American Express

Displaying 1-40 of 1812 results

  • White Papers // Nov 2010

    3 Tricks To Get Your Employees Excited To Support Your Cause

    An old saying goes, "Persuasion is better than force." For those of in the business world, and especially those responsible for getting team members on board with an idea, that's an important concept to remember. But the act of persuading a group of people is not always clear-cut. Once you...

    Provided By American Express

  • White Papers // Nov 2010

    Small But Mighty: A Strong Brand Can Stretch Your Marketing Dollars

    Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz. But as a small business owner, how can you build a strong brand on a tiny budget, and is it possible to command a premium like...

    Provided By American Express

  • White Papers // Nov 2010

    The Inside View From Entrepreneur Bootcamp

    Astia is a global, non-profit organization dedicated to helping women to become better entrepreneurs and leaders of high-growth, innovative businesses. Doing It Right is only the first stage of the life-long, Astia membership. The program is intended to enlighten entrepreneurs as to how the investment community thinks and the fundamental...

    Provided By American Express

  • White Papers // Nov 2010

    Creating Business Contracts That Won't Get You Sued

    For most small business owners, contracts are a necessary evil. You need to have something to protect you, but getting contracts written requires legal expertise and can get expensive. Many small business owners try to rely on templates, but even a template can't cover all the contingencies that different companies...

    Provided By American Express

  • White Papers // Nov 2010

    5 Ways To Lure Local Shoppers

    Ask not what your customers can do for you, but what you can do for your customers. Yes, consumers in large metro areas have all heard they should shop local, and they're beginning to understand that they can vote with their dollars to keep independent merchants afloat. A Yelp poll...

    Provided By American Express

  • White Papers // Nov 2010

    Your 2011 Lead Generation Strategy Outline

    Lead generation is the number one item on every small business marketing plan. What strategies and tactics will you use to attract customers? Many small business owners and CEOs say they can't get enough good leads. Really, they just aren't capturing the leads that are all around them. Your business...

    Provided By American Express

  • White Papers // Nov 2010

    5 Ways To Keep Your Legal Costs Under Control

    One-fourth of small business owners think legal issues pose the biggest risk to their companies, according to a new survey by Rocket Lawyer. In today's litigious society, that's not surprising. But despite these worries, entrepreneurs aren't seeking legal counsel as often as they should. The reason? More than half of...

    Provided By American Express

  • White Papers // Nov 2010

    Will The Holiday Shopping Season Be A Boom For Small Businesses?

    Heading into the holiday season, small businesses aren't particularly optimistic about the outlook for the U.S. consumer. Their biggest worry isn't taxes or insurance costs, but poor sales, according to a report from the New America Foundation. Taxes may make up 21 percent of small business worries, but weak sales...

    Provided By American Express

  • White Papers // Nov 2010

    Cultivating David Vs. Goliath

    It's a business development strategy known as "Economic Gardening." Economic Gardening, the act of supporting and cultivating local growth companies, as opposed to the more traditional economic hunting practice of recruiting large employers, was pioneered in the City of Littleton, Colorado by Chris Gibbons as a reaction to the relocation...

    Provided By American Express

  • White Papers // Nov 2010

    Why Chemistry Is More Important Than Talent

    Some business owners will tell you that hiring talented people is the key to success. As sports teams frequently prove, though, even the most talented employees can ruin an organization if they aren't able to work well with others. Behavior like that is not just counter productive; it saps the...

    Provided By American Express

  • White Papers // Nov 2010

    Why Local Sourcing Is A Winner For Food Service Companies

    With Small Business Saturday only a few days away, it's important to remember that business owners - not just consumers - can also support local, small businesses. One sector where supporting local businesses has tremendous financial advantages is the food service business. The $580 billion restaurant industry is realizing that...

    Provided By American Express

  • White Papers // Nov 2010

    Plan Now For Your 2011 Retirement Plan

    While 2010 isn't over yet, it's not too early to think about setting up a qualified retirement plan for 2011. Getting an early start is especially important if you have employees. This will give you time to select the plan that best meets your business and retirement-plan goals. It will...

    Provided By American Express

  • White Papers // Nov 2010

    Buying And Trading Locally: Where Does Your Dollar Go?

    If $100 is spent at the local auto parts shop, that $100 has a much greater chance of staying within the community. Instead of leaving the community in the form of franchise fees, the money stays in town and goes for advertising on the local radio station, helping to keep...

