Godfrey

Displaying 1 - 4 of 4 results

  • Infographics And Your B2B Brand

    White Papers // Feb 2011 // provided by Godfrey

    Infographics have been quite popular for building link equity in the consumer marketing space over the past few years and you may be wondering how to make them work for the B2B brand. Recently the author stumbled upon an excellent consumer example of a statistical infographic that is a perfect ...

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  • Actionable B2B Analytics

    White Papers // Feb 2011 // provided by Godfrey

    It's probably most important to keep your eye on the outcomes you're expecting from your site, whether it's orders, sales leads, downloads, or something entirely different. Establishing goals for your site should be one of the first you do in the planning process, and your primary analytics data collection should ...

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  • Why It Pays To Be Direct With B2B Email

    White Papers // Dec 2010 // provided by Godfrey

    In too many business-to-business (B2B) marketing communications programs, email gets little respect. Email is taken for granted because it is used for mundane communications inside the organization and for workaday contact with customers, vendors and suppliers outside. Nevertheless, it pays to take a fresh look at email's strategic value as ...

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  • Are You Winning The Brand Messaging Battle?

    White Papers // Jun 2010 // provided by Godfrey

    Every company - regardless of industry, size, product, etc. - emits hundreds, perhaps even thousands, of messages a day to its audiences. For example, think of the local grocery store where you shop. Before walking in the store, you see their sign by the road, you park your car in ...

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