CRM Media

Displaying 1-17 of 17 results

  • White Papers // Aug 2010

    The 6 Hidden Dangers Of Social Media

    Social media guidelines are a good start to making social an enterprise-wide goal. However, make sure your employees know and respect the guidelines before they act. IBM, for instance, has a widely recognizes social media policy that it expects all of its stakeholders to abide by. This can sometimes get...

    Provided By CRM Media

  • White Papers // Aug 2010

    The 5 Ms Of Social Insight

    Given the rise in companies exploring social interactions with customers, Altimeter Group has tracked 18 use cases. "Organizations are starting to do this - Facebook pages, blogs, Twitter," Wang said. "But there isn't a plan. It's not coordinated." Everything, Wang insisted, should start with the M's: Monitoring: This is about...

    Provided By CRM Media

  • White Papers // Jul 2010

    4 Ways To Boost Customer Experience

    Two years ago, a survey by the Economist Intelligence Unit of 370 businesses of all sizes revealed that only 15 per cent of them had derived any real value from their customer relationship management implementations. The study, which was funded by IBM, concluded: "To the chagrin of many companies -...

    Provided By CRM Media

  • White Papers // Apr 2010

    Sales Intelligence Is More Than Smart Selling

    Just like adding mag wheels and a bored-out engine to turn a Mustang into a hot rod, you can soup up your CRM and maximize its return on investment. But it's not just what's under the hood that will make the difference with CRM. The succinct advice of Frederick Newell,...

    Provided By CRM Media

  • White Papers // Feb 2010

    Gartner Predicts The Future Of Sales And Marketing

    Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right down to it, most CRM systems are pretty much the same. Sure, some are more robust...

    Provided By CRM Media

  • White Papers // Jan 2010

    Selling CRM To Your Sales Force

    Salespeople as a breed are resistant to change, especially when the change affects how they do their jobs. They don't get very far in their field without knowing how to work a prospect, stay in touch until closing the sale (or getting a definite "No"), and track their numbers against...

    Provided By CRM Media

  • White Papers // Jan 2010

    How Social Are Social CRM Vendors?

    llen Bonde, managing director of Evoke CRM Partners, says he believes B2B has often been left out of the conversation when it comes to social. There so many of the visible examples from B2C, Bonde notes. From Starbucks to Comcast to Dell, since they were first out of the gate,...

    Provided By CRM Media

  • White Papers // Jan 2010

    How Sales Teams Should Use CRM

    In sales, as in any department, when you move up the corporate ladder job roles go from tactical to strategic, so an SFA solution that serves every member of the sales hierarchy needs to address these various responsibilities. For simplicity's sake, let's divide sales forces into three segments: salespeople, management,...

    Provided By CRM Media

  • White Papers // Jan 2010

    Meeting Customer Needs

    When making selections, you should keep in mind one more variable: the return on each customer. As marketers, it is the fiduciary responsibility to invest in customers in direct proportion to the estimated return they will afford the company. Under that assumption, targeted customer segmentation to promote selectivity within your...

    Provided By CRM Media

  • White Papers // Jan 2010

    5 Ways To Get More From Your CRM Investment

    With an annual growth rate of 25 per cent and a projected value of US$40 trillion by the year 2004, there is little doubt that alliances will have a major impact on management in the 21st century. Alliance managers must make difficult decisions about when to partner and with whom,...

    Provided By CRM Media

  • White Papers // Jan 2010

    Web Feature: Sales Channel Fusion

    Earlier this month, marketing automation vendor eTrigue released its new Sales Pro solution for Salesforce CRM users. The standalone Software-As-A-Service (SaaS) product is built on Salesforce.com's AppExchange caters to the needs of sales professionals who want to keep track of their leads early on in the sales pipelines and engage...

    Provided By CRM Media

  • White Papers // Jan 2010

    12 Ways To Boost Productivity

    Providing incentives has been a mainstay of boosting agent productivity, but today contact centers are finding new ways to reinvent this classic strategy. Take the Scotts Company, for example. The lawn-and-garden products firm creates a real-time, ongoing incentive by delivering online reports that allow its Customer Service Representatives (CSRs) to...