    Provided By American Express

  • White Papers // Nov 2010

    Cannibalize Yourself Before Someone Else Does

    When someone proposes a new product that is similar to an older one ("Old reliable"), the question is always asked: "How much will this cannibalize 'Old reliable'?" Someone makes an estimate, and then the games begin. You see, the wrong question was asked. It should have been, "Who will cannibalize...

    Provided By American Express

  • Webcasts // Nov 2010

    Learning From The Pros: Jerry Greenfield

    Can you imagine a world without Cherry Garcia, Chunky Monkey or Coffee Heath Bar Crunch? Thirty years after opening its first ice cream shop, Ben & Jerry's has built a reputation as a fun-loving, socially responsible and creative company. Jerry Greenfield tells about learning from failure, giving things away and...

    Provided By American Express

  • White Papers // Nov 2010

    Intrapreneurs: Building For The Future

    These days, many millions of people proudly claim the title "Entrepreneur." On the other hand, a title that hasn't gotten nearly the amount of attention it deserves is entrepreneur's little brother, "Intrapreneur": "an employee who is given freedom and financial support to create new products, services and systems, who does...

    Provided By American Express

  • White Papers // Nov 2010

    Urban Beekeeper Economics: Can You Beat The Stock Market With A Rooftop Swarm?

    The commercial U.S. honey industry grosses approximately $332 million per year. An additional $260 million worth is imported. The majority of U.S. honey production is based in the South and produced via a migratory system: Hundreds of hives are trucked around the country, following massive blooms on commercial farms. One...

    Provided By American Express

  • White Papers // Nov 2010

    Taking Your Invoicing And Accounts Receivable Management Online

    A long-standing cash flow dilemma is finding the right balance between getting fast receipt of customer payments and minimizing fees and discounts associated with collecting those payments as quickly as possible. Finding payment methods that fit the needs of your business and offering the options that are right for your...

    Provided By American Express

  • White Papers // Nov 2010

    Protect Your Workers, Control Your Expenses

    As small business owners, one always under pressure to do more with less. In this difficult economic environment, careful review of your workers compensation program may reveal opportunities to reduce expenses, while offering better protection to your employees. Workers' compensation insurance protects employees against the risk of sustaining a job-related...

    Provided By American Express

  • White Papers // Nov 2010

    8 Ways Small Businesses Help Communities

    The holidays are right around the corner and everyone is the mood to shop. "A small business is part of the heartbeat of the larger community," said Ellen Thrasher, associate administrator for the Department of Entrepreneurship at the Washington, D.C.-based U.S. Small Business Administration. Money spent at local, small businesses...

    Provided By American Express

  • White Papers // Nov 2010

    Paying Your Employees To Volunteer Can Reap Big Rewards

    Today, businesses are no longer fundamentally attractive to this new breed of potential employees for writing checks to charities or for sponsoring tables at benefits. Now, companies must not only talk the talk, but they must let their employees walk the walk as well - paying staff their normal wages...

    Provided By American Express

  • White Papers // Nov 2010

    How To Use Collateral Marketing

    The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of choosing the right pieces. It's easy to lump collateral marketing and advertising together - you...

    Provided By American Express

  • White Papers // Nov 2010

    3 Keys To Knowing Your Business

    What is your business? It seems like a simple question, yet so many cannot accurately describe their business. Perhaps the simplest way to think of it is: If you can't tell it, you can't sell it. Global Trends in Miami and M3 finalist, helps international designers infiltrate their brands into...

    Provided By American Express

  • White Papers // Nov 2010

    5 Ways To Get Your Fans Cheering About Your Holiday Marketing

    As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don't bother. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car. If...

    Provided By American Express

  • White Papers // Nov 2010

    Small Business Saturday Campaign Embraced By New England Shopkeepers

    Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit. Additionally, American Express recently launched the new marketing program to encourage Americans to shop at small businesses on Saturday, Nov. 27. "It's nice...

    Provided By American Express

  • White Papers // Nov 2010

    Why You Should Treat Your Employees Like Children

    How can U.S. businesses become more innovative? Encouraging your employees to be more creative is a great starting point. Kim analyzed the results of a creativity measure called the Torrance test for on nearly 300,000 American adults and children and found that Americans' creativity has declined drastically in recent decades....

