Decision Analyst

Displaying 1-31 of 31 results

  • White Papers // Jan 2011

    Multidimensional Segmentation

    Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments. Markets can be segmented in many different ways, using many different...

    Provided By Decision Analyst

  • White Papers // Jan 2011

    Getting Sales & Warehousing On The Same Page

    The sales and marketing team works hard to build your customer base, but retaining those customers depends heavily on the efficiency and accuracy of your warehousing and shipping practices. Learning how to best use your software to coordinate sales with shipping can make all the difference between a customer who...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    A New Debate

    Few people outside of researchers have noticed - or cared - about evolving preferences in data collection platforms, from mail to telephone to the Internet. But in marketing research circles, the online platform came of age in the late 1990s and has since climbed to almost 40 percent of all...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    Texas Construction Industry Outlook For 2006 It Looks Good, But . . .

    Expect the construction industry in Texas to grow by roughly six percent overall, and at least five percent in all but a few sectors in 2006, unadjusted for inflation. According to the forecast by the Econometrics Group at Decision Analyst in Arlington, only electric power-related and religious sector construction will...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    It's Not Always Your Fault? Measuring The Impact Of Economic Factors On Consumer Satisfaction And Pricing Perceptions

    A steady drumbeat of negative news - gas prices are going up, interest rates are higher, and everyone needs to save for retirement because Social Security won't be there - puts consumers in a foul mood. As a store manager you've worked hard to keep your customers happy, and despite...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    Mock Juries

    The term "Mock jury" refers to a type of group research that allows lawyers to evaluate the potential reactions of jurors to their evidence and arguments before a case goes to trial. Typically, a mock jury consists of eight to 12 "Jurors" who are assembled to hear a summary presentation...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    Brave New World

    The strategic implications of the Internet are far reaching - for global commerce, for global marketing, and for global marketing research in this era. The full direction, scope, and impact of the Internet are clouded by the confusion and crosscurrents attendant to the birth of a new technology and the...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    www.research.com?

    E-commerce isn't the only growing online trend. So is Internet research. Businesses spend millions of dollars each year surveying customers onsite, over the telephone, or through the mail. While such feedback is valuable, the traditional ways of collecting it have become increasingly more expensive, time-consuming, and (perhaps) less effective. This...

    Provided By Decision Analyst

  • White Papers // Nov 2010

    Survival Of The Fittest

    Everywhere business leaders turn, they find nice-sounding, easy-to-swallow, seemingly plausible solutions to their problems. The academics, the management consulting firms, and the business-book writers churn out one managerial theory after another, each promising to revolutionize the business world and offer unlimited success to those companies that will buy into the...

    Provided By Decision Analyst

  • White Papers // Nov 2010

    The Painfully Slow Emergence Of Green Energy

    Green, or renewable, energy sources - biothermal, solar, wind, and others - are emerging, but too slowly to, as yet, make a noticeable impact on U.S. energy use. And therein lies a major problem facing the economy - what if green energy sources aren't ready to fill the gap when...

    Provided By Decision Analyst

  • White Papers // Nov 2010

    Texas Electric Deregulation Entering With A Bang Or A Whimper?

    Electricity deregulation has begun in Texas, not with a bang but a whimper. Despite aggressive promotional campaigns, the average Texas consumer still isn't convinced there is much value in switching providers. Interest does appear to be higher among commercial and industrial companies, but they aren't stampeding to change providers either....

    Provided By Decision Analyst

  • White Papers // Nov 2010

    Quality Promise Program Empowering Consumers As Your Quality-Control Agents

    Some may say private brands are "Cost of entry" for today's retailers. Some say they're necessary to compete. The author would say they represent a major strategic opportunity for retailers of all types and sizes. Private brands represent an opportunity to grow revenue, to boost profits, to strengthen bonds with...

    Provided By Decision Analyst

  • White Papers // Oct 2010

    Financial Service Consumption Habits Of American Consumers

    Fifty years ago banks were tightly regulated and highly predictable. The Bank Holding Company Act of 1956 was federal legislation enacted to keep banks engaged in the business of banking, not in other ventures. This legislation prevented banks from forming holding companies so that other subsidiaries could enter areas not...

