American Express

Displaying 281-320 of 1623 results

  • Webcasts // Aug 2010

    Biz Quiz: Alfred Edmond Jr. & Gene Marks

    Alfred Edmond Jr., Editor-In-Chief of BlackEnterprise.com and Gene Marks, President of The Marks Group, go head to head in the small biz quiz.

    Provided By American Express

  • White Papers // Aug 2010

    Finding Money Online

    If you're like most small business owners, when it comes to raising money for your company, you need all the help you can get. For that reason, you might consider checking out some websites aimed at making it easier to find investors or get a loan. Of course, these sites...

    Provided By American Express

  • White Papers // Aug 2010

    Management Tips From Holly Landau: Pt 3

    There are usually three main reasons why you have to let someone go: poor employee performance, gross misconduct (stealing, workplace violence, etc.), or you're dissolving their position. Often, business owners are reluctant to deal directly with the issue of firing someone, but there are some specific steps you can take...

    Provided By American Express

  • White Papers // Aug 2010

    Ridgely Evers On Small Vs. Big Business Leadership: Pt 3

    Anyone who's using their financials to drive their business is doing the equivalent of driving their car in the rearview mirror. It's never a happy outcome. You should check your financials often, just as you do the rearview mirror. But the important stuff is happening elsewhere. Your customers, your people,...

    Provided By American Express

  • White Papers // Aug 2010

    How To Fire A Bad Customer

    Firing a customer may seem like a daunting proposition in this economy. But, sometimes, it has to be done. "A single bad customer can practically destroy a business," says Ken Gaebler, a small-business expert and head of Gaebler Ventures in Chicago. According to Gaebler, the wrong customer can lead to...

    Provided By American Express

  • White Papers // Aug 2010

    Why Investments In High Growth Companies Are Getting Smaller

    Since the Great Recession began, venture capitalists and angel groups have been making smaller investments in their portfolio companies. From 2007 through the first quarter of 2010, the size of the average (mean) investment round fell by 31 percent, and the size of the typical (median) investment round declined by...

    Provided By American Express

  • White Papers // Aug 2010

    What You Need To Know About Small Business Tax Provisions Expiring In 2011

    Small business owners could be in for what's effectively a wave of new taxes next year. The taxes affect investors, small business owners and individuals. Here's a look at some of the changes: Personal income tax rates will increase. The top income tax rate (the rate at which two-thirds of...

    Provided By American Express

  • Webcasts // Aug 2010

    Top Five: Conversion Franchises

    If you're a business owner looking for more support, you might want to try a franchise conversion. That's when an existing business partners with a larger brand. This webcast shows five popular conversion franchises courtesy of Entrepreneur.com.

    Provided By American Express

  • Webcasts // Aug 2010

    Learning From The Pros: Steven Tanger

    The name "Tanger" has become synonymous with outlet shopping since the company opened its first center in 1981. CEO Steven Tanger has kept his family's entrepreneurial spirit alive and well almost 30 years later. This paper explores some of his advice for keeping your business thriving.

    Provided By American Express

  • Webcasts // Aug 2010

    American Business: Retail On The Road

    Two California-based designers are taking their products on the road this summer, mixing cosmos and custom-made clothes. They're bringing their creations to their customers with a series of trunk shows to make sure their new line is a huge success.

    Provided By American Express

  • White Papers // Aug 2010

    10 Things You Can Do To Keep A Customer Today

    Where are you spending more time; getting new customers or growing and expanding your relationship with the customers you already have? If you're like most companies, you're probably spending more time and money looking for and wooing new customers than finding new opportunities within the customers you already have. When...

    Provided By American Express

  • Webcasts // Aug 2010

    Business Answers: Startup Sales & Stolen Marketing Material

    Colleen DeBaise, small business editor at The Wall Street Journal and author of the book "The Wall Street Journal Complete Small Business Guidebook," and Amilya Antonetti, CEO of AMA Enterprises and author of the book "The Recipe," answer viewer questions about increasing sales at a startup and how to handle...

    Provided By American Express

  • White Papers // Aug 2010

    The How, When And Why Of Extending Trade Credit

    Trade credit is the largest form of short term business financing. In a sense, it's peer to peer lending - businesses helping each other. Of course, it's not all altruistic, without trade credit, many of your customers wouldn't be able to buy from you. Yet, as in banking, not all...

