FUSION b2b

Displaying 1-3 of 3 results

  • White Papers // Sep 2010

    Marketing Planning Best Practices: Business-To-Business

    In the midst of this severe market recession, more effective marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can...

    Provided By FUSION b2b

  • White Papers // Nov 2009

    Retailers Dictate Brands And Branding

    Power retailers in the home center channel are becoming increasingly active in developing brands, and dictating manufacturers' branding initiatives, from packaging and merchandising, even product assortment. They are demanding custom or retailer-specific merchandising from manufacturers. At the same time, power retailers are launching retailer "Proprietary" brands, or appointing, sometimes sponsoring,...

    Provided By FUSION b2b

  • White Papers // Nov 2009

    Capital Equipment Marketting Imperatives

    Capital equipment is far from an impulse purchase. With typical prices in the hundreds of thousands, or even millions, capital equipment is one of the most carefully analyzed purchases made. Given the level of expense for capital equipment purchasing, buyers must justify capital spending most often with several financial analysis...

    Provided By FUSION b2b

  • White Papers // Sep 2010

    Marketing Planning Best Practices: Business-To-Business

    In the midst of this severe market recession, more effective marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can...

    Provided By FUSION b2b

  • White Papers // Nov 2009

    Retailers Dictate Brands And Branding

    Power retailers in the home center channel are becoming increasingly active in developing brands, and dictating manufacturers' branding initiatives, from packaging and merchandising, even product assortment. They are demanding custom or retailer-specific merchandising from manufacturers. At the same time, power retailers are launching retailer "Proprietary" brands, or appointing, sometimes sponsoring,...

    Provided By FUSION b2b

  • White Papers // Nov 2009

    Capital Equipment Marketting Imperatives

    Capital equipment is far from an impulse purchase. With typical prices in the hundreds of thousands, or even millions, capital equipment is one of the most carefully analyzed purchases made. Given the level of expense for capital equipment purchasing, buyers must justify capital spending most often with several financial analysis...

    Provided By FUSION b2b