American Express

Displaying 321-360 of 1810 results

  • White Papers // Jul 2010

    The 5 Secrets Of Cash Flow Forecasting

    While forecasting cash flow may sound like a smart idea every business should implement, you might be surprised how many don't. Most businesses have no formal cash flow forecasting process in place to plan for and manage the short-term excesses and shortages (also known as peaks and valleys) of cash...

    Provided By American Express

  • White Papers // Jul 2010

    5 Simple Lessons About Marketing, Strategy & Life

    Truth is, many of us are guilty of either not really listening to what people are saying about our products, or of discounting their honest feedback (they're not smart enough, they just don't "Get it," etc.). Koch tells a story of feedback falling on deaf ears during her time at...

    Provided By American Express

  • White Papers // Jul 2010

    How To Get People To Work For Cheap (Or Free)

    Payroll is typically the largest single expense in most businesses. It is therefore also the greatest opportunity for cost savings. The author believes in hiring great people and paying them well, when your budget allows it. But it doesn't always. And when it doesn't, there are several ways you can...

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  • White Papers // Jul 2010

    How To Write A Winning Press Release: The Step-By-Step Guide

    When you're a small business owner looking to get your company's message out, perhaps the last thing you're thinking about is the actual writing of a press release. If your business is not ready to hire a publicist, much less a strategic PR team, then the person who will be...

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  • Webcasts // Jul 2010

    Small Biz Lending: Mid-Year Review

    Many small business owners still have mixed emotions about 2010. While some are optimistic about an economic recovery, others still have some concerns. William Dunkelberg, chief economist for NFIB, and Todd McCracken, the president of the National Small Business Association, weigh in on issues ranging from a drop in consumer...

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  • Webcasts // Jul 2010

    Business Answers: Getting A Loan And Admitting To Mistakes

    Erica Duignan-Minnihan, CEO of Mamatini, and Paul Lewis, a serial entrepreneur who has founded five companies, answer viewer questions about the best place to get a loan and whether or not you should tell your customers about a technical glitch with your business.

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  • Webcasts // Jul 2010

    American Business: Rock Solid Relationship

    Starting a business with a friend can get complicated, but imagine launching a company with two friends. Meet three college buddies turned entrepreneurs who opened a rock climbing gym in Brooklyn, New York. Find out how they managed to make the best of what could have been some tricky times.

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  • Webcasts // Jul 2010

    Top Five: Measuring Your Growth

    You need to look beyond your balance sheet to measure the progress of your startup company. This webcast provides five other ways to evaluate your growth.

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  • Webcasts // Jul 2010

    Maximize Your Social Presence

    During OPEN's social media panel at the Make Mine a Million $ Business event in Newark NJ, Sarah Endline, CEO of sweetriot, provides small business owners advice on how to maximize time spent on social media: Focus. Sarah believes it is too hard to be on every social media platform....

    Provided By American Express

  • Webcasts // Jul 2010

    Start The Conversation

    It isn't enough to set up social media accounts believes Sarah Endline, CEO of sweetriot. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark, NJ, Sarah describes the importance of curating content on a continuous basis. She provides tips to help small business...

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  • Webcasts // Jul 2010

    Blog To Increase Brand Awareness

    "If you're not blogging you should be" states Julie Goldman, Founder and CEO of The Original Runner Company. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark, NJ, Julie provides tips on how to establish expertise in the social space and drive brand...

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  • Webcasts // Jul 2010

    Social Media Tools

    Julie Goldman, Founder and CEO of The Original Runner Company, knows the importance of using social media to engage with consumers. During OPEN's social media panel at the Make a Million Business event in Newark, NJ, Julie offers her favorite social media tools for creating a two-way dialogue between a...

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  • White Papers // Jul 2010

    The Online Customer Referral Tool Made For Small Businesses

    For some small operations with large local - and even global - potential, the physical space of an office can be an unnecessary cost. Instead, a social media presence and an online community that buzzes and vouches for you are what now attracts new customers. Online communities have proven to...