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  • White Papers // Aug 2010

    Using Loss Leaders In Your Pricing Strategy

    Common sense tells business owners that the way to make money is to sell products for more than it costs to make them. But like any rule, there are exceptions. Loss leader pricing is one of them. This strategy prices a specific product at an extremely attractive price, one that...

    Provided By American Express

  • White Papers // Aug 2010

    5 Tips For Pulling Off A Pop-Up Shop

    To pop-up or not to pop-up: this is a good question to consider if you're thinking of starting a business, and want to test the waters before making a full commitment. It's not easy to start a business that generates long-term interest beyond the initial concept. Opting to launch a...

    Provided By American Express

  • White Papers // Aug 2010

    What Increased Use Of Drag Along Rights Means For Entrepreneurs

    Investors use drag along rights to force entrepreneurs to take acquisition offers that are unfavorable to the entrepreneurs. There's a lesson for entrepreneurs: The disappearance of the initial public offering market doesn't just affect how they exit from the companies they start, or even the valuations of their companies at...

    Provided By American Express

  • White Papers // Aug 2010

    How To Use Your IRA To Fund Your Business

    If you own a business or are thinking of starting one, raising capital continues to be key challenge. Lending requirements remain stringent, home equity is no longer a quick source of cash and equity investors continue to be very selective. At the same time, the Investment Company Institute, the national...

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  • White Papers // Aug 2010

    Innovation! Don't Stress Me But Tell Me What Kind You Need!

    Everyone needs and craves innovation, yet the more we chase it, the more elusive discovering the next "It" or "Thing" seems to be. Most of us have cut all the costs we can and are already working harder than ever. In this stagnant, doubtful economy, innovation seems be the best...

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  • White Papers // Aug 2010

    Reaching For The Skies

    If you decide to tackle an engineering challenge or to venture into the scientific unknown as an entrepreneur, you're embarking on a real adventure - difficult, fascinating, often risky. Sometimes you and your team might feel quite alone, while at others you might choose to partner with friends or even...

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  • White Papers // Aug 2010

    Management Tips From Holly Landau: Pt 2

    In these economically challenging times, employee engagement is absolutely critical to your company's success. You manage things like your budget, your time, and your inventory. You lead people. Leaders influence, inspire and motivate others toward success. There are many styles of leadership but the common goal is always the same....

    Provided By American Express

  • White Papers // Aug 2010

    Ridgely Evers On Small Vs. Big Business Leadership: Pt 2

    A small business is a lot like a racing shell. You've got the eight oarsmen, and if they're not all pulling on their own oar the way they're supposed to be, the boat won't make much progress: a single individual can have a hugely disruptive effect on the performance of...

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  • Webcasts // Aug 2010

    Entrepreneurial Expertise: Hiring Tips

    Bob Prosen, President and CEO of The Prosen Center for Business Advancement and author of "Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company" provides tips on how to hire the best people for your business.

    Provided By American Express

  • White Papers // Aug 2010

    Crowding Out Bad Debt

    The only thing worse than having no customers is having bozos who don't pay their bills. As a small business owner, you can't afford to work with companies that string you along for payment. Short of "payment in advance" terms, the only way to protect yourself from slow paying leeches...

    Provided By American Express

  • White Papers // Aug 2010

    Marketing Secrets From The World's Smallest Jewelry Store

    If you have ever driven in Philadelphia during rush hour, you might have noticed a rather curious billboard that is black with no images or color. Instead in a slightly weird font is the URL to a single website: I Hate Steven Singer dot com. While driving by the billboard,...

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  • White Papers // Aug 2010

    5 Ways To Create Fresh Content For Your Blog

    One of the toughest parts of running a blog is coming up with fresh content. The writing part can be hard enough, and when you're stuck with writer's block, coming up with one more idea feels impossible. Fortunately, there are a few tricks you can pull out when you're tapped...

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  • White Papers // Aug 2010

    The Antidote For Commoditization

    Industrial products had a bit different problem, since many of the suppliers and the customers were somewhat more interdependent. Still, some very large companies with big global purchasing power are known for their tough, competitive purchasing style. As industrial customers consolidated and grew into "Mega-customers" they also grew a "Get...

