American Express

Displaying 241-280 of 1803 results

  • White Papers // Aug 2010

    Rethink Your Email Marketing

    A recent survey reported that over 93 percent of people have an opt-in daily contact with a brand via email. It also said only 15 percent of Facebook users and 5 percent of Twitter users have a similar relationship. That's one of many reasons to rethink your use of email...

    Provided By American Express

  • Webcasts // Aug 2010

    American Business: Super Niche

    How can a small, retail business compete against bigger chains? The answer might be by offering something that those companies don't. Meet one entrepreneur who is beating his larger competitors by selling his specialized products at Comic Con.

    Provided By American Express

  • Webcasts // Aug 2010

    Business Answers: Getting Your First Client & Employees On The Road

    Mike Michalowicz, the founder of Obsidian Launch and author of "The Toilet Paper Entrepreneur," and Michael Port, the author of four New York Times best-selling books including "The Thing Big Manifesto," answer viewer questions about landing your first client and what type of precautions you might need to take for...

    Provided By American Express

  • Webcasts // Aug 2010

    Where's The Money?: Think Local

    Finding new ways to get money for your business can be difficult, but a solution may be closer than you think. Farnoosh Torabi, small business expert for Credit.com and author of the book "Psych Yourself Rich," tells you how you can apply for funding in your own community.

    Provided By American Express

  • White Papers // Aug 2010

    Unstink Your Company Blog

    If you must write about your products and services (that's why you started this mess in the first place, right?), then sneak it in like product placement. That's right. Sneak it in there. For instance, if you're a guitar company, write about all the cool local shows you're attending, and...

    Provided By American Express

  • White Papers // Aug 2010

    Pros and Cons Of Online Customer Product Reviews

    By asking customers to submit reviews of recently purchased products (typically, by sending a follow-up email), e-commerce businesses can increase the number of reviews on their sites. Generally, this approach will lead to a more reliable portrayal of product quality and usefulness. These requests can engage customers and convey the...

    Provided By American Express

  • Webcasts // Aug 2010

    Getting (And Keeping) Big Name Partners

    Shopkick is a mobile app that rewards its users for entering stores, and their impressive list of partners include big names like Best Buy and Macy's. Co-founder and CEO Cyriac Roeding tells Business Insider CEO Henry Blodget how his startup has attracted and managed these partnerships. "Show them a value...

    Provided By American Express

  • Webcasts // Aug 2010

    Small Business Rules: The Greenleaf Rule

    Don't lay off - lay on. - The Greenleaf Rule. Greenleaf Book Group is a publishing company for the not-so-little guy. Founder Clint Greenleaf competes with "Big bucks" publishers by choosing quality over quantity. Clint's Company charts a middle road between print on demand and traditional publishing. His editor's are...

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  • White Papers // Aug 2010

    Small Business Trade Credit Signaling New Problems For Small Business Owners

    Trade credit - lending to customers that is linked to product sales - is central to small business finance. Many small companies either extend credit to their customers, use the credit provided by their suppliers, or both. Because of the dual nature of trade credit, disruptions to it slow demand...

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  • White Papers // Aug 2010

    Brand Secrets They Don't Teach In Business School

    A lot of people ask the author (Founder of the Virgin Group) about the Virgin brand - what's their secret? What's the enduring magic formula? The truth is, they started with a really simple idea that has developed over time. In business schools, brand values are often discussed in terms...

    Provided By American Express

  • White Papers // Aug 2010

    5 Small Business Resources You Should Be Following On Twitter

    As a small business owner, you know that the best resources aren't always financial. Sometimes, the most valuable resources are the business people who have been through it before. They've done the whole stressing over making payroll, not sleeping and eating ramen to make ends meet already. And they lived...

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  • White Papers // Aug 2010

    5 Problems To Avoid With Intellectual Property

    At some point, every business owner deals in intellectual property - by selling licensed products or just writing copy for websites, for example. And, at some point, those IP issues can get tricky. You can avoid many problems by deploying a strategy for handling concerns and by retaining an expert...

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  • White Papers // Aug 2010

    How To Tell When You've Ignored Your Marketing Strategy

    If you already suspect that you're not doing enough marketing, then chances are you're right. Doing the right of marketing should feel like you're doing too much. It's a lot like applying make-up when you're about to appear on television. When you look at yourself in real life, it looks...

