Ipsos

Displaying 1-2 of 2 results

  • White Papers // Oct 2009

    New Advertising Research Solution Assesses 'Connection' Between Consumers And Brand Messages

    This paper offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Although the company's history is rooted in copy testing, it provides leading services in the areas...

    Provided By Ipsos

  • White Papers // Dec 2003

    Online Music Distribution: A New Era?

    The paper deals with the monitoring of a new development in the music industry: digital music, also known as online music because it relies on the Internet for its distribution (i.e., the consumer downloads a digital music file, or MP3 file, from the Web). Less than a decade later, digital...

    Provided By Ipsos

  • White Papers // Dec 2003

    Online Music Distribution: A New Era?

    The paper deals with the monitoring of a new development in the music industry: digital music, also known as online music because it relies on the Internet for its distribution (i.e., the consumer downloads a digital music file, or MP3 file, from the Web). Less than a decade later, digital...

    Provided By Ipsos

  • White Papers // Oct 2009

    New Advertising Research Solution Assesses 'Connection' Between Consumers And Brand Messages

    This paper offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Although the company's history is rooted in copy testing, it provides leading services in the areas...

    Provided By Ipsos