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  • White Papers // Aug 2010

    Can Immigration Reform Help Power Entrepreneurial Innovation?

    In the battle to increase entrepreneurial innovation, one key weapon just might be immigration reform. Some contend that highly skilled immigrants are key drivers of entrepreneurship and innovation in the U.S. - and have the potential to drive even more growth if barriers to their immigration. To attract innovative immigrants...

    Provided By American Express

  • White Papers // Aug 2010

    Top 6 Tips For International Business Success

    Before you even think about taking your business global, examine your domestic operation. Are you doing the best you can do? If the answer is a resounding "Yes!" then you're ready for my top six tips for international business success. Hold up a mirror to your successful domestic business. More...

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  • White Papers // Aug 2010

    Tax Issues With The IRS?5 Outcomes To Expect

    Dealing with the IRS is rarely something a small business owner looks forward to. Whether it's a notice requiring a tax audit or another specific tax issue, the uncertainty of the outcome often makes the process scary. There are certain outcomes you can expect from the IRS though, and being...

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  • White Papers // Aug 2010

    How To Figure Out If You Should Franchise Your Business

    If you're interested in jumpstarting business growth, one approach is to franchise your company. By creating a system through which franchisees pay you startup fees of $25,000 to $50,000 and yearly royalties ranging from 2 to 8 percent of sales, you can get fast access to a potentially sizable new...

    Provided By American Express

  • Webcasts // Jul 2010

    Business Answers: Interest Rates & Growing Your Personal Brand

    Rieva Lesonsky, CEO of GrowBiz Media, and Rod Kurtz, executive editor of AOL Small Business, answer viewer questions about how much interest an entrepreneur should expect to pay on a loan from family or friends and the best way for growing a personal brand in an already crowded market.

    Provided By American Express

  • Webcasts // Jul 2010

    Small Biz Survival: Entrepreneurial Advice

    Want to know how other entrepreneurs are making their companies grow? This webcast provides some advice from small business owners just like you!

    Provided By American Express

  • White Papers // Jul 2010

    Noncompete Clauses For Business Owners

    If you were to sell your business, it's likely that the buyer would ask you to agree to a noncompete clause in the sales contract. Where a noncompete clause in an employee's contract prevents that employee with taking a similar job with a competing business, a noncompete clause for a...

    Provided By American Express

  • Webcasts // Jul 2010

    Top Five: Managing Difficult Times

    Guiding your company through tricky economic times is a necessity for survival. This webcast provides five tips for managing your business in a downturn.

    Provided By American Express

  • White Papers // Jul 2010

    Simple Linking Strategies For Better SEO

    Your Website already oozes keywords and key phrases, right? And it's also a pretty safe bet that you have some dandy links coming into your site. After all, you know that the holy grail of SEO is content-rich, keyword-heavy posts and quality incoming links. Don't miss the opportunity to use...

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  • White Papers // Jul 2010

    Is The Nonprofit Boom Right For Your Business?

    Can you see it? Right now, big things are changing in the landscape of the business world. Both large businesses and small businesses are changing their entire business structure and marketing efforts around one simple idea: They're becoming nonprofits. Instead of seeking to maximize profits for the owners, these new...

    Provided By American Express

  • White Papers // Jul 2010

    Entrepreneurs Have Nothing To Fear But Fear Of Failure

    There is no better way to learn how to succeed in business than to learn from mistakes - yours or someone else's. One of the reasons Virgin's enterprises have been successful over the years is that they empower the staff to make mistakes - and then learn from them. Since...

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  • White Papers // Jul 2010

    How To Put The Life Back Into Your Company

    After the past two years of the recession - watching expenses like a hawk and keeping a close eye on receivables - it wouldn't be surprising if you ended up with a bunker mentality. Maybe you don't embrace new opportunities with the same enthusiasm any more. The business just doesn't...

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  • White Papers // Jul 2010

    Tax Breaks For Booming Businesses

    Despite continued concerns of many struggling businesses, there are other businesses that are thriving today. If your business is booming, take advantage of tax rules to make sure that Uncle Sam doesn't earn more than you do from your efforts. Now is a great time to buy new items -...