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  • White Papers // Jul 2010

    How A $14 Gift Increased Sales By 669 Percent

    Companies and PR agencies will never stop trying to figure out how to get positive buzz. After all, the success of a product is built around good reviews and getting eyeballs. Companies spend sickening amounts of money on viral campaigns or social media blitzes to try and drum up publicity,...

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  • White Papers // Jul 2010

    How To Lease An Employee, And When It's A Good Option For Your Business

    Chances are, the last thing you want to deal with is the myriad of human resources administrative headaches that running your business entails (i.e. payroll management and writing an employee handbook). If you don't want to hire your own in-house HR manager, one solution is to opt for employee leasing....

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  • Webcasts // Jul 2010

    Better Your Business: Alfred Edmond & Gene Marks

    Alfred Edmond, Editor-In-Chief of BlackEnterprise.com, and Gene Marks, President of The Marks Group and author of "In God We Trust: Everyone Else Pays Cash: Simple Lessons From Smart Business People," provide some tips to help you better your business.

    Provided By American Express

  • White Papers // Jul 2010

    Can You Answer These 10 Planning Questions?

    How well are you managing your business? Is your planning helping you steer the business well? Are you controlling your own destiny? Are you satisfied with the business as is, or do you think you can do better? Starting, growing and even surviving in business is a matter of navigating...

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  • Webcasts // Jul 2010

    Local Online Advertising

    Advertising is a key to success for most businesses. Nowadays, anyone can advertise on the web, and Yodle is a service that helps small businesses do just that. Yodle CEO Court Cunningham says the first step in local online advertising is to create a website. He tells Business Insider CEO...

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  • White Papers // Jul 2010

    Top 10 Social Media Tools To Find Your Referral Champions

    Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add details acquired from other data sources, such as magazine subscriptions, association membership and even specific purchasing behavior....

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  • White Papers // Jul 2010

    Publicity's Not Enough: Here's Why You Need A Real PR Strategy

    It's time to stop thinking any and all press is good press: that philosophy is old, dead and irresponsible. Using strategic PR is what Michael Olguin advises clients who work with his firm, Formulatin, to do. To operate otherwise can be a total waste of editorial effort in the name...

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  • White Papers // Jul 2010

    Growth In Small Business Hiring Isn't As Much Or As Fast As We Would Like

    As the economy shows signs of recovery, small business employment among the smallest businesses - those with fewer than 20 employees - continues to pick up, according to the latest Intuit Small Business Employment Index. However, it is not growing as fast or as much as we would all like....

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  • White Papers // Jul 2010

    Is Your Business Ready For The New Normal?

    As entrepreneurs, we have to adapt to whatever "The new normal" is this year. Or quarter. Or week. At any time. Agility is one of the greatest advantages you have over larger competitors. You have the ability to anticipate and adjust to major trends much more quickly than large corporations...

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  • White Papers // Jul 2010

    4 Keys To A Successful Brand

    When selecting your brand elements, don't shy away from critical thinking. Make decisions based on your products, your target audience and your mission, rather than personal taste alone. Dig deep, examining your brand with an open mind. Work to understand your customers' needs and align your brand message with those...

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  • White Papers // Jul 2010

    5 Tips On Growing Your Business From The Founder Of Blip.tv

    Once the company identified their target market, they studied it. They spent time with key users who were producing original video for blogs. Kaplan said it was just a handful of people at that point, and they hung out with them, got beers with them, and did a lot of...

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  • Webcasts // Jul 2010

    Elevator Pitch: DrinkMarx

    Many bottles of water and cans of soda go to waste because people lose or misplace their drinks. Christine Holland believes she has a solution to the problem. By viewing this webcast find out what the elevator pitch panel thinks of her DrinkMarx.

