American Express

Displaying 1-40 of 1701 results

  • White Papers // Nov 2010

    The Inside View From Entrepreneur Bootcamp

    Astia is a global, non-profit organization dedicated to helping women to become better entrepreneurs and leaders of high-growth, innovative businesses. Doing It Right is only the first stage of the life-long, Astia membership. The program is intended to enlighten entrepreneurs as to how the investment community thinks and the fundamental...

    Provided By American Express

  • White Papers // Nov 2010

    3 Tricks To Get Your Employees Excited To Support Your Cause

    An old saying goes, "Persuasion is better than force." For those of in the business world, and especially those responsible for getting team members on board with an idea, that's an important concept to remember. But the act of persuading a group of people is not always clear-cut. Once you...

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  • White Papers // Nov 2010

    Small But Mighty: A Strong Brand Can Stretch Your Marketing Dollars

    Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz. But as a small business owner, how can you build a strong brand on a tiny budget, and is it possible to command a premium like...

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  • White Papers // Nov 2010

    Cultivating David Vs. Goliath

    It's a business development strategy known as "Economic Gardening." Economic Gardening, the act of supporting and cultivating local growth companies, as opposed to the more traditional economic hunting practice of recruiting large employers, was pioneered in the City of Littleton, Colorado by Chris Gibbons as a reaction to the relocation...

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  • White Papers // Nov 2010

    Creating Business Contracts That Won't Get You Sued

    For most small business owners, contracts are a necessary evil. You need to have something to protect you, but getting contracts written requires legal expertise and can get expensive. Many small business owners try to rely on templates, but even a template can't cover all the contingencies that different companies...

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  • White Papers // Nov 2010

    5 Ways To Lure Local Shoppers

    Ask not what your customers can do for you, but what you can do for your customers. Yes, consumers in large metro areas have all heard they should shop local, and they're beginning to understand that they can vote with their dollars to keep independent merchants afloat. A Yelp poll...

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  • White Papers // Nov 2010

    Your 2011 Lead Generation Strategy Outline

    Lead generation is the number one item on every small business marketing plan. What strategies and tactics will you use to attract customers? Many small business owners and CEOs say they can't get enough good leads. Really, they just aren't capturing the leads that are all around them. Your business...

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  • White Papers // Nov 2010

    5 Ways To Keep Your Legal Costs Under Control

    One-fourth of small business owners think legal issues pose the biggest risk to their companies, according to a new survey by Rocket Lawyer. In today's litigious society, that's not surprising. But despite these worries, entrepreneurs aren't seeking legal counsel as often as they should. The reason? More than half of...

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  • White Papers // Nov 2010

    Will The Holiday Shopping Season Be A Boom For Small Businesses?

    Heading into the holiday season, small businesses aren't particularly optimistic about the outlook for the U.S. consumer. Their biggest worry isn't taxes or insurance costs, but poor sales, according to a report from the New America Foundation. Taxes may make up 21 percent of small business worries, but weak sales...

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  • White Papers // Nov 2010

    Cannibalize Yourself Before Someone Else Does

    When someone proposes a new product that is similar to an older one ("Old reliable"), the question is always asked: "How much will this cannibalize 'Old reliable'?" Someone makes an estimate, and then the games begin. You see, the wrong question was asked. It should have been, "Who will cannibalize...

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  • White Papers // Nov 2010

    Why Local Sourcing Is A Winner For Food Service Companies

    With Small Business Saturday only a few days away, it's important to remember that business owners - not just consumers - can also support local, small businesses. One sector where supporting local businesses has tremendous financial advantages is the food service business. The $580 billion restaurant industry is realizing that...

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  • White Papers // Nov 2010

    Plan Now For Your 2011 Retirement Plan

    While 2010 isn't over yet, it's not too early to think about setting up a qualified retirement plan for 2011. Getting an early start is especially important if you have employees. This will give you time to select the plan that best meets your business and retirement-plan goals. It will...