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  • White Papers // Jul 2010

    5 Simple Lessons About Marketing, Strategy & Life

    Truth is, many of us are guilty of either not really listening to what people are saying about our products, or of discounting their honest feedback (they're not smart enough, they just don't "Get it," etc.). Koch tells a story of feedback falling on deaf ears during her time at...

    Provided By American Express

  • White Papers // Sep 2009

    Harnessing The New Age Of Customer Frugality

    Many businesses have been bitten by this so-called "Paradox of thrift." frugality might be a great idea for the individual, but for the businesses that rely on the spending of that customer, it can really ding the bottom line. There are a lot of tried-and-true responses to this. Offer big...

    Provided By American Express

  • White Papers // Oct 2009

    3 Ways To Manage Balance Sheet Changes

    Small businesses are staring down a future that looks little like the past, with high employee health care and benefits costs, decreased cash flow and increased monthly expenses threatening business as usual. Many small businesses may not make it. The truth is, recession is a natural part of the business...

    Provided By American Express

  • White Papers // Sep 2009

    Trends: Skill Seekers

    As consumers seek more from their purchase experiences, it's worth investigating how to expand your offering with classes and expert knowledge. Acquiring new skills that contribute to personal development is gaining momentum. In contrast to the economic focus of the 1980s and 1990s, consumers now aspire to be enlightened and...

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  • White Papers // Aug 2009

    Is Advertising Dead?

    The key starting point is great content. When you have great content, you're more likely to attract audiences, and audiences are what advertisers are looking for. Even if the audience is not huge, an advertising model can still be successful because advertisers need to reach and engage niche audiences, so...

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  • White Papers // Aug 2009

    Top 10 Ideas For Restarting An IP Program

    explains how organizations should approach reigniting intellectual property programs. The biggest sin of omission in starting an IP program is not having an activity-based budget contract between management and the legal department. It can seem like an approach of "Break it. We'll fix it as we go" is a good...

    Provided By American Express

  • White Papers // Jul 2009

    Ten Steps To Energize Your Business For The Recovery

    During challenging times, it's easy to keep thinking and operating like a bootstrapper. This paper explains ten steps to energizing your business for the recovery. Strategic market imperatives, or business drivers, define the internal and external pressures that are driving a need to change. The ultimate result-unique value (UR-UV) factor...

    Provided By American Express

  • White Papers // Aug 2009

    Customer-Centric Design: Got Empathy?

    We all know what our customers want. We're confident that we understand the problem. We look at reams of marketing reports. We conduct the focus groups. We survey them. We have plenty of data. Guess what? It's not enough. Data can only indicate facts. If we fail to descend into...

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  • White Papers // Aug 2009

    You Aren't Crazy, You're Just An Entrepreneur

    You aren't crazy - there are good reasons why starting a business feels hard. Like any big change in life like getting married or having a baby, entrepreneurship has its ups and downs. Once you get over the initial rush of your launch, certain that everything is going to go...

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  • White Papers // Jul 2009

    How To Be An Intrapreneur

    As the saying goes, "The grass is always greener." This applies to entrepreneurs as well as cows (if, indeed, it applies to cows). An entrepreneur looks at an intrapreneur inside a large company and fantasizes: "If only I could be an entrepreneur with the kind of capital, brand awareness, production...

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  • White Papers // Jul 2009

    How To Kill Two Birds With One Stone: Stickercards

    Once the stickercard is stuck, the person is more committed to the company, product, or service. That stickercard on laptop is a declaration to the world that they like the what it stands for. To be consistent, they must stick to their positive opinion of your company, product, or service.

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  • White Papers // Jul 2009

    Ten Things To Think About When Designing Digital Experiences

    Visitors to your digital space don't want to think about interacting with your website. They want to - quickly and easily - make a purchase, find information, or have fun. It helps if they can be engaged and enchanted in the process. How can we facilitate this type of digital...

    Provided By American Express

  • White Papers // Jul 2009

    Are You A "Conscious Capitalist"?

    How can highlighting your company's sense of meaning and purpose increase sales? The consumer market is increasingly driven by the demand for meaning and purpose in product sales - witness the explosion of consumer goods branded and marketed as "Green." The business should be driven by a deeper purpose which...

