visual identity will be rolled out across the business, and you need to have a clear...

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  • White Papers // Nov 2010

    Branding Best Practices: Logo

    Think of a brand and chances are that what springs to mind isn't its product or service, but its logo. This is the power of the logo: an instantly recognizable shorthand for your entire brand that, with any luck, lodges in the minds of your customers. Your logo is the...

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  • White Papers // Nov 2010

    How Sports Use Social Media To Hit Marketing Home Runs

    The National Basketball Association, for example, is the most social media savvy of all the sports, according to Fast Company. The NBA has more than 6.7 million combined Facebook fans and Twitter followers. And it's not satisfied just having those followers. Teams go to great lengths to engage them. Last...

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  • White Papers // Nov 2010

    Changes To Google Local: What You Need To Know Right Now

    Google Local has made some radical changes that will affect any small business owner who needs to meet with customers in person. The changes could provide you with better opportunities to connect with customers and lure them to your location. But in order to benefit, you may need to do...

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  • White Papers // Nov 2010

    How To Use Social Media To Build Your Brand

    Social media is one of the most powerful branding tools available for your business. It's even replaced paid advertising for many companies. "Before social media, one of the only ways to find customers besides advertising was word of mouth," says Julien Sharp, chief creative officer of Stylo Creative. "Social media...

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  • White Papers // Nov 2010

    6 Benefits Of Building A Brand In The Blogosphere Age

    Social media has put the one-to-many model of marketing and branding on steroids. It used to be that companies had to market to people by sending catalogs, brochures, postcards or other direct mail pieces. It was time-consuming to get all that promotional material printed, collated, folded and out the door...

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  • White Papers // Nov 2010

    How Branding Can Help You Start Booming

    For many small businesses, branding is one of the most overlooked and underestimated business tools. While many business owners may think of a brand as a logo - it's really much more. A strong brand represents the essence of your company, a clear statement of what your company is and...

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  • White Papers // Nov 2010

    3 Rules To Follow When Devising Your Social Media Strategy

    Social media is a buzz word for all web tools that enable user interaction and networking. These include Twitter, Facebook, blogs and multimedia sharing. A social media strategy, when executed properly, can help companies stay relevant, create brand associations and conversations, interact with customers, and reach previously untapped, prospective customers....

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  • White Papers // Nov 2010

    Alternatives To Straight Advertising

    Advertising is paying money to get in front of a group you don't have another means to reach. It's a gamble. It's the hope that you can get someone's attention for long enough to convince them to do what you want them to do. It's been a relatively straightforward business...

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  • White Papers // Nov 2010

    Luxury Brand Perception In The Marketplace

    Luxury brands operate in a carefully curated, niche marketplace. While luxury brands want to appeal to everyone, they are usually priced for a select few. The exclusivity is part of the price tag, as are quality, uniqueness, and refinement. Luxury brands spend a great deal of time and effort honing...

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  • White Papers // Nov 2010

    Facebook Ads: A Guide To Targeting And Reporting

    Whether you're new to Facebook Ads or a seasoned advertiser on the platform, it's helpful to take a few minutes to familiarize yourself with the targeting and reporting tools available. Targeting once you've created a Facebook Ad (visit facebook.com/ads for more details), you can target it using a variety of...

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  • White Papers // Nov 2010

    Luxury Has A Unique Brand Of Competition

    Many businesses strive to position and promote their brands as the luxury brand of choice in their industry or community. When asked how they currently view the competitive landscape in this quest, most business owners leap directly to thoughts of direct competition - other similar businesses in their community or...

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  • White Papers // Nov 2010

    Tips For Competing In The Luxury Market

    When a small business is competing in the luxury brand market, they are up against stiff competition from large corporations with big marketing budgets. This doesn't mean that you can't compete. It means you have to be better and smarter than your competition. As a small business, you have more...

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  • White Papers // Nov 2010

    6 Guidelines For Creating Powerful Packaging

    Your product's packaging is its first line of communication. It should speak to potential customers loud and clear and make them feel as if your product belongs in their home. That feeling means a product can quickly become part of a consumer's buying habits. Here are guidelines to help create...

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  • White Papers // Nov 2010

    How To Discover And Attract More Of Your Ideal Client

    Many small business marketers try to be all things to all people and find it hard to really focus or get good at serving narrowly defined market segments. Actually the author don't think they really try to be all things it just sort of happens from a lack of focus...

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  • White Papers // Nov 2010

    Why Branding?

    It's not surprising that marketing and branding can fall to the wayside while building a business. Historically, brand building and marketing have been expensive ventures that only large corporations or fully-funded start-ups could afford. So why should you choose to invest your limited resources in branding? Believe in Branding If...

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  • White Papers // Oct 2010

    How To Market A Green Product

    The Federal Trade Commission recently proposed changes to its "Green Guides," which provide a road map for companies making claims to sell environmentally friendly products. That includes everything from the criteria for saying you use renewable materials to the use of product certifications. But those guidelines may not be enough...

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  • White Papers // Jun 2009

    The One Thing That Could Make The Mobile Web Finally A Reality

    For years now, small business owners have been hearing about and waiting expectantly for the growth of the Mobile Web. It's coming! It's coming! Get ready for it! Uh-huh. Right. The Mobile Web means that some day your customers and the world will be viewing and interacting with your website...

