CRM Media

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  • The 6 Hidden Dangers Of Social Media

    White Papers // Aug 2010 // provided by CRM Media

    Social media guidelines are a good start to making social an enterprise-wide goal. However, make sure your employees know and respect the guidelines before they act. IBM, for instance, has a widely recognizes social media policy that it expects all of its stakeholders to abide by. This can sometimes get ...

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  • The 5 Ms Of Social Insight

    White Papers // Aug 2010 // provided by CRM Media

    Given the rise in companies exploring social interactions with customers, Altimeter Group has tracked 18 use cases. "Organizations are starting to do this - Facebook pages, blogs, Twitter," Wang said. "But there isn't a plan. It's not coordinated." Everything, Wang insisted, should start with the M's: Monitoring: This is about ...

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