brandchannel

Displaying 1-14 of 14 results

  • White Papers // Jun 2010

    Social Media Without A Parachute

    While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for their social media activities. Of those companies that work from some plan,...

    Provided By brandchannel

  • White Papers // May 2010

    Marketing In A Turbulent Environment: How Can Crisis And Brands Coexist

    Turbulence with Brands has the same effect that it does with other things in a hurricane, it takes the weakest things and only the strongest survive it. In the current worldwide financial crisis this scenario is very similar. But, why does the crisis affect some Brands more than others? To...

    Provided By brandchannel

  • White Papers // Mar 2010

    The Ultimate Marketing Alliance: How A Unique Union Of Market Leaders Cut Market Research Costs In The Shadow Of The Recession

    The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former customer abandoned your brand. Understanding and keeping a loyal customer is worth more money than...

    Provided By brandchannel

  • White Papers // Mar 2010

    Fall From Grace

    This is a paper about brands loosing status, respect, and prestige and how to avoid it. This is not is not an analysis about the problems that one particular brand is currently facing. Much better reports could be found all over the media. This is a reminder about the real...

    Provided By brandchannel

  • White Papers // Feb 2010

    Building Your Brand In A Recession: A Truly Strategic Opportunity

    If predictions play out, the next 12 to 24 months are going to be a roller coaster as the global economy man oeuvres itself through the sub-prime - fuelled credit crunch. Many organizations are grasping for anything they feel will protect them through this down cycle - "feel" being the...

    Provided By brandchannel

  • White Papers // Jan 2010

    Consumer Cohesion: An Approach To Cushioning Expensive Brands

    The Brand, as modern day marketing would define, is a sum set of all the human values and emotions the target consumer associates with a product. This definition, of course, is based on the premise that products, essentially, are generic amongst a mass of producers who produce the same basic...

    Provided By brandchannel

  • White Papers // Jan 2010

    Forget Social Media: Think Social Profitability

    We should not be surprised that the marketing department has assumed control over social media. After all, for more than a decade, the corporate world has considered and used the Internet as an important marketing medium. All the while, the web was evolving from one-way brochure ware to communities of...

    Provided By brandchannel

  • White Papers // Jan 2010

    Branding Your Company Using The Internet

    "Internet Branding is the process of establishing a customer's viewpoint about a company and its product in an online environment." Success for this type of online business is measured by how well their Internet branding campaign is managed and how often those who buy their products and services recognize the...

    Provided By brandchannel

  • White Papers // Jan 2010

    Social Branding: The Power Of The Social Media Space

    There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will discover that they would benefit from either active participation or a passive monitoring presence. Brands that choose to...

    Provided By brandchannel

  • White Papers // Jan 2010

    The Eight Secrets Of Successful Internet Marketing

    A report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6 billion in Q4. Both are industry records and industry pundits predict it is just the beginning. Some...

    Provided By brandchannel

  • White Papers // Jul 2009

    Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency

    Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. A crucial aspect of MRM is the management and coordination of creative agency operations. Agency operations are driven by expensive resources working within...

    Provided By brandchannel

  • White Papers // Sep 2008

    Luxury Marketing: India's Automobile Sector

    With the world luxury capitals of Paris, Milan and New York all ready to embrace our dear Mumbai into the same category of cities, we are poised at a position where everyone is waiting for India. Those watching India will agree that the economy has been booming since the past...

    Provided By brandchannel

  • White Papers // Jun 2005

    Redefining the Luxury Concept

    Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give the consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status...

    Provided By brandchannel

  • White Papers // May 2005

    Favored to Win: Branding Professional Sports

    This paper points out that in order to make any product work, whether it's a sports team product or whatever, one really need to figure out what the brand is. And in this world since there are so many brands asking for the attention, a lot of it depends upon...

    Provided By brandchannel

  • White Papers // Mar 2010

    The Ultimate Marketing Alliance: How A Unique Union Of Market Leaders Cut Market Research Costs In The Shadow Of The Recession

    The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former customer abandoned your brand. Understanding and keeping a loyal customer is worth more money than...

    Provided By brandchannel

  • White Papers // Mar 2010

    Fall From Grace

    This is a paper about brands loosing status, respect, and prestige and how to avoid it. This is not is not an analysis about the problems that one particular brand is currently facing. Much better reports could be found all over the media. This is a reminder about the real...

    Provided By brandchannel

  • White Papers // Jan 2010

    Consumer Cohesion: An Approach To Cushioning Expensive Brands

    The Brand, as modern day marketing would define, is a sum set of all the human values and emotions the target consumer associates with a product. This definition, of course, is based on the premise that products, essentially, are generic amongst a mass of producers who produce the same basic...

    Provided By brandchannel

  • White Papers // Sep 2008

    Luxury Marketing: India's Automobile Sector

    With the world luxury capitals of Paris, Milan and New York all ready to embrace our dear Mumbai into the same category of cities, we are poised at a position where everyone is waiting for India. Those watching India will agree that the economy has been booming since the past...

    Provided By brandchannel

  • White Papers // Jun 2010

    Social Media Without A Parachute

    While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for their social media activities. Of those companies that work from some plan,...

    Provided By brandchannel

  • White Papers // Jan 2010

    Forget Social Media: Think Social Profitability

    We should not be surprised that the marketing department has assumed control over social media. After all, for more than a decade, the corporate world has considered and used the Internet as an important marketing medium. All the while, the web was evolving from one-way brochure ware to communities of...

    Provided By brandchannel

  • White Papers // May 2010

    Marketing In A Turbulent Environment: How Can Crisis And Brands Coexist

    Turbulence with Brands has the same effect that it does with other things in a hurricane, it takes the weakest things and only the strongest survive it. In the current worldwide financial crisis this scenario is very similar. But, why does the crisis affect some Brands more than others? To...

    Provided By brandchannel

  • White Papers // Jun 2005

    Redefining the Luxury Concept

    Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give the consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status...

    Provided By brandchannel

  • White Papers // May 2005

    Favored to Win: Branding Professional Sports

    This paper points out that in order to make any product work, whether it's a sports team product or whatever, one really need to figure out what the brand is. And in this world since there are so many brands asking for the attention, a lot of it depends upon...

    Provided By brandchannel

  • White Papers // Jul 2009

    Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency

    Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. A crucial aspect of MRM is the management and coordination of creative agency operations. Agency operations are driven by expensive resources working within...

    Provided By brandchannel

  • White Papers // Jan 2010

    Branding Your Company Using The Internet

    "Internet Branding is the process of establishing a customer's viewpoint about a company and its product in an online environment." Success for this type of online business is measured by how well their Internet branding campaign is managed and how often those who buy their products and services recognize the...

    Provided By brandchannel

  • White Papers // Jan 2010

    Social Branding: The Power Of The Social Media Space

    There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will discover that they would benefit from either active participation or a passive monitoring presence. Brands that choose to...

    Provided By brandchannel

  • White Papers // Jan 2010

    The Eight Secrets Of Successful Internet Marketing

    A report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6 billion in Q4. Both are industry records and industry pundits predict it is just the beginning. Some...

    Provided By brandchannel

  • White Papers // Feb 2010

    Building Your Brand In A Recession: A Truly Strategic Opportunity

    If predictions play out, the next 12 to 24 months are going to be a roller coaster as the global economy man oeuvres itself through the sub-prime - fuelled credit crunch. Many organizations are grasping for anything they feel will protect them through this down cycle - "feel" being the...

    Provided By brandchannel