MBA Publishing

Displaying 1-17 of 17 results

  • Case Studies // Jan 2010

    Using Promotion To Boost Sales And Brand Value

    How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second only to IreLand. Kellogg is the prominent player in the world of breakfast and produces more than three out of every ten packets eaten in the...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    How Roles And Functions Contribute To Organisational Performance

    A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled onto the road at a local ironworks. This had mixed with waste slag from the furnaces. The result was a dust-free, strong surface. Hooley created and...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Product Development Through Continuous Improvement

    "Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new business. Continuous improvement is a tool that gives competitive advantage. This means the business can move ahead...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Recruitment And Selection At Enterprise Rent-A-Car

    Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. There are four operating units: Enterprise Rent-A-Car, Enterprise Fleet Management, Enterprise Car Sales and Enterprise Rent-A-Truck. Whilst customers within each of these markets need different products, all...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    SWOT Analysis And Sustainable Business Planning

    IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. IKEA stores include restaurants and caf?s serving typical Swedish food. They also have small food shops selling Swedish groceries, everything from the famous meatballs to jam. Stores are located worldwide. In 2008...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Developing A Motivated Workforce

    In 1954 the UK Atomic Energy Authority began work on building and running nuclear reactors and research facilities. By the 1980s the environmental problems of nuclear waste had become an issue for the UK government. The waste materials and spent fuels had to be safely dealt with. The decommissioning of...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Balancing Stakeholder Needs

    A stakeholder is anyone who has an interest in what a business does or an influence upon the business. Large organisations have many different stakeholder groups. Some are internal to the business, like employees. Others are external as they are outside of the business, like government. It is important to...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Developing People Through Decision-Making

    RWE npower is a leading energy company in the UK. RWE npower relies on its engineers taking appropriate and timely decisions at all levels. The company encourages all employees to become involved in decision-making. An example of this is the 'Strategic Spare Parts Project'. The project was initially set up...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Motivation With In A Creative Environment

    Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. Engineers use scientific principles to develop products or systems to solve real life problems. Much of engineering is about innovation rather than invention. This means that engineers transform...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Supply Chain From Manufacturing To Shelf

    The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was 'improved diet leads to improved health'. Businesses focus primarily on the creation of profit but increasingly...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    How Training And Development Supports Business Growth

    Tesco is the largest British retailer and is also the world's third largest grocery retailer with outlets across Europe, USA and Asia. Tesco has expanded since then by a combination of acquisition of new stores, retail services and by adapting to the needs of consumers. Tesco has net profits (before...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Managing Firms Throughout The Business Cycle

    The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the millennium. This was particularly fuelled by the growth of the internet as a means of buying and selling. A lot of companies have developed websites and...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Using The Marketing Mix To Drive Change

    Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or days. Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    The Product Life Cycle And Online Fashion

    ASOS.com provides high fashion clothing for women, men and children, as well as footwear, accessories, jewellery and beauty products. It aims these primarily at a target audience of 16-34 year olds. However, as the company continues to grow and diversify its product ranges and increase awareness, it appeals to a...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Improving Strategic Decision Making

    CIMA is the leading and largest professional body for management accountants with over 171,000 members and students operating at the heart of business in 165 countries. CIMA's mission is to be the first choice for employers in the qualification and development of management accountants. Young people obtain the CIMA qualification...

    Provided By MBA Publishing

  • Case Studies // Mar 2009

    Sustainable Performance In The Construction Industry

    Today CEMEX is one of the world's largest building materials companies. Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement without even knowing it. No house, school, bridge or road would be built without it....

    Provided By MBA Publishing

  • Case Studies // Dec 2008

    From Ice Cream Van To Dragon's Den - Duncan Bannatyne

    Every year thousands of entrepreneurs decide to set up their own business, anticipating great financial rewards. However, over half of new business start-ups fail in their first year. So what makes the difference between those and profitable business ventures? What makes an entrepreneur extraordinary? This case study focuses on Duncan...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Supply Chain From Manufacturing To Shelf

    The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was 'improved diet leads to improved health'. Businesses focus primarily on the creation of profit but increasingly...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    How Training And Development Supports Business Growth

    Tesco is the largest British retailer and is also the world's third largest grocery retailer with outlets across Europe, USA and Asia. Tesco has expanded since then by a combination of acquisition of new stores, retail services and by adapting to the needs of consumers. Tesco has net profits (before...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Managing Firms Throughout The Business Cycle

    The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the millennium. This was particularly fuelled by the growth of the internet as a means of buying and selling. A lot of companies have developed websites and...

