Godfrey

Displaying 1 - 10 of 11 results

  • Infographics And Your B2B Brand

    White Papers // Feb 2011 // provided by Godfrey

    Infographics have been quite popular for building link equity in the consumer marketing space over the past few years and you may be wondering how to make them work for the B2B brand. Recently the author stumbled upon an excellent consumer example of a statistical infographic that is a perfect ...

    Download Now
  • Actionable B2B Analytics

    White Papers // Feb 2011 // provided by Godfrey

    It's probably most important to keep your eye on the outcomes you're expecting from your site, whether it's orders, sales leads, downloads, or something entirely different. Establishing goals for your site should be one of the first you do in the planning process, and your primary analytics data collection should ...

    Download Now
  • Why It Pays To Be Direct With B2B Email

    White Papers // Dec 2010 // provided by Godfrey

    In too many business-to-business (B2B) marketing communications programs, email gets little respect. Email is taken for granted because it is used for mundane communications inside the organization and for workaday contact with customers, vendors and suppliers outside. Nevertheless, it pays to take a fresh look at email's strategic value as ...

    Download Now
  • Web-Centric Branding: Message Mapping And Your Website

    White Papers // Oct 2010 // provided by Godfrey

    Managing your business-to-business brand in a Web-centric, Web-driven world - keeping its messages true to the value you actually offer - begins with understanding and controlling how your website sustains your brand. For B2B marketers, the website functions as both a strong foundation for your brand's presence in the Web-connected ...

    Download Now
  • Best Practices For B2B International Search Engine Optimization

    White Papers // Sep 2010 // provided by Godfrey

    Search Engine Optimization (SEO) continues to be a key component of B2B marketing campaigns. Marketers, in general, are becoming more sophisticated at implementing SEO techniques and best practices. However, globalization has added a new layer of challenges and opportunities to this process, many of them involving the issue of the ...

    Download Now
  • Branding In A Web-Centric World

    White Papers // Sep 2010 // provided by Godfrey

    Business-to-business marketers invest enormous resources in developing, refining and delivering their brand message. To be successful, you must communicate your brand consistently and sustain its unique value to every audience you target. Branding is more than logos or slogans: For the most successful B2B brands, branding defines and differentiates your ...

    Download Now
  • You've Changed. Will Your Current Customers Care?

    White Papers // Aug 2010 // provided by Godfrey

    Smart companies will continue to expand their offerings, innovate, and explore new opportunities for growth. Their resources and focus has been on developing and fine-tuning a new offering. But as the launch and announcement approach and their attention turns to communications, they realize that their current customers may not be ...

    Download Now
  • Are You Winning The Brand Messaging Battle?

    White Papers // Jun 2010 // provided by Godfrey

    Every company - regardless of industry, size, product, etc. - emits hundreds, perhaps even thousands, of messages a day to its audiences. For example, think of the local grocery store where you shop. Before walking in the store, you see their sign by the road, you park your car in ...

    Download Now
  • Prepare For The Recovery: A B2B Checklist

    White Papers // Apr 2010 // provided by Godfrey

    What is clear is that, for 2010, business-to-business marketers need to change their focus from "Marketing in a downturn" to "Marketing for success in the recovery." And that's going to take more than just remembering what it's like to have a real budget. Things have changed. The thought processes, the ...

    Download Now
  • What Makes Search So Strategic For B-To-B?

    White Papers // Apr 2010 // provided by Godfrey

    Serious business-to-business marketers are taking notice of their companies' search engine performance. And for good reason: several recent studies have shown that a large majority of B-to-B buyers begin their research into new technologies or products by going to a search engine. More importantly, they're finding that prospects are using ...

    Download Now

Submit Your Content

Get your content listed in our directory for free!

Our directory is the largest library of vendor-supplied technical content on the web. It's also the first place IT decision makers turn to when researching technology solutions. Our members are already finding your competitors' papers here - shouldn't they find yours too?