College of Charleston

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  • White Papers // Jul 2010

    The Dynamics Of Search Engine Marketing For Tourist Destinations

    Search Engine Marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving relationships among travelers as information searchers, search engines, and the online tourism domain, the authors argued that a new model must be conceived...

    Provided By College of Charleston

  • White Papers // Jun 2010

    Do Mutual Fund Acquisitions Affect Shareholder Wealth: Empirical Evidence?

    Berk and Green (2004) posit that as expenses increase and funds become less attractive relative to passive alternatives, managers are able to earn equilibrium compensation with a smaller amount of assets under management. Mutual fund acquisitions provide an empirical laboratory with little asymmetric information or moral hazard in which the...

    Provided By College of Charleston

  • White Papers // Jul 2010

    The Dynamics Of Search Engine Marketing For Tourist Destinations

    Search Engine Marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving relationships among travelers as information searchers, search engines, and the online tourism domain, the authors argued that a new model must be conceived...

    Provided By College of Charleston

  • White Papers // Jun 2010

    Do Mutual Fund Acquisitions Affect Shareholder Wealth: Empirical Evidence?

    Berk and Green (2004) posit that as expenses increase and funds become less attractive relative to passive alternatives, managers are able to earn equilibrium compensation with a smaller amount of assets under management. Mutual fund acquisitions provide an empirical laboratory with little asymmetric information or moral hazard in which the...

    Provided By College of Charleston