    Provided By Decision Analyst

  • White Papers // Oct 2010

    Measuring Animal Spirits: Economic Indices And The Future

    Economists have long theorized about the role consumer expectations play in creating the economic future. During the Great Depression, John Maynard Keynes attributed the business cycle to alternating waves of optimism and pessimism, which he termed "Animal spirits." Keynes believed that these waves cause the boom-and-bust cycle experienced by market...

    Provided By Decision Analyst

  • White Papers // Sep 2010

    Concept Testing (And The 'Uniqueness' Paradox)

    A well-designed, new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company's ability to develop successful new products or services. The great potential of concept testing is seldom achieved in actual practice, however. The purpose of this paper, then, is to suggest some guidelines...

    Provided By Decision Analyst

  • White Papers // Sep 2010

    Health And Nutrition Insights

    The majority of restaurant visitors agree a healthy lifestyle is a "Matter of choice." However, because heavy restaurant visitors are more challenged, less motivated, and less optimistic about nutrition, restaurants should consider different nutritional strategies for heavy and light visitors. Nutrition in restaurants is still important since there is a...

    Provided By Decision Analyst

  • White Papers // Jul 2010

    Realism In Research: Innovative Use Of 3D Animation For Qualitative & Quantitative Research Methodologies

    To a very large degree, people experience and interact with their surroundings from a visual perspective. An often-cited advantage of mail- and Internet-based surveys over telephone surveys is the ability to present information (such as concepts, scales, and question wording) in a visual manner, easing the cognitive burden on respondents...

    Provided By Decision Analyst

  • White Papers // Feb 2010

    Market Segmentation

    When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a much broader concept, however, and pervades the practice of business throughout the world. The purpose of segmentation is the concentration of marketing energy and...

    Provided By Decision Analyst

  • White Papers // Jan 2010

    Bullet Holes In Bombers Operations Research And Management Science Applied To Marketing

    The great challenge facing marketing executives at all levels is how to make better decisions (i.e., decisions that maximize the long-term returns on marketing investments). Rarely are these major decisions simple and obvious, even when they appear to be. As the examples in this paper suggest, many complex and interacting...

    Provided By Decision Analyst

  • White Papers // Oct 2009

    Ten Key Societal Trends For Market Researchers: Domestic And Global

    The one thing that marketers cherish the most is a fleeting glimpse of the future. That glimpse would make the challenge of planning strategies, of devising the appropriate marketing mix elements, much simpler and less fraught with risk. This need accounts for the many articles and books generated each year,...

    Provided By Decision Analyst

  • White Papers // Aug 2009

    Enhancing The Open Model Through The Use Of Community

    Often firms are unsure of where to start when it comes to creating an open innovation community, particularly when it comes to determining the amount of time and resources to invest. However, because there is a broad spectrum of open innovation communities, companies have a variety of options. At one...

    Provided By Decision Analyst

  • White Papers // Aug 2009

    Research Defanged

    Over the past decade or so, many large corporations in the U.S. have renamed and repositioned their research functions. What used to be called the marketing research" department is now often called the "Consumer insights" department. This transition to "Consumer insights" is a U.S. corporate fashion trend and will most...

    Provided By Decision Analyst

  • White Papers // Aug 2009

    Marketing Optimization

    Marketing is tricky business and a dangerous career. It's almost impossible to measure the effects of advertising, packaging, distribution channels, media expenditures, sales organization, etc., on brand share or sales revenue. Without good data and absent any trustworthy feedback loop, marketing managers often turn to the security of marketing myths,...

    Provided By Decision Analyst

  • White Papers // Jun 2009

    Applying Advanced Analytics To B-To-B Branding Research

    The importance of branding is understood by serious business-to-business marketing researchers, but when it comes to analyzing brand equity, most companies fail to use advanced analytics to its full potential. All too often, branding studies simply track key measures; they fail to quantify causal relationships, and deliver weak predictive power....

    Provided By Decision Analyst

  • White Papers // Jun 2009

    Modeling Customer Service Segments In The Utilities Industry

    The utilities industry has seen a great deal of consolidation, restructuring, and deregulation of late. Any one of these events has the possibility of negatively affecting the level and quality of service a utility provides to its customers. Customer service ratings in this category have a very strong influence on...