    Provided By American Express

  • White Papers // Nov 2010

    From A Snapple Marketing Veteran: How To Tap The Power Of Packaging

    What makes shoppers pick one product over another when they're staring at shelves full of choices in a store? Assuming they don't have exclusive loyalty to one brand or that one doesn't have a big price advantage, the packaging often plays a huge role. As you know if you sell...

    Provided By American Express

  • White Papers // Nov 2010

    Build Your Email List Value Today

    It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and competitors and friends as an important relationship, you always have something. When money comes and goes, it's the relationships...

    Provided By American Express

  • White Papers // Nov 2010

    The Right Way To Delegate Your Next Big Project

    Delegating is a task that even well-seasoned managers sometimes struggle with. It can be a challenge all the way around, as letting go of the reins and finding the right person to hand them over to isn't an easy thing to do. As an entrepreneur, you most likely have big...

    Provided By American Express

  • White Papers // Nov 2010

    Change Doesn't Have To Be Difficult? If You Know How

    Knowing what to do and being motivated to do it do not change behavior (even though most people think it is supposed to) because behavior is driven by beliefs about people, life and themselves. If you want to change behavior, change the beliefs that drive any given behavior - such...

    Provided By American Express

  • White Papers // Nov 2010

    The Psychology Behind Making Sales And Setting Price Points

    Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your...

    Provided By American Express

  • White Papers // Nov 2010

    November 27th Is Small Business Saturday

    While small businesses are critical to the nation's economy, their importance to local communities extends even further. For every $100 spent in locally-owned independent stores, approximately $68 returns to the community through taxes, payroll and other expenditures. So take a moment and think about the small businesses you visit most...

    Provided By American Express

  • White Papers // Nov 2010

    How To Improve Cash Flow And Add Bottom-Line Value

    By charging purchases, you can hold off on payment and hold on to cash about 25 days longer than with cash or check. Plus, if you time your purchases at the beginning of the billing cycle, you could get nearly two months of time between purchase and payment. Let's say...

    Provided By American Express

  • White Papers // Nov 2010

    5 Tips For Making The Most Of Google Places

    Google's revamped local search, now called Google Place Search, could be a boon to small businesses. It's up to you to make the most of it. "If you're a business that does not manage its profiles, local listings and city listings, you are missing tremendous opportunities - and challenges," says...

    Provided By American Express

  • White Papers // Nov 2010

    3 Marketing Pet Peeves

    Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune to share with me if I forward my bank account number. But more troublesome of late is the...

    Provided By American Express

  • White Papers // Nov 2010

    The Secrets To Funding Your Restaurant

    To an aspiring restaurateur, the challenges of funding a business can seem overwhelming. Young restaurants have a notoriously high failure rate, and no investor wants to put money against the odds. But for every thriving restaurant out there, there was a moment when the forces behind it struggled for funding....

    Provided By American Express

  • White Papers // Nov 2010

    7 Steps To Creating A Sure-Fire Marketing System

    While this may be hard for some business owners to come grips with - leaning instead towards the "Marketing is a strange form of creative voodoo thinking" - marketing is not only a system, it may be the most important system in any business. To understand how to approach marketing...

    Provided By American Express

  • White Papers // Nov 2010

    Managing The Business Of Change

    Restructuring is a difficult process, right? It can be. Even if you've done everything right, sometimes you have to take your company in a new direction because circumstances and opportunities have changed. Companies aren't future-proof - no company lasts forever. If you're going to lead your company through a restructuring,...

    Provided By American Express

  • White Papers // Nov 2010

    Reinventing The Small Culture Business: An Interview With 'Electric Literature'

    In the summer of 2009, Andy Hunter and Scott Lindenbaum published the first volume of their literary journal, Electric Literature. You may have heard that 2009 was not an auspicious one for publishers - let alone folks trying to launch new literary titles. However, by offering more than the paperback...

    Provided By American Express

  • White Papers // Nov 2010

    Innovation Is No Accident

    People love the idea of 'Accidental innovation'. The term 'Accidental innovation' is often used to describe the invention of things like penicillin, microwave ovens, Nutrasweet and vulcanized rubber. The stories behind these accidental innovations are intoxicating because they make it seem like innovation can come from anywhere - in an...

    Provided By American Express

  • White Papers // Dec 2008

    The Difference Between A Freelancer And An Entrepreneur

    A freelancer is someone who gets paid for her work. She charges by the hour or perhaps by the project. Freelancers write, design, consult, advise, do taxes and hang wallpaper. Freelancing is the single easiest way to start a new business. Entrepreneurs use money (preferably someone else's money) to build...

