Cequity

Displaying 1-3 of 3 results

  • White Papers // Jan 2009

    Enhancing Analytical Modeling for Large Data Sets With Variable Reduction

    Off late, technology helps store huge data at no or token additional cost, as compared to earlier days. In today's business one keeps information in different tables in suitable structure. For instance, it can have account data, transaction data, customer demographic data, payment data, inbound-outbound call data, campaign data, account...

    Provided By Cequity

  • Case Studies // Jan 2009

    Data Driven Loyalty Program: Managing End-to-End Loyalty Program Through Analytics

    The challenge for the large retail client was to identify the loyal customers and retain them. Understanding the customer behavior and store performance was key to structure, build and manage a loyalty program. Cequity profiled the segments further based on the key attributes to understand the customer and predict their...

    Provided By Cequity

  • White Papers // Oct 2008

    Data to Insight to Action

    Off late flat and wired world and increased competitiveness has shifted the focus more and more towards the customer. It is an absolute necessity that the companies understand their customers well and address their needs proactively. The reliable and integrated customer data is an important asset to every company that...

    Provided By Cequity

  • White Papers // Oct 2008

    Data to Insight to Action

    Off late flat and wired world and increased competitiveness has shifted the focus more and more towards the customer. It is an absolute necessity that the companies understand their customers well and address their needs proactively. The reliable and integrated customer data is an important asset to every company that...

    Provided By Cequity

  • White Papers // Jan 2009

    Enhancing Analytical Modeling for Large Data Sets With Variable Reduction

    Off late, technology helps store huge data at no or token additional cost, as compared to earlier days. In today's business one keeps information in different tables in suitable structure. For instance, it can have account data, transaction data, customer demographic data, payment data, inbound-outbound call data, campaign data, account...

    Provided By Cequity

  • Case Studies // Jan 2009

    Data Driven Loyalty Program: Managing End-to-End Loyalty Program Through Analytics

    The challenge for the large retail client was to identify the loyal customers and retain them. Understanding the customer behavior and store performance was key to structure, build and manage a loyalty program. Cequity profiled the segments further based on the key attributes to understand the customer and predict their...

    Provided By Cequity