American Express

Displaying 321-360 of 1772 results

  • White Papers // Jul 2010

    5 Simple Lessons About Marketing, Strategy And Life

    Truth is, many are guilty of either not really listening to what people are saying about the products, or of discounting their honest feedback (they're not smart enough, they just don't "get it," etc.). Particularly in marketing and sales, it's easy to fall into the trap of getting so excited...

    Provided By American Express

  • White Papers // Jul 2010

    5 Simple Lessons About Marketing, Strategy & Life

    Truth is, many of us are guilty of either not really listening to what people are saying about our products, or of discounting their honest feedback (they're not smart enough, they just don't "Get it," etc.). Koch tells a story of feedback falling on deaf ears during her time at...

    Provided By American Express

  • White Papers // Jul 2010

    How To Get People To Work For Cheap (Or Free)

    Payroll is typically the largest single expense in most businesses. It is therefore also the greatest opportunity for cost savings. The author believes in hiring great people and paying them well, when your budget allows it. But it doesn't always. And when it doesn't, there are several ways you can...

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  • White Papers // Jul 2010

    How To Write A Winning Press Release: The Step-By-Step Guide

    When you're a small business owner looking to get your company's message out, perhaps the last thing you're thinking about is the actual writing of a press release. If your business is not ready to hire a publicist, much less a strategic PR team, then the person who will be...

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  • Webcasts // Jul 2010

    American Business: Rock Solid Relationship

    Starting a business with a friend can get complicated, but imagine launching a company with two friends. Meet three college buddies turned entrepreneurs who opened a rock climbing gym in Brooklyn, New York. Find out how they managed to make the best of what could have been some tricky times.

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  • Webcasts // Jul 2010

    Small Biz Lending: Mid-Year Review

    Many small business owners still have mixed emotions about 2010. While some are optimistic about an economic recovery, others still have some concerns. William Dunkelberg, chief economist for NFIB, and Todd McCracken, the president of the National Small Business Association, weigh in on issues ranging from a drop in consumer...

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  • Webcasts // Jul 2010

    Business Answers: Getting A Loan And Admitting To Mistakes

    Erica Duignan-Minnihan, CEO of Mamatini, and Paul Lewis, a serial entrepreneur who has founded five companies, answer viewer questions about the best place to get a loan and whether or not you should tell your customers about a technical glitch with your business.

    Provided By American Express

  • Webcasts // Jul 2010

    Top Five: Measuring Your Growth

    You need to look beyond your balance sheet to measure the progress of your startup company. This webcast provides five other ways to evaluate your growth.

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  • Webcasts // Jul 2010

    Maximize Your Social Presence

    During OPEN's social media panel at the Make Mine a Million $ Business event in Newark NJ, Sarah Endline, CEO of sweetriot, provides small business owners advice on how to maximize time spent on social media: Focus. Sarah believes it is too hard to be on every social media platform....

    Provided By American Express

  • Webcasts // Jul 2010

    Start The Conversation

    It isn't enough to set up social media accounts believes Sarah Endline, CEO of sweetriot. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark, NJ, Sarah describes the importance of curating content on a continuous basis. She provides tips to help small business...

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  • Webcasts // Jul 2010

    Blog To Increase Brand Awareness

    "If you're not blogging you should be" states Julie Goldman, Founder and CEO of The Original Runner Company. During OPEN's social media panel at the Make Mine a Million $ Business event in Newark, NJ, Julie provides tips on how to establish expertise in the social space and drive brand...

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  • Webcasts // Jul 2010

    Social Media Tools

    Julie Goldman, Founder and CEO of The Original Runner Company, knows the importance of using social media to engage with consumers. During OPEN's social media panel at the Make a Million Business event in Newark, NJ, Julie offers her favorite social media tools for creating a two-way dialogue between a...

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  • White Papers // Jul 2010

    The Online Customer Referral Tool Made For Small Businesses

    For some small operations with large local - and even global - potential, the physical space of an office can be an unnecessary cost. Instead, a social media presence and an online community that buzzes and vouches for you are what now attracts new customers. Online communities have proven to...