    Provided By American Express

  • White Papers // Aug 2010

    Too Old To Start Up A Business?

    If you think you're past your prime and too old to start up a business, get your book published, travel the world, and think again. Young entrepreneurs don't have as much going for them as you think. Do yourself a huge favor and tune out the negative self-talk about growing...

    Provided By American Express

  • White Papers // Aug 2010

    Here's What You Should Know About Deflation

    The main economic worry the U.S. economy is now facing is deflation. And while the impact of such an environment on small business may not be readily evident, this paper explains what every small business owner should know about a deflationary economy. Deflation starts with a reduction in the value...

    Provided By American Express

  • Webcasts // Aug 2010

    Small Business Survival: Entrepreneurial Advice

    Want to know how other entrepreneurs are making their companies grow? This webcast provides some advice from small business owners just like you!

    Provided By American Express

  • Webcasts // Aug 2010

    Do It Yourself: Focus Groups

    Focus groups can help any company form a marketing plan, but the price of such a service may be too high for many small business owners. The presenters went to Harris Interactive and asked a senior focus group designer for some tips on how to do it yourself.

    Provided By American Express

  • White Papers // Aug 2010

    Don't Miss This 2010 Tax Credit For Healthcare Spending

    Most people in the United States receive health insurance coverage through their employers. As the Patient Protection and Affordable Care Act (healthcare reform law) is implemented over the next five years, business owners will need to carefully analyze how the law impacts the coverage they offer (or don't offer) employees....

    Provided By American Express

  • White Papers // Aug 2010

    The Road To Alternative Energy

    Many biofuels being developed now, such as alcohol fuels, can be blended with the current fuel offerings; others, called drop-in fuels, can simply be substituted for existing fuels. With either of those options, we can continue to use existing transportation and refueling infrastructures, making only minor modifications over time. The...

    Provided By American Express

  • White Papers // Aug 2010

    Offering Stock To Your Employees: 5 Key Financial Considerations

    Most small businesses hire employees, pay them, and offer them benefits. But at the end of the day, those employees aren't closely tied to the company. Whether or not things go well, they'll receive their paychecks. However, that isn't the only option available to small business owners. You can choose...

    Provided By American Express

  • Webcasts // Aug 2010

    Better Your Business: Rieva Lesonsky & Rod Kurtz

    Rieva Lesonsky, CEO of GrowBiz Media, and Rod Kurtz, Executive Editor of AOL Small Business, provide some tips to help you better your business.

    Provided By American Express

  • White Papers // Aug 2010

    Investing In Your Community Will Boost Your Sales

    No business operates in a vacuum. No matter where you are based, your company is part of the local community - and it can easily be part of other communities, both online and off. It's tempting not to worry too much about the community, of course. The most important focus...

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  • White Papers // Aug 2010

    The Hard Choices

    It's the end of the month. You're faced with the hard choice of either making payments to your suppliers in order to keep yourself in business or making payments to the IRS and closing up shop. Which do you choose? You don't have enough cash in your accounts to make...

    Provided By American Express

  • Webcasts // Aug 2010

    The Benefits Of Daily Deals Sites

    If you've never used a daily deals website, here's how they generally work - A business offers a significant discount for their service or product, and the customer pays in advance for that discount. Vinicius Vacanti is a co-founder of Yipit, a website that aggregates local daily deals, and tells...

    Provided By American Express

  • White Papers // Aug 2010

    Is A Value-Added Tax Heading Our Way?

    There is a great deal of buzz starting to generate around the "value-added tax" (or VAT). The concept of a VAT was first proposed by Wilhelm von Siemens, son of the founder of Siemens in 1918. The first country to implement a value-added tax was France in 1954. Today, nearly...

    Provided By American Express

  • White Papers // Aug 2010

    Tips For Winning The Local Search Game

    When prospective buyers want to find products, services, people and experiences these days, quite often they begin their search online - even if they are looking for a business or store right in their backyard. Working to position your business prominently when local prospects turn to a search engine has...

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  • White Papers // Aug 2010

    Finding Legal Representation For Your Business

    Finding legal representation is one of those tasks that many small business owners put off until they actually need that legal representation - when there is a crisis that needs a lawyer's attention. But by spending time on finding the right legal representation for your business when you're not under...

