MBA Publishing

Displaying 1-31 of 31 results

  • Case Studies // Jan 2010

    Using Promotion To Boost Sales And Brand Value

    How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second only to IreLand. Kellogg is the prominent player in the world of breakfast and produces more than three out of every ten packets eaten in the...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    How Roles And Functions Contribute To Organisational Performance

    A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled onto the road at a local ironworks. This had mixed with waste slag from the furnaces. The result was a dust-free, strong surface. Hooley created and...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Using The Marketing Mix To Drive Change

    Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or days. Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    The Product Life Cycle And Online Fashion

    ASOS.com provides high fashion clothing for women, men and children, as well as footwear, accessories, jewellery and beauty products. It aims these primarily at a target audience of 16-34 year olds. However, as the company continues to grow and diversify its product ranges and increase awareness, it appeals to a...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Improving Strategic Decision Making

    CIMA is the leading and largest professional body for management accountants with over 171,000 members and students operating at the heart of business in 165 countries. CIMA's mission is to be the first choice for employers in the qualification and development of management accountants. Young people obtain the CIMA qualification...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Developing People Through Decision-Making

    RWE npower is a leading energy company in the UK. RWE npower relies on its engineers taking appropriate and timely decisions at all levels. The company encourages all employees to become involved in decision-making. An example of this is the 'Strategic Spare Parts Project'. The project was initially set up...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Motivation With In A Creative Environment

    Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. Engineers use scientific principles to develop products or systems to solve real life problems. Much of engineering is about innovation rather than invention. This means that engineers transform...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Supply Chain From Manufacturing To Shelf

    The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was 'improved diet leads to improved health'. Businesses focus primarily on the creation of profit but increasingly...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    How Training And Development Supports Business Growth

    Tesco is the largest British retailer and is also the world's third largest grocery retailer with outlets across Europe, USA and Asia. Tesco has expanded since then by a combination of acquisition of new stores, retail services and by adapting to the needs of consumers. Tesco has net profits (before...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Managing Firms Throughout The Business Cycle

    The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the millennium. This was particularly fuelled by the growth of the internet as a means of buying and selling. A lot of companies have developed websites and...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Product Development Through Continuous Improvement

    "Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new business. Continuous improvement is a tool that gives competitive advantage. This means the business can move ahead...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Recruitment And Selection At Enterprise Rent-A-Car

    Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. There are four operating units: Enterprise Rent-A-Car, Enterprise Fleet Management, Enterprise Car Sales and Enterprise Rent-A-Truck. Whilst customers within each of these markets need different products, all...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    SWOT Analysis And Sustainable Business Planning

    IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. IKEA stores include restaurants and caf?s serving typical Swedish food. They also have small food shops selling Swedish groceries, everything from the famous meatballs to jam. Stores are located worldwide. In 2008...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Developing A Motivated Workforce

    In 1954 the UK Atomic Energy Authority began work on building and running nuclear reactors and research facilities. By the 1980s the environmental problems of nuclear waste had become an issue for the UK government. The waste materials and spent fuels had to be safely dealt with. The decommissioning of...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Balancing Stakeholder Needs

    A stakeholder is anyone who has an interest in what a business does or an influence upon the business. Large organisations have many different stakeholder groups. Some are internal to the business, like employees. Others are external as they are outside of the business, like government. It is important to...

    Provided By MBA Publishing

  • Case Studies // Mar 2009

    Sustainable Performance In The Construction Industry

    Today CEMEX is one of the world's largest building materials companies. Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement without even knowing it. No house, school, bridge or road would be built without it....

    Provided By MBA Publishing

  • Case Studies // Dec 2008

    From Ice Cream Van To Dragon's Den - Duncan Bannatyne

    Every year thousands of entrepreneurs decide to set up their own business, anticipating great financial rewards. However, over half of new business start-ups fail in their first year. So what makes the difference between those and profitable business ventures? What makes an entrepreneur extraordinary? This case study focuses on Duncan...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Business Ethics And Corporate Social Responsibility

    Anglo American is one of the world's leading mining companies. Mining operations can have a big impact on the environment and on the societies where they work. Since most mineral resources belong to nation states, mining companies largely depend upon a licence to operate from governments. This allows them to...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Growing A Company By International Acquisition

    Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas. Companies can often benefit from acquiring businesses operating in overseas markets. For example in Europe, the USA or the Far East, the availability of new customers...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Meeting Responsibilities To Stakeholders

    The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal, oil and gas are limited in supply. From the 1970s onwards, the UK was relatively protected by the discovery and exploitation of North Sea oil and...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Continuous Improvement As A Business Strategy

