Lappeenranta University of Technology

Displaying 1-14 of 14 results

  • White Papers // May 2013

    Cloud Services and Cloud Gaming in Game Development

    In this paper, the authors to understand the relevance and utilization of cloud computing services within small and medium sized gaming organizations. They studied seven gaming organizations developing different types of games. The data was collected through face-to-face interviews, and analyzed using the grounded theory method. Their results indicate that...

    Provided By Lappeenranta University of Technology

  • White Papers // Apr 2013

    ERP Integration - A Systematic Mapping Study

    Companies have been adopting Enterprise Resource Planning (ERP) systems for decades in order to integrate business functions to increase their competitiveness. The original goal of ERP was to provide an all-in-one integrated suite for the enterprise. However, in a modern business environment, ERPs are integrated externally with customers, suppliers and...

    Provided By Lappeenranta University of Technology

  • White Papers // Oct 2012

    A Roadmap for Product Lifecycle Management Implementation in SMEs

    The focus of the paper is on the challenges, benefits and requirements of implementing Product Lifecycle Management (PLM) in Small and Medium sized Enterprises (SMEs). Customer needs on product properties are related with all stages of the Product Life-Cycle (PLC). There are several challenges for today's enterprises, including SMEs, such...

    Provided By Lappeenranta University of Technology

  • White Papers // Sep 2012

    A Framework for Exploring Digital Business Ecosystems

    ICT-enabled business solutions have created a possibility for automated business relations and transactions. Digital business ecosystems are becoming an increasingly popular concept for modeling and building distributed systems in heterogeneous, decentralized and open environments. However, traditional economic and computing theories do not focus on digital business ecosystems as a separate...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    Conceptualizing Supplier Relationship Management

    This paper aims to conceptualize Supplier Relationship Management (SRM). It provides an overview of the objectives of SRM from the perspective of a buying company and proposes the structure of the required capabilities of the firm to obtain these objectives. The paper aggregates the previous studies on buyer-supplier relationships and...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    What Factors Enhance Intra-Organizational Customer Knowledge Sharing In International Key Account Management?

    Considerable research during the last decade has highlighted the importance of customer-related knowledge in the management of profitable long-term customer relationships. It is now recognized that firms should not only generate knowledge about aggregate markets, but also about and from their individual customers. The ability of the firm to utilize...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    Towards An Integrative Framework Of B2B Branding - A Bibliometric Study And Conceptual Analysis

    The purpose of this paper is to identify the most influential publications addressing B2B branding, and based on their contributions, tentatively propose a framework of Business-To-Business (B2B) branding. The authors use bibliometric methodology, exploring some of the most cited B2B branding literature, in order to discover the determinants and benefits...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    Export Pricing Management For Integrated Solutions

    Systems integration or integrated solution provision has emerged as a prominent business model in today's dynamic business environment. However, the marketing management and especially pricing of integrated solutions has largely been ignored in the current literature. More specifically, a very limited amount of research addresses the question of how to...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    Coping With Negative Critical Events During The Project Marketing Process

    The purpose of the paper was to develop means for project marketers to cope with the critical incidents occurring during the project marketing process. One essential direction in the development was the project management research, in which the challenges caused by critical incidents are been studied. The project management literature...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2010

    Motivational Drivers Of Customer Knowledge Utilization In Key Account Management

    In the rapidly changing and globalizing business environment of today it is more and more difficult to attain sustainable competitive advantage based on products and technologies. Therefore, many firms look for the advantage by nurturing customer relationships and generating customer knowledge that is difficult for competitors to copy and imitate....

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2010

    Developing Methodology for Supporting SMEs' Product Development

    This paper discusses the important topic of how a regional Living Lab can help small and medium sized companies in their product or service development activities. The theory part of the authors' paper discusses living lab methodologies and SMEs' innovation activities. As the empirical part they present a case where...

    Provided By Lappeenranta University of Technology

  • White Papers // Jul 2009

    Launching Of Process Equipment To Global OEMs

    Management of innovation and launch has become important strategic issue in business marketing, but the launch has been used only in a few academic studies in international industrial and business marketing. The purpose of this paper is to analyse the extant academic literature related to launch and to examine how...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2009

    Individual Actor's Perceived Power Within An Organization In A Project Marketing Case

    The paper focuses on examining how an individual actor perceives his/her own power within a project marketing organization. The phenomenon is approached through the concepts of network picture and power. Based on the empirical findings, the authors propose that in the early phases of the project sales process, the individual...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2009

    Dynamism Of Supplier's Position In Project Marketing Networks

    The present paper explores relationships between project marketers and their customers in project marketing context. The purpose of the paper is to increase the understanding on supplier's position in project marketing networks. Project marketing is representing a high volume in the international business, and the industrial network approach and the...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    Conceptualizing Supplier Relationship Management

