LABBRAND China Consulting

Displaying 1-6 of 6 results

  • White Papers // Dec 2008

    The Poetic Dimension Of Chinese Brand Names

    A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than others, and it gives space for creative design and communication developments. Indeed, a great brand name tells...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    Chinese Luxury Brands On The Move

    China's growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese market in the early nineties, long before it started generating revenues. And quite rightly so, as more than 300,000 Chinese now have a...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    Winning Back Consumers' Trust In China's Milk: The Mengniu Case

    The tainted milk scandal that has claimed the lives of four children and sickened thousands more risks having a long lasting effect on the "Made in China" brand, especially with regards to the food industry. The biggest problem dairy brands have to face in order to survive the scandal is...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2007

    Your Name Sounds Beautiful?

    For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown in the paper, nearly 90% of companies would choose to convert their English names phonetically. Then the next question, to...

    Provided By LABBRAND China Consulting

  • White Papers // Nov 2007

    Chinese Naming For Foreign Banks

    Through analysis, Labbrand naming experts suggests that foreign banks consider three important tips when choosing Chinese names: the name should accurate and specific to avoid sharing names with other companies and to maintain a consistent name use across all of China's markets (including Taipei and Hong Kong); having a Chinese...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2006

    Car Industry Branding

    This paper on Car naming begins with some overview of what is really displayed on the car seen on the streets of China. Most of the international clients believe that everything is written in Chinese on a car. A survey made in August 2006 by Labbrand Research team on a...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    The Poetic Dimension Of Chinese Brand Names

    A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than others, and it gives space for creative design and communication developments. Indeed, a great brand name tells...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    Chinese Luxury Brands On The Move

    China's growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese market in the early nineties, long before it started generating revenues. And quite rightly so, as more than 300,000 Chinese now have a...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    Winning Back Consumers' Trust In China's Milk: The Mengniu Case

    The tainted milk scandal that has claimed the lives of four children and sickened thousands more risks having a long lasting effect on the "Made in China" brand, especially with regards to the food industry. The biggest problem dairy brands have to face in order to survive the scandal is...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2006

    Car Industry Branding

    This paper on Car naming begins with some overview of what is really displayed on the car seen on the streets of China. Most of the international clients believe that everything is written in Chinese on a car. A survey made in August 2006 by Labbrand Research team on a...

    Provided By LABBRAND China Consulting

  • White Papers // Nov 2007

    Chinese Naming For Foreign Banks

    Through analysis, Labbrand naming experts suggests that foreign banks consider three important tips when choosing Chinese names: the name should accurate and specific to avoid sharing names with other companies and to maintain a consistent name use across all of China's markets (including Taipei and Hong Kong); having a Chinese...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2007

    Your Name Sounds Beautiful?

    For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown in the paper, nearly 90% of companies would choose to convert their English names phonetically. Then the next question, to...

    Provided By LABBRAND China Consulting