Many commentators have said that big data has the potential to help organisations spot useful trends in, for example, customer purchasing behaviour. This can go a long way toward driving more targeted sales. But much of big data's value has been hyped to levels approaching the unbelievable. In simple terms, ...Download Now
Businesses are facing IT and data management challenges unlike those they've ever experienced. Big data and the globalization of the business landscape, coupled with increased time-to-market pressures and budget restrictions, have resulted in ad hoc infrastructure build outs and high levels of complexity. This hampers the IT organization's ability to ...Download Now
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