    Corus is transforming production at its Scunthorpe plate mill through Continuous Improvement. This way of working encourages all employees to behave as team members to identify and support work improvement opportunities. Increasingly employees at every level are making improvement their responsibility, which provides employee job satisfaction. Continuous Improvement helps Corus...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Training And Development As A Srategy For Growth

    Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. To keep its world-leading position and grow in a competitive environment, Siemens aims to deliver quality products and services. To do this, it needs people with first class levels of skill,...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Stakeholders In Recycling And Re-Use At Vodafone

    Since Newbury, Berkshire-based company Vodafone was set up in 1985, there was never looking back for them. In 2006, income of the company reached a ?5 billion mark. Vodafone is one of the very few companies to have grown so much in such less time, with a goal of becoming...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    How Roles And Functions Contribute To Competitive Advantage

    A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled onto the road at a local ironworks. This had mixed with waste slag from the furnaces. The result was a dust-free, strong surface. Hooley created and...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Financial Information In Decision Making

    CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the world's leading businesses and provides a professional qualification in management accounting. Management accounting plays a vital role in a business. Management accountants look forward and use...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Using A Range Of Management styles To Lead A Business

    For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running a business well is a skill. Businesses place considerable emphasis on getting the right people with the right skills into key posts. They need to ensure...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Managing Risk Through Effective Team-Based Decision Making

    Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for the energy supply companies must make sure that this commitment is met 24 hours a day, 365 days a year. This case study shows how the engineers who work for one...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Extending The Product Life Cycle

    Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position. This case study is about Nutri-Grain. It shows how Kellogg recognised...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Building A Sustainable Supply Chain

    It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living. The problem is they make choices about goods and services that have long-term consequences for the environment. In the modern world, organisations need to show responsibility....

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Customer Service As A Strategy

    Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:The Post Office Ltd provides counter services to the high street customer, Royal Mail manages the delivery of letters and packets, Parcelforce Worldwide provides express parcel delivery services for businesses and consumers. Parcelforce...

    Provided By MBA Publishing

  • Case Studies // Jun 2008

    Workforce Planning At British Gas Services

    British Gas is part of the Centrica Group. It is the country's best recognised energy brand. The UK energy market is highly dynamic. Customers look for the best deals and are increasingly prepared to switch suppliers. British Gas Services (BGS) does not supply gas - this is handled by other...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    How Roles And Functions Contribute To Organisational Performance

    A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled onto the road at a local ironworks. This had mixed with waste slag from the furnaces. The result was a dust-free, strong surface. Hooley created and...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Business Ethics And Corporate Social Responsibility

    Anglo American is one of the world's leading mining companies. Mining operations can have a big impact on the environment and on the societies where they work. Since most mineral resources belong to nation states, mining companies largely depend upon a licence to operate from governments. This allows them to...

    Provided By MBA Publishing

  • Case Studies // Jun 2008

    Workforce Planning At British Gas Services

    British Gas is part of the Centrica Group. It is the country's best recognised energy brand. The UK energy market is highly dynamic. Customers look for the best deals and are increasingly prepared to switch suppliers. British Gas Services (BGS) does not supply gas - this is handled by other...

    Provided By MBA Publishing

  • Case Studies // Mar 2009

    Sustainable Performance In The Construction Industry

    Today CEMEX is one of the world's largest building materials companies. Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement without even knowing it. No house, school, bridge or road would be built without it....

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Growing A Company By International Acquisition

    Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas. Companies can often benefit from acquiring businesses operating in overseas markets. For example in Europe, the USA or the Far East, the availability of new customers...

    Provided By MBA Publishing

  • Case Studies // Dec 2008

    From Ice Cream Van To Dragon's Den - Duncan Bannatyne

    Every year thousands of entrepreneurs decide to set up their own business, anticipating great financial rewards. However, over half of new business start-ups fail in their first year. So what makes the difference between those and profitable business ventures? What makes an entrepreneur extraordinary? This case study focuses on Duncan...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Using The Marketing Mix To Drive Change

    Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or days. Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    The Product Life Cycle And Online Fashion

    ASOS.com provides high fashion clothing for women, men and children, as well as footwear, accessories, jewellery and beauty products. It aims these primarily at a target audience of 16-34 year olds. However, as the company continues to grow and diversify its product ranges and increase awareness, it appeals to a...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Meeting Responsibilities To Stakeholders

    The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal, oil and gas are limited in supply. From the 1970s onwards, the UK was relatively protected by the discovery and exploitation of North Sea oil and...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Continuous Improvement As A Business Strategy

    Corus is transforming production at its Scunthorpe plate mill through Continuous Improvement. This way of working encourages all employees to behave as team members to identify and support work improvement opportunities. Increasingly employees at every level are making improvement their responsibility, which provides employee job satisfaction. Continuous Improvement helps Corus...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Improving Strategic Decision Making

    CIMA is the leading and largest professional body for management accountants with over 171,000 members and students operating at the heart of business in 165 countries. CIMA's mission is to be the first choice for employers in the qualification and development of management accountants. Young people obtain the CIMA qualification...