    Provided By Decision Analyst

  • White Papers // May 2009

    Six Marketing Silver Bullets

    The recent Financial Panic is an old-fashioned financial panic that struck the U.S. economy and has since spread to E.U. economies, Asian economies, etc. This is the largest economic panic to hit the U.S. since the onset of the Great Depression in 1929. Financial panics typically signal the end to...

    Provided By Decision Analyst

  • White Papers // May 2009

    Choice Modeling For New Product Sales Forecasting

    Developing and introducing new products or new services is an inherently risky venture. No forecasting system can guarantee success 100% of the time. Choice modeling, however, can reduce the risks associated with the introduction of new products by providing more accurate forecasts, especially for products without massive advertising support. Choice...

    Provided By Decision Analyst

  • White Papers // Apr 2009

    Comparison Of Segmentation Approaches

    You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate research approach to fulfill the goals. Qualitative research has been conducted to illuminate the end-user's experience with the product or service. Insightful questionnaire...

    Provided By Decision Analyst

  • White Papers // Mar 2009

    New Products For Tough Times

    Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products. Since these changes are amplified during tough times, new product opportunities are actually more numerous during economic turbulence. The companies that develop...

    Provided By Decision Analyst

  • White Papers // Jan 2009

    Optimizing Messaging & Positioning With Choice Modeling

    Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications message to consumers, maximizing attraction to its specific brand, product line, store, or department within the store. Component objectives of messaging and positioning...

    Provided By Decision Analyst

  • White Papers // Dec 2008

    Choice Model Calibration

    In the early 1990s, applications of the joint revealed preference and stated preference (RPSP) model was investigated by Ben-Akiva and Morikawa (1990) and Adamowicz, Louviere, and Williams (1994), among others. More recently, the RPSP model has been applied within the realistic context of individual customer heterogeneity (Brownstone, Bunch, and Train...

    Provided By Decision Analyst

  • White Papers // May 2009

    Choice Modeling For New Product Sales Forecasting

    Developing and introducing new products or new services is an inherently risky venture. No forecasting system can guarantee success 100% of the time. Choice modeling, however, can reduce the risks associated with the introduction of new products by providing more accurate forecasts, especially for products without massive advertising support. Choice...

    Provided By Decision Analyst

  • White Papers // Oct 2009

    Ten Key Societal Trends For Market Researchers: Domestic And Global

    The one thing that marketers cherish the most is a fleeting glimpse of the future. That glimpse would make the challenge of planning strategies, of devising the appropriate marketing mix elements, much simpler and less fraught with risk. This need accounts for the many articles and books generated each year,...

    Provided By Decision Analyst

  • White Papers // Aug 2009

    Marketing Optimization

    Marketing is tricky business and a dangerous career. It's almost impossible to measure the effects of advertising, packaging, distribution channels, media expenditures, sales organization, etc., on brand share or sales revenue. Without good data and absent any trustworthy feedback loop, marketing managers often turn to the security of marketing myths,...

    Provided By Decision Analyst

  • White Papers // Dec 2008

    Choice Model Calibration

    In the early 1990s, applications of the joint revealed preference and stated preference (RPSP) model was investigated by Ben-Akiva and Morikawa (1990) and Adamowicz, Louviere, and Williams (1994), among others. More recently, the RPSP model has been applied within the realistic context of individual customer heterogeneity (Brownstone, Bunch, and Train...

    Provided By Decision Analyst

  • White Papers // May 2009

    Six Marketing Silver Bullets

    The recent Financial Panic is an old-fashioned financial panic that struck the U.S. economy and has since spread to E.U. economies, Asian economies, etc. This is the largest economic panic to hit the U.S. since the onset of the Great Depression in 1929. Financial panics typically signal the end to...

    Provided By Decision Analyst

  • White Papers // Jan 2010

    Bullet Holes In Bombers Operations Research And Management Science Applied To Marketing

    The great challenge facing marketing executives at all levels is how to make better decisions (i.e., decisions that maximize the long-term returns on marketing investments). Rarely are these major decisions simple and obvious, even when they appear to be. As the examples in this paper suggest, many complex and interacting...