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  • Webcasts // Jul 2010

    Learning From The Pros: Jim Koch

    Jim Koch is better known as the man behind the beer. His Boston Beer Company, the maker of Samuel Adams, now sells two million barrels of lager around the world every year. He shares his recipe for entrepreneurial success since making his first batch of beer back in 1984.

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  • White Papers // Jul 2010

    5 Truths That Lead To More Referrals

    Many businesses enjoy receiving referrals, but feel they come by mixing good work with chance mentions from satisfied customers. Certainly, many referrals happen this way, but if you understand the realities of referrals listed in this paper you might rethink your approach to referral generation, with an eye on taking...

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  • White Papers // Jul 2010

    4 Tips To Get The Most From Your Tax Planning

    One of the objectives should be compliance with the obligation we all have to honestly and accurately account to and pay the taxing authorities. One needs to be realistic with your objectives and not expect to pay zero taxes on millions of dollars of pre-tax net profit. In addition to...

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  • Webcasts // Jul 2010

    Booming Business: A Sublime Idea

    The next time you have a crazy business idea over a beer, you should think of Matt Moman. Find out how fake limes, Corona beer and a little inspiration turned this entrepreneur's dream into a booming business.

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  • White Papers // Jul 2010

    How To Tell If It's The Right Time To Hire

    Sure, there may be some tepid signs that the economy is improving. But it's still hard to know whether the time is right to start bringing on new full-time employees. "Caution is the word of the day, because there's so much uncertainty out there," says the author. That means looking...

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  • Webcasts // Jul 2010

    Better Your Business: Rod Kurtz And Bob Prosen

    Rod Kurtz, Executive Editor of AOL Small Business, and Bob Prosen, President and CEO of The Prosen Center For Business Advancement and author of "Kiss Theory Goodbye: Five Proven Ways to Get Extraordinary Results in Any Company," provide tips on how one can better the business.

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  • Webcasts // Jul 2010

    Small Business Rules: The El Clasificado Rule

    Martha de la Torre didn't grow up dreaming of owning a business, but in 1988 she realized that if she did, she could really make a difference. She and her husband started El Clasificado, a free weekly Spanish language newspaper that's grown into a leading interactive media company.

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  • White Papers // Jul 2010

    When Opportunity Knocks, Think Twice

    As your business succeeds, you will think of more ideas and find more opportunities to pursue them. Additional revenues, relationships and a broader customer base will open more doors. You will want to offer more products and features. You will want to capitalize on the opportunity before you. But should...

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  • White Papers // Jul 2010

    Subscription Software: A Good Financial Choice

    Subscription software offers some cost-saving opportunities for the typical small business. Where more traditional software limits the number of computers it can be used on - requiring a separate license for your home computer and for your office computer - many subscription software options simply require that you have enough...

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  • White Papers // Jul 2010

    Your Biggest Customer Just Went Bankrupt - Now What?

    According to the American Bankruptcy Institute (ABI), 69 percent of the 61,148 business bankruptcies declared during the 12-month period ending in March 2010 were Chapter 7 liquidations. In most chapter 7 liquidations, unsecured creditors are not made whole. Many don't receive any part of what they are owed. If one...

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  • White Papers // Jul 2010

    How One Business Used Facebook To Break Away From The Pack

    First is that, it is simply not enough to have a social media presence anymore. The real trick is to engage people online in such a way that they get a benefit out of spending their e-time with you. Online, there are literally millions of choices when people surf around....

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  • White Papers // Jul 2010

    Top 5 Tips For Entrepreneurial Success

    A successful business isn't the product or service it sells, its supply chain or its corporate culture: It is a group of people bound together by a common purpose and vision. The best designed business plan will come to nothing if it is not carried out by an enthusiastic and...

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  • Webcasts // Jul 2010

    Creating Customer Interaction

    When your customers talk to each other, there's a good chance your product is a main talking point. Meetup co-founder & CEO Scott Heiferman says that businesses have an obligation to create a scenario for their customers to meet up with each other. "Businesses have a huge opportunity to connect...

