CXO Media

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  • White Papers // Aug 2010

    How To Improve Your CRM Lead Tracking

    In almost any CRM system, there's a field in the leads object that indicates the source of the lead. In most systems, that lead source field is carried along as the lead is converted to a contact and an opportunity. Clean - simple - and wrong. The reason? People and...

    Provided By CXO Media

  • White Papers // Aug 2010

    How To Improve Your CRM Lead Tracking

    In almost any CRM system, there's a field in the leads object that indicates the source of the lead. In most systems, that lead source field is carried along as the lead is converted to a contact and an opportunity. Clean - simple - and wrong. The reason? People and...

    Provided By CXO Media