eROI

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  • White Papers // Mar 2009

    Email Survey: Use of Analytics in Email Marketing Campaigns

    The savvy email marketer knows that developing a truly targeted email campaign goes beyond simply segmenting by demographic and focuses on behavioral segmentation, which enables delivery of the most relevant, targeted messages to the recipients. How does one track behavior? Easy, just follow the data. An individual who visits the...

    Provided By eROI

  • White Papers // Mar 2009

    Email Survey: Use of Analytics in Email Marketing Campaigns

    The savvy email marketer knows that developing a truly targeted email campaign goes beyond simply segmenting by demographic and focuses on behavioral segmentation, which enables delivery of the most relevant, targeted messages to the recipients. How does one track behavior? Easy, just follow the data. An individual who visits the...

    Provided By eROI