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  • White Papers // Jul 2010

    How Not To Run Your Family Business

    Family businesses are a staple of our economy, so they're with us to stay. We need them to be successful, especially now, when economic growth is critical. What is a "family business"? A one-owner company where non-owner family members hold positions in the business. For instance, a woman who employs...

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  • White Papers // Jul 2010

    9 Ways To Stay Worldly-Wise

    Studies show that American small businesses lag behind their international counterparts in engaging in global trade. Part of that is due to a lack of knowledge about other cultures and economies. This paper provides some tips and tools for getting the information you need to succeed in the global marketplace....

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  • White Papers // Dec 2009

    Social Media ROI For Small Businesses

    As more and more businesses - big and small - start to embrace social media, it becomes equally important for businesses to track their Return on Investment (ROI) from different social media tools and campaigns. It's important to measure the positive and negative impact that any strategy has on your...

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  • White Papers // Dec 2009

    Online Tax Resources For Small Businesses

    As the end of the year approaches, small business owners should start thinking about one of the less pleasant aspects of entrepreneurship: Filing taxes. Tax Day might not be until April 15, but the sooner you get a head start on your payroll and small business taxes, the better off...

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  • White Papers // Dec 2009

    Document Collaboration Tools For The Small Business

    With cloud computing continuing its reach into areas once dominated by desktop applications, it's a great time to consider how your small business could benefit from online collaboration tools for producing great documents. Whether it's a proposal, press release, manual, or other type of communication or documentation, there are some...

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  • White Papers // Dec 2009

    Five Tips For Promoting Your SMB With Twitter And Facebook

    Many companies have Twitter accounts that spit out periodic updates on new products or services, and a few even have a Facebook page. But there's a big difference between having a social networking account that puts out spam to a followers/friends list that consists of employees and the owners' immediate...

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  • White Papers // Dec 2009

    How To Use Social Media To Retain Customers

    There are many times or reasons that a small business will receive an influx of new customers - such as around the holidays for retail stores, during a new product or service launch, or after a local advertising campaign. While new customers are great, returning customers are even better. Social...

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  • White Papers // May 2009

    Embrace Revolving Reviews

    With a worker's job tenure now falling somewhere between 3 and 5 years on average, the annual review seems fairly outmoded as a primary form of feedback. A once-a-year sit down is just too infrequent for our fast-paced work lives. What's more, traditional reviews also overlook the powerful role that...

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  • White Papers // Jan 2010

    Creativity Is Different From Innovation

    Innovation is often considered only in the context of products or services, when in fact innovation can, and should be extended to all parts of a business - processes, financing, relationship building and more. Of these, processes offer the greatest opportunity for innovation, since they touch all areas of a...

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  • White Papers // Jan 2010

    How To Give Employee Performance Reviews Like A Pro

    A great team is partly about hiring the right people. But it's also about how you develop the people working for you currently. Performance reviews are a key part of developing a great team. Done right, performance reviews can inspire your people to achieve greater heights, get them focused on...

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  • White Papers // Feb 2010

    The Art Of Bold Innovation

    The essence of making revolutionary changes is taking risks. Bold risks produce bold innovation; they launch new products, services, and companies; they improve workplace conditions for employees; and they may even end up changing the world. With risk can come great failure and losses, yet only risk produces progress and...

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  • White Papers // Dec 2009

    Start An Affiliate Program To Increase Your Sales

    If you have a product to sell but not enough cash to hire sales staff, you should consider starting an affiliate program for your business. With an affiliate program, you pay someone a share of the sale when they sell your product. The internet has opened up opportunities for any...

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  • White Papers // Nov 2009

    4 Easy Low Budget Ideas To Market Your Small Business

    Marketing your small business doesn't have to be expensive or a long drawn out process. In fact, it's never been easier to build your image or your customer base on little or no money. The most you'll have to invest on this list is about 30 minutes of your time...