    This paper aims to conceptualize Supplier Relationship Management (SRM). It provides an overview of the objectives of SRM from the perspective of a buying company and proposes the structure of the required capabilities of the firm to obtain these objectives. The paper aggregates the previous studies on buyer-supplier relationships and...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    Towards An Integrative Framework Of B2B Branding - A Bibliometric Study And Conceptual Analysis

    The purpose of this paper is to identify the most influential publications addressing B2B branding, and based on their contributions, tentatively propose a framework of Business-To-Business (B2B) branding. The authors use bibliometric methodology, exploring some of the most cited B2B branding literature, in order to discover the determinants and benefits...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2009

    Individual Actor's Perceived Power Within An Organization In A Project Marketing Case

    The paper focuses on examining how an individual actor perceives his/her own power within a project marketing organization. The phenomenon is approached through the concepts of network picture and power. Based on the empirical findings, the authors propose that in the early phases of the project sales process, the individual...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2009

    Dynamism Of Supplier's Position In Project Marketing Networks

    The present paper explores relationships between project marketers and their customers in project marketing context. The purpose of the paper is to increase the understanding on supplier's position in project marketing networks. Project marketing is representing a high volume in the international business, and the industrial network approach and the...

    Provided By Lappeenranta University of Technology

  • White Papers // Jul 2009

    Launching Of Process Equipment To Global OEMs

    Management of innovation and launch has become important strategic issue in business marketing, but the launch has been used only in a few academic studies in international industrial and business marketing. The purpose of this paper is to analyse the extant academic literature related to launch and to examine how...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2010

    Motivational Drivers Of Customer Knowledge Utilization In Key Account Management

    In the rapidly changing and globalizing business environment of today it is more and more difficult to attain sustainable competitive advantage based on products and technologies. Therefore, many firms look for the advantage by nurturing customer relationships and generating customer knowledge that is difficult for competitors to copy and imitate....

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    Coping With Negative Critical Events During The Project Marketing Process

    The purpose of the paper was to develop means for project marketers to cope with the critical incidents occurring during the project marketing process. One essential direction in the development was the project management research, in which the challenges caused by critical incidents are been studied. The project management literature...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    What Factors Enhance Intra-Organizational Customer Knowledge Sharing In International Key Account Management?

    Considerable research during the last decade has highlighted the importance of customer-related knowledge in the management of profitable long-term customer relationships. It is now recognized that firms should not only generate knowledge about aggregate markets, but also about and from their individual customers. The ability of the firm to utilize...

    Provided By Lappeenranta University of Technology

  • White Papers // Aug 2010

    Export Pricing Management For Integrated Solutions

    Systems integration or integrated solution provision has emerged as a prominent business model in today's dynamic business environment. However, the marketing management and especially pricing of integrated solutions has largely been ignored in the current literature. More specifically, a very limited amount of research addresses the question of how to...

    Provided By Lappeenranta University of Technology

  • White Papers // Oct 2012

    A Roadmap for Product Lifecycle Management Implementation in SMEs

    The focus of the paper is on the challenges, benefits and requirements of implementing Product Lifecycle Management (PLM) in Small and Medium sized Enterprises (SMEs). Customer needs on product properties are related with all stages of the Product Life-Cycle (PLC). There are several challenges for today's enterprises, including SMEs, such...

    Provided By Lappeenranta University of Technology

  • White Papers // Jun 2010

    Developing Methodology for Supporting SMEs' Product Development

    This paper discusses the important topic of how a regional Living Lab can help small and medium sized companies in their product or service development activities. The theory part of the authors' paper discusses living lab methodologies and SMEs' innovation activities. As the empirical part they present a case where...

    Provided By Lappeenranta University of Technology

  • White Papers // Sep 2012

    A Framework for Exploring Digital Business Ecosystems

    ICT-enabled business solutions have created a possibility for automated business relations and transactions. Digital business ecosystems are becoming an increasingly popular concept for modeling and building distributed systems in heterogeneous, decentralized and open environments. However, traditional economic and computing theories do not focus on digital business ecosystems as a separate...

    Provided By Lappeenranta University of Technology

  • White Papers // Apr 2013

    ERP Integration - A Systematic Mapping Study

    Companies have been adopting Enterprise Resource Planning (ERP) systems for decades in order to integrate business functions to increase their competitiveness. The original goal of ERP was to provide an all-in-one integrated suite for the enterprise. However, in a modern business environment, ERPs are integrated externally with customers, suppliers and...

    Provided By Lappeenranta University of Technology

  • White Papers // May 2013

    Cloud Services and Cloud Gaming in Game Development

    In this paper, the authors to understand the relevance and utilization of cloud computing services within small and medium sized gaming organizations. They studied seven gaming organizations developing different types of games. The data was collected through face-to-face interviews, and analyzed using the grounded theory method. Their results indicate that...

    Provided By Lappeenranta University of Technology