    Provided By Decision Analyst

  • White Papers // Feb 2010

    Market Segmentation

    When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a much broader concept, however, and pervades the practice of business throughout the world. The purpose of segmentation is the concentration of marketing energy and...

    Provided By Decision Analyst

  • White Papers // Apr 2009

    Comparison Of Segmentation Approaches

    You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate research approach to fulfill the goals. Qualitative research has been conducted to illuminate the end-user's experience with the product or service. Insightful questionnaire...

    Provided By Decision Analyst

  • White Papers // Aug 2009

    Enhancing The Open Model Through The Use Of Community

    Often firms are unsure of where to start when it comes to creating an open innovation community, particularly when it comes to determining the amount of time and resources to invest. However, because there is a broad spectrum of open innovation communities, companies have a variety of options. At one...

    Provided By Decision Analyst

  • White Papers // Jun 2009

    Applying Advanced Analytics To B-To-B Branding Research

    The importance of branding is understood by serious business-to-business marketing researchers, but when it comes to analyzing brand equity, most companies fail to use advanced analytics to its full potential. All too often, branding studies simply track key measures; they fail to quantify causal relationships, and deliver weak predictive power....

    Provided By Decision Analyst

  • White Papers // Aug 2009

    Research Defanged

    Over the past decade or so, many large corporations in the U.S. have renamed and repositioned their research functions. What used to be called the marketing research" department is now often called the "Consumer insights" department. This transition to "Consumer insights" is a U.S. corporate fashion trend and will most...

    Provided By Decision Analyst

  • White Papers // Jun 2009

    Modeling Customer Service Segments In The Utilities Industry

    The utilities industry has seen a great deal of consolidation, restructuring, and deregulation of late. Any one of these events has the possibility of negatively affecting the level and quality of service a utility provides to its customers. Customer service ratings in this category have a very strong influence on...

    Provided By Decision Analyst

  • White Papers // Jan 2009

    Optimizing Messaging & Positioning With Choice Modeling

    Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications message to consumers, maximizing attraction to its specific brand, product line, store, or department within the store. Component objectives of messaging and positioning...

    Provided By Decision Analyst

  • White Papers // Mar 2009

    New Products For Tough Times

    Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products. Since these changes are amplified during tough times, new product opportunities are actually more numerous during economic turbulence. The companies that develop...

    Provided By Decision Analyst

  • White Papers // Jan 2011

    Multidimensional Segmentation

    Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of product, positioning, and messaging strategies to reach the target segments. Markets can be segmented in many different ways, using many different...

    Provided By Decision Analyst

  • White Papers // Sep 2010

    Concept Testing (And The 'Uniqueness' Paradox)

    A well-designed, new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company's ability to develop successful new products or services. The great potential of concept testing is seldom achieved in actual practice, however. The purpose of this paper, then, is to suggest some guidelines...

    Provided By Decision Analyst

  • White Papers // Nov 2010

    Quality Promise Program Empowering Consumers As Your Quality-Control Agents

    Some may say private brands are "Cost of entry" for today's retailers. Some say they're necessary to compete. The author would say they represent a major strategic opportunity for retailers of all types and sizes. Private brands represent an opportunity to grow revenue, to boost profits, to strengthen bonds with...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    Brave New World

    The strategic implications of the Internet are far reaching - for global commerce, for global marketing, and for global marketing research in this era. The full direction, scope, and impact of the Internet are clouded by the confusion and crosscurrents attendant to the birth of a new technology and the...

    Provided By Decision Analyst

  • White Papers // Jul 2010

    Realism In Research: Innovative Use Of 3D Animation For Qualitative & Quantitative Research Methodologies

    To a very large degree, people experience and interact with their surroundings from a visual perspective. An often-cited advantage of mail- and Internet-based surveys over telephone surveys is the ability to present information (such as concepts, scales, and question wording) in a visual manner, easing the cognitive burden on respondents...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    www.research.com?