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  • White Papers // Jan 2010

    Take The Long View When Negotiating With Your Vendors

    For many businesses, the prices your vendors ask can make or break you. And even if price is no object, your vendors' abilities to deliver products or services on time, while avoiding errors or damaged products can control the fate of your business. However, if you take care to negotiate...

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  • White Papers // Jan 2010

    5 Ways To Use LinkedIn For Recruiting

    LinkedIn is no doubt a great resource for building professional relationships, making important connections, and getting in touch with the right people to help you grow your business. The social networking site also has another important use: recruiting. LinkedIn's potential as a hiring network is growing with every new feature...

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  • White Papers // Feb 2010

    Five Strategies For Preventing A Cash Flow Disruption From Destroying Your Small Business

    Many small businesses run with a very tiny cash reserve. Eventually, that small cash reserve comes to bite them - often resulting in the closure of an otherwise successful business. Don't let that happen to you. Why not just use credit for that?" many small business owners will ask. To...

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  • White Papers // Jan 2010

    Avoiding Small Business Tax Mistakes

    Some businesses push the envelope when it comes to properly reporting their taxes, while others make genuine mistakes because they're unaware of changes in tax law. Regardless of the intent, it's important for every business to follow the rules when it comes to filing their taxes, or they could face...

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  • White Papers // Jan 2010

    Ten Ways To Effectively Reduce Your Small Business Energy & Technology Costs

    Many small businesses struggle with the costs of keeping up with technological demands. From buying computers and covering shockingly huge energy bills to paying for ISPs to covering the phone bill, technologies are a constant drain on our small business resources. This paper explains ten simple steps to take to...

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  • White Papers // Apr 2010

    A Matter Of Necessity

    Creating true innovation requires courage. Being unique, standing out from the crowd, going where no business leader has gone before, requires passion and sometimes arrogance. Boldness comes to mind. "I'm going to do this," in the face of adversity and naysaying friends, family, colleagues. Innovation comes on the heels of...

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  • White Papers // Apr 2010

    31 Exceptional Strategies For Marketing To Today's Woman

    Women who buy personality over product - These are more likely to buy from the company if they have good reputation, friendly service, inviting atmosphere, pleasant visual appeal. Women buy the experience. Sell the personality of the company, and you will attract women. Women who are brand name buyers -...

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  • White Papers // Apr 2010

    4 Tips For Using Twitter To Find Star Employees

    This might sound obvious but if you're only sending out one tweet a week, it will be a challenge to connect with people who might be looking for new opportunities. Getting into conversations and starting to build online camaraderie will benefit you when you begin talking with people about jobs....

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  • White Papers // Mar 2010

    5 Tips For Using LinkedIn To Find Star Employees

    Your business is feeling the crunch this year - and your marketing budget is dwindling as a result. We've asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. This paper provides you some of the best...

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  • White Papers // Mar 2010

    How To Measure Credit Performance

    Measuring credit performance is useful in judging the effectiveness of the credit function, monitoring the impact of credit policies (including new ones designed to fuel sales or those implemented to speed up cash flow), uncovering problems, and recognizing successes. There are many ways to evaluate credit performance: traditional methods commonly...

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  • White Papers // Mar 2010

    80 Ways To Steal Valuable Minutes For Your Work Day

    We're all too busy. We're living and working in an age with countless online and offline inputs, leaving little time for us. If you're anything like me, you wish there were another couple of hours in every work day. Or at least a few clones of myself to do things...

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  • White Papers // Mar 2010

    How To Package And Sell Services Online

    How can you package and sell services online in a way that leverages the precious resource of time but offers tremendous value to customers and doesn't compromise service quality? Begin with these steps: Define your professional niche (or, in some cases, a niche within a niche), Identify and convey very...

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  • White Papers // Mar 2010

    Three Ways To Ensure Your Social Media Efforts Create Profitable Growth

    It is very hard to cost-justify most blogs. Beyond your core of loyalists, and despite hiring "Retweeters" to push your postings, most of your prospects have little time to read let alone respond to your posts. Many of the tools and tricks of social media are designed to promote blogs...

