Customer Insight Group

Displaying 1-7 of 7 results

  • White Papers // Sep 2010

    Don't Enter The Battle For Customer Loyalty Unarmed Audit Your Loyalty Marketing Strategies

    There's no denying it. Today's economic climate has been tenuous at best and its effect on retail loyalty has taken its toll. What worked in your loyalty program just a year or two ago, can now be flagging. And worse, the financial crisis is tempting some retailers back to classic...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Your Loyalty Program: Time To Refresh

    Some were created years ago and don't look a day older than the day they were rolled out. Others have undergone dramatic facelifts. So how do you know when the time is right to make some changes? Let a heavy dose of customer insight influence your strategy along with an...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Make Identifying Your Profitable Customers And Building Lasting Relationships As Easy As Child's Play...

    Loyalty - it's one of those intangible concepts that ultimately has a different meaning depending on the type of relationship and the circumstances surrounding it. If a customer has a limited number of companies to purchase from, they may purchase from your company by default with minimal loyalty. In comparison,...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Improving Your Odds Of CRM Success

    According to a 2010 report from industry research firm CSO Insights, over 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Customer Knowledge As The Wellspring Of Innovation

    A recent visit to the Coca-Cola Company website (www. coca-cola.com) found that the company offers over 3,300 different beverages. There are 15 different kinds of Coke sold in the U.S. - not including Cokeowned brands that don't carry the Coke name like Barq's, Mellow Yellow, tab and Fanta. The Pepsi...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Loyalty Quest Understanding What Customers Want

    In most retail areas, shoppers can find the same product at several stores. And if they don't want to leave the comfort of their home there are catalogs, TV shopping channels and the Internet. But what makes many of them repeatedly choose one business over the others? Loyalty. These buyers'...

    Provided By Customer Insight Group

  • White Papers // Jul 2009

    Does Loyalty Really Exist?

    The loyal customer values something beyond the price tag. Truly loyal consumers will buy from a retailer repeatedly, even if they can find the same product elsewhere at a better price, but recessionary times can affect these purchase behaviors. Most retailers, however, still believe cost is key. "Even though 70...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Make Identifying Your Profitable Customers And Building Lasting Relationships As Easy As Child's Play...

    Loyalty - it's one of those intangible concepts that ultimately has a different meaning depending on the type of relationship and the circumstances surrounding it. If a customer has a limited number of companies to purchase from, they may purchase from your company by default with minimal loyalty. In comparison,...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Your Loyalty Program: Time To Refresh

    Some were created years ago and don't look a day older than the day they were rolled out. Others have undergone dramatic facelifts. So how do you know when the time is right to make some changes? Let a heavy dose of customer insight influence your strategy along with an...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Improving Your Odds Of CRM Success

    According to a 2010 report from industry research firm CSO Insights, over 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by...

    Provided By Customer Insight Group

  • White Papers // Sep 2010

    Don't Enter The Battle For Customer Loyalty Unarmed Audit Your Loyalty Marketing Strategies

    There's no denying it. Today's economic climate has been tenuous at best and its effect on retail loyalty has taken its toll. What worked in your loyalty program just a year or two ago, can now be flagging. And worse, the financial crisis is tempting some retailers back to classic...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Customer Knowledge As The Wellspring Of Innovation

    A recent visit to the Coca-Cola Company website (www. coca-cola.com) found that the company offers over 3,300 different beverages. There are 15 different kinds of Coke sold in the U.S. - not including Cokeowned brands that don't carry the Coke name like Barq's, Mellow Yellow, tab and Fanta. The Pepsi...

    Provided By Customer Insight Group

  • White Papers // Jul 2009

    Does Loyalty Really Exist?

    The loyal customer values something beyond the price tag. Truly loyal consumers will buy from a retailer repeatedly, even if they can find the same product elsewhere at a better price, but recessionary times can affect these purchase behaviors. Most retailers, however, still believe cost is key. "Even though 70...

    Provided By Customer Insight Group

  • White Papers // Jul 2010

    Loyalty Quest Understanding What Customers Want

    In most retail areas, shoppers can find the same product at several stores. And if they don't want to leave the comfort of their home there are catalogs, TV shopping channels and the Internet. But what makes many of them repeatedly choose one business over the others? Loyalty. These buyers'...

    Provided By Customer Insight Group