    Provided By American Express

  • White Papers // Mar 2009

    Tap Into The Wisdom Of Crowds For Business Growth And Saving Money Tips

    When it comes to throwing out creative ideas, more heads really are better than one. Why? You simply get more ideas than one person can come up with. Other people will contribute ideas you'd never have thought of on your own. Plus, you don't get the pejorative committee effect of...

    Provided By American Express

  • White Papers // Mar 2009

    Entrepreneurship And The Valuation Of Public Companies

    This paper shows some ways that entrepreneurs will be affected if public companies are now going to be worth half of what they were worth in the previous era. The most successful entrepreneurs often take their companies public; and the valuation of IPOs is related to the value of the...

    Provided By American Express

  • White Papers // Apr 2009

    Relax - The New COBRA Rules Do Not Impact Many Small Businesses

    COBRA is an acronym for the Consolidated Omnibus Budget Reconciliation Act of 1986, which requires that certain employers provide qualifying individuals the right to continue their health insurance coverage when their employment is terminated. Under COBRA, the employee is responsible for paying the entire premium rather than the cost-sharing situation...

    Provided By American Express

  • White Papers // Apr 2009

    More Reasons To Pay Attention To Consumer Review Sites

    Review sites can be very useful from the consumer's standpoint, because they give valuable input. There's no doubt they are more popular than ever. Taken to extremes, or when inaccurate, online reviews can be devastating to small businesses with retail outlets, such as restaurants, shops, dry cleaners, beauty salons, repair...

    Provided By American Express

  • White Papers // Jun 2009

    The World's Most Unsung Health Insurance Benefit

    There's a significant health insurance benefit for the self-employed that just doesn't get much attention in the press. But it should. It's the Federal tax provision that allows self employed individuals to deduct 100% of their health insurance premiums for themselves and their families. This deduction reduces, dollar for dollar,...

    Provided By American Express

  • White Papers // Jun 2009

    Are You Leading An Imbalanced Small Business?

    In a small business, where the owner usually sells, serves customers and does all the support work, it creates imbalance. You tend to focus more on some and little on others. This paper explains 3 main steps to getting your business in balance: create on-demand structure; hire multi-faceted people; outsource...

    Provided By American Express

  • White Papers // Oct 2009

    (Re)Think Big: How To Redefine Your Organization's Mission

    People start businesses for lots of reasons, but as the business evolves so, too, may your goals. Are you simply trying to create an incredible product, or are you hoping to effect a larger societal change? As we learn more about our customers' and clients' needs, we often start to...

    Provided By American Express

  • White Papers // Oct 2009

    Non-Profits (And Small Businesses) Should Focus More On Design

    We love great products and services even more when they are designed well. Among the many reasons for our appreciation of good design is that it helps us understand things better. Design can simplify the mission of an organization or the purpose of a product. As a result, design helps...

    Provided By American Express

  • White Papers // Sep 2009

    Investing In Completion: Physical Objects As Accountability Tools

    We usually try to keep our methods for accountability on the up-and-up, using project management tools, iPhone apps, co-workers, and the like to keep us on track. But if we're really honest with ourselves, activating more primal feelings - guilt, fear, etc - can be highly motivational and effective, if...

    Provided By American Express

  • White Papers // Sep 2009

    Ready To Make That Deal? 5 Things To Keep In Mind

    As you navigate the world of small business, you'll be hit with challenges and opportunities you never anticipated. As you grow, you will increasingly encounter and interact with people who will compete with you, help you, collaborate with you, and try to rip you off - and they'll come from...

    Provided By American Express

  • White Papers // Aug 2009

    Macro-Managing: Frame The Problem, Then Delegate

    We often think of leaders as visionary problem solvers, yet to be a successful manager the ability to be a visionary problem framer is extremely important. The reason is scalability. If the leader is solving the problems, only so many problems can get solved. Yet, if he/she has the ability...

    Provided By American Express

  • White Papers // Aug 2009

    Acknowledge, Then Play With Short-Term Rewards

    Great companies are started by people who gave up their day jobs and made a tremendous sacrifice. The most admired organizations and societies are built over time through the endurance and fortitude of a committed membership. To make bold ideas happen, long-term rewards must take priority over short-term rewards. The...

