Demand Metric

Displaying 1-7 of 7 results

  • White Papers // Jul 2009

    How To Guide: Product Management Tools, Techniques & Roadmaps

    Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards listening to their market. Those who do, gain a better understanding of what drives VALUE, and incorporate that insight into the product development process....

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Develop Customer Centricity With CRM

    Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic strategy that places customers at the center of all business operations. Some call this customer-centricity; others coin this approach as listening to the "Voice of the customer."...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Generating Business Strategy Plans

    Build a Strategic Planning Team - engage a cross-functional planning team to represent each department's needs. Hold a kick-off meeting to set strategic planning goals, schedule meeting times, and get organized for the planning process. Introduce the Balanced Scorecard Approach - review and distribute the Executive Summary "Map Strategy with...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Engage Targets With Market Research

    Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to help organizations make better business decisions about the development and marketing of new or existing products and services. There are two categories of market research: primary research and secondary research. Primary...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Adopting Consultative Selling

    How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning your business with theirs, so that a clear synergy can be visualized by the prospect. When there is a perfect fit between organizations, selling becomes much easier because...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Establishing A Brand Scorecard

    Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Enabling Enterprise Change Management

    Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes with significant financial risk if changes are not planned and managed proactively. Change management is primarily concerned with how to understand, engage, respond, and communicate with PEOPLE. A solid vision, senior management...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Engage Targets With Market Research

    Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to help organizations make better business decisions about the development and marketing of new or existing products and services. There are two categories of market research: primary research and secondary research. Primary...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Product Management Tools, Techniques & Roadmaps

    Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards listening to their market. Those who do, gain a better understanding of what drives VALUE, and incorporate that insight into the product development process....

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Adopting Consultative Selling

    How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally, positioning is about aligning your business with theirs, so that a clear synergy can be visualized by the prospect. When there is a perfect fit between organizations, selling becomes much easier because...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Develop Customer Centricity With CRM

    Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic strategy that places customers at the center of all business operations. Some call this customer-centricity; others coin this approach as listening to the "Voice of the customer."...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Establishing A Brand Scorecard

    Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Generating Business Strategy Plans

    Build a Strategic Planning Team - engage a cross-functional planning team to represent each department's needs. Hold a kick-off meeting to set strategic planning goals, schedule meeting times, and get organized for the planning process. Introduce the Balanced Scorecard Approach - review and distribute the Executive Summary "Map Strategy with...

    Provided By Demand Metric

  • White Papers // Jul 2009

    How To Guide: Enabling Enterprise Change Management

    Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes with significant financial risk if changes are not planned and managed proactively. Change management is primarily concerned with how to understand, engage, respond, and communicate with PEOPLE. A solid vision, senior management...

    Provided By Demand Metric