Central Michigan University

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  • White Papers // Apr 2009

    Need-Based Segmentation Analysis Of University Career Services

    This paper employs a maximum difference scaling analysis in order to examine the career services needs of university students so that they become more engaged with and use available career services. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the...

    Provided By Central Michigan University

  • White Papers // Apr 2009

    Need-Based Segmentation Analysis Of University Career Services

    This paper employs a maximum difference scaling analysis in order to examine the career services needs of university students so that they become more engaged with and use available career services. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the...

    Provided By Central Michigan University