    Provided By American Express

  • White Papers // Jul 2009

    The Problem With Debt

    As Warren Buffett succinctly observed, anything multiplied by zero is zero. Put differently, when the value of the asset drops below the value of the debt used to buy it, poof. Nowhere is this concept more important than in the housing market. If you have a more typical debt-to-value ratio...

    Provided By American Express

  • White Papers // Jul 2009

    Five Steps To Help You Avoid Cash-Flow Woes

    Many small business owners tend to gauge the health and success of their business on things such as profit margins, sales growth or strong customer loyalty. While these are critical metrics, the reality is that balanced cash flow is an equally important indicator of well being because cash pays the...

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  • White Papers // Jul 2009

    Understanding Your Business Credit Report

    Like your personal credit history, your company's credit rating is determined by credit reporting agencies - independent companies that assess your credit "Score" based on factors such as payment history and debt load. However, your business credit ratings differ from personal credit ratings in that: Your business score is based...

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  • White Papers // Jul 2009

    How To Fire A Customer

    If you've done customer profitability analysis, you've probably identified who are your best customers - as well as who are your worst. Those customers who place only small or infrequent orders, are tough to deal with, or fail to pay on time - should you cut them loose? If so,...

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  • White Papers // Jul 2009

    The Delicate Balance Between Account Payables And Receivables

    It's second nature for any business owner to keep an eye on sales, repeat business, and profits. But as critical as these factors are, it's equally important to monitor the delicate balance between accounts receivable and accounts payable. Otherwise, your business can run out of cash without warning, and in...

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  • White Papers // Jul 2009

    Time To Upgrade For The Upturn?

    With the economic crisis starting to show signs of coming to an end, firms have to think about preparing to handle the good times after two years of trying to run lean and mean. Trying to predict when the economy, and cherished customers, will return to good health is a...

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  • White Papers // Jul 2009

    How To Tell If Your Business Is Borrowing Too Much Money

    While there's no hard and fast rule, there are certain common metrics lenders consider when deciding whether to make a loan. if you want to know if your company can handle its debt load, you may want to look at your operation the way a bank does. So, as a...

    Provided By American Express

  • White Papers // Jul 2009

    Cutting Prices And Keeping Customers

    It's better to cannibalize your own product with something less expensive than to have a competitor woo customers with lower prices. Maintain market share at a lower price point to keep more of your existing customers. When the economy improves, you have a bigger client base and clients upgrade. If...

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  • White Papers // Jul 2009

    Three Tips For Working With Asset-Based Lenders

    With bank loans harder to come by, more small companies are turning to asset-based lending. When credit was flowing more freely, many small businesses gravitated away from collateralized loans. It's easy to see why. Few people want to pledge their assets. And the fees are pretty high. But times change....

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  • White Papers // Jul 2009

    To Payroll Or Not- Hiring Contract Vs. Salary Employees

    You have some projects coming down the pipe that you need additional staff for. What do you do: offer your potential new team player an independent contract or full-time salary position? Generally speaking, you will pay more in hourly wages for a contractor than for a salaried employee. However, you...

    Provided By American Express

  • White Papers // Jul 2009

    Core Competencies And Saving Money

    What's the core competency of your business? What do you do that sets you apart from your competitors? Perhaps it's customer service. Maybe it's an excellent product. It might be your personal involvement in the community. Whatever it is, don't sacrifice that competency in order to grow. Instead, focus on...

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  • White Papers // Jul 2009

    When And How To Offer Discounts For Early Payment

    Offering discounts for cash, upfront and early payment can be an integral part of a comprehensive business management strategy, not just the domain of the accounts receivable department. Bring up cash-flow discussions early, align your business processes with the customer's payment methods, and be mindful of customer's preferences without sacrificing...

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  • White Papers // Jul 2009

    Reality TV For SMBs

    Just as reality TV wants as many eyeballs watching as possible, a company wants a surplus of clients. Through a series of experimental executive and managerial training sessions, a company's confidence level and openness to different approaches helps them relate to customers as collaborators. Those reality TV techniques also leave...

    Provided By American Express

  • White Papers // Jul 2009

    How To Pitch A Blogger Who Hates To Be Pitched

    By now, it is common wisdom that a great way to gain exposure for your product or service is to get a mention on a blog that reaches your target market. If you have actually tried it, you may have found that bloggers are a fickle bunch, and will either...

