MarketingProfs

Displaying 1-5 of 5 results

  • White Papers // Jan 2009

    Is Your Company A Customer Survey Score Whore?

    Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to always be there, to fix what ails them, to really care... well, things...

    Provided By MarketingProfs

  • White Papers // Nov 2008

    Four Overlooked Benefits Of Telemarketing (And How To Make The Most Of Them)

    When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or more effective. The results of telemarketing are usually measurable, too, which is also a rare benefit for any campaign tactic. But, actually, you...

    Provided By MarketingProfs

  • White Papers // Oct 2008

    How To Be A Good Public Relations Client

    Since public relations isn't done "To" a company - it's done "With" the management team or owners - there's an essentially different nature to how this kind of professional service is successfully delivered. It's much more akin to legal or medical services with the "Defendants" or "Patients" having to be...

    Provided By MarketingProfs

  • White Papers // Sep 2008

    Direct-To-Consumer PR Reflects Power Of DIY

    Any PR strategy focused solely on media gatekeepers is missing a large piece of the market. While there's still value in sending your message via traditional media, more and more prospective customers are doing their own research online, bypassing newspaper, magazines, radio, and TV completely. This paper gives five tips...

    Provided By MarketingProfs

  • White Papers // Oct 2001

    You'll be Judged by Your Voice

    From its earliest days, the Net has been home to a rich variety of voices. Never before have regular people had the means to communicate their views to such a large and diverse audience. The technology of the net allowed anyone and everyone to publish their views. From Usenet, to...

    Provided By MarketingProfs

  • White Papers // Jan 2009

    Is Your Company A Customer Survey Score Whore?

    Becoming a hero to your customers is more about reliability than it is about heroics. You don't have to leap tall buildings in a single bound. If they could just count on you to always deliver, to always be there, to fix what ails them, to really care... well, things...

    Provided By MarketingProfs

  • White Papers // Oct 2001

    You'll be Judged by Your Voice

    From its earliest days, the Net has been home to a rich variety of voices. Never before have regular people had the means to communicate their views to such a large and diverse audience. The technology of the net allowed anyone and everyone to publish their views. From Usenet, to...

    Provided By MarketingProfs

  • White Papers // Nov 2008

    Four Overlooked Benefits Of Telemarketing (And How To Make The Most Of Them)

    When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or more effective. The results of telemarketing are usually measurable, too, which is also a rare benefit for any campaign tactic. But, actually, you...

    Provided By MarketingProfs

  • White Papers // Sep 2008

    Direct-To-Consumer PR Reflects Power Of DIY

    Any PR strategy focused solely on media gatekeepers is missing a large piece of the market. While there's still value in sending your message via traditional media, more and more prospective customers are doing their own research online, bypassing newspaper, magazines, radio, and TV completely. This paper gives five tips...

    Provided By MarketingProfs

  • White Papers // Oct 2008

    How To Be A Good Public Relations Client

    Since public relations isn't done "To" a company - it's done "With" the management team or owners - there's an essentially different nature to how this kind of professional service is successfully delivered. It's much more akin to legal or medical services with the "Defendants" or "Patients" having to be...

    Provided By MarketingProfs