LABBRAND China Consulting

Displaying 1-19 of 19 results

  • White Papers // Dec 2008

    The Poetic Dimension Of Chinese Brand Names

    A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than others, and it gives space for creative design and communication developments. Indeed, a great brand name tells...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    Chinese Luxury Brands On The Move

    China's growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese market in the early nineties, long before it started generating revenues. And quite rightly so, as more than 300,000 Chinese now have a...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    Winning Back Consumers' Trust In China's Milk: The Mengniu Case

    The tainted milk scandal that has claimed the lives of four children and sickened thousands more risks having a long lasting effect on the "Made in China" brand, especially with regards to the food industry. The biggest problem dairy brands have to face in order to survive the scandal is...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2008

    Brands At Labbrand - Market And Consumers Insight

    The holistic branding model gives a unique perspective as to how the results from both reactive and proactive research can be combined and balanced. Branding strategies cannot be wholly defined by boring market data and branding can not only depend on understanding consumer needs, expectations and perceptions. Relying on only...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2008

    Star Power

    If it is true that a growing number of people can afford luxury goods in the PRC, it is also true that the fight for a share of the consumers is becoming increasingly fierce in this field. Many luxury brands have their eyes on China and the relatively "Young and...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2008

    Interactive Media: The New Golden Goose Of Branding?

    Interactive medias can offer marketers opportunities in different fields: in advertising to start with, but also in creating customer-centric brand experiences, real time research and co-created innovative products. It's not an argument that interactivity is the only road a brand should walk in order to innovate and rejuvenate themselves. Actually,...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2008

    Kappa's Brilliant Renaissance

    For those who have a walk along the crowded street of Shanghai, or any another Chinese city, they cannot help but notice that the distinctive "Omini" logo that Kappa prints on its apparel are all over the place. Yet, it has not always been like this. On the contrary, when...

    Provided By LABBRAND China Consulting

  • White Papers // Jul 2008

    What Is Branding?

    Successful branding depends on the ability of the brand manager to understand how their brand is performing in each of these dimensions in relation to its consumers, employees and stakeholders. The objective of this paper is to explain what Labbrand understands in regard to "Successful branding", to make the goal...

    Provided By LABBRAND China Consulting

  • White Papers // Jul 2008

    Chinese Brands Seek Respect In The International Market

    Chinese companies have been growing in volume for the past twenty years or so at a never seen before pace but their products have generally lacked a proper brand strategy and model. Labbrand see Chinese companies beginning to position their brands to be global brands. They can see them blossoming...

    Provided By LABBRAND China Consulting

  • White Papers // Jul 2008

    Co-Branding, A 1+1>2 Formula

    Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca Cola, Danone and Quick, GOME and Motorola, Industrial and Commercial Bank of China and American Express...these are only few among the most famous examples...

    Provided By LABBRAND China Consulting

  • White Papers // Jul 2008

    Painting Brands With Color

    Colors are all around. They are used in everyday lives to alert people against danger, to give signals and directions, to lead in recognizing certain product characteristics and more Color can be, indeed, seen as an integral part of corporate communication. Several studies and researches have recognized that colors can...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Brands At Labbrand - Labbrand Reveals The Hidden Dimensions Of Brands

    Brands such as Mercedes Benz, Coca Cola and Nike to name a few, have all been integrated into people's daily lives and become synonyms for luxury, refreshment and healthy successful lifestyles among other things. These companies have successfully crafted an identity that goes far beyond the mere single dimension of...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Sensorial Branding - The Future Of Brand Building

    Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager. However, in a competitive environment...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Conquering The Sportswear Market: Naming Strategies Of Chinese Sport Brands

    At the Beijing 2008 Olympic Games, sport and sport brands have been drawn under the eyes of the whole world. Sport brands, whether sponsors of the Games or not, were striving to capitalize on this opportunity to associate their image with the Olympics. This is even truer for local companies...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Difficulty Selling A Drug?: Find A Top Notch Chinese Name For It First!

    Powerful brand names for pharmaceutical products are important tools to offset competitive pressure from generics and to build customer loyalty. Brand naming for a pharmaceutical product is unique, as it is not only affected by marketing decisions, but also heavily regulated by state legislations. From a marketing perspective, brand naming...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Rethinking Focus Group As Concept Development Tool

    In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this is the prototype of the new idea; and eventually to gauge the reaction of the market after the new product has...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2007

    Your Name Sounds Beautiful?

    For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown in the paper, nearly 90% of companies would choose to convert their English names phonetically. Then the next question, to...

