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  • White Papers // Apr 2010

    Social Media Best Practice: Managing Your Brand

    It is essential to determine where social media fits within the wider marketing and communications plan. What are the objectives? What do one want to achieve? When it comes to 'Managing the brand', the main objective is to safeguard the positioning and values of the brand in the social media...

    Provided By ias

  • White Papers // Apr 2010

    Social Media Best Practice: Managing Your Brand

    It is essential to determine where social media fits within the wider marketing and communications plan. What are the objectives? What do one want to achieve? When it comes to 'Managing the brand', the main objective is to safeguard the positioning and values of the brand in the social media...

    Provided By ias