    Provided By American Express

  • White Papers // Nov 2010

    Buying And Trading Locally: Where Does Your Dollar Go?

    If $100 is spent at the local auto parts shop, that $100 has a much greater chance of staying within the community. Instead of leaving the community in the form of franchise fees, the money stays in town and goes for advertising on the local radio station, helping to keep...

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  • White Papers // Nov 2010

    Why Chemistry Is More Important Than Talent

    Some business owners will tell you that hiring talented people is the key to success. As sports teams frequently prove, though, even the most talented employees can ruin an organization if they aren't able to work well with others. Behavior like that is not just counter productive; it saps the...

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  • Webcasts // Nov 2010

    Learning From The Pros: Jerry Greenfield

    Can you imagine a world without Cherry Garcia, Chunky Monkey or Coffee Heath Bar Crunch? Thirty years after opening its first ice cream shop, Ben & Jerry's has built a reputation as a fun-loving, socially responsible and creative company. Jerry Greenfield tells about learning from failure, giving things away and...

    Provided By American Express

  • White Papers // Nov 2010

    8 Ways Small Businesses Help Communities

    The holidays are right around the corner and everyone is the mood to shop. "A small business is part of the heartbeat of the larger community," said Ellen Thrasher, associate administrator for the Department of Entrepreneurship at the Washington, D.C.-based U.S. Small Business Administration. Money spent at local, small businesses...

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  • White Papers // Nov 2010

    Taking Your Invoicing And Accounts Receivable Management Online

    A long-standing cash flow dilemma is finding the right balance between getting fast receipt of customer payments and minimizing fees and discounts associated with collecting those payments as quickly as possible. Finding payment methods that fit the needs of your business and offering the options that are right for your...

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  • White Papers // Nov 2010

    Protect Your Workers, Control Your Expenses

    As small business owners, one always under pressure to do more with less. In this difficult economic environment, careful review of your workers compensation program may reveal opportunities to reduce expenses, while offering better protection to your employees. Workers' compensation insurance protects employees against the risk of sustaining a job-related...

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  • White Papers // Nov 2010

    Intrapreneurs: Building For The Future

    These days, many millions of people proudly claim the title "Entrepreneur." On the other hand, a title that hasn't gotten nearly the amount of attention it deserves is entrepreneur's little brother, "Intrapreneur": "an employee who is given freedom and financial support to create new products, services and systems, who does...

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  • White Papers // Nov 2010

    Urban Beekeeper Economics: Can You Beat The Stock Market With A Rooftop Swarm?

    The commercial U.S. honey industry grosses approximately $332 million per year. An additional $260 million worth is imported. The majority of U.S. honey production is based in the South and produced via a migratory system: Hundreds of hives are trucked around the country, following massive blooms on commercial farms. One...

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  • White Papers // Nov 2010

    3 Keys To Knowing Your Business

    What is your business? It seems like a simple question, yet so many cannot accurately describe their business. Perhaps the simplest way to think of it is: If you can't tell it, you can't sell it. Global Trends in Miami and M3 finalist, helps international designers infiltrate their brands into...

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  • White Papers // Nov 2010

    5 Ways To Get Your Fans Cheering About Your Holiday Marketing

    As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don't bother. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car. If...

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  • White Papers // Nov 2010

    How To Use Collateral Marketing

    The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of choosing the right pieces. It's easy to lump collateral marketing and advertising together - you...

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  • White Papers // Nov 2010

    Paying Your Employees To Volunteer Can Reap Big Rewards

    Today, businesses are no longer fundamentally attractive to this new breed of potential employees for writing checks to charities or for sponsoring tables at benefits. Now, companies must not only talk the talk, but they must let their employees walk the walk as well - paying staff their normal wages...

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  • White Papers // Nov 2010

    Small Business Saturday Campaign Embraced By New England Shopkeepers

    Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit. Additionally, American Express recently launched the new marketing program to encourage Americans to shop at small businesses on Saturday, Nov. 27. "It's nice...