    Provided By CRM Media

  • White Papers // Dec 2009

    Sales Gets eTrigued By Marketing

    Acquiring comprehensive lead and customer data is no longer the end-game for Best-in-Class companies, according to a recent Aberdeen Group report. Among selling organizations of all maturity classes, the use of CRM tools is near universal, according to the report; what separates the cream from the crop is how organizations...

    Provided By CRM Media

  • White Papers // Nov 2009

    5 Ways Your Webinar Can Be A Killer Sales Tool

    Even as we move out of the economic recession, budgets will remain flat in the marketing arena, according to a recent report from Gartner. In the 2010 "Gartner Predicts" report for marketing, Gartner analysts reveal that, through 2010, marketing budgets will remain flat in more than 90 percent of companies....

    Provided By CRM Media

  • White Papers // Apr 2009

    Social Media: The Five-Year Forecast

    Younger generations that grew up with social networking (particularly Generation Y) will certainly lead the way to push adoption, Owyang says, but as this population enters the work force, its openness to share will likely begin to establish new boundaries. Filtering will become necessary, the author predicts, as social norms...

    Provided By CRM Media

  • White Papers // Apr 2009

    Web Analytics Meets Social Media

    Whether companies like it or not, they're a part of the social media mayhem. As long as your customers and competitors are on there, you're there. The decision companies have to make, of course, is whether or not they want to join the conversation. Web analytics provider Webtrends recently unveiled...

    Provided By CRM Media

  • White Papers // Oct 2008

    Social Media Wants You

    Understanding how your customers are engaging with you on the Web, first and foremost, requires an understanding of their Internet use behaviors. According to the author, there are five stages of interactivity that escalate in their level of user involvement; Watchers: those who are consuming content on sites such as...

    Provided By CRM Media

  • White Papers // Jan 2010

    Selling CRM To Your Sales Force

    Salespeople as a breed are resistant to change, especially when the change affects how they do their jobs. They don't get very far in their field without knowing how to work a prospect, stay in touch until closing the sale (or getting a definite "No"), and track their numbers against...

    Provided By CRM Media

  • White Papers // Jan 2010

    How Social Are Social CRM Vendors?

    llen Bonde, managing director of Evoke CRM Partners, says he believes B2B has often been left out of the conversation when it comes to social. There so many of the visible examples from B2C, Bonde notes. From Starbucks to Comcast to Dell, since they were first out of the gate,...

    Provided By CRM Media

  • White Papers // Jan 2010

    How Sales Teams Should Use CRM

    In sales, as in any department, when you move up the corporate ladder job roles go from tactical to strategic, so an SFA solution that serves every member of the sales hierarchy needs to address these various responsibilities. For simplicity's sake, let's divide sales forces into three segments: salespeople, management,...

    Provided By CRM Media

  • White Papers // Jan 2010

    Meeting Customer Needs

    When making selections, you should keep in mind one more variable: the return on each customer. As marketers, it is the fiduciary responsibility to invest in customers in direct proportion to the estimated return they will afford the company. Under that assumption, targeted customer segmentation to promote selectivity within your...

    Provided By CRM Media

  • White Papers // Aug 2010

    The 5 Ms Of Social Insight

    Given the rise in companies exploring social interactions with customers, Altimeter Group has tracked 18 use cases. "Organizations are starting to do this - Facebook pages, blogs, Twitter," Wang said. "But there isn't a plan. It's not coordinated." Everything, Wang insisted, should start with the M's: Monitoring: This is about...

    Provided By CRM Media

  • White Papers // Aug 2010

    The 6 Hidden Dangers Of Social Media

    Social media guidelines are a good start to making social an enterprise-wide goal. However, make sure your employees know and respect the guidelines before they act. IBM, for instance, has a widely recognizes social media policy that it expects all of its stakeholders to abide by. This can sometimes get...