    Provided By American Express

  • White Papers // Aug 2010

    From Details To Vision

    Everyone who puts forth the energy and ability to start a new business has some large goal in mind. It can be as simple as pure money, but for some, the goal can be to truly provide the best service or products in a given niche. For others, it may...

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  • White Papers // Aug 2010

    Hybrids - A New Form Of Innovation

    More and more variety is available in products and services these days. How does anyone come up with something really new? Once in a while a totally new idea shows up. The Apple iPhone with its finger manipulated touch screen was one such "New idea." This is now being widely...

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  • White Papers // Aug 2010

    7 Tips For Choosing A Business Broker

    For serial entrepreneur Jane Angelich, deciding to sell the San Francisco uniform store she had owned for 13 years was easy. Finding an attentive business broker to help with the transaction proved to be less so. "The first one I hired produced nothing," says Angelich, who's now CEO of Supercollar,...

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  • White Papers // Aug 2010

    5 Super Easy Ways To Promote Your Business With Video

    You may have heard the saying that content is king. But if you had to get specific about the online environment, the saying might be that video content is king. The reason is simple - most people will respond much better to moving pictures and a story through video than...

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  • White Papers // Aug 2010

    What Mobile Platform Is Right For Your Business?

    Companies of all sizes are investing significant resources in deploying mobile applications for their staff, as well as building applications for a new generation of mobile users. When considering a mobile phone for your business, it's important to know what you want to do with the device, based on your...

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  • White Papers // Aug 2010

    Time Is Money, Now Act Like It

    You've heard it before hundreds of times, usually from someone waiting on you, trying to get you to hurry up. But time really is money. What it's worth may vary from person to person, of course. Minimum wage is currently $7.25 an hour. Bill Gates makes about $200,000 an hour,...

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  • White Papers // Aug 2010

    7 Tips For Raising Venture Capital

    Venture capitalists will pick apart your projections, operations and vision. You probably already have a great instinctive feel for your business. But the challenge when dealing with VCs is being able to succinctly articulate this. Keep in mind that VCs are financiers, so the ability to talk about your operations,...

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  • White Papers // Aug 2010

    Top 5 Ways To Find Your Next Million-Dollar Idea

    Have you ever noticed how some of your best business ideas come when you're traveling? While you're no longer going through the motions in the well-worn grooves of your old habits, all five of your senses can be engaged in absorbing the different ways things get done. On your next...

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  • White Papers // Aug 2010

    Finding Money Online

    If you're like most small business owners, when it comes to raising money for your company, you need all the help you can get. For that reason, you might consider checking out some websites aimed at making it easier to find investors or get a loan. Of course, these sites...

    Provided By American Express

  • Webcasts // Aug 2010

    Biz Quiz: Alfred Edmond Jr. & Gene Marks

    Alfred Edmond Jr., Editor-In-Chief of BlackEnterprise.com and Gene Marks, President of The Marks Group, go head to head in the small biz quiz.

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  • White Papers // Aug 2010

    These Issues Need To Be Resolved Before Cloud Computing Becomes Ubiquitous

    Many independent entrepreneurial businesses are already using cloud computing apps (online Web-based software applications) to run their businesses. And if you're not already trying out cloud apps, by 2020 many among us expect them to almost replace local apps residing on your own computers, according to the fourth "Future of...

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  • White Papers // Aug 2010

    17 Signs That You Are A Great Boss

    There are few things more frustrating than the boss who not only is not happy with your work, but tells you how to do it to boot! Great bosses trust that the people they hire are smart enough to do their job, even if you might do it differently. People...

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  • White Papers // Aug 2010

    Social Media Moms Partner With Brands For Summer Promotions

    The number of moms using social media has taken off. A study by BabyCenter said "Since 2006, the number of moms using social media has skyrocketed more than 500 percent." It's been so popular that it's drawn scrutiny from the FDA (you must disclose when you get free product or...

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  • White Papers // Aug 2010

    Art As Action - Innovation On A Sunday Afternoon

    It's easy to qualify "Art" as innovative. Artists push the envelope and test the tried and true. Artists hold nothing sacred - the world is bendable, we exist in the fifth dimension, color is mutable, people are merely props. It was clear that "Holding Pattern" in all of its originality...