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  • White Papers // Mar 2010

    Building Exposure Through Search Results

    The power of social media to help make connections may be obvious to many business owners, but what may not be is the effect it can have on your search rankings. And for marketing your business, there are few tools more critical than search rankings, as this is most likely...

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  • White Papers // Mar 2010

    20 Tips For Converting Digital Shopping Carts To Sales

    When a visitor lands at your website, make it easy to shop; and when the shopper is ready buy, complete the transaction with no delays and never, ever ask her (or him) to visit another part of the store so that you can capture more information. Closely related to shopping...

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  • White Papers // Mar 2010

    7 Essential HR Resources For Your Small Business

    As a business owner, you know your product, service, market and customers. But sometimes one of the most challenging aspects of operating a business is employees. Not because the employees themselves are a challenge but because there's so much legislation and nuances to employee relations. Wouldn't it be great to...

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  • White Papers // Feb 2010

    48 Guerrilla Marketing Tips From Top PR Pros

    Your business is feeling the crunch this year - and your marketing budget is dwindling as a result. We've asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. This paper provides you some of the best...

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  • Webcasts // Apr 2010

    Build Trust, Lower Risk

    The presenter of this webcast discusses discusses how business owners can build trust with their prospects and customers by curating focused conversations around their goods or services.

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  • Webcasts // Apr 2010

    Start With A Niche

    The presenter of this webcast talks about the small businesses owners who start small business to truly understand the procurement marketplace.

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  • Webcasts // Apr 2010

    Stand Out From The Crowd

    The presenter of this webcast talks about brand differentiation and explains how a retail business can expand into product development.

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  • Webcasts // Apr 2010

    Connect Your Customers

    This webcast talks about the customer service. To illustrate "it's not always about price. " in a better way it uses the case of "Zappos.

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  • Webcasts // Apr 2010

    Maximizing Marketing Dollars

    This webcast explains that entrepreneurs must experiment to find the best methods and channels for marketing their product or service.

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  • Webcasts // Apr 2010

    Small Business Rules: The Barbarian Rule

    This webcast talks about building consumer-friendly websites to reinventing the banner ad to launching viral campaigns, the Barbarian Group is a full service digital shop, providing production muscle and a keen understanding of Internet culture.

    Provided By American Express

  • Webcasts // Mar 2010

    Brand Consistency: For Employees And Consumers

    This webcast talks about the brand and how it is to be represented-a sound practice not only for employees but also for owners to stay connected with their brands.

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  • Webcasts // Mar 2010

    Business Answers: Your Personal Brand & The Best?

    This webcast talks about the best way to market your personal brand and whether or not the economic downturn is the best time to start a business.

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  • Webcasts // Feb 2010

    'Get In Tune With Your Customers Needs, Then Overdeliver" - The Line 6 Rule

    In an episode of Small Business RulesSM, Marcus Ryle shared how in 1996 he and his partners invented the Axis 212, the world's first digital modeling guitar amplifier. Eleven years later, with die-hard fans and several patents to their name, Line 6 has become the leader in their industry as...

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  • Webcasts // Feb 2010

    No Social Media Without Strategy

    In this webcast John Jantsch, award winning social media publisher, talks about finding strategic ways to deploy social media assets based on your individual brand's needs.

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  • Webcasts // Feb 2010

    Grown Locally

    In this webcast John Jantsch, award winning social media publisher, recommends that businesses use tools such as LinkedIn to form groups geared at forging local business connections. He explains that while social media is global, small business owners can use it to drive business locally.

    Provided By American Express

  • Webcasts // Jan 2010

    Business Answers: Public Relations Vs. Marketing?

    In this webcast Marc Lore, co-founder, CEO and chairman of Quidsi, and Lawrence Gelburd, instructor at the Wharton School, answer viewer questions about the difference between public relations and marketing and how to drum up business in a down economy.

    Provided By American Express