Goldstein Group Communications

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  • White Papers // Dec 2010

    Marketing Budget Survey: How Do I Plan For 2011?

    If the past few years have been a search for a "New Normal" in marketing, it appears marketers think they've found it. That's the pattern the authors see in the latest survey of business-to-business marketing executives, conducted jointly between the agency and the partners at Hearst Business Media. Together, the...

    Provided By Goldstein Group Communications

  • White Papers // Nov 2009

    Social Media And Online Impact: What's Right For B-to-B Marketers

    Provide true two-way communications. The web was always envisioned as a two-way medium, but corporate web sites never really achieved that level of connection with their customers. Now, via these new connection tools, companies can build meaningful two-way dialogue with their customers and communities. Papers and media, particularly b-to-b trade...

    Provided By Goldstein Group Communications

  • White Papers // Nov 2009

    Social Media And Online Impact: What's Right For B-to-B Marketers

    Provide true two-way communications. The web was always envisioned as a two-way medium, but corporate web sites never really achieved that level of connection with their customers. Now, via these new connection tools, companies can build meaningful two-way dialogue with their customers and communities. Papers and media, particularly b-to-b trade...

    Provided By Goldstein Group Communications

  • White Papers // Dec 2010

    Marketing Budget Survey: How Do I Plan For 2011?

    If the past few years have been a search for a "New Normal" in marketing, it appears marketers think they've found it. That's the pattern the authors see in the latest survey of business-to-business marketing executives, conducted jointly between the agency and the partners at Hearst Business Media. Together, the...

    Provided By Goldstein Group Communications