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  • White Papers // Jun 2009

    The World's Most Unsung Health Insurance Benefit

    There's a significant health insurance benefit for the self-employed that just doesn't get much attention in the press. But it should. It's the Federal tax provision that allows self employed individuals to deduct 100% of their health insurance premiums for themselves and their families. This deduction reduces, dollar for dollar,...

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  • White Papers // Jun 2009

    Are You Leading An Imbalanced Small Business?

    In a small business, where the owner usually sells, serves customers and does all the support work, it creates imbalance. You tend to focus more on some and little on others. This paper explains 3 main steps to getting your business in balance: create on-demand structure; hire multi-faceted people; outsource...

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  • White Papers // Oct 2009

    Non-Profits (And Small Businesses) Should Focus More On Design

    We love great products and services even more when they are designed well. Among the many reasons for our appreciation of good design is that it helps us understand things better. Design can simplify the mission of an organization or the purpose of a product. As a result, design helps...

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  • White Papers // Sep 2009

    Investing In Completion: Physical Objects As Accountability Tools

    We usually try to keep our methods for accountability on the up-and-up, using project management tools, iPhone apps, co-workers, and the like to keep us on track. But if we're really honest with ourselves, activating more primal feelings - guilt, fear, etc - can be highly motivational and effective, if...

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  • White Papers // Sep 2009

    Ready To Make That Deal? 5 Things To Keep In Mind

    As you navigate the world of small business, you'll be hit with challenges and opportunities you never anticipated. As you grow, you will increasingly encounter and interact with people who will compete with you, help you, collaborate with you, and try to rip you off - and they'll come from...

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  • White Papers // Aug 2009

    Macro-Managing: Frame The Problem, Then Delegate

    We often think of leaders as visionary problem solvers, yet to be a successful manager the ability to be a visionary problem framer is extremely important. The reason is scalability. If the leader is solving the problems, only so many problems can get solved. Yet, if he/she has the ability...

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  • White Papers // Aug 2009

    Acknowledge, Then Play With Short-Term Rewards

    Great companies are started by people who gave up their day jobs and made a tremendous sacrifice. The most admired organizations and societies are built over time through the endurance and fortitude of a committed membership. To make bold ideas happen, long-term rewards must take priority over short-term rewards. The...

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  • White Papers // Jul 2009

    Key Considerations For Content-Driven Websites

    Almost anyone can tell you that good "content" is what drives traffic on the web these days. As consumer brands get in on the action, new (subtly branded) "Content-driven" blogs and websites are popping up like weeds. At the same time, there seems to be very little understanding of the...

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  • White Papers // Jul 2009

    Protected: 10 Business Plan Dos And Don'ts For The Rest Of Us

    Why is it that people, even some experts, keep linking business planning to that very special case in which a business plan is part of a loan application or an investment pitch? Doesn't that confuse everybody else, who wants business planning as a way to manage better, work towards goals,...

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  • White Papers // Jul 2009

    Contract Based On Deliverables, Not Hours

    In this economy, bigger isn't necessarily better. The fact of the matter is that small businesses with less overhead are well-positioned. Already used to being creative with limited resources, small firms can be more nimble than the post-layoff behemoths that are now struggling to learn how to operate more efficiently...

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  • White Papers // Jun 2009

    SHOP: Small Business Health Care Reform

    The currently dismal system of health-care coverage is a small business issue. It skews prices and other things in a way that makes it easier for larger corporations to insure their employees, giving them a competitive advantage for attracting the best and the brightest; and it makes it extremely expensive...

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  • White Papers // May 2009

    Seek The Right Talent, Not The Right Roles

    The traditional way to hire employees is to define a role that needs to be filled, generate a job description, and then locate someone whose experience matches the tasks you've outlined. The problem with this method is that it doesn't take into account all of the ingredients of a good...

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  • White Papers // May 2009

    Motivating Employees In Challenging Times

    Keeping employee morale up is key for business owners, especially with the challenges posed by today's economy. An incentive program can help improve your employees' performance by recognizing their successes. But how can you really shift their work into overdrive? Employees always appreciate cash incentives, but gift cards have several...

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  • White Papers // May 2009

    Is It Really All About The People?

    If you've ever worked in a company with a great culture, you've likely heard the phrase "Our greatest asset walks out the door every night." Legendary companies like Google and Goldman Sachs are famous for saying that success is all about people. Entire industries have sprung up to help managers...

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  • White Papers // May 2009

    Collaboration As Marketing

    The old way of thinking about marketing was to create a product and then figure out how to market it. Hence, marketing as a separate department. In the past few years, however, a dramatic shift has occurred as the Internet and the rise of social networking have rapidly expanded the...

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  • White Papers // May 2009

    The Lofty Price Of Being The Cash Cow

    A very interesting dilemma emerges when a creative team encounters success: they are asked to keep doing exactly what they are doing rather than focusing on new things. In some companies with especially successful teams, this is known as the darker side of becoming a "Cash cow" for the business....

    Provided By American Express