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  • White Papers // Jan 2009

    Integrated Media Strategies For B2b Marketers

    This paper outlines integrated media strategies that marketers of complex engineered products and services can use to meet three key marketing program objectives: 1. brand building and price support; 2. customer education; and 3. qualified lead generation. Summarizing current industrial marketing trends in North America, the author examine which traditional...

    Provided By Koroberi

  • White Papers // Jan 2009

    Integrated Media Strategies For B2b Marketers

    This paper outlines integrated media strategies that marketers of complex engineered products and services can use to meet three key marketing program objectives: 1. brand building and price support; 2. customer education; and 3. qualified lead generation. Summarizing current industrial marketing trends in North America, the author examine which traditional...

    Provided By Koroberi