    E-commerce isn't the only growing online trend. So is Internet research. Businesses spend millions of dollars each year surveying customers onsite, over the telephone, or through the mail. While such feedback is valuable, the traditional ways of collecting it have become increasingly more expensive, time-consuming, and (perhaps) less effective. This...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    A New Debate

    Few people outside of researchers have noticed - or cared - about evolving preferences in data collection platforms, from mail to telephone to the Internet. But in marketing research circles, the online platform came of age in the late 1990s and has since climbed to almost 40 percent of all...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    Mock Juries

    The term "Mock jury" refers to a type of group research that allows lawyers to evaluate the potential reactions of jurors to their evidence and arguments before a case goes to trial. Typically, a mock jury consists of eight to 12 "Jurors" who are assembled to hear a summary presentation...

    Provided By Decision Analyst

  • White Papers // Oct 2010

    Financial Service Consumption Habits Of American Consumers

    Fifty years ago banks were tightly regulated and highly predictable. The Bank Holding Company Act of 1956 was federal legislation enacted to keep banks engaged in the business of banking, not in other ventures. This legislation prevented banks from forming holding companies so that other subsidiaries could enter areas not...

    Provided By Decision Analyst

  • White Papers // Sep 2010

    Health And Nutrition Insights

    The majority of restaurant visitors agree a healthy lifestyle is a "Matter of choice." However, because heavy restaurant visitors are more challenged, less motivated, and less optimistic about nutrition, restaurants should consider different nutritional strategies for heavy and light visitors. Nutrition in restaurants is still important since there is a...

    Provided By Decision Analyst

  • White Papers // Oct 2010

    Measuring Animal Spirits: Economic Indices And The Future

    Economists have long theorized about the role consumer expectations play in creating the economic future. During the Great Depression, John Maynard Keynes attributed the business cycle to alternating waves of optimism and pessimism, which he termed "Animal spirits." Keynes believed that these waves cause the boom-and-bust cycle experienced by market...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    Texas Construction Industry Outlook For 2006 It Looks Good, But . . .

    Expect the construction industry in Texas to grow by roughly six percent overall, and at least five percent in all but a few sectors in 2006, unadjusted for inflation. According to the forecast by the Econometrics Group at Decision Analyst in Arlington, only electric power-related and religious sector construction will...

    Provided By Decision Analyst

  • White Papers // Dec 2010

    It's Not Always Your Fault? Measuring The Impact Of Economic Factors On Consumer Satisfaction And Pricing Perceptions

    A steady drumbeat of negative news - gas prices are going up, interest rates are higher, and everyone needs to save for retirement because Social Security won't be there - puts consumers in a foul mood. As a store manager you've worked hard to keep your customers happy, and despite...

    Provided By Decision Analyst

  • White Papers // Nov 2010

    Survival Of The Fittest

    Everywhere business leaders turn, they find nice-sounding, easy-to-swallow, seemingly plausible solutions to their problems. The academics, the management consulting firms, and the business-book writers churn out one managerial theory after another, each promising to revolutionize the business world and offer unlimited success to those companies that will buy into the...

    Provided By Decision Analyst

  • White Papers // Nov 2010

    The Painfully Slow Emergence Of Green Energy

    Green, or renewable, energy sources - biothermal, solar, wind, and others - are emerging, but too slowly to, as yet, make a noticeable impact on U.S. energy use. And therein lies a major problem facing the economy - what if green energy sources aren't ready to fill the gap when...

    Provided By Decision Analyst

  • White Papers // Nov 2010

    Texas Electric Deregulation Entering With A Bang Or A Whimper?

    Electricity deregulation has begun in Texas, not with a bang but a whimper. Despite aggressive promotional campaigns, the average Texas consumer still isn't convinced there is much value in switching providers. Interest does appear to be higher among commercial and industrial companies, but they aren't stampeding to change providers either....

    Provided By Decision Analyst

  • White Papers // Jan 2011

    Getting Sales & Warehousing On The Same Page

    The sales and marketing team works hard to build your customer base, but retaining those customers depends heavily on the efficiency and accuracy of your warehousing and shipping practices. Learning how to best use your software to coordinate sales with shipping can make all the difference between a customer who...

    Provided By Decision Analyst