KickStart Alliance

Displaying 1-3 of 3 results

  • White Papers // Jan 2010

    Are You Getting Strategic Insight From Your Best Customers?

    Many companies are now beginning to discover that a Customer Advisory Board (CAB) can greatly help them develop, validate, and enhance crisp business strategies. In addition, CABs are being used to test and evaluate everything from product directions and value propositions to marketing plans. With a solid understanding of the...

    Provided By KickStart Alliance

  • White Papers // Jan 2010

    How Three Collaboration Trends Are Reshaping Marketing

    Today, it's all about finding new ways to collaborate with customers. In short, the strategy is the relationship. Leading companies today, regardless of their size, understand that the one who best understands its customer wins. As we look ahead to the next five years, CABs will continue to grow in...

    Provided By KickStart Alliance

  • White Papers // Sep 2009

    What Came First, The CAB Or The Executive Relationship?

    Great CABs don't just happen. They happen because the executives and CAB managers who run them know they will be successful. Senior executives invest their time and energy to invite the right level folks. CAB managers plan months ahead to develop a topical and relevant agenda for the attending customers;...

    Provided By KickStart Alliance

  • White Papers // Jan 2010

    Are You Getting Strategic Insight From Your Best Customers?

    Many companies are now beginning to discover that a Customer Advisory Board (CAB) can greatly help them develop, validate, and enhance crisp business strategies. In addition, CABs are being used to test and evaluate everything from product directions and value propositions to marketing plans. With a solid understanding of the...

    Provided By KickStart Alliance

  • White Papers // Sep 2009

    What Came First, The CAB Or The Executive Relationship?

    Great CABs don't just happen. They happen because the executives and CAB managers who run them know they will be successful. Senior executives invest their time and energy to invite the right level folks. CAB managers plan months ahead to develop a topical and relevant agenda for the attending customers;...

    Provided By KickStart Alliance

  • White Papers // Jan 2010

    How Three Collaboration Trends Are Reshaping Marketing

    Today, it's all about finding new ways to collaborate with customers. In short, the strategy is the relationship. Leading companies today, regardless of their size, understand that the one who best understands its customer wins. As we look ahead to the next five years, CABs will continue to grow in...

    Provided By KickStart Alliance