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  • White Papers // Jul 2009

    How To Avoid Being A Nasty, Clueless, And Idiotic Boss During The Downturn

    Running a small business is tough enough during even the best of times, but when profits and sales are falling and the smell of fear is in the air, being the boss becomes much harder. Unfortunately, the current financial meltdown almost seems like it is experiment designed by an evil...

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  • White Papers // Jun 2009

    Never Let A Crisis Go To Waste

    Despite the steady drumbeat of bad economic news, small businesses have a major opportunity shaping up over the next year or two. They could become big businesses. While there's no way to get rid of all risk - despite what the sub-prime lenders were saying back in the good old...

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  • White Papers // Jun 2009

    Playing To The Recession's Strengths

    You don't live in a world where the economy is booming and consumers are spending freely. It's not "Try to play to the recession" vs. "Try to maintain business as usual". The only alternative to the first option, rather, is quite possibly to go out of business. Basically, the recession...

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  • White Papers // Jun 2009

    The Art Of The Landing Page - Seven Tips For Increasing Conversions

    Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. These approaches work across a surprisingly wide variety of circumstances and industries. You should be very clear about...

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  • White Papers // May 2009

    Should The U.S. Lift The Payroll Tax?

    What's so interesting about the proposal, coming from the NFIB, is that the payroll tax - which ostensibly is dedicated to funding Social Security and other entitlements (though in reality all federal tax revenue goes to the same place) - is the most prominent regressive tax: it kicks in on...

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  • White Papers // May 2009

    10 Tips For Building Brand Communities

    This paper gives top ten tips to create a truly exceptional brand community. Major brands have realized they can aggregate hundreds of thousands - even millions - of customers, but real engagement and meaningful interaction are still unattained goals. A brand community is not a one-to-many relationship - that's brand...

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  • White Papers // May 2009

    The Excruciating Choice Of Which Staff To Let Go

    In this economy, many small businesses face the unfortunate decision of having to let staff go. This is hard in any size company, but can feel overwhelming in a small business with a family-like culture. Staffing decisions need to be made based on the work of the present and future,...

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  • White Papers // May 2009

    A Trade Terms Primer

    You may have heard the expression "Trade terms" used a lot, especially in this economy - mostly within industries for which supplies, inventory or raw materials are typically purchased and paid for over time. But any business that experiences cash flow crunches from time to time can benefit from trade...

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  • White Papers // May 2009

    Help Navigating The Marketing Maze

    The arrival of the recession and the "Free" cost of social media has created the perfect storm of marketing. In a time when you need to market the most, you can do it in the cheapest ways. There's never been a better time to be a marketer because you can...

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  • White Papers // May 2009

    Beware Of Big Company Syndrome

    Even small businesses are vulnerable to "Big Company Syndrome." What's Big Company Syndrome? It's the innovation malaise often prevalent in large corporations. It goes something like this: Constant, company-wide innovation no longer something requested, managed or measured at the organizational level. Therefore the desire for personal reward and recognition drives...

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  • White Papers // May 2009

    How To Hack Together A Twitter Client

    Sometimes you can make do with what's available. NetNewsWire displays unread tweets as boldfaced, and it shows a count of unread ones for each search's folder. In other words, it looks like an email client for Twitter. If you're a power user of Twitter and own a Macintosh, give NetNewsWire...

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  • White Papers // Sep 2009

    Can You Run A B2B Franchise From Your Mobile Phone?

    Wouldn't it be fantastic if you could run your entire franchise operation from a Mobile phone? All franchise systems revolve around sales. Your customers or clients are either coming into your place of business to purchase your products or services, or you are out and about locating customers or clients...

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  • White Papers // Aug 2009

    The Key To Small Business Success

    For most entrepreneurs, the single biggest business challenge is not finding a promising opportunity to go after. It is eliminating the dozens of promising opportunities you could go after and keeping your focus on just one or two. Why? Because competition is fierce. The only chance you have of beating...

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  • White Papers // Aug 2009

    Can Social Networking Really Save A Small Business Money?

    If you want to actually make social networking cost effective for your small brick-and-mortar business, this paper shows several ways to do it. First of all, don't duplicate effort. Many businesspeople feel like they need to be on several platforms at once - and that takes a lot of time....

    Provided By American Express