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  • White Papers // Jul 2010

    How A $14 Gift Increased Sales By 669 Percent

    Companies and PR agencies will never stop trying to figure out how to get positive buzz. After all, the success of a product is built around good reviews and getting eyeballs. Companies spend sickening amounts of money on viral campaigns or social media blitzes to try and drum up publicity,...

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  • White Papers // Jul 2010

    Can You Answer These 10 Planning Questions?

    How well are you managing your business? Is your planning helping you steer the business well? Are you controlling your own destiny? Are you satisfied with the business as is, or do you think you can do better? Starting, growing and even surviving in business is a matter of navigating...

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  • White Papers // Jul 2010

    How To Lease An Employee, And When It's A Good Option For Your Business

    Chances are, the last thing you want to deal with is the myriad of human resources administrative headaches that running your business entails (i.e. payroll management and writing an employee handbook). If you don't want to hire your own in-house HR manager, one solution is to opt for employee leasing....

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  • Webcasts // Jul 2010

    Better Your Business: Alfred Edmond & Gene Marks

    Alfred Edmond, Editor-In-Chief of BlackEnterprise.com, and Gene Marks, President of The Marks Group and author of "In God We Trust: Everyone Else Pays Cash: Simple Lessons From Smart Business People," provide some tips to help you better your business.

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  • White Papers // Jul 2010

    Growth In Small Business Hiring Isn't As Much Or As Fast As We Would Like

    As the economy shows signs of recovery, small business employment among the smallest businesses - those with fewer than 20 employees - continues to pick up, according to the latest Intuit Small Business Employment Index. However, it is not growing as fast or as much as we would all like....

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  • White Papers // Jul 2010

    Top 10 Social Media Tools To Find Your Referral Champions

    Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add details acquired from other data sources, such as magazine subscriptions, association membership and even specific purchasing behavior....

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  • White Papers // Jul 2010

    Publicity's Not Enough: Here's Why You Need A Real PR Strategy

    It's time to stop thinking any and all press is good press: that philosophy is old, dead and irresponsible. Using strategic PR is what Michael Olguin advises clients who work with his firm, Formulatin, to do. To operate otherwise can be a total waste of editorial effort in the name...

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  • Webcasts // Jul 2010

    Local Online Advertising

    Advertising is a key to success for most businesses. Nowadays, anyone can advertise on the web, and Yodle is a service that helps small businesses do just that. Yodle CEO Court Cunningham says the first step in local online advertising is to create a website. He tells Business Insider CEO...

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  • White Papers // Jul 2010

    Is Your Business Ready For The New Normal?

    As entrepreneurs, we have to adapt to whatever "The new normal" is this year. Or quarter. Or week. At any time. Agility is one of the greatest advantages you have over larger competitors. You have the ability to anticipate and adjust to major trends much more quickly than large corporations...

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  • White Papers // Jul 2010

    4 Keys To A Successful Brand

    When selecting your brand elements, don't shy away from critical thinking. Make decisions based on your products, your target audience and your mission, rather than personal taste alone. Dig deep, examining your brand with an open mind. Work to understand your customers' needs and align your brand message with those...

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  • White Papers // Jul 2010

    5 Tips On Growing Your Business From The Founder Of Blip.tv

    Once the company identified their target market, they studied it. They spent time with key users who were producing original video for blogs. Kaplan said it was just a handful of people at that point, and they hung out with them, got beers with them, and did a lot of...

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  • Webcasts // Jul 2010

    Booming Business: A Sublime Idea

    The next time you have a crazy business idea over a beer, you should think of Matt Moman. Find out how fake limes, Corona beer and a little inspiration turned this entrepreneur's dream into a booming business.

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  • White Papers // Jul 2010

    4 Tips To Get The Most From Your Tax Planning

    One of the objectives should be compliance with the obligation we all have to honestly and accurately account to and pay the taxing authorities. One needs to be realistic with your objectives and not expect to pay zero taxes on millions of dollars of pre-tax net profit. In addition to...

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  • White Papers // Jul 2010

    5 Truths That Lead To More Referrals

    Many businesses enjoy receiving referrals, but feel they come by mixing good work with chance mentions from satisfied customers. Certainly, many referrals happen this way, but if you understand the realities of referrals listed in this paper you might rethink your approach to referral generation, with an eye on taking...

