Karon Thackston

Displaying 1-2 of 2 results

  • White Papers // Jan 2009

    Short Copy: Understanding Its Purpose Can Increase Sales

    Short copy has some special considerations. The first (and most important) is that it isn't meant to make the sale. Then why do you write it? To spark interest! Short copy plays an important role in the advertising process. It can be used as a lead generation tool, an announcement,...

    Provided By Karon Thackston

  • White Papers // Jan 2009

    Understanding The Buying Process Can Increase Your Sales

    Most marketers don't give a lot of thought to the buying processes of their customers. That's a shame. Lending due attention to the buying process can have a dramatic effect on your sales. This paper explains five steps of buying process. Once the choice has been made to fill a...

    Provided By Karon Thackston

  • White Papers // Jan 2009

    Short Copy: Understanding Its Purpose Can Increase Sales

    Short copy has some special considerations. The first (and most important) is that it isn't meant to make the sale. Then why do you write it? To spark interest! Short copy plays an important role in the advertising process. It can be used as a lead generation tool, an announcement,...

    Provided By Karon Thackston

  • White Papers // Jan 2009

    Understanding The Buying Process Can Increase Your Sales

    Most marketers don't give a lot of thought to the buying processes of their customers. That's a shame. Lending due attention to the buying process can have a dramatic effect on your sales. This paper explains five steps of buying process. Once the choice has been made to fill a...

    Provided By Karon Thackston