    Provided By MBA Publishing

  • Case Studies // Dec 2008

    From Ice Cream Van To Dragon's Den - Duncan Bannatyne

    Every year thousands of entrepreneurs decide to set up their own business, anticipating great financial rewards. However, over half of new business start-ups fail in their first year. So what makes the difference between those and profitable business ventures? What makes an entrepreneur extraordinary? This case study focuses on Duncan...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Using The Marketing Mix To Drive Change

    Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel deliveries. It provides a range of services including a guaranteed delivery on certain times or days. Parcelforce Worldwide is part of the Royal Mail Group and is a leading provider of express parcel...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    The Product Life Cycle And Online Fashion

    ASOS.com provides high fashion clothing for women, men and children, as well as footwear, accessories, jewellery and beauty products. It aims these primarily at a target audience of 16-34 year olds. However, as the company continues to grow and diversify its product ranges and increase awareness, it appeals to a...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Improving Strategic Decision Making

    CIMA is the leading and largest professional body for management accountants with over 171,000 members and students operating at the heart of business in 165 countries. CIMA's mission is to be the first choice for employers in the qualification and development of management accountants. Young people obtain the CIMA qualification...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    How Roles And Functions Contribute To Organisational Performance

    A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled onto the road at a local ironworks. This had mixed with waste slag from the furnaces. The result was a dust-free, strong surface. Hooley created and...

    Provided By MBA Publishing

  • Case Studies // Mar 2009

    Sustainable Performance In The Construction Industry

    Today CEMEX is one of the world's largest building materials companies. Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement without even knowing it. No house, school, bridge or road would be built without it....

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Product Development Through Continuous Improvement

    "Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new business. Continuous improvement is a tool that gives competitive advantage. This means the business can move ahead...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Recruitment And Selection At Enterprise Rent-A-Car

    Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. There are four operating units: Enterprise Rent-A-Car, Enterprise Fleet Management, Enterprise Car Sales and Enterprise Rent-A-Truck. Whilst customers within each of these markets need different products, all...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    SWOT Analysis And Sustainable Business Planning

    IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. IKEA stores include restaurants and caf?s serving typical Swedish food. They also have small food shops selling Swedish groceries, everything from the famous meatballs to jam. Stores are located worldwide. In 2008...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Developing A Motivated Workforce

    In 1954 the UK Atomic Energy Authority began work on building and running nuclear reactors and research facilities. By the 1980s the environmental problems of nuclear waste had become an issue for the UK government. The waste materials and spent fuels had to be safely dealt with. The decommissioning of...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Balancing Stakeholder Needs

    A stakeholder is anyone who has an interest in what a business does or an influence upon the business. Large organisations have many different stakeholder groups. Some are internal to the business, like employees. Others are external as they are outside of the business, like government. It is important to...

    Provided By MBA Publishing

  • Case Studies // Jan 2010

    Using Promotion To Boost Sales And Brand Value

    How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second only to IreLand. Kellogg is the prominent player in the world of breakfast and produces more than three out of every ten packets eaten in the...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Developing People Through Decision-Making

    RWE npower is a leading energy company in the UK. RWE npower relies on its engineers taking appropriate and timely decisions at all levels. The company encourages all employees to become involved in decision-making. An example of this is the 'Strategic Spare Parts Project'. The project was initially set up...

    Provided By MBA Publishing

  • Case Studies // Jul 2009

    Motivation With In A Creative Environment

    Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. Engineers use scientific principles to develop products or systems to solve real life problems. Much of engineering is about innovation rather than invention. This means that engineers transform...

    Provided By MBA Publishing