American Express

Displaying 71 - 80 of 360 results

  • Can You Save Money By Outsourcing?

    White Papers // Nov 2010 // provided by American Express

    If the recession has taught companies anything, it's that cost-containment is key to survival. A survey conducted by Veritude in 2009 showed that only 3 percent of companies with more than 2,000 employees planned to return to their pre-recession staffing matrix. Staffing companies, freelance job boards and temporary help agencies ...

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  • 3 Rules To Follow When Devising Your Social Media Strategy

    White Papers // Nov 2010 // provided by American Express

    Social media is a buzz word for all web tools that enable user interaction and networking. These include Twitter, Facebook, blogs and multimedia sharing. A social media strategy, when executed properly, can help companies stay relevant, create brand associations and conversations, interact with customers, and reach previously untapped, prospective customers. ...

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  • 10 Ways To Grow Your Business, Despite The Economy

    White Papers // Nov 2010 // provided by American Express

    How can other small businesses thrive in this economy? Differentiate yourself: "Web developers can be a dime a dozen," said Leila Johnson, founder and COO of Rio Rancho, N.M.-based Data-Scribe, a website solution company launched in 2003 that has experienced steady growth each year and now has 20 employees (up ...

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  • How Well Are You Managing Your Inventory?

    White Papers // Nov 2010 // provided by American Express

    Working capital is an important measure of a company's financial health. It's defined as the difference between Current Assets and Current Liabilities (Working Capital = Current Assets - Current Liabilities). When a company has positive working capital, it is able to pay off its short-term liabilities from assets that can ...

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  • Alternatives To Straight Advertising

    White Papers // Nov 2010 // provided by American Express

    Advertising is paying money to get in front of a group you don't have another means to reach. It's a gamble. It's the hope that you can get someone's attention for long enough to convince them to do what you want them to do. It's been a relatively straightforward business ...

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  • Luxury Brand Perception In The Marketplace

    White Papers // Nov 2010 // provided by American Express

    Luxury brands operate in a carefully curated, niche marketplace. While luxury brands want to appeal to everyone, they are usually priced for a select few. The exclusivity is part of the price tag, as are quality, uniqueness, and refinement. Luxury brands spend a great deal of time and effort honing ...

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  • Tips For Competing In The Luxury Market

    White Papers // Nov 2010 // provided by American Express

    When a small business is competing in the luxury brand market, they are up against stiff competition from large corporations with big marketing budgets. This doesn't mean that you can't compete. It means you have to be better and smarter than your competition. As a small business, you have more ...

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  • 6 Guidelines For Creating Powerful Packaging

    White Papers // Nov 2010 // provided by American Express

    Your product's packaging is its first line of communication. It should speak to potential customers loud and clear and make them feel as if your product belongs in their home. That feeling means a product can quickly become part of a consumer's buying habits. Here are guidelines to help create ...

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  • How To Discover And Attract More Of Your Ideal Client

    White Papers // Nov 2010 // provided by American Express

    Many small business marketers try to be all things to all people and find it hard to really focus or get good at serving narrowly defined market segments. Actually the author don't think they really try to be all things it just sort of happens from a lack of focus ...

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  • Why Branding?

    White Papers // Nov 2010 // provided by American Express

    It's not surprising that marketing and branding can fall to the wayside while building a business. Historically, brand building and marketing have been expensive ventures that only large corporations or fully-funded start-ups could afford. So why should you choose to invest your limited resources in branding? Believe in Branding If ...

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