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  • White Papers // Nov 2010

    The Key To Workplace Success: Be An Energizer

    Most small businesses only have a handful of employees. What is the most important quality to determining these employees' success? Is it dedication? The ability to work well with others? Technical knowledge? Expertise? While most of these attributes are important to workplace success, according to author Robert Sutton, none of...

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  • White Papers // Nov 2010

    5 Reasons Why You Need A Social Media Dream Team

    One need a Social Media Dream Team for a several reasons: 1. Someone has to create the content. Without fresh content, the social media efforts may as well be in a bag on the shelf. 2. Someone needs to watch the numbers. Tracking and analyzing metrics is a huge part...

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  • White Papers // Nov 2010

    7 Kinds Of Getting Stuck

    Is getting stuck a bad thing? Not always. In fact, it's good to be getting stuck in the right way. It is part of the growth. Stuck outside the field: You are stuck outside the playing field because something else (your own agenda) is holding you back. You are torn...

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  • White Papers // Nov 2010

    Rebuilding Humpty Dumpty: Regaining Your Business Reputation

    Your reputation is bad. What can you do now? First, consider re-branding your public front. Change the name of the business. Change the location of the business. If the latter doesn't work, refresh the entire layout and content of the business. Change your logo as well. To put it simply,...

    Provided By American Express

  • White Papers // Nov 2010

    10 Ways To Start Delegating Today

    Delegating can be a difficult concept for small business owners. Many of them start companies at the ground level, foster them every step of the way and the thought of giving away tasks to anyone else paralyze them with fear. Fortunately, delegating can be easier than you think and the...

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  • White Papers // Nov 2010

    3 Surprising Don'ts For Better Productivity

    When it comes to boosting productivity in your work and life, there are the usual suspects. Yes, better managing your calendar and eliminating distractions is important. And, of course, we could talk forever about the methods and systems that might help the cause. But what about the less obvious realizations?...

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  • White Papers // Nov 2010

    10 Ways To Grow Your Business, Despite The Economy

    How can other small businesses thrive in this economy? Differentiate yourself: "Web developers can be a dime a dozen," said Leila Johnson, founder and COO of Rio Rancho, N.M.-based Data-Scribe, a website solution company launched in 2003 that has experienced steady growth each year and now has 20 employees (up...

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  • White Papers // Oct 2010

    5 Ways To Protect Your Company If Your Supplier Goes Out Of Business

    In today's precarious economy, you need to be concerned about more than your own company's health. You also have to pay attention to the state of your suppliers' affairs. When a struggling vendor goes out of business, you might find yourself scrambling to fulfill your own orders. And, of course,...

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  • White Papers // Oct 2010

    Small Business Skills You Need For The 21st Century

    Before last year's TED conference, the author made a visit to Disney's "Imagineering" Facility. They call it "Imagineering" because the facility seeks to merge imagination and the engineering prowess required to make bold ideas happen. Given the authors fascination with the process of Making Ideas Happen, he was a captive...

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  • White Papers // Oct 2010

    Creating Amazingly Explosive Blog Growth

    The truth is that if you want explosive growth for your blog, there is more to it than that - a lot more. Simply put, there are two parts to creating a successful blog: the front end and the back end. The front end has to do with how you...

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  • White Papers // Oct 2010

    Improve Your Small Biz: 6 Tips From Jim Collins

    Run a pocket of greatness. Too many business owners try to expand and do too many things well. If you know that you are the best at something, then focus on that and make it into what Collins called a "Pocket of greatness." When you have this, you have something...

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  • White Papers // Oct 2010

    Starting A Business After 50

    Maybe you are bored. Maybe you have been downsized. Maybe retirement isn't for you. Whatever the case, there are many reasons why someone over 50 may want to become an entrepreneur. In fact, it is not surprising why someone might consider starting a business when they are older: You have...

    Provided By American Express

  • White Papers // Oct 2010

    6 C's Of Successful Small Business Owners

    How do you define success? Money? Time with family? Personal satisfaction? The creation of long-term business value? Job creation? A change for the better in the world around us? Most small business owners use one or more of these definitions. Some aspire to all of them! The definition may be...