    Provided By American Express

  • White Papers // Nov 2010

    Why You Should Treat Your Employees Like Children

    How can U.S. businesses become more innovative? Encouraging your employees to be more creative is a great starting point. Kim analyzed the results of a creativity measure called the Torrance test for on nearly 300,000 American adults and children and found that Americans' creativity has declined drastically in recent decades....

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  • White Papers // Nov 2010

    From A Snapple Marketing Veteran: How To Tap The Power Of Packaging

    What makes shoppers pick one product over another when they're staring at shelves full of choices in a store? Assuming they don't have exclusive loyalty to one brand or that one doesn't have a big price advantage, the packaging often plays a huge role. As you know if you sell...

    Provided By American Express

  • White Papers // Nov 2010

    Build Your Email List Value Today

    It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and competitors and friends as an important relationship, you always have something. When money comes and goes, it's the relationships...

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  • White Papers // Nov 2010

    The Right Way To Delegate Your Next Big Project

    Delegating is a task that even well-seasoned managers sometimes struggle with. It can be a challenge all the way around, as letting go of the reins and finding the right person to hand them over to isn't an easy thing to do. As an entrepreneur, you most likely have big...

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  • White Papers // Nov 2010

    November 27th Is Small Business Saturday

    While small businesses are critical to the nation's economy, their importance to local communities extends even further. For every $100 spent in locally-owned independent stores, approximately $68 returns to the community through taxes, payroll and other expenditures. So take a moment and think about the small businesses you visit most...

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  • White Papers // Nov 2010

    The Psychology Behind Making Sales And Setting Price Points

    Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your...

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  • White Papers // Nov 2010

    Change Doesn't Have To Be Difficult? If You Know How

    Knowing what to do and being motivated to do it do not change behavior (even though most people think it is supposed to) because behavior is driven by beliefs about people, life and themselves. If you want to change behavior, change the beliefs that drive any given behavior - such...

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  • White Papers // Nov 2010

    5 Tips For Making The Most Of Google Places

    Google's revamped local search, now called Google Place Search, could be a boon to small businesses. It's up to you to make the most of it. "If you're a business that does not manage its profiles, local listings and city listings, you are missing tremendous opportunities - and challenges," says...

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  • White Papers // Nov 2010

    3 Marketing Pet Peeves

    Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune to share with me if I forward my bank account number. But more troublesome of late is the...

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  • White Papers // Nov 2010

    How To Improve Cash Flow And Add Bottom-Line Value

    By charging purchases, you can hold off on payment and hold on to cash about 25 days longer than with cash or check. Plus, if you time your purchases at the beginning of the billing cycle, you could get nearly two months of time between purchase and payment. Let's say...

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  • White Papers // Nov 2010

    Managing The Business Of Change

    Restructuring is a difficult process, right? It can be. Even if you've done everything right, sometimes you have to take your company in a new direction because circumstances and opportunities have changed. Companies aren't future-proof - no company lasts forever. If you're going to lead your company through a restructuring,...

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  • White Papers // Nov 2010

    7 Steps To Creating A Sure-Fire Marketing System

    While this may be hard for some business owners to come grips with - leaning instead towards the "Marketing is a strange form of creative voodoo thinking" - marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing...

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  • White Papers // Nov 2010

    The Secrets To Funding Your Restaurant

    To an aspiring restaurateur, the challenges of funding a business can seem overwhelming. Young restaurants have a notoriously high failure rate, and no investor wants to put money against the odds. But for every thriving restaurant out there, there was a moment when the forces behind it struggled for funding....

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  • White Papers // Nov 2010

    Innovation Is No Accident

    People love the idea of 'Accidental innovation'. The term 'Accidental innovation' is often used to describe the invention of things like penicillin, microwave ovens, Nutrasweet and vulcanized rubber. The stories behind these accidental innovations are intoxicating because they make it seem like innovation can come from anywhere - in an...