    Provided By American Express

  • White Papers // Jul 2009

    Key Considerations For Content-Driven Websites

    Almost anyone can tell you that good "content" is what drives traffic on the web these days. As consumer brands get in on the action, new (subtly branded) "Content-driven" blogs and websites are popping up like weeds. At the same time, there seems to be very little understanding of the...

    Provided By American Express

  • White Papers // Jul 2009

    Protected: 10 Business Plan Dos And Don'ts For The Rest Of Us

    Why is it that people, even some experts, keep linking business planning to that very special case in which a business plan is part of a loan application or an investment pitch? Doesn't that confuse everybody else, who wants business planning as a way to manage better, work towards goals,...

    Provided By American Express

  • White Papers // Jul 2009

    Contract Based On Deliverables, Not Hours

    In this economy, bigger isn't necessarily better. The fact of the matter is that small businesses with less overhead are well-positioned. Already used to being creative with limited resources, small firms can be more nimble than the post-layoff behemoths that are now struggling to learn how to operate more efficiently...

    Provided By American Express

  • White Papers // Jun 2009

    SHOP: Small Business Health Care Reform

    The currently dismal system of health-care coverage is a small business issue. It skews prices and other things in a way that makes it easier for larger corporations to insure their employees, giving them a competitive advantage for attracting the best and the brightest; and it makes it extremely expensive...

    Provided By American Express

  • White Papers // May 2009

    Seek The Right Talent, Not The Right Roles

    The traditional way to hire employees is to define a role that needs to be filled, generate a job description, and then locate someone whose experience matches the tasks you've outlined. The problem with this method is that it doesn't take into account all of the ingredients of a good...

    Provided By American Express

  • White Papers // May 2009

    Motivating Employees In Challenging Times

    Keeping employee morale up is key for business owners, especially with the challenges posed by today's economy. An incentive program can help improve your employees' performance by recognizing their successes. But how can you really shift their work into overdrive? Employees always appreciate cash incentives, but gift cards have several...

    Provided By American Express

  • White Papers // May 2009

    Is It Really All About The People?

    If you've ever worked in a company with a great culture, you've likely heard the phrase "Our greatest asset walks out the door every night." Legendary companies like Google and Goldman Sachs are famous for saying that success is all about people. Entire industries have sprung up to help managers...

    Provided By American Express

  • White Papers // Jan 2009

    How To Create An Effective Employee Handbook

    As a small business owner, you can help keep yourself out of legal hot water by clearly spelling out on paper what you expect of the people who work for you. For the most part, you do not need to create a separate employment agreement for each employee on your...

    Provided By American Express

  • White Papers // Jun 2009

    The One Thing That Could Make The Mobile Web Finally A Reality

    For years now, small business owners have been hearing about and waiting expectantly for the growth of the Mobile Web. It's coming! It's coming! Get ready for it! Uh-huh. Right. The Mobile Web means that some day your customers and the world will be viewing and interacting with your website...

    Provided By American Express

  • White Papers // Jan 2009

    Those Crazy RSS Icons And Why They Matter To Your Business

    RSS is one of those tools that's phenomenally wonderful for website/blog publishers and readers who are information junkies or looking to stay up to date efficiently. Unfortunately, RSS is saddled with this incredibly geeky nomenclature that makes it tough to describe. In the beginning, the RSS icon was a rather...

    Provided By American Express

  • White Papers // Aug 2008

    Small Businesses, Tear Down Those Walls

    Tear down those walls that keep your employees from working together, from collaborating together, from communicating together. Why and how should you tear those walls down? The answer to WHY: you have no choice. As a small business your number one asset is your people. For many small businesses, it's...

    Provided By American Express

  • White Papers // Aug 2008

    Go Global, But Not Alone

    The current downturn in the U.S. has made global ventures increasingly attractive - and worth the learning curve. The good news is that the learning curve can be accelerated. This paper recounts two success stories to illustrate the power of strategic global alliances for entrepreneurs. The bottom line on strategic...

    Provided By American Express

  • White Papers // Oct 2008

    None Of Us Is An Island: Why Small Business Owners Like Me Want A Credit Rescue Plan

    Our financial system and our markets and our businesses are interrelated. No man (or woman) is an island. We need the economy as a whole operating well, if we expect our businesses to do well. Markets and economies are funny things. We may not feel the effects right now, but...

