McNeese State University

Displaying 1-2 of 2 results

  • White Papers // Sep 2010

    Linking the New Digital Divide: A Curriculum Focus for Mobile Independent Business Units

    A thorough literature review forms a picture of near full adoption of m-ICT around the world. The rush of business computing toward mobile Information and Communication Technology (m-ICT) is forcing a reconceptualization of knowledge workers as independent business units (Malone & Laubacher, 1998). That picture also reveals that m-ICT as...

    Provided By McNeese State University

  • White Papers // Feb 2010

    Effect Of Consumer Decision Processes On Customer Relationship Activities

    This paper examines types of customer purchase decisions as they relate to customer relationship activities. Included in this discussion is the manner in which customer relationship activities relate to a typology of consumer decision making. In this typology, consumer decisions are classified as limited, moderate, or extended problem solving. This...

    Provided By McNeese State University

  • White Papers // Feb 2010

    Effect Of Consumer Decision Processes On Customer Relationship Activities

    This paper examines types of customer purchase decisions as they relate to customer relationship activities. Included in this discussion is the manner in which customer relationship activities relate to a typology of consumer decision making. In this typology, consumer decisions are classified as limited, moderate, or extended problem solving. This...

    Provided By McNeese State University

  • White Papers // Sep 2010

    Linking the New Digital Divide: A Curriculum Focus for Mobile Independent Business Units

    A thorough literature review forms a picture of near full adoption of m-ICT around the world. The rush of business computing toward mobile Information and Communication Technology (m-ICT) is forcing a reconceptualization of knowledge workers as independent business units (Malone & Laubacher, 1998). That picture also reveals that m-ICT as...

    Provided By McNeese State University