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  • White Papers // Oct 2010

    3 Questions Every New Business Owner Must Answer

    So, you've just made the decision to start up a business. Congratulations! Now is the inevitable questions and doubts: Do I have enough money to start up my business? Should I get a loan right now? Am I a good fit for my business? These are the three powerful questions...

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  • White Papers // Oct 2010

    Building Philanthropy Into A Business

    Building a business is not necessarily enough. One of the goals may be to create a business that allows you to give back to your community. Philanthropy can be built into the structure of your company and, depending on how you handle it, that philanthropy can improve your business -...

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  • White Papers // Oct 2010

    How To Focus On Your Ideal Customer

    Small business owners are ambitious. You want to capture as many sales as you can - and want to build a brand that will get you there. You drool with envy at big businesses like Apple or Nike who can rally their "Tribes" with ease when they introduce new offerings....

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  • White Papers // Oct 2010

    How To Refresh Your Strategy

    Since many of us in small business have been through some tough times, and things are starting to look better, this might be a good time to go back to fundamentals with a fresh new look at the business strategy. The three factors to consider: Identity: not you necessarily, but...

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  • White Papers // Oct 2010

    Cook Up A Cool Cross-Promotion

    Forget Red Delicious and Macintosh apples. How about munching on a Blue Pearmain, Wolf River, Liberty or a 20-ounce Pippin? For six weeks in the fall, 55 members of the 'Out on a Limb' heirloom apple Community Supported Agriculture (CSA) visit the Rabelais cookbook store to pick up their apples....

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  • White Papers // Oct 2010

    How Operations Can Support E-Commerce Growth

    If you're running an e-commerce business, you have most likely spent much of your time, attention and money on generating sales through search engine optimization, purchase of keywords, social media and more. What happens when the sales start registering? Your business needs to ship orders and satisfy customers. The path...

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  • White Papers // Oct 2010

    The Small Business Innovation Research Program Gets A Makeover

    Does your business have an innovative idea that could be commercialized for use by the federal government? If so, good news: The SBA recently announced that its Small Business Innovation Research (SBIR) program will undergo some improvements to make it more "Entrepreneur-friendly" and make it easier for small businesses to...

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  • White Papers // Oct 2010

    In Africa, Yes We Can

    Analysts and business leaders often focus on mineral resources when considering prospects for Africa's future - the continent is the source of much of the world's platinum, diamonds and gold. But the author believes Africa's most valuable assets are its wonderful people, particularly its entrepreneurs. Millions of men and women...

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  • White Papers // Oct 2010

    Taking The Next Big Step For Your Business

    While many businesses do grow in spurts, some women-owned businesses seem to get stuck in the periods between growth spurts. According to the Center for Women's Business Research, women-owned businesses account for 40 percent of all privately held firms, but only 3 percent of them reported revenues of $1 million...

    Provided By American Express

  • White Papers // Oct 2010

    Hiring Plans Show Signs That The Worst May Be Over

    From the responses of small business owners in the latest American Express OPEN Small Business Monitor Survey, things seem to be looking up. While still closely watching the economy, many are planning to hire, and recent efforts to reign-in costs and focus on customers have better positioned them for growth....

    Provided By American Express

  • White Papers // Oct 2010

    The Problem With Communication

    Imagine this - you're at a meeting with your top sales and marketing team. You've been tasked with bringing innovative ideas to the executive board next week. Charlie, who has been with the company the longest, stands up and communicates a list of ideas via PowerPoint. When Charlie sits down,...

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  • White Papers // Oct 2010

    Looking For Innovation In The "Wrong Places"

    True innovation often doesn't make us comfortable. It makes one uncomfortable. And yet, it is in that discomfort that the new ways, the new ideas and the new feelings come to light. When you drive to work via a different route, you see different places and sights. If you go...

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  • White Papers // Oct 2010

    How Business Owners Get Results Through Social Media

    Rent the Runway uses social media to develop better insights into who their customers are and what they're looking for, and even target new segments, like colleges. "We're in the process of creating a Facebook page for each of 30 campuses where we have runway representatives to market to these...

