Durrants

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  • White Papers // Jan 2010

    Developing Effective Social Media PR Programmes

    In these chastened times, the internet plays a growing role in influencing choice. One of the key challenges facing consumer brands is that consumers grappling with the recession are investing more time in researching products and services prior to purchase. Traditional PR, with media relations at its heart, still has...

    Provided By Durrants

  • White Papers // Jan 2010

    Developing Effective Social Media PR Programmes

    In these chastened times, the internet plays a growing role in influencing choice. One of the key challenges facing consumer brands is that consumers grappling with the recession are investing more time in researching products and services prior to purchase. Traditional PR, with media relations at its heart, still has...

    Provided By Durrants