CIMA

Displaying 1-2 of 2 results

  • White Papers // Nov 2009

    Social Media - That Dish Is Hot CIMA Services

    Anyone with Internet access can be a publisher, with an unlimited potential audience, and unlimited potential influence. In practice, that has played out in ways few would have imagined only a few years ago. As consumers have leveraged social media to make their voices heard, certain boundary lines have been...

    Provided By CIMA

  • White Papers // Nov 2008

    Brand Management

    From the company perspective, a brand is: 'A name, term, symbol or design, or a combination of them, which is intended to signify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.' From the customer perspective, a brand is shorthand...

    Provided By CIMA

  • White Papers // Nov 2008

    Brand Management

    From the company perspective, a brand is: 'A name, term, symbol or design, or a combination of them, which is intended to signify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.' From the customer perspective, a brand is shorthand...

    Provided By CIMA

  • White Papers // Nov 2009

    Social Media - That Dish Is Hot CIMA Services

    Anyone with Internet access can be a publisher, with an unlimited potential audience, and unlimited potential influence. In practice, that has played out in ways few would have imagined only a few years ago. As consumers have leveraged social media to make their voices heard, certain boundary lines have been...

    Provided By CIMA