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  • White Papers // Oct 2010

    What Women Entrepreneurs Can Learn From Elizabeth Gilbert

    I am stronger than Depression and braver than Loneliness and nothing will ever exhaust me. This quotation is part of a much longer one that both calmed and strengthened Gilbert when she was at her point of greatest despair. Alone and crying out for the first time to God, what...

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  • White Papers // Oct 2010

    Pushing The Needle: Leveraging Product Evangelists As A Virtual Salesforce

    Crowdsourcing is a hot topic these days. Companies like CrowdFlower and Amazon Mechanical Turk enable businesses to leverage the power of crowds to get work done efficiently and cost-effectively. There's even a crowdsourcing conference dedicated entirely to the topic. But what is crowdsourcing, and can it help your small business?...

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  • White Papers // Oct 2010

    Entrepreneurial Innovation In The U.S.: Strengths And Weaknesses

    The GEDI compared the contextual features of entrepreneurship in 71 countries over a decade, including both quantitative measurements (such as the number of existing firms and startups) and qualitative measurements (such as the education level of founders and employees or the number of high-growth startups). It focuses on three broad...

    Provided By American Express

  • White Papers // Aug 2010

    Brand Secrets They Don't Teach In Business School

    A lot of people ask the author (Founder of the Virgin Group) about the Virgin brand - what's their secret? What's the enduring magic formula? The truth is, they started with a really simple idea that has developed over time. In business schools, brand values are often discussed in terms...

    Provided By American Express

  • White Papers // Aug 2010

    Too Old To Start Up A Business?

    If you think you're past your prime and too old to start up a business, get your book published, travel the world, and think again. Young entrepreneurs don't have as much going for them as you think. Do yourself a huge favor and tune out the negative self-talk about growing...

    Provided By American Express

  • White Papers // Aug 2010

    The Road To Alternative Energy

    Many biofuels being developed now, such as alcohol fuels, can be blended with the current fuel offerings; others, called drop-in fuels, can simply be substituted for existing fuels. With either of those options, we can continue to use existing transportation and refueling infrastructures, making only minor modifications over time. The...

    Provided By American Express

  • White Papers // Sep 2010

    3 Ways To Make Your Online Marketing More Targeted

    The options for small businesses to market their products and services online are numerous. In fact, many marketers' efforts to promote online are fragmented and can result in significant waste of effort and a disconnect with customers. In the mix of online marketing tactics, SEO and PPC have been rated...

    Provided By American Express

  • White Papers // Sep 2010

    5 Tips For Writing A Great Press Release

    Press releases are a tricky thing to get right. One simple mistake - like a poor headline or a mere typo - can make you lose readers, and once they're gone, they're not coming back. Good press releases, however, can catch the attention of reporters, resulting in news stories and...

    Provided By American Express

  • White Papers // Aug 2010

    Search Marketing, Twitter-Style!

    By now, plenty of businesses get the concept of search marketing: ensuring that customers can find you when they do searches on major search engines like Google or Bing. But you can do search marketing on Twitter, too. You just have to think differently about your approach. Like search engines,...

    Provided By American Express

  • White Papers // Aug 2010

    Rethink Your Email Marketing

    A recent survey reported that over 93 percent of people have an opt-in daily contact with a brand via email. It also said only 15 percent of Facebook users and 5 percent of Twitter users have a similar relationship. That's one of many reasons to rethink your use of email...

    Provided By American Express

  • White Papers // Aug 2010

    Unstink Your Company Blog

    If you must write about your products and services (that's why you started this mess in the first place, right?), then sneak it in like product placement. That's right. Sneak it in there. For instance, if you're a guitar company, write about all the cool local shows you're attending, and...

    Provided By American Express

  • White Papers // Aug 2010

    Pros and Cons Of Online Customer Product Reviews

    By asking customers to submit reviews of recently purchased products (typically, by sending a follow-up email), e-commerce businesses can increase the number of reviews on their sites. Generally, this approach will lead to a more reliable portrayal of product quality and usefulness. These requests can engage customers and convey the...

    Provided By American Express

  • White Papers // Aug 2010

    How To Tell When You've Ignored Your Marketing Strategy

    If you already suspect that you're not doing enough marketing, then chances are you're right. Doing the right of marketing should feel like you're doing too much. It's a lot like applying make-up when you're about to appear on television. When you look at yourself in real life, it looks...

    Provided By American Express