Curators of the University of Missouri

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  • White Papers // Jan 2010

    Do You Know If You're Charging The Right Price?

    Competitive pricing is always a hot button issue with business owners. They know competitive prices will attract customers and that price is often the first piece of information buyers collect. So they rationalize that if they can make a favorable first impression on price, increased sales and loyal customers will...

    Provided By Curators of the University of Missouri

  • White Papers // Jan 2010

    Do You Know If You're Charging The Right Price?

    Competitive pricing is always a hot button issue with business owners. They know competitive prices will attract customers and that price is often the first piece of information buyers collect. So they rationalize that if they can make a favorable first impression on price, increased sales and loyal customers will...

    Provided By Curators of the University of Missouri