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  • Webcasts // Jul 2010

    Elevator Pitch: DrinkMarx

    Many bottles of water and cans of soda go to waste because people lose or misplace their drinks. Christine Holland believes she has a solution to the problem. By viewing this webcast find out what the elevator pitch panel thinks of her DrinkMarx.

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  • Webcasts // Jul 2010

    Learning From The Pros: Jim Koch

    Jim Koch is better known as the man behind the beer. His Boston Beer Company, the maker of Samuel Adams, now sells two million barrels of lager around the world every year. He shares his recipe for entrepreneurial success since making his first batch of beer back in 1984.

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  • White Papers // Jul 2010

    How To Tell If It's The Right Time To Hire

    Sure, there may be some tepid signs that the economy is improving. But it's still hard to know whether the time is right to start bringing on new full-time employees. "Caution is the word of the day, because there's so much uncertainty out there," says the author. That means looking...

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  • Webcasts // Jul 2010

    Better Your Business: Rod Kurtz And Bob Prosen

    Rod Kurtz, Executive Editor of AOL Small Business, and Bob Prosen, President and CEO of The Prosen Center For Business Advancement and author of "Kiss Theory Goodbye: Five Proven Ways to Get Extraordinary Results in Any Company," provide tips on how one can better the business.

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  • White Papers // Jul 2010

    Subscription Software: A Good Financial Choice

    Subscription software offers some cost-saving opportunities for the typical small business. Where more traditional software limits the number of computers it can be used on - requiring a separate license for your home computer and for your office computer - many subscription software options simply require that you have enough...

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  • White Papers // Jul 2010

    Your Biggest Customer Just Went Bankrupt - Now What?

    According to the American Bankruptcy Institute (ABI), 69 percent of the 61,148 business bankruptcies declared during the 12-month period ending in March 2010 were Chapter 7 liquidations. In most chapter 7 liquidations, unsecured creditors are not made whole. Many don't receive any part of what they are owed. If one...

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  • White Papers // Jul 2010

    When Opportunity Knocks, Think Twice

    As your business succeeds, you will think of more ideas and find more opportunities to pursue them. Additional revenues, relationships and a broader customer base will open more doors. You will want to offer more products and features. You will want to capitalize on the opportunity before you. But should...

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  • Webcasts // Jul 2010

    Small Business Rules: The El Clasificado Rule

    Martha de la Torre didn't grow up dreaming of owning a business, but in 1988 she realized that if she did, she could really make a difference. She and her husband started El Clasificado, a free weekly Spanish language newspaper that's grown into a leading interactive media company.

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  • White Papers // Jul 2010

    How One Business Used Facebook To Break Away From The Pack

    First is that, it is simply not enough to have a social media presence anymore. The real trick is to engage people online in such a way that they get a benefit out of spending their e-time with you. Online, there are literally millions of choices when people surf around....

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  • White Papers // Jul 2010

    9 Ways To Stay Worldly-Wise

    Studies show that American small businesses lag behind their international counterparts in engaging in global trade. Part of that is due to a lack of knowledge about other cultures and economies. This paper provides some tips and tools for getting the information you need to succeed in the global marketplace....

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  • White Papers // Jul 2010

    How Not To Run Your Family Business

    Family businesses are a staple of our economy, so they're with us to stay. We need them to be successful, especially now, when economic growth is critical. What is a "family business"? A one-owner company where non-owner family members hold positions in the business. For instance, a woman who employs...

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  • Webcasts // Jul 2010

    Creating Customer Interaction

    When your customers talk to each other, there's a good chance your product is a main talking point. Meetup co-founder & CEO Scott Heiferman says that businesses have an obligation to create a scenario for their customers to meet up with each other. "Businesses have a huge opportunity to connect...

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  • White Papers // Jul 2010

    Top 5 Tips For Entrepreneurial Success

    A successful business isn't the product or service it sells, its supply chain or its corporate culture: It is a group of people bound together by a common purpose and vision. The best designed business plan will come to nothing if it is not carried out by an enthusiastic and...

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  • White Papers // May 2010

    Protecting Your Business Against A Disaster? Easier Than You Think!

