Central Michigan University

Displaying 1-2 of 2 results

  • White Papers // Apr 2009

    Need-Based Segmentation Analysis Of University Career Services

    This paper employs a maximum difference scaling analysis in order to examine the career services needs of university students so that they become more engaged with and use available career services. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the...

    Provided By Central Michigan University

  • White Papers // Sep 2008

    Marketing To Patients: A Legal And Ethical Perspective

    Medical practices and other healthcare providers are frequently reluctant to use medical records in marketing as a result of misconceptions regarding HIPAA law. Healthcare providers should have no qualms about using medical records or offering a service such as email for communication with patients for fear of violating HIPAA. Their...

    Provided By Central Michigan University

  • White Papers // Sep 2008

    Marketing To Patients: A Legal And Ethical Perspective

    Medical practices and other healthcare providers are frequently reluctant to use medical records in marketing as a result of misconceptions regarding HIPAA law. Healthcare providers should have no qualms about using medical records or offering a service such as email for communication with patients for fear of violating HIPAA. Their...

    Provided By Central Michigan University

  • White Papers // Apr 2009

    Need-Based Segmentation Analysis Of University Career Services

    This paper employs a maximum difference scaling analysis in order to examine the career services needs of university students so that they become more engaged with and use available career services. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the...

    Provided By Central Michigan University