American Express

Displaying 71 - 80 of 503 results

  • 3 Rules To Follow When Devising Your Social Media Strategy

    White Papers // Nov 2010 // provided by American Express

    Social media is a buzz word for all web tools that enable user interaction and networking. These include Twitter, Facebook, blogs and multimedia sharing. A social media strategy, when executed properly, can help companies stay relevant, create brand associations and conversations, interact with customers, and reach previously untapped, prospective customers. ...

    Download Now
  • 3 Surprising Don'ts For Better Productivity

    White Papers // Nov 2010 // provided by American Express

    When it comes to boosting productivity in your work and life, there are the usual suspects. Yes, better managing your calendar and eliminating distractions is important. And, of course, we could talk forever about the methods and systems that might help the cause. But what about the less obvious realizations? ...

    Download Now
  • How Well Are You Managing Your Inventory?

    White Papers // Nov 2010 // provided by American Express

    Working capital is an important measure of a company's financial health. It's defined as the difference between Current Assets and Current Liabilities (Working Capital = Current Assets - Current Liabilities). When a company has positive working capital, it is able to pay off its short-term liabilities from assets that can ...

    Download Now
  • Alternatives To Straight Advertising

    White Papers // Nov 2010 // provided by American Express

    Advertising is paying money to get in front of a group you don't have another means to reach. It's a gamble. It's the hope that you can get someone's attention for long enough to convince them to do what you want them to do. It's been a relatively straightforward business ...

    Download Now
  • Luxury Brand Perception In The Marketplace

    White Papers // Nov 2010 // provided by American Express

    Luxury brands operate in a carefully curated, niche marketplace. While luxury brands want to appeal to everyone, they are usually priced for a select few. The exclusivity is part of the price tag, as are quality, uniqueness, and refinement. Luxury brands spend a great deal of time and effort honing ...

    Download Now
  • Tips For Competing In The Luxury Market

    White Papers // Nov 2010 // provided by American Express

    When a small business is competing in the luxury brand market, they are up against stiff competition from large corporations with big marketing budgets. This doesn't mean that you can't compete. It means you have to be better and smarter than your competition. As a small business, you have more ...

    Download Now
  • 6 Guidelines For Creating Powerful Packaging

    White Papers // Nov 2010 // provided by American Express

    Your product's packaging is its first line of communication. It should speak to potential customers loud and clear and make them feel as if your product belongs in their home. That feeling means a product can quickly become part of a consumer's buying habits. Here are guidelines to help create ...

    Download Now
  • How To Discover And Attract More Of Your Ideal Client

    White Papers // Nov 2010 // provided by American Express

    Many small business marketers try to be all things to all people and find it hard to really focus or get good at serving narrowly defined market segments. Actually the author don't think they really try to be all things it just sort of happens from a lack of focus ...

    Download Now
  • Why Branding?

    White Papers // Nov 2010 // provided by American Express

    It's not surprising that marketing and branding can fall to the wayside while building a business. Historically, brand building and marketing have been expensive ventures that only large corporations or fully-funded start-ups could afford. So why should you choose to invest your limited resources in branding? Believe in Branding If ...

    Download Now
  • Advertising On A Budget? What To Do If Traditional Ad Buys Are Beyond Your Means

    White Papers // Nov 2010 // provided by American Express

    How do you know when a company should or should not use typical advertising like magazine ads? If traditional advertising isn't feasible, either financially or because of the type of industry you're in, what other options do small businesses have? All advertising should communicate to the consumer, "You need this. ...

    Download Now

Submit Your Content

Get your content listed in our directory for free!

Our directory is the largest library of vendor-supplied technical content on the web. It's also the first place IT decision makers turn to when researching technology solutions. Our members are already finding your competitors' papers here - shouldn't they find yours too?