Condiment Junkie

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  • Condiment Junkie: Sound Advice

    White Papers // Feb 2010 // provided by Condiment Junkie

    For decades, brands have been paying close attention to how they look; creating visual identities which speak to their target market and help them stand out in a crowd. More recently, verbal identity has nudged its way onto the boardroom agenda, giving brands a distinctive vocabulary and tone of voice. ...

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