DTI

Displaying 1-6 of 6 results

  • White Papers // Feb 2010

    Transparent Marketing: How To Earn The Trust Of A Skeptical Consumer

    As we race into the new millennium, the rules are changing; people are changing. The "Old school" methods of selling products are growing stagnant. Social Scientists call this new era The Age of Postmodernity. And the Postmodern Consumer will not tolerate multiple "Closes," self promotion, or invasive mail. He doesn't...

    Provided By DTI

  • White Papers // Jan 2010

    Optimize Your Email In Three Steps

    It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are intensifying efforts to maximize revenue from their house email list. Retention, especially list retention,...

    Provided By DTI

  • White Papers // Jan 2010

    Clarity Trumps Persuasion

    If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in the funnel. But, if you don't command your visitors' attention long enough to get them that deep into your website,...

    Provided By DTI

  • White Papers // Nov 2009

    No Unsupervised Thinking

    You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling, what opportunities have you lost? And will they ever return? This paper will help you recoup the investments you make to...

    Provided By DTI

  • White Papers // Oct 2009

    Ecommerce Optimization

    Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement ideas that don't involve long lead times for design, development or approvals. Add value propositions in meta descriptions and page title tags...

    Provided By DTI

  • White Papers // Sep 2009

    Beyond Landing Pages

    Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for their homepages, order paths, shopping carts, emails, PPC ads, and more. That's where the Marketing Experiments Conversion Sequence comes...

    Provided By DTI

  • White Papers // Nov 2009

    No Unsupervised Thinking

    You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling, what opportunities have you lost? And will they ever return? This paper will help you recoup the investments you make to...

    Provided By DTI

  • White Papers // Jan 2010

    Optimize Your Email In Three Steps

    It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are intensifying efforts to maximize revenue from their house email list. Retention, especially list retention,...

    Provided By DTI

  • White Papers // Oct 2009

    Ecommerce Optimization

    Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement ideas that don't involve long lead times for design, development or approvals. Add value propositions in meta descriptions and page title tags...

    Provided By DTI

  • White Papers // Sep 2009

    Beyond Landing Pages

    Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for their homepages, order paths, shopping carts, emails, PPC ads, and more. That's where the Marketing Experiments Conversion Sequence comes...

    Provided By DTI

  • White Papers // Feb 2010

    Transparent Marketing: How To Earn The Trust Of A Skeptical Consumer

    As we race into the new millennium, the rules are changing; people are changing. The "Old school" methods of selling products are growing stagnant. Social Scientists call this new era The Age of Postmodernity. And the Postmodern Consumer will not tolerate multiple "Closes," self promotion, or invasive mail. He doesn't...

    Provided By DTI

  • White Papers // Jan 2010

    Clarity Trumps Persuasion

    If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in the funnel. But, if you don't command your visitors' attention long enough to get them that deep into your website,...

    Provided By DTI