Sequential PAttern Mining (SPAM) is one of the most interesting research issues of data mining. In this paper, a new research problem of mining data streams for sequential patterns is defined. A data stream is an unbound sequence of data elements arriving at a rapid rate. Based on the characteristics ...Download Now
Marketing promotion strategies, which are about the advertisement, public relationship development, sales promotion, etc., are one of the most important components of the high technology marketing mix programs. In an era of fast product and process innovations, the innovative Product Life Cycles (PLCs) are becoming daily shorter. Most dominant high ...Download Now
The management of the social networks of individual technological innovation has been hampered by the lack of a comprehensive typology for categorizing of social networks. Based on social support and social exchange theory, this paper develops a social networks typology that identifies three constructs type of social networks. This paper ...Download Now
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