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  • White Papers // Nov 2010

    Reinventing The Small Culture Business: An Interview With 'Electric Literature'

    In the summer of 2009, Andy Hunter and Scott Lindenbaum published the first volume of their literary journal, Electric Literature. You may have heard that 2009 was not an auspicious one for publishers - let alone folks trying to launch new literary titles. However, by offering more than the paperback...

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  • White Papers // Mar 2010

    How To Package And Sell Services Online

    How can you package and sell services online in a way that leverages the precious resource of time but offers tremendous value to customers and doesn't compromise service quality? Begin with these steps: Define your professional niche (or, in some cases, a niche within a niche), Identify and convey very...

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  • White Papers // Mar 2010

    Three Ways To Ensure Your Social Media Efforts Create Profitable Growth

    It is very hard to cost-justify most blogs. Beyond your core of loyalists, and despite hiring "Retweeters" to push your postings, most of your prospects have little time to read let alone respond to your posts. Many of the tools and tricks of social media are designed to promote blogs...

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  • White Papers // Mar 2010

    Building Exposure Through Search Results

    The power of social media to help make connections may be obvious to many business owners, but what may not be is the effect it can have on your search rankings. And for marketing your business, there are few tools more critical than search rankings, as this is most likely...

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  • White Papers // Mar 2010

    20 Tips For Converting Digital Shopping Carts To Sales

    When a visitor lands at your website, make it easy to shop; and when the shopper is ready buy, complete the transaction with no delays and never, ever ask her (or him) to visit another part of the store so that you can capture more information. Closely related to shopping...

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  • White Papers // Mar 2010

    7 Essential HR Resources For Your Small Business

    As a business owner, you know your product, service, market and customers. But sometimes one of the most challenging aspects of operating a business is employees. Not because the employees themselves are a challenge but because there's so much legislation and nuances to employee relations. Wouldn't it be great to...

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  • White Papers // Feb 2010

    48 Guerrilla Marketing Tips From Top PR Pros

    Your business is feeling the crunch this year - and your marketing budget is dwindling as a result. We've asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. This paper provides you some of the best...

    Provided By American Express

  • Webcasts // Apr 2010

    Build Trust, Lower Risk

    The presenter of this webcast discusses discusses how business owners can build trust with their prospects and customers by curating focused conversations around their goods or services.

    Provided By American Express

  • Webcasts // Apr 2010

    Start With A Niche

    The presenter of this webcast talks about the small businesses owners who start small business to truly understand the procurement marketplace.

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  • Webcasts // Apr 2010

    Stand Out From The Crowd

    The presenter of this webcast talks about brand differentiation and explains how a retail business can expand into product development.

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  • Webcasts // Apr 2010

    Connect Your Customers

    This webcast talks about the customer service. To illustrate "it's not always about price. " in a better way it uses the case of "Zappos.

    Provided By American Express

  • Webcasts // Apr 2010

    Maximizing Marketing Dollars

    This webcast explains that entrepreneurs must experiment to find the best methods and channels for marketing their product or service.

    Provided By American Express

  • Webcasts // Apr 2010

    Small Business Rules: The Barbarian Rule

    This webcast talks about building consumer-friendly websites to reinventing the banner ad to launching viral campaigns, the Barbarian Group is a full service digital shop, providing production muscle and a keen understanding of Internet culture.

    Provided By American Express

  • Webcasts // Mar 2010

    Brand Consistency: For Employees And Consumers

    This webcast talks about the brand and how it is to be represented-a sound practice not only for employees but also for owners to stay connected with their brands.

    Provided By American Express

  • Webcasts // Mar 2010

    Business Answers: Your Personal Brand & The Best?

    This webcast talks about the best way to market your personal brand and whether or not the economic downturn is the best time to start a business.