    Provided By American Express

  • White Papers // Oct 2008

    Entrepreneurs With Poor Credit Face Crunch

    Entrepreneurs with poor credit have to pay so much more than entrepreneurs with good credit to borrow money from their peers right now, the former are probably unable to borrow money at rates that let them profit from the opportunities they are pursuing. This pattern supports what many economists have...

    Provided By American Express

  • White Papers // Oct 2008

    For Small Businesses, We Ride It Out

    For many small businesses - the effects of the credit crisis playing out around us day by day, hour by hour, have not changed what we do. Many of us have felt no impact - at least not so far. Oh, sure, we might have started to feel a little...

    Provided By American Express

  • White Papers // Oct 2008

    Myths And Realities: Financing Start-Ups

    One of the most important things you will do as an entrepreneur is to raise the money you need to finance your new business. Unfortunately, there are a lot of myths about financing new businesses. This paper outlines a few of the myths and point out the realities. You need...

    Provided By American Express

  • White Papers // Nov 2008

    The Second Best Investment To Make In This Economy

    Once you've invested in your employees you can make an investment with equal returns now investing in your existing customers. The title of this post reflects only the order of investments. It's important to invest first with your employees, THEN your existing customers. If your employees are your foundation, then...

    Provided By American Express

  • White Papers // Apr 2009

    Part Two Of The Art Of Closing The Export Deal

    The selling price is your cost to buy the product from the manufacturer, plus your markup. Add that figure to the total shipping costs and divide that total by the number of cases. That gets you your landed price per case. Divide that figure by the number of units in...

    Provided By American Express

  • White Papers // Apr 2009

    Small Business Health Insurance - System Hurts The Newest Businesses

    One of the most startling facts about health insurance in the United States is that almost all employees of large companies have it, but many employees at small companies do not. New small firms are less likely than more established ones to offer health insurance to their employees, with only...

    Provided By American Express

  • White Papers // Mar 2009

    Innovation In Tough Times

    Why should you be the company that people will always want to return to? If you can develop that area alone, you will have a much brighter future. Small businesses are in a very unique position right now. They have the ability to be flexible, and make changes they need...

    Provided By American Express

  • White Papers // Mar 2009

    To Lay Off Or Not To Lay Off

    To lay off or not to lay off. That isn't the question. Neither is the solution to cut back on staff hours, eliminate employees' sick days, or slash your budget just because other small business owners are doing so. We're in a recession. We'll come out of the recession. Before...

    Provided By American Express

  • White Papers // Feb 2009

    Create Your Own Small Business Economic Stimulus

    It's pretty obvious that those of you who are the backbone of the US economy aren't going to get an economic stimulus package anytime soon. As a matter of fact, you may even have a hard time getting a business loan if you need one. So that means it's high...

    Provided By American Express

  • White Papers // Feb 2009

    Social Networking Or Social Notworking?

    With today's social media - especially sites with lots of interactivity and immediate feedback such as Twitter - you can easily get caught up in chatting and surfing. It's a constant mental interruption. Before you know it, you've squandered a couple of perfectly good hours of prime workday. For small...

    Provided By American Express

  • White Papers // Feb 2009

    The Super Bowl For Small Business Owners

    For small business owners, having loyal, strong, supportive fans is a necessity. With them, your business will succeed. Without them, you'll struggle year after year to get your brand known and product or service recognized. Never overlook the power and position of your loyal customers and supporters. Keep them informed...

    Provided By American Express

  • White Papers // Dec 2008

    Netbooks, Mobile Computing And Small Business

    Small businesses need to recognize the growing use of netbooks, smart phones and digital navigation systems. The use of mobile search and local review and information sites continues to increase. The growth of mobile users also means websites need to be mobile device friendly and allow easy mobile device access...

    Provided By American Express

  • White Papers // Dec 2008

    Re-Defining Mobile Productivity: Wireless Connectivity And Cloud Computing

    Can you remember back to the days when having WiFi was a status symbol? Just about every business person, college student and family member has WiFi built into their computers. What we are now starting to see, more and more, are PC vendors marketing mobile broadband, embedded on our notebook...

    Provided By American Express

  • White Papers // Dec 2008

    Getting Customers On The Cheap Using Social Media

    An economic downturn has a way of getting everyone focused on what's really important. And the good news for those of us who are in charge of getting and keeping customers is that you can still achieve many of your objectives with very little cash investment. The bulk of your...

    Provided By American Express