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  • White Papers // Jun 2008

    10 Principles of Radio Advertising that Apply to Effective Voice Mail

    Some principles from the "Science" of radio advertising that can make one's voice mail "Commercial" more effective are mentioned in this paper. These include linking specific benefits directly to the listener's needs because with radio one had only a few precious seconds to create interest. Attention spans are short in...

    Provided By BARON

  • White Papers // Jun 2008

    10 Principles of Radio Advertising that Apply to Effective Voice Mail

    Some principles from the "Science" of radio advertising that can make one's voice mail "Commercial" more effective are mentioned in this paper. These include linking specific benefits directly to the listener's needs because with radio one had only a few precious seconds to create interest. Attention spans are short in...

    Provided By BARON