IBS Case Development Centre

Displaying 1-15 of 15 results

  • Case Studies // Feb 2010

    Liz Claiborne: The USApparel Retailer's Three-M's Strategy

    "In early 2007, Liz Claiborne, an apparel retailer in the US, was encountering problems due to the changing dynamics of the apparel industry. As consolidation among major departmental stores and the launch of private labels grew, the industry has been undergoing many changes. These evolving market dynamics forced apparel companies...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Amazon.com's Kindle: Publishing Industry's IPod?

    In 2007, US-based Amazon.com (Amazon) launched an e-reader called 'Kindle'. Within 2 years, by 2009, the company launched two more versions of e-readers, namely Kindle 2 and Kindle DX (DX stands for Deluxe). While on one side, e-reader is considered as a possible replacement of a book in terms of...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Turner-Miditech's Planned Launch Of 'Real' Channel In India: Will It Succeed?

    "On January 21st 2009, Real Global Broadcasting (RGB), a 50:50 joint venture between Alva Brothers' Miditech and Turner International announced the launch of a new Hindi General Entertainment Channel (GEC) - Real. To be launched in March 2009, Real is positioned as a smart, fresh and distinctive entertainment channel targeting...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Apple's IPhone In China: Can Apple Cash In On The World's BiggestMobileMarket?

    After making a place for itself across several countries, Apple iPhone entered China to tap the world's biggest mobile market. On August 28th 2009, Apple entered a non-exclusive deal3 with the second-largest mobile carrier of China - China Unicom - to sell iPhones in China. Although, Apple is optimistic about...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Copy P&G's Tremor - Reinventing Marketing By Word Of Mouth

    Brushing aside the myth that 'Word of Mouth (WOM) marketing is luck', Procter & Gamble (P&G) explored the challenges and promises of WOM, and came up with a marketing division called 'Tremor'. Tremor integrated WOM into a total marketing effort, executed plans in its entirety, and measured its impact after...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Brand CEOs': The Case Of Martha Stewart

    "Martha Stewart, acclaimed as "Ms Perfectionist", "Domestic doyenne" and a rolemodel for any businesswoman, is the 'second' most written about woman in the world. This well-known entrepreneur of the United States, who turned the art of home-making and keeping into a billion dollar business - Martha Stewart Living Omnimedia Inc...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    P&G's Logistics Revolution: Co-CreatingValue

    P&G has one of the most progressive procurement organizations. In a highly competitive industry of consumer packaged goods, it was essential for P&G to know consumers' pulse and understand their needs better than its competitors. Under such conditions, P&G turned towards cost-cutting strategies and realized that its success would lie...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    India's Suguna Poultry Farm Ltd.: Can it Go Pan- India with its Current Business Model?

    Coimbatore-based Suguna Poultry Farm Ltd. (Suguna) has successfully established itself in the Indian poultry industry and is currently the world's fourth largest player in the broiler segment. The industry was moving towards a state of depression. Suguna saw an opportunity in this situation just as any other entrepreneur. It decided...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Tesco's Corporate Social Responsibility Initiatives

    This case study illustrates the issue with Tesco, UK's top retailer. Retailing is a huge, diverse and dynamic sector of the UK economy offering a range of goods and services to consumers. Tesco started its CSR initiatives since the late 1980s. But, from 1994, Tesco emphasized more on CSR initiatives...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Vikram Akula's SKS Microfinance Pvt. Ltd.: The Making Of A Successful Microfinance Institution

    "Vikram Akula (Akula), the founder of one of the world's fastest growing microfinance institution (MFI), SKSMicrofinance Private Limited (SKS), was recognized by the Time magazine in its list of 100 'people who shape our world' in 2006. For Akula, who had left his job as a consultant at McKinsey to...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    LG Electronics: The Blue Ocean Strategy

    LG Electronics, Inc. (LGE) was primarily known for its low-cost appliances had more than 72,000 employees working in about 77 subsidiaries and marketing units across the world. Youngdungpo-gu, South Korea based LGE was a technology innovator in electronics, information and communications businesses producing CDMA handsets, DVD players, optical storage devices,...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Bajaj Auto: Evaluating The Working Capital Requirements

    Over the past two decades, the Indian automobile industry has grown leaps and bounds, at a Compound Annual Growth Rate (CAGR) of 9%. It is the second-largest two-wheeler and fourth-largest commercial vehicle manufacturer in the world. The automotive industry in India is intensely competitive and highly fragmented, with number of...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Mexican Telecom Industry: (Un)Wanted Monopoly?

    Mexico's telecommunications industry, to a large extent is dominated by wire-line operator Telmex and mobile operator Telcel. Both belong to Carlos Slim - the world's richest man as per Fortune's list in August 2007. Telmex provides local, domestic long-distance and international fixed-line voice services, Internet and data communications, while Telcel...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    US Financial Crisis: Is It theMoment For Bretton Woods II?

    To discuss the US financial crisis (2008) that has engulfed the whole world and therefore requires synchronized coordinated global action, the US President George Bush invited the leaders of the G20 - comprising both industrialized and emerging nations - to a meeting in Washington to be held on November 15th...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Carlos Ghosn As CEO Of Nissan And Renault: Can He Rework The 'Nissan Magic'?