    Provided By CRM Media

  • White Papers // Apr 2009

    Web Analytics Meets Social Media

    Whether companies like it or not, they're a part of the social media mayhem. As long as your customers and competitors are on there, you're there. The decision companies have to make, of course, is whether or not they want to join the conversation. Web analytics provider Webtrends recently unveiled...

    Provided By CRM Media

  • White Papers // Apr 2009

    Social Media: The Five-Year Forecast

    Younger generations that grew up with social networking (particularly Generation Y) will certainly lead the way to push adoption, Owyang says, but as this population enters the work force, its openness to share will likely begin to establish new boundaries. Filtering will become necessary, the author predicts, as social norms...

    Provided By CRM Media

  • White Papers // Oct 2008

    Social Media Wants You

    Understanding how your customers are engaging with you on the Web, first and foremost, requires an understanding of their Internet use behaviors. According to the author, there are five stages of interactivity that escalate in their level of user involvement; Watchers: those who are consuming content on sites such as...

    Provided By CRM Media

  • White Papers // Jul 2010

    4 Ways To Boost Customer Experience

    Two years ago, a survey by the Economist Intelligence Unit of 370 businesses of all sizes revealed that only 15 per cent of them had derived any real value from their customer relationship management implementations. The study, which was funded by IBM, concluded: "To the chagrin of many companies -...

    Provided By CRM Media

  • White Papers // Jan 2010

    5 Ways To Get More From Your CRM Investment

    With an annual growth rate of 25 per cent and a projected value of US$40 trillion by the year 2004, there is little doubt that alliances will have a major impact on management in the 21st century. Alliance managers must make difficult decisions about when to partner and with whom,...

    Provided By CRM Media

  • White Papers // Apr 2010

    Sales Intelligence Is More Than Smart Selling

    Just like adding mag wheels and a bored-out engine to turn a Mustang into a hot rod, you can soup up your CRM and maximize its return on investment. But it's not just what's under the hood that will make the difference with CRM. The succinct advice of Frederick Newell,...

    Provided By CRM Media

  • White Papers // Feb 2010

    Gartner Predicts The Future Of Sales And Marketing

    Customer Relationship Management (CRM) technology can be a huge benefit to helping you sell. It can also be a huge waste of time, money and resources if not used effectively. When it comes right down to it, most CRM systems are pretty much the same. Sure, some are more robust...

    Provided By CRM Media

  • White Papers // Dec 2009

    Sales Gets eTrigued By Marketing

    Acquiring comprehensive lead and customer data is no longer the end-game for Best-in-Class companies, according to a recent Aberdeen Group report. Among selling organizations of all maturity classes, the use of CRM tools is near universal, according to the report; what separates the cream from the crop is how organizations...

    Provided By CRM Media

  • White Papers // Nov 2009

    5 Ways Your Webinar Can Be A Killer Sales Tool

    Even as we move out of the economic recession, budgets will remain flat in the marketing arena, according to a recent report from Gartner. In the 2010 "Gartner Predicts" report for marketing, Gartner analysts reveal that, through 2010, marketing budgets will remain flat in more than 90 percent of companies....

    Provided By CRM Media

  • White Papers // Jan 2010

    Web Feature: Sales Channel Fusion

    Earlier this month, marketing automation vendor eTrigue released its new Sales Pro solution for Salesforce CRM users. The standalone Software-As-A-Service (SaaS) product is built on Salesforce.com's AppExchange caters to the needs of sales professionals who want to keep track of their leads early on in the sales pipelines and engage...

    Provided By CRM Media

  • White Papers // Jan 2010

    12 Ways To Boost Productivity

    Providing incentives has been a mainstay of boosting agent productivity, but today contact centers are finding new ways to reinvent this classic strategy. Take the Scotts Company, for example. The lawn-and-garden products firm creates a real-time, ongoing incentive by delivering online reports that allow its Customer Service Representatives (CSRs) to...

    Provided By CRM Media