    Provided By LABBRAND China Consulting

  • White Papers // Nov 2007

    Chinese Naming For Foreign Banks

    Through analysis, Labbrand naming experts suggests that foreign banks consider three important tips when choosing Chinese names: the name should accurate and specific to avoid sharing names with other companies and to maintain a consistent name use across all of China's markets (including Taipei and Hong Kong); having a Chinese...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2006

    Car Industry Branding

    This paper on Car naming begins with some overview of what is really displayed on the car seen on the streets of China. Most of the international clients believe that everything is written in Chinese on a car. A survey made in August 2006 by Labbrand Research team on a...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    The Poetic Dimension Of Chinese Brand Names

    A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than others, and it gives space for creative design and communication developments. Indeed, a great brand name tells...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    Chinese Luxury Brands On The Move

    China's growing affluent consumer segment has been attracting worldwide luxury brands for a long time. Gucci, LV, Zegna, and many other top brands tapped into the Chinese market in the early nineties, long before it started generating revenues. And quite rightly so, as more than 300,000 Chinese now have a...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2008

    Winning Back Consumers' Trust In China's Milk: The Mengniu Case

    The tainted milk scandal that has claimed the lives of four children and sickened thousands more risks having a long lasting effect on the "Made in China" brand, especially with regards to the food industry. The biggest problem dairy brands have to face in order to survive the scandal is...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2008

    Brands At Labbrand - Market And Consumers Insight

    The holistic branding model gives a unique perspective as to how the results from both reactive and proactive research can be combined and balanced. Branding strategies cannot be wholly defined by boring market data and branding can not only depend on understanding consumer needs, expectations and perceptions. Relying on only...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2008

    Star Power

    If it is true that a growing number of people can afford luxury goods in the PRC, it is also true that the fight for a share of the consumers is becoming increasingly fierce in this field. Many luxury brands have their eyes on China and the relatively "Young and...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2008

    Interactive Media: The New Golden Goose Of Branding?

    Interactive medias can offer marketers opportunities in different fields: in advertising to start with, but also in creating customer-centric brand experiences, real time research and co-created innovative products. It's not an argument that interactivity is the only road a brand should walk in order to innovate and rejuvenate themselves. Actually,...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2008

    Kappa's Brilliant Renaissance

    For those who have a walk along the crowded street of Shanghai, or any another Chinese city, they cannot help but notice that the distinctive "Omini" logo that Kappa prints on its apparel are all over the place. Yet, it has not always been like this. On the contrary, when...

    Provided By LABBRAND China Consulting

  • White Papers // Jul 2008

    What Is Branding?

    Successful branding depends on the ability of the brand manager to understand how their brand is performing in each of these dimensions in relation to its consumers, employees and stakeholders. The objective of this paper is to explain what Labbrand understands in regard to "Successful branding", to make the goal...

    Provided By LABBRAND China Consulting

  • White Papers // Jul 2008

    Chinese Brands Seek Respect In The International Market

    Chinese companies have been growing in volume for the past twenty years or so at a never seen before pace but their products have generally lacked a proper brand strategy and model. Labbrand see Chinese companies beginning to position their brands to be global brands. They can see them blossoming...

    Provided By LABBRAND China Consulting

  • White Papers // Sep 2006

    Car Industry Branding

    This paper on Car naming begins with some overview of what is really displayed on the car seen on the streets of China. Most of the international clients believe that everything is written in Chinese on a car. A survey made in August 2006 by Labbrand Research team on a...

    Provided By LABBRAND China Consulting

  • White Papers // Nov 2007

    Chinese Naming For Foreign Banks

    Through analysis, Labbrand naming experts suggests that foreign banks consider three important tips when choosing Chinese names: the name should accurate and specific to avoid sharing names with other companies and to maintain a consistent name use across all of China's markets (including Taipei and Hong Kong); having a Chinese...

    Provided By LABBRAND China Consulting

  • White Papers // Dec 2007

    Your Name Sounds Beautiful?

    For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown in the paper, nearly 90% of companies would choose to convert their English names phonetically. Then the next question, to...

    Provided By LABBRAND China Consulting

  • White Papers // Jul 2008

    Co-Branding, A 1+1>2 Formula

    Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca Cola, Danone and Quick, GOME and Motorola, Industrial and Commercial Bank of China and American Express...these are only few among the most famous examples...

    Provided By LABBRAND China Consulting

  • White Papers // Jul 2008

    Painting Brands With Color

    Colors are all around. They are used in everyday lives to alert people against danger, to give signals and directions, to lead in recognizing certain product characteristics and more Color can be, indeed, seen as an integral part of corporate communication. Several studies and researches have recognized that colors can...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Brands At Labbrand - Labbrand Reveals The Hidden Dimensions Of Brands

    Brands such as Mercedes Benz, Coca Cola and Nike to name a few, have all been integrated into people's daily lives and become synonyms for luxury, refreshment and healthy successful lifestyles among other things. These companies have successfully crafted an identity that goes far beyond the mere single dimension of...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Sensorial Branding - The Future Of Brand Building

    Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager. However, in a competitive environment...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Conquering The Sportswear Market: Naming Strategies Of Chinese Sport Brands

    At the Beijing 2008 Olympic Games, sport and sport brands have been drawn under the eyes of the whole world. Sport brands, whether sponsors of the Games or not, were striving to capitalize on this opportunity to associate their image with the Olympics. This is even truer for local companies...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Difficulty Selling A Drug?: Find A Top Notch Chinese Name For It First!

    Powerful brand names for pharmaceutical products are important tools to offset competitive pressure from generics and to build customer loyalty. Brand naming for a pharmaceutical product is unique, as it is not only affected by marketing decisions, but also heavily regulated by state legislations. From a marketing perspective, brand naming...

    Provided By LABBRAND China Consulting

  • White Papers // May 2008

    Rethinking Focus Group As Concept Development Tool

    In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this is the prototype of the new idea; and eventually to gauge the reaction of the market after the new product has...

    Provided By LABBRAND China Consulting