Decision Analyst

Displaying 1 - 10 of 17 results

  • Multidimensional Segmentation

    White Papers // Jan 2011 // provided by Decision Analyst

    Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments. Markets can be segmented in many different ways, using many different ...

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  • Getting Sales & Warehousing On The Same Page

    White Papers // Jan 2011 // provided by Decision Analyst

    The sales and marketing team works hard to build your customer base, but retaining those customers depends heavily on the efficiency and accuracy of your warehousing and shipping practices. Learning how to best use your software to coordinate sales with shipping can make all the difference between a customer who ...

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  • Texas Construction Industry Outlook For 2006 It Looks Good, But . . .

    White Papers // Dec 2010 // provided by Decision Analyst

    Expect the construction industry in Texas to grow by roughly six percent overall, and at least five percent in all but a few sectors in 2006, unadjusted for inflation. According to the forecast by the Econometrics Group at Decision Analyst in Arlington, only electric power-related and religious sector construction will ...

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  • A New Debate

    White Papers // Dec 2010 // provided by Decision Analyst

    Few people outside of researchers have noticed - or cared - about evolving preferences in data collection platforms, from mail to telephone to the Internet. But in marketing research circles, the online platform came of age in the late 1990s and has since climbed to almost 40 percent of all ...

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  • It's Not Always Your Fault? Measuring The Impact Of Economic Factors On Consumer Satisfaction And Pricing Perceptions

    White Papers // Dec 2010 // provided by Decision Analyst

    A steady drumbeat of negative news - gas prices are going up, interest rates are higher, and everyone needs to save for retirement because Social Security won't be there - puts consumers in a foul mood. As a store manager you've worked hard to keep your customers happy, and despite ...

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  • Mock Juries

    White Papers // Dec 2010 // provided by Decision Analyst

    The term "Mock jury" refers to a type of group research that allows lawyers to evaluate the potential reactions of jurors to their evidence and arguments before a case goes to trial. Typically, a mock jury consists of eight to 12 "Jurors" who are assembled to hear a summary presentation ...

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  • Brave New World

    White Papers // Dec 2010 // provided by Decision Analyst

    The strategic implications of the Internet are far reaching - for global commerce, for global marketing, and for global marketing research in this era. The full direction, scope, and impact of the Internet are clouded by the confusion and crosscurrents attendant to the birth of a new technology and the ...

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  • www.research.com?

    White Papers // Dec 2010 // provided by Decision Analyst

    E-commerce isn't the only growing online trend. So is Internet research. Businesses spend millions of dollars each year surveying customers onsite, over the telephone, or through the mail. While such feedback is valuable, the traditional ways of collecting it have become increasingly more expensive, time-consuming, and (perhaps) less effective. This ...

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  • Survival Of The Fittest

    White Papers // Nov 2010 // provided by Decision Analyst

    Everywhere business leaders turn, they find nice-sounding, easy-to-swallow, seemingly plausible solutions to their problems. The academics, the management consulting firms, and the business-book writers churn out one managerial theory after another, each promising to revolutionize the business world and offer unlimited success to those companies that will buy into the ...

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  • The Painfully Slow Emergence Of Green Energy

    White Papers // Nov 2010 // provided by Decision Analyst

    Green, or renewable, energy sources - biothermal, solar, wind, and others - are emerging, but too slowly to, as yet, make a noticeable impact on U.S. energy use. And therein lies a major problem facing the economy - what if green energy sources aren't ready to fill the gap when ...

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