Fred Nickols

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  • Three Forms of Strategy : General, Corporate & Competitive

    White Papers // Jan 2003 // provided by Fred Nickols

    The preceding discussion asserts that strategy in general is concerned with how particular objectives are achieved, with courses of action. Corporate strategy is concerned with choices and commitments regarding markets, business and the very nature of the company itself. Competitive strategy is concerned with competitors and the basis of competition. ...

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