Faculty of Economic Sciences

Displaying 1-2 of 2 results

  • White Papers // Nov 2009

    From Financial Performance For Shareholders To Global Performance For Stakeholders

    The global business environment (at every of its levels and by any of its forms) is more and more competitive and challenging for firms nowadays. On the other hand, firms themselves exercise a growing pressure and influence over the society (by their economic, social and environmental - wanted or not...

    Provided By Faculty of Economic Sciences

  • White Papers // Jul 2009

    Managing Total Market Communication And Image

    Market communication is, of course, a substantial part of the marketing function. Communication is also such as sales, advertising, and sales promotion. Communication is also an integral part of the Interactive Marketing Function. What employees say, how they say it, how they behave, how service outlets, machines, and other physical...

    Provided By Faculty of Economic Sciences

  • White Papers // Nov 2009

    From Financial Performance For Shareholders To Global Performance For Stakeholders

    The global business environment (at every of its levels and by any of its forms) is more and more competitive and challenging for firms nowadays. On the other hand, firms themselves exercise a growing pressure and influence over the society (by their economic, social and environmental - wanted or not...

    Provided By Faculty of Economic Sciences

  • White Papers // Jul 2009

    Managing Total Market Communication And Image

    Market communication is, of course, a substantial part of the marketing function. Communication is also such as sales, advertising, and sales promotion. Communication is also an integral part of the Interactive Marketing Function. What employees say, how they say it, how they behave, how service outlets, machines, and other physical...

    Provided By Faculty of Economic Sciences