iEntry

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  • Business Plan - Market Analysis

    Webcasts // Jan 2011 // provided by iEntry

    So far in the Business Plans series, the presenters have looked at the Executive Summary, the Business Overview, and today, they take a look at the Market Analysis. This webcast, in summary, is proof that you know your entire market, your customer, company, and competition.

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  • Business Plan - Products/Services And Sales And Marketing

    Webcasts // Jan 2011 // provided by iEntry

    The presenters picking up the Business Plan series with two sections: Products and Services and Sales and Marketing. The Products and Services section is not very long and is rather self-explanatory. The Sales and Marketing section on the contrary, is longer and explains your sales strategies, advertising tactics, and a ...

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  • Business Plan - Competitive Analysis

    Webcasts // Jan 2011 // provided by iEntry

    This is the section in which you must explain what benefits your business will provide to your customers that your competition can't or won't supply. Before you write your Competitive Analysis, you have to thoroughly research your competitors. Take a look at this webcast from the presenter and learn how ...

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  • Ways To Measure Your Advertising Campaign

    Webcasts // Jan 2011 // provided by iEntry

    How do you know if your ad campaign is effective? Advertising is one of those areas in which it is difficult to produce results in the form of numerical data. Online advertising is very measurable, but traditional advertising is quite the opposite.

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  • Obtaining Publicity For Your Business

    Webcasts // Jan 2011 // provided by iEntry

    Are you having trouble generating publicity for your business? If so, you should check out this webcast in which the presenter throws out tips for pitching media about your business. The biggest mistake businesses make when pitching their idea to the media is that they do not turn their idea ...

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  • Outdoor Advertising Still Going Strong

    Webcasts // Jan 2011 // provided by iEntry

    Do you consider outdoor advertising obsolete? If so, you might want to reconsider. In this webcast, the presenter explains how outdoor advertising is targeted, cost-effective, and highly visible. According to the Outdoor Advertising Market Report: 2009 Edition from Aarkstore Enterprise, outdoor advertising is actually the second fastest growing ad medium ...

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  • What Not To Do When Establishing A Brand Part 2

    Webcasts // Jan 2011 // provided by iEntry

    In What Not to Do When Establishing a Brand Part 1, the presenters discussed the first 5 of 10 top mistakes that businesses make when building their brand. AllBusiness compiled the list together and they thought the information was so valuable that they needed to share it with you.

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  • What Not To Do When Establishing A Brand Part 1

    Webcasts // Jan 2011 // provided by iEntry

    Establishing a strong brand is one of the most important things you can do for your business, but it is not easy. The purpose of a brand is to represent a company in a way that shows credibility, trust, and security. As businesses work to establish a brand for their ...

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  • Don~t Let The Recession Stop Your Advertising!

    Webcasts // Jan 2011 // provided by iEntry

    It's no secret that advertising budgets are being cut across the board. However, before you decide to completely eliminate your ad campaign, the presenter tells of a few ideas that could actually push your business ahead. The recession gives businesses the opportunity to negotiate for better ad space and get ...

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  • Online Newspaper Advertising Increases

    Webcasts // Jan 2011 // provided by iEntry

    According to a release from the Newspaper Association of America, newspaper Web site advertising is up 19.3% for this quarterly. Due to a number of reasons detailed by the presenter, Manager of Digital Media Communications for the NAA, which spoke with WebProNews.

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