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  • Email 101: Key Practices For Small And Medium Sized Businesses

    White Papers // Sep 2010 // provided by iContact

    Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized businesses is crucial to achieving maximum effectiveness in the Web 2.0 era. Emails not only have the capability of replacing ...

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  • Gateway Pages For Opt-In Email

    White Papers // Jun 2010 // provided by iContact

    Many companies spend a great deal of time and money creating gateway pages that are 'Search engine friendly', aimed at getting their web site at the top of the search engine results when someone searches for key words relevant to that companies product or service. These gateway pages work well, ...

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