    The following are tips to get you started in crafting your own disaster preparedness plan: Start by identifying the critical assets of your business. For a restaurant, for example, it is location. So a civil emergency that would impede pedestrian access would cause your business to lose revenues. For an...

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  • White Papers // May 2010

    8 Things To Consider When Choosing A Credit Card For Your Business

    Every small business needs a credit card. But with ever-changing interest rates and new program options, making sure your business does business with the right credit card can be a confusing decision. If bringing in those rewards is your goal, a credit card does it quicker than a debit card....

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  • White Papers // May 2010

    The Real ROI Of Social Media

    It's the question that businesses have been asking ever since the first person suggested that maybe we could actually do some business in all this new "Social" media: "What's the ROI?" It's not a bad question. Surely, if you're going to spend money on something in your business, it should...

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  • White Papers // May 2010

    Squeeze More Cash Out Of Your Business

    When times are tough, finding ways to squeeze cash out of your business may mean the difference between survival and failure. When the economy is slow, finding new ways to make money isn't easy but it's not impossible. Consider, for example, sales-based incentives, or develop referral relationships with related businesses,...

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  • White Papers // May 2010

    How A Long-Term View Can Help Your Cash Flow

    The author suggests not to make decisions based on short-term gains; look beyond the value of individual transactions to the long-term relationship. "If you focus on the lifetime value of the customer, you'll be more willing to write off a small loss, knowing you'll win more in the end". Focus...

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  • White Papers // May 2010

    Applying The 80/20 Rule To Your Employees

    What is the 80/20 rule? The 80/20 rule, also known as the Pareto principle, simply means that roughly 80 percent of the effects of anything you might be doing come from 20 percent of the causes. For example, 80 percent of your sales are likely generated by about 20 percent...

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  • White Papers // May 2010

    Costs Of Adding E-Commerce To Brick-And-Mortar Retailing

    Great scalability and customer reach at a relatively low cost (compared to traditional, brick-and-mortar stores) are the promises of ecommerce retailing. Day-to-day expenses are generally lower as a percentage of the opportunity for customer reach. If you're running a traditional retail store, you may be able to avoid certain expenses...

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  • White Papers // May 2010

    Inventory: The Crucible Of Success

    Just as the lake behind Hoover Dam has an optimal level, so does the inventory in a business. While an inventory level that is too low initially helps cash flow, it will eventually hurt it. Low inventory leads to not having enough product on-hand to fulfill manufacturing and/or customer requests....

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  • White Papers // May 2010

    How Safe Is Safe Investing?

    Is there really such a thing as safe investing? After all, municipalities can default on their bonds, companies can cut their dividends and a market meltdown can wipe out even the most foolproof investment strategy. Let's face it: Even buy-and-hold investors lost money over the last decade simply by leaving...

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  • White Papers // Apr 2010

    The Keys To Pricing Your Product Right

    You might be selling the most spectacular product in the world - but price it wrong, and you could still go broke. Too high, and you'll scare off potential customers. Too low, and you'll hurt your profitability. Setting the right price is a complex task, involving everything from production costs...

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  • White Papers // Feb 2010

    The (Almost) Surefire Method For Getting Publicity For Your Business

    You know your business is good, and so do your customers. Potential customers may think it is good, but they do not really know for sure; after all, your advertising is just you telling them, and these days everyone is a tad skeptical. That is where PR comes in. Getting...

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  • White Papers // Feb 2010

    How The $1.9 Trillion Tax Hike Will Affect Your Small Business

    President Obama is raising taxes by $1.9 trillion in 2011, saying that this move is supposed to help small businesses. Small business owners may be wondering how that statement can be true. The administration says the new revenue will come mainly from big businesses and wealthy Americans; conversely, small businesses...

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  • White Papers // Feb 2010

    8 Financial Considerations Of E-Commerce

    Selling products online uses the same basic principles and strategies as offline (or "brick & mortar") retailing. Provide a good product, at a reasonable price, with some exceptional customer service. Buy low, sell high. Repeat and profit. Online retailing involves the same principles, but the tactics and mechanics are different....

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  • White Papers // Feb 2010

    Negotiating Your Next Sale: Finding The Best Compromise

    Negotiation has been described as the art of compromise: if two people, or businesses, are negotiating, it's very rare that they can both walk away with everything they want. Instead, it's a matter of coming to a compromise that hopefully gives both parties at least something of what they wanted....

