American Express

Displaying 81 - 90 of 284 results

  • 10 Ways To Grow Your Business, Despite The Economy

    White Papers // Nov 2010 // provided by American Express

    How can other small businesses thrive in this economy? Differentiate yourself: "Web developers can be a dime a dozen," said Leila Johnson, founder and COO of Rio Rancho, N.M.-based Data-Scribe, a website solution company launched in 2003 that has experienced steady growth each year and now has 20 employees (up ...

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  • How Well Are You Managing Your Inventory?

    White Papers // Nov 2010 // provided by American Express

    Working capital is an important measure of a company's financial health. It's defined as the difference between Current Assets and Current Liabilities (Working Capital = Current Assets - Current Liabilities). When a company has positive working capital, it is able to pay off its short-term liabilities from assets that can ...

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  • American Business: Dead On

    Webcasts // Oct 2010 // provided by American Express

    At times, they couldn't play in tune, remember song lyrics or produce a hit record, but none of that mattered to their legions of fans who loved them anyway. The Grateful Dead may have called it quits when Jerry Garcia died, but they're still alive and well to Brian Halligan ...

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  • Dollars & Sense: How To Scare Off Your Customers

    Webcasts // Oct 2010 // provided by American Express

    Losing customers is a nightmare for any business owner, but the truth is that scaring off your clients is almost too easy. "The Retail Doctor" Bob Phibbs, author of the book "The Retail Doctor's Guide to Growing Your Business," tells you what to do to frighten away your customers.

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  • How To Market A Green Product

    White Papers // Oct 2010 // provided by American Express

    The Federal Trade Commission recently proposed changes to its "Green Guides," which provide a road map for companies making claims to sell environmentally friendly products. That includes everything from the criteria for saying you use renewable materials to the use of product certifications. But those guidelines may not be enough ...

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  • 8 Tools Your Virtual Team Shouldn't Live Without

    White Papers // Oct 2010 // provided by American Express

    In a remote office, things that those who are rooted in a corporate environment take for granted are more elusive: The author is talking about the critical stuff like communication and collaboration (or things that have a business purpose) and camaraderie and connectedness (that have a more human purpose). The ...

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  • Get Your Innovation Groove Back: Tips From Thomas Edison

    White Papers // Oct 2010 // provided by American Express

    Assess and maintain the current network. Go look at the Facebook, LinkedIn and Twitter accounts. Surprised by the number of people in the networks? If one is like Edison, one is not. Edison would list his contacts in a special notebook. The intent was "To plan for regularly touching base ...

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  • Where To Find Funding For Your Startup

    White Papers // Oct 2010 // provided by American Express

    If you're just launching a startup, you're in luck. Getting the initial investment for your company is easier than it's been in a long time. The reason? Angel investing is hotter than hot, causing all sorts of disruption in the world of funding. Paul Graham, founder of Y Combinator, a ...

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  • How The Inventor Of OREO Cookies Changed Marketing

    White Papers // Oct 2010 // provided by American Express

    In the book The End Of Overeating, former FDA Commissioner Dr. David A. Kessler delves deep into the food industry and talks extensively about how the industry has developed, marketed and promoted products to the American people. One of the stories he describes is the one of Roger Smith who ...

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  • 5 Ways To Create Viral Video That Sells

    White Papers // Oct 2010 // provided by American Express

    Video is one of the most powerful ways to communicate with your audience. Whether that audience is your customers (to drum up more sales), your employees (to show them something) or the press (to get them talking about your brand), creating video is extremely important for marketing your business and ...

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