AstraZeneca

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  • Social Media In The Pharmaceutical Industry

    White Papers // Feb 2011 // provided by AstraZeneca

    Social media is the catch-all term for internet activities that engage or encourage engagement through online discussions or interactions. While static websites are often the first "Online step" for many companies (e.g., homepages), the internet is becoming increasingly about active engagement and interactions - whether through blogs, microblogs (Twitter), listservs, ...

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