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  • White Papers // Feb 2010

    9 Ways To Protect Your Pricing And Keep Your Customers

    You don't always have to slash prices to stay competitive. There are many great ways you can add value to your goods and services at little or no cost. Competing with the local Y and its depth of offerings is difficult but there is a special appeal of a 24/7...

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  • White Papers // Feb 2010

    The New Rules Of Financial Management

    We know from the Fall 2009 results of the American Express OPEN Small Business Monitor that 60% of the entrepreneurs surveyed are experiencing cash flow issues, with their biggest cash flow worry being the ability to pay bills on time. In a down economy, customers can take longer to pay...

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  • White Papers // Feb 2010

    Be Account-able When Approaching Lenders

    As the recession slowly eases, many of the complaints about the slow pace of recovery are coming from the small business community. One common gripe: the reluctance of the banking industry to lend money. However, a survey from the International Federation of Accountants (IFAC) shows that banks may be more...

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  • White Papers // Feb 2010

    Online Tax Payment And Filing For Small Businesses

    The IRS wants businesses to pay their taxes online, as well as file their taxes online. It's faster, eliminates the need for the IRS to have people open envelopes and process paperwork and has been running for more than a decade. The Electronic Federal Tax Payment System (or EFTPS) offers...

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  • White Papers // Feb 2010

    Money-Saving Strategies For Workers' Compensation

    Tthere are ways to save on workers' compensation expenses that don't involve dodging obligations. The most effective method, according to the author, is to cultivate "An organizational culture of safety". Start by getting sound, free advice on actions you can take immediately. Identify and mitigate risks common to your industry,...

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  • White Papers // Jan 2010

    Getting The Bank In Your Corner As A Small Businessperson

    Cash flow is the lifeblood of any small business. The quicker you can translate your hard work into cash in the bank, the better. Of course, one big key in all of this is the bank itself. The policies set by the bank can make a huge difference in your...

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  • White Papers // Sep 2010

    What Your Business Should Know About Facebook Places

    Facebook has entered the world of geolocation social networking in spectacular fashion with the launch of Facebook Places. It could prove to be a big opportunity for location-savvy businesses. Facebook's location product brings checkins, geotagging and "Place Pages" to the world's largest social network. Users can broadcast where they are...

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  • White Papers // Jan 2010

    Please Re-Lease Me

    Most commercial tenants believe a lease is ironclad: You signed it, you're stuck with it. Not so anymore. As the recession has taken hold, landlords are now willing to re-negotiate with a tenant and offer incentives for that tenant to stay. Let's call it "Rebates For Renters." Evidence from one...

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  • White Papers // Sep 2010

    How To Prepare For International Expansion

    Thanks to President Obama's recently announced National Export Initiative, now may be a good time to expand your business globally. The program aims to increase financing and other support to small businesses and, ultimately, double the amount of exports over the next five years. Whether or not that goal can...

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  • White Papers // Jan 2010

    Five Ways To Effectively Follow Up (Without Being Annoying Or Breaking The Bank)

    How can a small business balance the need to maintain a connection to their customers without crossing the line into the type of annoyance that drives them away? One is not talking about a sales pitch here. Instead, just drop a note in the mail to the person you want...

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  • White Papers // Sep 2010

    7 Ways To Measure Your Social Media ROI

    People love social media for different reasons. For some, it's all about the networking. For others, it's the branding. Whatever the case, the downside to social media is that it is sometimes difficult to know if your time with it is well spent. So, as with the rest of your...

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  • White Papers // Jan 2010

    Getting Your Personal House In Order

    If you have much experience with life and with business, you know quite well how true Murphy's Law is. "Anything that can go wrong, will go wrong." Quite often, problems seem to come in bunches, multiplying the pain and difficulties that they cause. The business loses key customers at the...

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  • White Papers // Sep 2010

    How To Run Your Business Online With $10 (And A Google Account)

    Online infrastructure for your small business doesn't have to be complicated or expensive. By leveraging many of the free and inexpensive products offered by Google, you can create a website, a domain-branded e-mail system, and a document collaboration platform, all unified under one master login and password. Once all of...

