Aprimo

Displaying 1-12 of 12 results

  • White Papers // Dec 2011

    Ten Steps to Effective Email Marketing

    There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. New social media channels change the rules of marketing and customer engagement on a daily basis. Meanwhile, the pressure for marketing to deliver measurable ROI has never been higher. This white...

    Provided By Aprimo

  • White Papers // Dec 2011

    Five Tips to Better Digital Customer Conversations

    Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their preferences to you, the marketer. They tell you - implicitly and explicitly - where, when, what, and how often they are willing to engage with your...

    Provided By Aprimo

  • White Papers // Dec 2011

    Insights to Help Advance Digital Marketing

    The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't just the media landscape that has evolved - it's the customer as well. When thinking about the right digital content, you...

    Provided By Aprimo

  • White Papers // Dec 2011

    Trends and Leaders Driving New Integrated Marketing Strategies

    Marketers who develop an Integrated Marketing Management strategy will deliver a 50% higher ROMI (Return on Marketing Investment) by 2014 than those who do not. While marketers have a wide range of automation choices today, the lack of integration among marketing technologies is a barrier to insight across the...

    Provided By Aprimo

  • White Papers // Dec 2011

    B2B Marketers Must Better Prepare For Marketing Automation

    Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role, level of interest, and stage of problem-solving. This has made marketing automation a mission-critical system for B2B marketers, but too many marketing leaders head...

    Provided By Aprimo

  • White Papers // Dec 2011

    CMO Guide to Marketing ROI

    Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced technologies enable more sophisticated measurements and decision support. CMOs must harness the talents of their organization and drive new strategies to generate profitable organic...

    Provided By Aprimo

  • White Papers // Oct 2010

    B2B Marketing Automation Is More Than Lead Management: From Concept To Campaign To Cash

    In short, B2B marketing now has a cycle and a rhythm. It involves planning and budgeting, campaign definition, content and message creation, and then execution to drive leads and revenue. Today's business environment requires you to deal with the entire cycle. All marketers recognize that Lead Management is a crucial...

    Provided By Aprimo

  • White Papers // May 2010

    Keeping Marketing and Sales on the same page leads to greater success.

    Aligning sales and marketing is an imperative in today's world of the empowered buyer. There has been much written about aligning around leads...but this is only part of the issue and will lead to trouble down the road if you don't address the whole issue. This white paper offers five...

    Provided By Aprimo

  • White Papers // May 2010

    Capturing and engaging today's educated consumers for measurable results.

    The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more evident than on the web. The web introduces inherently measurable methodologies in numerous dimensions, providing marketers with robust new sets...

    Provided By Aprimo

  • White Papers // May 2010

    Using Behavior-Based Lead Nurturing Initiatives to Increase Quality

    Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture and qualify, but developing the marketing processes needed to do this isn't easy for at least two reasons,...

    Provided By Aprimo

  • White Papers // Feb 2010

    Marketing And Sales: How To Align Teams And Accelerate Time To Revenue

    In today's economic crisis, business-to-business (B2B) company survival depends more than ever on the ability to generate qualified sales leads and effectively turn those leads into purchase orders. Marketing and Sales organizations are under pressure to get results; even as teams are trimmed down and operating budgets are shrinking. This...

    Provided By Aprimo

  • White Papers // Feb 2009

    Automating The Marketing Value Chain: Why It Is Internally Critical To Companies And Externally Essential For Customers

    If you're living it, you know the cruel reality well: the practice of marketing has simply become far too cumbersome. It is not unusual for a company's marketing efforts to require coordination among multiple internal functional areas, departments and business units; across many geographies; and between external agencies, vendors and...

    Provided By Aprimo

  • White Papers // May 2010

    Keeping Marketing and Sales on the same page leads to greater success.

    Aligning sales and marketing is an imperative in today's world of the empowered buyer. There has been much written about aligning around leads...but this is only part of the issue and will lead to trouble down the road if you don't address the whole issue. This white paper offers five...

    Provided By Aprimo

  • White Papers // May 2010

    Capturing and engaging today's educated consumers for measurable results.

    The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more evident than on the web. The web introduces inherently measurable methodologies in numerous dimensions, providing marketers with robust new sets...

    Provided By Aprimo

  • White Papers // May 2010

    Using Behavior-Based Lead Nurturing Initiatives to Increase Quality

    Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture and qualify, but developing the marketing processes needed to do this isn't easy for at least two reasons,...

    Provided By Aprimo

  • White Papers // Dec 2011

    Ten Steps to Effective Email Marketing

    There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. New social media channels change the rules of marketing and customer engagement on a daily basis. Meanwhile, the pressure for marketing to deliver measurable ROI has never been higher. This white...

    Provided By Aprimo

  • White Papers // Dec 2011

    Five Tips to Better Digital Customer Conversations

    Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their preferences to you, the marketer. They tell you - implicitly and explicitly - where, when, what, and how often they are willing to engage with your...

    Provided By Aprimo

  • White Papers // Dec 2011

    Insights to Help Advance Digital Marketing

    The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't just the media landscape that has evolved - it's the customer as well. When thinking about the right digital content, you...

    Provided By Aprimo

  • White Papers // Dec 2011

    Trends and Leaders Driving New Integrated Marketing Strategies

    Marketers who develop an Integrated Marketing Management strategy will deliver a 50% higher ROMI (Return on Marketing Investment) by 2014 than those who do not. While marketers have a wide range of automation choices today, the lack of integration among marketing technologies is a barrier to insight across the...

    Provided By Aprimo

  • White Papers // Dec 2011

    B2B Marketers Must Better Prepare For Marketing Automation

    Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role, level of interest, and stage of problem-solving. This has made marketing automation a mission-critical system for B2B marketers, but too many marketing leaders head...

    Provided By Aprimo

  • White Papers // Dec 2011

    CMO Guide to Marketing ROI

    Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced technologies enable more sophisticated measurements and decision support. CMOs must harness the talents of their organization and drive new strategies to generate profitable organic...

    Provided By Aprimo

  • White Papers // Feb 2010

    Marketing And Sales: How To Align Teams And Accelerate Time To Revenue

    In today's economic crisis, business-to-business (B2B) company survival depends more than ever on the ability to generate qualified sales leads and effectively turn those leads into purchase orders. Marketing and Sales organizations are under pressure to get results; even as teams are trimmed down and operating budgets are shrinking. This...

    Provided By Aprimo

  • White Papers // Oct 2010

    B2B Marketing Automation Is More Than Lead Management: From Concept To Campaign To Cash

    In short, B2B marketing now has a cycle and a rhythm. It involves planning and budgeting, campaign definition, content and message creation, and then execution to drive leads and revenue. Today's business environment requires you to deal with the entire cycle. All marketers recognize that Lead Management is a crucial...

    Provided By Aprimo

  • White Papers // Feb 2009

    Automating The Marketing Value Chain: Why It Is Internally Critical To Companies And Externally Essential For Customers

    If you're living it, you know the cruel reality well: the practice of marketing has simply become far too cumbersome. It is not unusual for a company's marketing efforts to require coordination among multiple internal functional areas, departments and business units; across many geographies; and between external agencies, vendors and...

    Provided By Aprimo