Many companies are now beginning to discover that a Customer Advisory Board (CAB) can greatly help them develop, validate, and enhance crisp business strategies. In addition, CABs are being used to test and evaluate everything from product directions and value propositions to marketing plans. With a solid understanding of the ...Download Now
Today, it's all about finding new ways to collaborate with customers. In short, the strategy is the relationship. Leading companies today, regardless of their size, understand that the one who best understands its customer wins. As we look ahead to the next five years, CABs will continue to grow in ...Download Now
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