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  • White Papers // Jan 2010

    Banks Ramp Up On Small Business Fees

    Even with all their federal bailout money, many banks are having a tough time making ends meet these days - and one of their solutions is a dramatic increase in fees for individual and small-business accounts. Banks raked in an astonishing $36 billion in overdraft fees alone in 2008, according...

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  • White Papers // Sep 2010

    How Small Businesses Are Using iPads

    The iPad is a great marketing tool for small businesses. By virtue of the buzz the iPad generates, and considering how new it is, you get attention by simply having one. This paper shows few ways small businesses are making the most of the iPad: To Pitch Services - This...

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  • White Papers // Sep 2010

    Characteristics Of A Small Business Exporter

    The more you risk, the greater your chances for either big success or big failure, but either way, you're pushing your limits and extending your reach. When the going gets tough, small business exporters rise to the occasion, create a plan, put a smile on their faces and, even when...

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  • White Papers // Aug 2010

    Facebook Places: Here's What Your Small Business Needs To Know

    Facebook recently launched a new feature called Facebook Places, which lets Facebook members tell each other where they are, what they're doing, and who they're with. The impact for local merchants and small businesses is that you're now more likely to be included in the conversation among Facebook users, because...

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  • White Papers // Sep 2010

    How To Mashup A Brand

    Thinking up ways to freshen or revitalize your brand is never easy. Sitting around a conference room in an open brainstorming session generally doesn't produce anything remarkably new or different, mostly because without a specific focus, it's difficult to break free of the same old patterns of thinking. What's needed...

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  • White Papers // Aug 2010

    5 New Ways Small Business Can Offer Location-Based Deals

    Location-based services, such as Foursquare and Gowalla, are proving quite popular with consumers open to sharing their location with the world. They're also built to be inherently business-friendly, as most allow retailers to incentivize checkins and social sharing behaviors in the hopes of attracting swarms of patrons to their businesses....

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  • White Papers // Sep 2010

    The Top 11 Signs That You're A Bad Boss

    The most crucial test of a boss is self-awareness. The best bosses are in tune with how the little things they say and do impact people, and they are adept at adjusting to bolster both performance and dignity. Several studies, including one by the College Board, suggest that the more...

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  • White Papers // Aug 2010

    5 Small Business Resources You Should Be Following On Twitter

    As a small business owner, you know that the best resources aren't always financial. Sometimes, the most valuable resources are the business people who have been through it before. They've done the whole stressing over making payroll, not sleeping and eating ramen to make ends meet already. And they lived...

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  • White Papers // Sep 2010

    5 Things To Do Today To Get Discounts For Your Small Business

    Check all recurring invoices and billing statements for discounts - You've heard of trade terms, right? Trade terms allow you a discount for early payment of an invoice. Check each and every vendor contract to see if discount terms are indicated in the invoice or other documentation. Ask for discounts...

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  • White Papers // Aug 2010

    Small Business Trade Credit Signaling New Problems For Small Business Owners

    Trade credit - lending to customers that is linked to product sales - is central to small business finance. Many small companies either extend credit to their customers, use the credit provided by their suppliers, or both. Because of the dual nature of trade credit, disruptions to it slow demand...

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  • White Papers // Sep 2010

    How SMBs Can Start Using Facebook Places Now

    If you're a business owner and you've heard the recent news about Facebook's attention-grabbing new feature for location-sharing and checkins, you're probably itching to find out what Facebook Places can do for your business and how it can help you reach out to would-be customers and loyal regulars in your...

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  • White Papers // Aug 2010

    Here's What You Should Know About Deflation

    The main economic worry the U.S. economy is now facing is deflation. And while the impact of such an environment on small business may not be readily evident, this paper explains what every small business owner should know about a deflationary economy. Deflation starts with a reduction in the value...

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  • White Papers // Sep 2010

    Risk Management 101 For Small Business Owners

    Risk is an inherent part of being in business. It can be managed and its adverse outcomes can be mitigated. The greatest challenge for small business owners is to find the proper balance between peace of mind and profitability. Trying to completely eliminate risk from your business is unrealistic and...

    Provided By American Express