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Displaying 1 - 10 of 19 results

  • Email 101: Key Practices For Small And Medium Sized Businesses

    White Papers // Sep 2010 // provided by iContact

    Emails are more than messages that are composed and sent electronically. Understanding what they are and how they play an important role in marketing campaigns for small and medium sized businesses is crucial to achieving maximum effectiveness in the Web 2.0 era. Emails not only have the capability of replacing ...

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  • Five Ways To Use Email To Close The Sale

    White Papers // Jun 2010 // provided by iContact

    Email marketing, like any other form of marketing, is designed to lead to an actual sale. This paper concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with ...

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  • Email And The Limits Of Technology

    White Papers // Jun 2010 // provided by iContact

    Not too surprisingly, the success of email marketing rests on the three traditional pillars of direct marketing: a clean, accurate list; powerful creative; and a compelling offer. A note about offers: Giving someone a chance to speak with one of the sales representatives or a golden opportunity to visit the ...

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  • Email Marketing Metrics: Measuring What Matters

    White Papers // Jun 2010 // provided by iContact

    There are a number of different pieces of information that can be gathered when using any reasonably good email broadcasting service. Although there is other mailing information that can be tracked, this paper deals only with the five primary measurements: the totals each of messages sent, message opens, click-thrus, bounces, ...

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  • Combining Email Marketing With Web Marketing

    White Papers // Jun 2010 // provided by iContact

    Email marketing is incredibly effective at maintaining customer loyalty, as well as at converting interested prospects into customers. However, for the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "Hand-raisers" to ...

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  • Email Marketing Timing: When And How To Use Email Marketing For Best Results

    White Papers // Jun 2010 // provided by iContact

    Email marketing is a powerful yet inexpensive way to make contact with customers and prospects. Depending on whom one is trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to the message. In addition to specific timing ...

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  • Email Marketing: Building Lists

    White Papers // Jun 2010 // provided by iContact

    Most companies are always looking for ways to build their email lists. Large companies are trying to get email addresses for their existing customers and prospects, while small or startup companies are just trying to create any list at all! This paper talks about some of the ways one can ...

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  • B2B Email Marketing Rules

    White Papers // Jun 2010 // provided by iContact

    Sometimes, it seems like everything in the world has turned upside down and few immutable rules are left standing. But that's not so in the world of Business-To-Business (B2B) email marketing as far as the authors is concerned. Nobody cares. No one is sitting at his or her desk anxiously ...

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  • Effective Use Of Email Marketing Personalization

    White Papers // Jun 2010 // provided by iContact

    People respond more favorably to marketing when they feel special and unique. People respond differently to things when they perceive themselves as part of a group. These are only some of the psychological factors that come into play when using individual message personalization as a part of the email marketing ...

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  • Email Marketing Campaigns: Optimizing Through Testing

    White Papers // Jun 2010 // provided by iContact

    Marketing gurus have already established that it is not possible to maximize the results of the marketing campaigns. This is because one never knows which new and clever trick will bring an ever better result than what has gone before. Email marketing, like any other form of direct marketing, follows ...

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