    Provided By MBA Publishing

  • Case Studies // Jan 2010

    Using Promotion To Boost Sales And Brand Value

    How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second only to IreLand. Kellogg is the prominent player in the world of breakfast and produces more than three out of every ten packets eaten in the...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Developing People Through Decision-Making

    RWE npower is a leading energy company in the UK. RWE npower relies on its engineers taking appropriate and timely decisions at all levels. The company encourages all employees to become involved in decision-making. An example of this is the 'Strategic Spare Parts Project'. The project was initially set up...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Motivation With In A Creative Environment

    Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. Engineers use scientific principles to develop products or systems to solve real life problems. Much of engineering is about innovation rather than invention. This means that engineers transform...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Training And Development As A Srategy For Growth

    Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. To keep its world-leading position and grow in a competitive environment, Siemens aims to deliver quality products and services. To do this, it needs people with first class levels of skill,...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Stakeholders In Recycling And Re-Use At Vodafone

    Since Newbury, Berkshire-based company Vodafone was set up in 1985, there was never looking back for them. In 2006, income of the company reached a ?5 billion mark. Vodafone is one of the very few companies to have grown so much in such less time, with a goal of becoming...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Supply Chain From Manufacturing To Shelf

    The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was 'improved diet leads to improved health'. Businesses focus primarily on the creation of profit but increasingly...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    How Training And Development Supports Business Growth

    Tesco is the largest British retailer and is also the world's third largest grocery retailer with outlets across Europe, USA and Asia. Tesco has expanded since then by a combination of acquisition of new stores, retail services and by adapting to the needs of consumers. Tesco has net profits (before...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Managing Firms Throughout The Business Cycle

    The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the millennium. This was particularly fuelled by the growth of the internet as a means of buying and selling. A lot of companies have developed websites and...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    How Roles And Functions Contribute To Competitive Advantage

    A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled onto the road at a local ironworks. This had mixed with waste slag from the furnaces. The result was a dust-free, strong surface. Hooley created and...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Financial Information In Decision Making

    CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the world's leading businesses and provides a professional qualification in management accounting. Management accounting plays a vital role in a business. Management accountants look forward and use...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Product Development Through Continuous Improvement

    "Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new business. Continuous improvement is a tool that gives competitive advantage. This means the business can move ahead...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Using A Range Of Management styles To Lead A Business

    For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running a business well is a skill. Businesses place considerable emphasis on getting the right people with the right skills into key posts. They need to ensure...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Recruitment And Selection At Enterprise Rent-A-Car

    Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. There are four operating units: Enterprise Rent-A-Car, Enterprise Fleet Management, Enterprise Car Sales and Enterprise Rent-A-Truck. Whilst customers within each of these markets need different products, all...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    SWOT Analysis And Sustainable Business Planning

    IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. IKEA stores include restaurants and caf?s serving typical Swedish food. They also have small food shops selling Swedish groceries, everything from the famous meatballs to jam. Stores are located worldwide. In 2008...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Managing Risk Through Effective Team-Based Decision Making

    Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for the energy supply companies must make sure that this commitment is met 24 hours a day, 365 days a year. This case study shows how the engineers who work for one...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Extending The Product Life Cycle

    Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position. This case study is about Nutri-Grain. It shows how Kellogg recognised...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Building A Sustainable Supply Chain

    It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living. The problem is they make choices about goods and services that have long-term consequences for the environment. In the modern world, organisations need to show responsibility....

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Developing A Motivated Workforce

    In 1954 the UK Atomic Energy Authority began work on building and running nuclear reactors and research facilities. By the 1980s the environmental problems of nuclear waste had become an issue for the UK government. The waste materials and spent fuels had to be safely dealt with. The decommissioning of...

    Provided By MBA Publishing

  • Case Studies // Jul 2008

    Customer Service As A Strategy

    Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:The Post Office Ltd provides counter services to the high street customer, Royal Mail manages the delivery of letters and packets, Parcelforce Worldwide provides express parcel delivery services for businesses and consumers. Parcelforce...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Balancing Stakeholder Needs

    A stakeholder is anyone who has an interest in what a business does or an influence upon the business. Large organisations have many different stakeholder groups. Some are internal to the business, like employees. Others are external as they are outside of the business, like government. It is important to...

    Provided By MBA Publishing