BMW has a written policy for dealers outlining their rules and regulations for SEO, PPC and micro sites. In fact, their policies regarding website design and digital marketing engagement are some of the most restrictive in the business. Recently, BMW veered out of the restrictive lane of digital marketing and ...Download Now
The practice of using Search Engine Optimization (SEO) techniques on car dealer business names and locations to position lead collection websites on Google Page One is not just limited to the automotive industry. Consumer review portals and online business directories are just two other business models that create search optimized ...Download Now
Most dealers are unaware of the "Brand" leakage and revenue that is being drained away from their own pockets every day online. This is the first time that the author heard of Edmunds.com running PPC campaigns with visible dealer names and ads that target a dealers' own PMA. The forum ...Download Now
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