    Provided By American Express

  • Webcasts // Feb 2010

    'Get In Tune With Your Customers Needs, Then Overdeliver" - The Line 6 Rule

    In an episode of Small Business RulesSM, Marcus Ryle shared how in 1996 he and his partners invented the Axis 212, the world's first digital modeling guitar amplifier. Eleven years later, with die-hard fans and several patents to their name, Line 6 has become the leader in their industry as...

    Provided By American Express

  • Webcasts // Feb 2010

    No Social Media Without Strategy

    In this webcast John Jantsch, award winning social media publisher, talks about finding strategic ways to deploy social media assets based on your individual brand's needs.

    Provided By American Express

  • Webcasts // Feb 2010

    Grown Locally

    In this webcast John Jantsch, award winning social media publisher, recommends that businesses use tools such as LinkedIn to form groups geared at forging local business connections. He explains that while social media is global, small business owners can use it to drive business locally.

    Provided By American Express

  • Webcasts // Jan 2010

    Business Answers: Public Relations Vs. Marketing?

    In this webcast Marc Lore, co-founder, CEO and chairman of Quidsi, and Lawrence Gelburd, instructor at the Wharton School, answer viewer questions about the difference between public relations and marketing and how to drum up business in a down economy.

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  • White Papers // May 2010

    Common Business Insurance Mistakes

    At the top of every insurance policy is the named insured. All your legal entities should be listed. Sometimes it's the name of a sole proprietor. You may have a separate operating company, an LLC that owns your real estate, maybe a separated company that employs your workers. In any...

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  • White Papers // May 2010

    SEO For Beginners

    SEO is the process by which you set-up your site in order to maximize its presence in search engine results. Sites like Google send out automatic search engine spiders that analyze sites and pages within those sites; the better the spiders rank your site, the better your SEO and the...

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  • White Papers // May 2010

    How To Get The Media To Cover Your Business

    It's true that every business is a publisher. In other words, every company has the opportunity to produce content, such as blogs and webinars and podcasts and so on, to attract attention and prospects and increase its profile. In essence, every business these days is, increasingly, the media. But nonetheless,...

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  • White Papers // May 2010

    The Right Way To Build A Personal Brand

    Nobody likes a braggart. But everyone likes to feel that they stand for something. Small wonder, then, that in the 21st century, personal branding - the art of packaging and presenting yourself or your company as corporate giants like Reebok and Pepsi would products - has become so vital to...

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  • White Papers // May 2010

    Five Ways To Use Content To Massively Amp Your Social Media ROI

    The trouble with achieving some measure of success using social media is that it can feel pretty easy. There are plenty of well-intentioned, lonely, chatty, kind, disturbed, and bored people to be found at every social waterhole. These folks are ready to follow, friend, argue, RT, discuss, chat, and share...

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  • White Papers // Apr 2010

    20 Important Lessons I Learned From My Marketing Mentor

    Most of us remember the first person who opened our eyes to a new way of thinking with regard to marketing. Maybe it was an author who spoke to us through the pages of a book, a speaker at an industry conference, or a relative who showed us the ropes...

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  • White Papers // Apr 2010

    Does Your Small Business Really Need An Internet Presence?

    The advantage of Internet promotion of your small business, though, is that the costs are small and the potential upside is high. There is no financial cost at all to promote your business on Twitter or Facebook, and little financial cost to set up a simple Web site for your...

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  • White Papers // Apr 2010

    How To Market To Gen Y

    Moms, teens, and college students are the most sought after (and most difficult to understand) marketing segments. Now all three of these groups fit under one larger umbrella: Generation Y - roughly, those born in the 1980s and 1990s. This makes Generation Y the most important generation for marketers to...

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  • White Papers // Apr 2010

    5 Ways To Profit For Free

    Free is a great model; it scales very well for the end user. Problem is, a business built on free can have some real trouble making a profit, or in some cases even surviving, as it tries to evolve the model from the happy place that attracted all those users...

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  • White Papers // Apr 2010

    A Matter Of Necessity

    Creating true innovation requires courage. Being unique, standing out from the crowd, going where no business leader has gone before, requires passion and sometimes arrogance. Boldness comes to mind. "I'm going to do this," in the face of adversity and naysaying friends, family, colleagues. Innovation comes on the heels of...