    In March 1999, Renault, the then ninth carmaker in the world announced its alliance with Nissan investing $5.4 billion. The alliance had helped both the companies equally, in terms of cost savings from not requiring to construct new plants where the alliance can use common buildings, common platforms etc. This...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Liz Claiborne: The USApparel Retailer's Three-M's Strategy

    "In early 2007, Liz Claiborne, an apparel retailer in the US, was encountering problems due to the changing dynamics of the apparel industry. As consolidation among major departmental stores and the launch of private labels grew, the industry has been undergoing many changes. These evolving market dynamics forced apparel companies...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Amazon.com's Kindle: Publishing Industry's IPod?

    In 2007, US-based Amazon.com (Amazon) launched an e-reader called 'Kindle'. Within 2 years, by 2009, the company launched two more versions of e-readers, namely Kindle 2 and Kindle DX (DX stands for Deluxe). While on one side, e-reader is considered as a possible replacement of a book in terms of...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Turner-Miditech's Planned Launch Of 'Real' Channel In India: Will It Succeed?

    "On January 21st 2009, Real Global Broadcasting (RGB), a 50:50 joint venture between Alva Brothers' Miditech and Turner International announced the launch of a new Hindi General Entertainment Channel (GEC) - Real. To be launched in March 2009, Real is positioned as a smart, fresh and distinctive entertainment channel targeting...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Apple's IPhone In China: Can Apple Cash In On The World's BiggestMobileMarket?

    After making a place for itself across several countries, Apple iPhone entered China to tap the world's biggest mobile market. On August 28th 2009, Apple entered a non-exclusive deal3 with the second-largest mobile carrier of China - China Unicom - to sell iPhones in China. Although, Apple is optimistic about...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Copy P&G's Tremor - Reinventing Marketing By Word Of Mouth

    Brushing aside the myth that 'Word of Mouth (WOM) marketing is luck', Procter & Gamble (P&G) explored the challenges and promises of WOM, and came up with a marketing division called 'Tremor'. Tremor integrated WOM into a total marketing effort, executed plans in its entirety, and measured its impact after...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Brand CEOs': The Case Of Martha Stewart

    "Martha Stewart, acclaimed as "Ms Perfectionist", "Domestic doyenne" and a rolemodel for any businesswoman, is the 'second' most written about woman in the world. This well-known entrepreneur of the United States, who turned the art of home-making and keeping into a billion dollar business - Martha Stewart Living Omnimedia Inc...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    P&G's Logistics Revolution: Co-CreatingValue

    P&G has one of the most progressive procurement organizations. In a highly competitive industry of consumer packaged goods, it was essential for P&G to know consumers' pulse and understand their needs better than its competitors. Under such conditions, P&G turned towards cost-cutting strategies and realized that its success would lie...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    India's Suguna Poultry Farm Ltd.: Can it Go Pan- India with its Current Business Model?

    Coimbatore-based Suguna Poultry Farm Ltd. (Suguna) has successfully established itself in the Indian poultry industry and is currently the world's fourth largest player in the broiler segment. The industry was moving towards a state of depression. Suguna saw an opportunity in this situation just as any other entrepreneur. It decided...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Tesco's Corporate Social Responsibility Initiatives

    This case study illustrates the issue with Tesco, UK's top retailer. Retailing is a huge, diverse and dynamic sector of the UK economy offering a range of goods and services to consumers. Tesco started its CSR initiatives since the late 1980s. But, from 1994, Tesco emphasized more on CSR initiatives...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Vikram Akula's SKS Microfinance Pvt. Ltd.: The Making Of A Successful Microfinance Institution

    "Vikram Akula (Akula), the founder of one of the world's fastest growing microfinance institution (MFI), SKSMicrofinance Private Limited (SKS), was recognized by the Time magazine in its list of 100 'people who shape our world' in 2006. For Akula, who had left his job as a consultant at McKinsey to...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    LG Electronics: The Blue Ocean Strategy

    LG Electronics, Inc. (LGE) was primarily known for its low-cost appliances had more than 72,000 employees working in about 77 subsidiaries and marketing units across the world. Youngdungpo-gu, South Korea based LGE was a technology innovator in electronics, information and communications businesses producing CDMA handsets, DVD players, optical storage devices,...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Bajaj Auto: Evaluating The Working Capital Requirements

    Over the past two decades, the Indian automobile industry has grown leaps and bounds, at a Compound Annual Growth Rate (CAGR) of 9%. It is the second-largest two-wheeler and fourth-largest commercial vehicle manufacturer in the world. The automotive industry in India is intensely competitive and highly fragmented, with number of...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Mexican Telecom Industry: (Un)Wanted Monopoly?

    Mexico's telecommunications industry, to a large extent is dominated by wire-line operator Telmex and mobile operator Telcel. Both belong to Carlos Slim - the world's richest man as per Fortune's list in August 2007. Telmex provides local, domestic long-distance and international fixed-line voice services, Internet and data communications, while Telcel...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    US Financial Crisis: Is It theMoment For Bretton Woods II?

    To discuss the US financial crisis (2008) that has engulfed the whole world and therefore requires synchronized coordinated global action, the US President George Bush invited the leaders of the G20 - comprising both industrialized and emerging nations - to a meeting in Washington to be held on November 15th...

    Provided By IBS Case Development Centre

  • Case Studies // Feb 2010

    Carlos Ghosn As CEO Of Nissan And Renault: Can He Rework The 'Nissan Magic'?

    In March 1999, Renault, the then ninth carmaker in the world announced its alliance with Nissan investing $5.4 billion. The alliance had helped both the companies equally, in terms of cost savings from not requiring to construct new plants where the alliance can use common buildings, common platforms etc. This...

    Provided By IBS Case Development Centre