Celebrus Technologies

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  • White Papers // Jun 2012

    Full Customer Lifecycle Attribution: The Olympic Importance of the Individual

    Much has recently been written about the challenges and issues of building accurate and credible marketing attribution models. This broad and complex topic has many factors to consider and can quickly become technically focused. The specific focus of this white paper, however, is on the role of individual-level data in...

    Provided By Celebrus Technologies

  • White Papers // Jun 2012

    Full Customer Lifecycle Attribution: The Olympic Importance of the Individual

    Much has recently been written about the challenges and issues of building accurate and credible marketing attribution models. This broad and complex topic has many factors to consider and can quickly become technically focused. The specific focus of this white paper, however, is on the role of individual-level data in...

    Provided By Celebrus Technologies