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  • White Papers // Apr 2010

    31 Exceptional Strategies For Marketing To Today's Woman

    Women who buy personality over product - These are more likely to buy from the company if they have good reputation, friendly service, inviting atmosphere, pleasant visual appeal. Women buy the experience. Sell the personality of the company, and you will attract women. Women who are brand name buyers -...

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  • White Papers // Apr 2010

    4 Tips For Using Twitter To Find Star Employees

    This might sound obvious but if you're only sending out one tweet a week, it will be a challenge to connect with people who might be looking for new opportunities. Getting into conversations and starting to build online camaraderie will benefit you when you begin talking with people about jobs....

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  • White Papers // Mar 2010

    5 Tips For Using LinkedIn To Find Star Employees

    Your business is feeling the crunch this year - and your marketing budget is dwindling as a result. We've asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. This paper provides you some of the best...

    Provided By American Express

  • White Papers // Mar 2010

    How To Measure Credit Performance

    Measuring credit performance is useful in judging the effectiveness of the credit function, monitoring the impact of credit policies (including new ones designed to fuel sales or those implemented to speed up cash flow), uncovering problems, and recognizing successes. There are many ways to evaluate credit performance: traditional methods commonly...

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  • White Papers // Mar 2010

    80 Ways To Steal Valuable Minutes For Your Work Day

    We're all too busy. We're living and working in an age with countless online and offline inputs, leaving little time for us. If you're anything like me, you wish there were another couple of hours in every work day. Or at least a few clones of myself to do things...

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  • Webcasts // Jul 2010

    Surviving The Early Years

    Pandora is an online music recommendation provider launched right as the dot-com bubble burst in March 2000. So, what did founder Tim Westergren and his young company do? "We kind of improvised for a few years," says Westergren. "We just hung on for dear life. Our money ran out after...

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  • Webcasts // Jul 2010

    Building A Successful Partnership

    Arianna Huffington calls The Huffington Post her first partnership and describes herself as "a bit of a loner." She met her fellow co-founder, Ken Lerer, two years before the launch of the news site and found a like-minded partner she could work with. "It was really amazing how little it...

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  • Webcasts // Jun 2010

    How To Hire Great People

    TheLadders.com is a high-end job board for those seeking $100K + salaries and their founder & CEO Marc Cenedella is an expert in the job search field. He says that to make a great hire, one has to start very basic and understand what the duties and responsibilities of the...

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  • Webcasts // Jun 2010

    Business Answers: Giving Raises And Burning Bridges

    Jeffrey Bussgang, general partner at Flybridge Capital Partners and author of the book "Mastering the VC Game," and Michael Port, the creator of Book Yourself Solid and author of the book "The Think Big Manifesto," answer viewer questions about giving employees annual raises and the possibility of burning bridges at...

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  • Webcasts // Jun 2010

    American Business: Bronx Blues

    While some entrepreneurs have expressed a growing optimism about the economy, thousands of mom and pop operations are still struggling. That's the case for one New York City hardware store. It opened its doors about 20 years ago, but now, the owners are fighting tooth and nail to survive.

    Provided By American Express

  • Webcasts // Jun 2010

    Better Your Business: Phil Town And Mike Michalowicz

    Phil Town, investment advisor and author of "Payback Time," and Mike Michalowicz, founder of Obsidian Launch and author of "The Toilet Paper Entrepreneur," provide some tips to help one better the business.

    Provided By American Express

  • Webcasts // May 2010

    Business Answers: Ready To Retire And Government Contracts

    Alfred Edmond, editor-in-chief of BlackEnterprise.com, and Scott Belsky, founder and CEO of Behance and author of the book "Making Ideas Happen," answer viewer questions about what one can do with the business if one is ready to retire and the best way to try to land a government contract.

    Provided By American Express